aliraja

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Posts by aliraja

Search Engine Keyword Selection

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination – your website – you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating
carefully chosen keywords.

Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it
all the way to your site – or of seeing any real profits from the visitors that do arrive – “decreases dramatically”.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how� ggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know “EXACTLY” the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

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Get LOTS of traffic to your Business

How is your online business doing? Are you hitting your numbers?

The secret to making more money online is to get as many web visitors as you can to come to your web site.

If you are doing business online then you need lots of traffic! The more traffic you get the better! But wait – you need “targeted traffic”.

What is targeted traffic? It’s when someone searches for a keyword that matches your content or offer and lands on your web page. They are perfectly targeted to your offer and are more likely to click or buy something.

That is the best kind of web traffic.

Another way of getting LOTS of traffic to your business is by going VIRAL!

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company.

With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Viral online marketing could easily push you ahead in the traffic race.

Viral Marketing is easier than it sounds. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular.

More info on Traffic

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SEO Tips

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

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