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Adhering to Web Standards to Improve Business
Mar 17th
Taking web standards into account when designing a web site may not be a primary concern for many site owners, but when it comes to finding an extra edge to improve their business, they are more than willing to do anything required to increase revenues. Let’s see how complying with Web standards can help a business web site.
What are the Web Standards?
On the Web, the main standards are the languages used when creating web sites. The most wide-spread ones are HTML, XHTML and CSS. HTML or XHTML are used to create the backbone of web sites – the structure. CSS, in turn, is used to style, format and position the structure and content.
What is Web Standards Compliance?
Put simply, web standards compliance is using web languages correctly. This involves using HTML tags properly and the way they were and are intended to be used. For instance, one of the most common mistakes against the web standards is using table tags for layout, while the correct usage is to use them only for tabular data (information to be put in tables).
Advantages of Web Standards Compliance
Creating quality, Web standards compliant code has a number of benefits:
• Web site forward compatibility
• Web site increased site download speed
• Web site browser compatibility
• Web site easier site maintenance
• Web site broader target audience
Olive e Business in New Delhi, India has over a decade experience in web site design and development. For more information on how to design a website adhering to the web standards, contact us.
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Web Design Delhi, India
The Business Benefits of Web Standards for Business Web Sites
Mar 17th
Web standards are standardized specifications for internet markup languages such as HTML, CSS, and XML. “What the heck does that mean,” you ask? Every web site must be coded with some form of internet markup language to make it readable by an internet browser, such as Internet Explorer or Mozilla Firefox. These standards were formulated by the W3 Organization so web designers all over the world can create web sites with one goal in mind: make the internet a better place.
Why should you care? There are plenty of web sites that do not conform to web standards, so why should you? If you’re a business owner and you have a web site, there are actually many benefits to having a web standards compliant web site. In the competitive world of internet marketing, every little advantage you have helps.
How Web Standard Compliant Web Sites Help Your Business
Site Wide Look and Feel Consistency
When a web site is designed to web standards, there will be 2 parts to a web page. One part will be the actual structure and content of the web site, while the other part is the presentation. Because the presentation is separate, you can guarantee that all of the pages of your web site will look the same.
Less Bandwidth, Faster Loading
Once again, by keeping the presentation (found in the CSS file) separate from the web site content, pages will load faster because the CSS file only needs to be loaded once. In the days of yore, all of the text formatting had to be included within the web page, so it meant more data had to be loaded with every page view.
Better Search Engine Optimization
Search engine spiders crawl the web to index all of the web pages they come across. Compared to human beings, there are very significant differences in how search engines see a web site. Dynamic effects such as those created by JavaScript are not taken into account. Text rendered with graphics cannot be read and parsed either. Separating presentation from content increases the information/markup ratio, making CSS-based documents more pertinent with regard to the search terms, which gives them the opportunity to rank higher in search results. Because the web site loads faster, a search engine is also less likely to “time out” on a web site and leave.
Less Use of Javascript
Javascript is a coding language for web design that can severely harm a web site’s traffic and search rankings. Because Javascript has been used by hackers in the past, some people disable it all together from their browser. So if you have navigation on your web site that is powered by Javascript, it could be difficult or impossible for a visitor to get around.
In addition, Javascript can be clunky and it won’t always display the same in every browser. Many of the reasons web sites use Javascript are for cool text and hovering effects that can be replicated with CSS code. That allows your web site to attract more visitors with a lot less web site code that has to be loaded.
Future-Proof
As newer internet browsers are developed, they will all be web standards compliant. This includes browsers on cell phones. Because a web standards compliant web site has presentation separate from content, the presentation files can be modified to suit web pages for print, on-sreen, and mobile viewing.
Accessibility
Technology today allows people with disabilities to browse the internet. If a web site is not compliant with web standards, the software a disabled person uses may be unable to render a web site. Being accessible is mandatory in many countries for government agencies.
Reducing dependency on any one developer
If a web site is developed with undocumented coding features, poor coding or coding hacks, then it could be near impossible for any one else overtaking the web site to work with it. Following standards-compliance in requirements documents is a very effective way to ensure measurable quality of the final product, the W3C being an impartial judge.
Because standards are very well documented, another person taking over some standard-compliant code can begin right away and will not need to become familiar with the previous developer’s coding practices.
