Guide to get best SEO results
Archive for February, 2010
Protecting Your Search Engine Rankings
Feb 23rd
The good news is that search engines have figured this out, and are now on guard for “spam” pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine’s index.
The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the “spam” net and tossed from a search engine’s index, even though you have done nothing to deserve such harsh treatment. But there are things you can do – and things you should be sure NOT to do – which will prevent this kind of misperception.
Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites
that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links “bad neighborhoods.”
SEO tips For new Website owners
Feb 17th
SEO the art and science of ranking well in search engines, is one of those things that is easy to learn but hard to master, so let’s focus on the easy part first. You’ve got a website and it’s not ranking in Google well for whatever search term you are coveting. So what do you do?
Here are some simple things you can do:
1. Figure Out Your Target Audience
Until you know who you are targeting there is not much point in doing SEO. What words are your potential customers searching with when you want to be found? Are they ready to buy? Are they just doing research? Are they big spenders or are they cheapskates?
2. Update Your Page Titles
The page title or “title tag” is perhaps the most important element of SEO. These are the words that appear at the top of your web browser when you are on a page. They are also the words that show up in the blue links in Google. Put the search terms you are targeting in your page titles.
3. Make Each Page Title Unique
It is also important that all of the pages on your site have unique page titles. A quick way to see if you have more than one page with the same title is to do the following search in Google:
site:yoursite.com intitle”the words in the title”
4. Add Internal Links
The number of links a page gets from its own site and which pages link to it matters. The home page is the most important on the site and so the pages that are linked to from the home page are also important.
5. Add Your Address to Every Page
Ideally, every page should have your address and phone number. This is helpful for users but it also reinforces your location to the search engines.
Blog SEO Tips to Get Your Blog Found Fast
Feb 16th
Search engine optimization’s importance should never be overlooked if you want to improve the readership of your blog, especially if the blog’s supporting your online business marketing efforts.
1. Get Links and Get Linked at
Link building is one of the most popular way to get more search engine love. And this can be done in a wide variety of ways, you can keep on writing linkworthy posts which are usually how-to’s, writing strong opinions that deserve conversations.
2. Use long tail keywords.
Long tail keywords are sets of words typed in by search engine users when they look for certain information. Dozens upon dozens of tools can be used to track long tail keywords. Here are three of my fave blog analytics tools.
3. Enrich your blog titles and URL’s with keywords.
The more the blog titles contain the searchable keywords that summarize the post’s content, the better to get your blog some eyeballs. How do you know they’re often being searched for? Use free keyword suggestion tools.
4. Use and Optimize Images
Aside from making your blog visually appealing, images can also be used to help in your SEO efforts. Here are a few tips on how to optimize images.
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