Creating a distinct online profile for your business takes a lot of drive, know-how and precious time. As a business owner or manager in charge of marketing, it’s important that you know what options you have available to you. In this article we will explain six online marketing strategies that all business owners should know about.
Search Engine Optimization
Otherwise known as SEO, search engine optimization is a series of techniques that are used to increase a website’s rankings on search engines like Google. One of the leaders for client SEO, HighMark SEO Digital, says that what works for SEO changes regularly as search engine algorithms are changing all of the time. Much of SEO surrounds the optimization of content using keywords, which are used when an individual enters a query in a search engine.
Search Engine Marketing
Unlike SEO, which aims to facilitate organic website traffic and lead conversions, search engine marketing (SEM) entails the purchasing of ad space on a search engine result page (or SERP). Google AdWords is one such platform that enables this.
PPC advertising involves charging the advertiser for each time their ad is clicked. Site owners like to use this method as a means of gaining direct exposure to their customer base. This also garners a fair amount of income for the search engine.
This is a form of marketing that does not always entail trying to make a sale. Instead, content is created for the purpose of showcasing your knowledge of the industry in which you work. It is an ongoing process that consists of practices like blogging to give leads access to useful or entertaining information. This type of marketing establishes your authority in your subject matter, engages your audience and gives you the opportunity to reinforce your chosen keywords.
Social Media Marketing
By giving your business a presence on Facebook, Instagram and Twitter, you can build a stronger online presence. Social media allows businesses to interact directly with their customers, thus:
- Improving customer service
- Collecting customer feedback
- Reaching new customers
- Increasing exposure of your brand
- Social media marketing is also commonly referred to as SMM.
Reaching leads via email communications is one of the most commonly utilized and powerful methods of marketing. In a simple and convenient format, your business can reach many inboxes to deliver the latest news, updates and announcements that you want to share. This also enables you to link to relevant pages of your website to boost organic traffic.
Marketing to a customer base is absolutely essential if you expect your business to thrive in the competitive, technologically-driven business atmosphere of the 21st century. You can – and should – implement more than one online marketing strategy whenever possible.
Google and users love blogs. More specifically, they love routinely-updated and highly informative blogs. While having a bunch of content can be great, this is only true when that content is generating organic traffic to your website. If it’s not, then it’s just digital clutter that serves no purpose except to take up space and increase your blog entry count. In this article we’ll help you figure out if it’s time to reassess, re-write or even delete the older existing content on your blog. A great option to learn more about creating a maintaining a high traffic blog is to take advantage of an online digital course that teaches you how to create a blog.
How Many of Your Entries Actually Get Hits?
Let’s say that you have 200 blogs on your website, but only 50 of them have had a single hit or more in the past few months. That’s a 4-to-1 ratio of useless versus useful blog entries. Ideally, no website blog should have more than a 1-to-1 ratio, so this is a pretty big problem.
How to Get More Hits on Older Blog Entries
Fortunately, you don’t necessarily have to delete and re-write content to optimize it for your current website. You can go in to your existing blog entries and optimize them without going through all of that effort. Here’s how you can do it, in just a few easy steps:
- Identify which blog entries haven’t received much action, if any, in recent months.
- Check out similar blogs from your competitors. See if there is a common factor between them, like word count or blog entry structure. You can use this information to influence your own changes.
- Ensure that each blog entry has a great structure. Is it eye-catching and easy to read? Are your SEO methods sound, or do they need improvement? Check your headers and subtitles.
- Update your images! This provides a fresh and more accurate appearance. Make sure to update the alt-tags on your images when you do this.
- Add information that could make the existing content more useful, if you can think of any. Check out other blogs that answer similar questions. Look to the comments and inquiries in the existing blog entry.
- Finally, change the date of the blog post so that it no longer is presented as an old entry.
Why are Old Entries Such a Problem?
Imagine that you created a highly informative and useful blog entry three years ago. Now, imagine that when someone stumbles across the entry in their Google search, the search engine shows them that it was posted three years ago. Why would the user prefer to look at your blog, which is perceived to be outdated, when they could find a more recent answer to their question?
Updating your blog entries every now and then is a great way to refresh your blog and keep it relevant, no matter how much time has passed.