Shycon Design is a Denver Website Design firm that helps local Colorado businesses market their business on the web. More and more business owners are realizing that they need to be on the web to give their customers great service. We help them do it.
The Continuing Development Of CSS As A Web Standard
Mar 16th
Cascading style sheets were formally introduced by the W3C in 1997 and in the nine years since have made gradual progress to becoming a web standard. Although the W3C mandates style sheets instead of HTML formatting for internal styles, many web designers have been slow to adopt CSS.
Graphic designers, especially, have been slow to accept CSS since it does not allow the complex designs made possible by the use of nested tables without concentrated testing and workarounds. That is because CSS is not universally cross-browser compatible. The first release of CSS in 1997 was notorious for breaking on a variety of browsers. The second, and current, release provides more stability but still causes unexpected results on older browsers.
In light of the cross-browser difficulties of CSS. many designers have adopted a hybrid standard, using CSS for styling text but continuing to use nested tables to structure their pages. This provides a measure of stability and control to a web designer who does not have the time or inclination to learn advanced CSS. However, this practice is severely frowned on by both the W3C and by a small but influential group of CSS designers who claim that the use of nested tables slows down page loading and that CSS can, with proper application, create complex designs just as well as nested tables.
However, many freelance web designers have found that their clients are unwilling to accept the additional cost and time to create a completely CSS-based design. This attitude is beginning to change at the corporate level, however, as more and more sites are redesigned using pure CSS.
The continuing acceptance of CSS as a web standard has also been hampered by the popularity of Macromedia Flash as a design tool. Completely vector-based and imported into a web page by the use of a plug-in, Flash offers enormous flexibility in creating complex navigation systems, a historically weak point of CSS. Flash also allows a higher level of artistic expression than the more limited CSS, which is primarily designed to deliver information. This has created a divide in the web design community to the point where there are basically two camps of web designers, those who use Flash and those who don’t. The debate over the merits of CSS versus Flash has been known to get quite heated on occasion.
Many have predicted that the third release of CSS will solve many of the problems hampering widespread acceptance of CSS as a web standard. However, the third release has been in development since 1998 and is not expected to be completed anytime soon.
Web Standards, Browsers And Designing For The Future
Mar 16th
At present, a vast majority of webmasters are designing for IE (Internet Explorer) 6, which is not as W3C standards compliant as is FireFox, Netscape, Safari and Opera.
In my article – “The importance of sound website design & search spiders to Internet Marketers,” I mentioned the importance of a designer being cognizant of the fact that web browser standards are not yet fully harmonized – a web page that looks great in Internet Explorer (6) might look hideous in a Mozilla based browser like FireFox or Netscape.
I also noted that with the explosion of devices with which to serve Internet applications, compliance with W3C standards has become critical.
When the final release for IE 7 for Windows XP, Server 2003 & Vista is launched, hopefully before the end of 2006, the tables will be turned, so to speak.
Internet Explorer 7 will be more standards compliant and your HTML code will be subject to much more rigorous interpretation than is the case with IE 6, consequently some web pages that look fine in IE 6 might not look the same IE 7.
In IE 7 Microsoft has made a solemn effort to fix the browsers acquiescence to W3C standards and CSS compatibility. CSS interpretation as recommended by W3C has been improved tremendously giving designers and developers more leverage in functionality for cross-browser design.
Microsoft asserts that they are taking W3C compatibility issues seriously.
Concisely what this means is that IE 7 will tend to interpret your web page code more scrupulously than before.
Therefore, if you have been designing your pages and have not bothered to check how they render in W3C Standards Compliant browsers like FireFox, you may be in for a rude shock when IE 7 finally rolls out.
If you have not been incorporating W3C Web standards in your design strategy you may need to re-design for IE 7.
How should you go about it?
Design for “strict” browsers like FireFox first. Not only is FireFox a more standards-compliant browser but it is also the primary competitor to Internet Explorer. A contender backed by Google’s marketing machine—and therefore, is not likely do “a Netscape” on designers.
Prior and up to IE 4.x, Netscape was the leading browser in the market with almost 80% of the market, but in a bid to force the issue culminating with proprietary goofs by AOL to whom Netscape sold out, they screwed up big time with versions 4 up to 6. A bitter war of attrition with Microsoft in the late nineties did not help either.
