Placing link on other sites is not very important but to choose the suitable site to place your link is very important. Many people are just focusing on quantity of the back links for their site but they don’t know that this approach will destroy the good image of the site in front of known search engines like Google, Yahoo, Altavista etc.

Note the following points before placing or exchanging your website link.

• Site contents and theme should be relevant to your site. For example my site is about Search Engine Optimization so I must place link of my site on relevant site. The relevancy should be more than 80%.
• Site where you are going to place your link should meet W3 Standards.
• There should be less than 10 external links and external links should also relevant to site theme.
• Use title attribute in hyper link. Title should be comprehensive and should tell all about your site.
• Place your link permanent on the site.
• Site traffic should be greater than 100 visitors per day.

These steps will be benificial for your search engine optimization process for your website.