Microsoft grabbed the opportunity and gobbled the Browser market overnight.
With version 7+ Netscape has been revived. How well it will compete with IE and FireFox remains to be seen.
I will be the first to admit that most the web pages I have built in the last several years are not always standards compliant…and so are ninety five percent of other web pages—as I stated in my previous article, “if strict W3C standards were to be enforced in browsers, most websites would go out of business.”
To design for FireFox a designer needs to combine Valid CSS (Cascading Style Sheets) for “look and feel” and W3C compliant HTML for web page structure.
The combination of these two design strategies is powerful in that it elicits tremendous flexibility, ease of maintenance and opens up extensive possibilities in website design. The benefits are rewarding, and every webmaster should attempt to utilize this two pronged scheme in their design routine.
Making changes to and/or styling a site designed with CSS is much easier and more elegant than messing around with a traditional table-based design.
CSS may look intimidating to a first-timer but once you familiarize with the basics you can progressively harness the power of CSS to your full benefit. In addition, most web page design tools such as Dreamweaver of FrontPage have built in modules with which you can automatically generate CSS code, which you can then view in a plain text editor for study purposes.
To aid you in your CSS endeavor you need the following developer tools: Web Developer Extension for FireFox and the Internet Explorer Developer Toolbar. Great time-saving tools for creating, understanding, and troubleshooting Web pages.
As a matter of fact, by installing some of the 1,500+ available FireFox extensions you can eliminate the need for quite a chunk of standalone desktop applications.
After designing your Web page remember to us a MarkUp Validation Service to check whether your Web page conforms to W3C recommendations. If there are errors, the validator will notify you of them and suggest corrections.
Also, remember that when designing using W3C standards guidelines a lot of code(tags) that were very valid in the “Pre-Standards” era have completely depreciated and will be ignored completely by browsers. If you ignore these errors during validation, your web pages might not render correctly.
In many instances, you may never be able to achieve 100% HTML or XHTML validation. In such cases you may want put the following DOCTYPE declaration in your document—at the top of your web page before the tag:
Note: remove space after ” “
A “Document Type Definition” or DTD supplies Web browsers with information about which (X)HTML specification your web page is built upon, which instructs the Browser how to render the page for viewing.
In the example captioned above a standards compliant browsers will interpret your web page as an HTML 4.01 document, and because it is marked as “Transitional,” it will display it in “quirks mode,” meaning that the browser will forgo the strict standards mode, and display your page like it would be displayed in older “non-strict” browsers, while still supporting any tags developed after IE 4, Netscape 4 and others.
On the contrary, the following DOCTYPE declaration tells the standards compliant browsers that your web page should be displayed in strict compliance with the DOCTYPE declaration.
A complete list of recommended DTDs can be found at the W3C Website.
If you leave the DOCTYPE out, the browsers automatically switch to “quirks mode,” therefore, it is important to include the DOCTYPE declaration on every web page that you build in order for it to be rendered correctly.
If your Web pages render well in FireFox at present you probably will not encounter any major problems in IE 7 other than minor adjustments here and there. However, I think a realistic designer should at least make a meaningful attempt to follow W3C guidelines for it is the correct way forward.
Do it now so that you will ready for the future…re-designs and total overhauls are a time consuming and painful process. A process, which becomes much easier if your initial design incorporated structurally clean and modular (X)HTML with CSS compliance.
James Opiko writes for AfroArticles.com . Get free Online Coding Tools & Audio Code Generator Software.
Choose The Best Site To Place Your Website Link.
Oct 20th
Placing link on other sites is not very important but to choose the suitable site to place your link is very important. Many people are just focusing on quantity of the back links for their site but they don’t know that this approach will destroy the good image of the site in front of known search engines like Google, Yahoo, Altavista etc.
Note the following points before placing or exchanging your website link.
- Site contents and theme should be relevant to your site. For example my site is about Search Engine Optimization so I must place link of my site on relevant site. The relevancy should be more than 80%.
- Site where you are going to place your link should meet W3 Standards.
- There should be less than 10 external links and external links should also relevant to site theme.
- Use title attribute in hyper link. Title should be comprehensive and should tell all about your site.
- Place your link permanent on the site.
- Site traffic should be greater than 100 visitors per day.
These steps will be benificial for your search engine optimization process for your website.
Optimized Web Pages and SEO Importance
Oct 8th
Do you know that why SEO is much important for a website. Why all SEO experts bother it. So many questions remain in our minds. So keeping these questions in mind you will get only one answer and you will get satisfaction.
Search Engine Optimization is life of a website. In SEO field many people agree that in a website contents provided are called the king and links directed to contents page are known as queen
Link Building and Unique Contents are parts of Search Engine Optimization. So SEO experts bother SEO techniques in order to develop and promote the website. An Optimized site is easier to index. It is Search Engine Friendly. Your web page contents are displayed on top of the search engine results.
Best web structure compels the visitor to stay longer time and hence your site rank and traffic will be increased automatically. SEO is only for genuine traffic and page rank.
What Is Page Rank?
Jul 3rd
Page Rank is nothing but a weight of a page that how much it is important on World Wide Web, Google is one of the best search engines that are responsible for assigning this page rank or in other words you may say weight of web page.
Page Rank is indeed a numerical value that is assigned by Search Engines (Especially Google) by checking the inbound and outbound links of the page. Outbound links will be in favor of web page you are working on it. On the other hand inbound links are harmful for your web page on which you are working.
To increase the Page Rank of your web page, You are advised to get more outbound links for your web page.
Your web Page Links =(Number of Outbound Links) –(Number of Inbound Links)
If left hand side of the above equation will be less than zero then there will be no good impact on your site. On the other hand if you will see positive number of links then you can happily say that importance of your web page will be increased.
Page Rank is also directly proportional to the unique and understandable useful contents. It can be described as
Page Rank ∞ (Directly Proportion) Unique and Understandable Useful Contents
P R = t * Contents
Where t is visiting time of web page.
Definition of Good Link and Bad Link
May 25th
How will you define the term Good Link? Definition
- Easy to insert
- Quick to indexed
- Cheap to get
- Effective for ranking.
How will you define the term Bad Link?
- Difficult to insert.
- Expensive to get.
- Slow to get indexed.
- Ineffective for ranking
These are good questions and we have so many answers of it, one of them is that we have no criteria to define that either given link is a Bad Link or Good Link. One of the best search engines, Google does not disclose the criteria. They have their own algorithms to define the Good Links or Bad Links.
One says that Good Link has following features.
- Link from related industry website.
- Link that is indexed in Google.
- Page having minimum outbound links.
- Page should be most visited.
On the other hand Bad Link has following attributes.
- Link from irrelated Industry Website.
- Link that is not indexed in Google.
- Page having many outbound links.
- Page should not be most visited.
Know the Search Engine Optimization Tricks and Tips
Apr 23rd
People in the field of Search Engine Optimization know the tricks and tips to increase the page rank of their website as well as they are master in increasing the traffic to their site, but they never share their information to others. I think they must share it so others can take the benefit of it. Whenever I find any information about SEO I at once publish them on my blog. Here are some useful techniques that will help you a lot for search engine optimization.
• USE BOLD WORD
• RELY ON DEEP LINKING
• USE OUT OF COUNTRY WEB SITE LINK
• USE NEWS LETTER
• USE RELATE TITLE FOR LINKS
Use bold words means that the keyword on which your website is revolving around, it must be in bold or <b>Your Key word</b> it will tell the search engines that this keyword is unique and prominent.
Whenever you want to use links, you must make your habit to use deep linking process. It will automatically give your website a great boost.
Use the websites that is lying on the out of country web server. This technique will assign different IP to your website link.
While giving links to your website, use relate text link. For example if you are using Vide Games then your website should be about video games.
At your website use news letters. People are unaware of it. Newsletters are the best source to gain the web site traffic.
How Google Counts BackLinks?
Feb 16th
How google counts backlinks? and when its crawler counts? Different SEO experts have their different views and no one exactly know that how really google algorithm works. Experts have thier own reviews and experiences about website back links and the authority. But this really difficult to analyze that how search engines specially google counts back links. You may find many good PR sites with many back links in yahoo but when you will search in google with link:www.domain.com , you may not found much back links even some time 0 back links.
Even people doing seo from last decades still don’t have exact pattern about how google counts back links and if counts how much power it can transfer to site. This question is still to find out that what’s exact pattern and back links google search crawler counts and give authority to the website. Question or myth still unsolved!!!!