Placing link on other sites is not very important but to choose the suitable site to place your link is very important. Many people are just focusing on quantity of the back links for their site but they don’t know that this approach will destroy the good image of the site in front of known search engines like Google, Yahoo, Altavista etc.

Note the following points before placing or exchanging your website link.

• Site contents and theme should be relevant to your site. For example my site is about Search Engine Optimization so I must place link of my site on relevant site. The relevancy should be more than 80%.
• Site where you are going to place your link should meet W3 Standards.
• There should be less than 10 external links and external links should also relevant to site theme.
• Use title attribute in hyper link. Title should be comprehensive and should tell all about your site.
• Place your link permanent on the site.
• Site traffic should be greater than 100 visitors per day.

These steps will be benificial for your search engine optimization process for your website.

Do you know that why SEO is much important for a website. Why all SEO experts bother it. So many questions remain in our minds. So keeping these questions in mind you will get only one answer and you will get satisfaction.

Search Engine Optimization is life of a website. In SEO field many people agree that in a website contents provided are called the king and links directed to contents page are known as queen
Link Building and Unique Contents are parts of Search Engine Optimization. So SEO experts bother SEO techniques in order to develop and promote the website. An Optimized site is easier to index. It is Search Engine Friendly. Your web page contents are displayed on top of the search engine results.

Best web structure compels the visitor to stay longer time and hence your site rank and traffic will be increased automatically. SEO is only for genuine traffic and page rank.

Page Rank is nothing but a weight of a page that how much it is important on World Wide Web, Google is one of the best search engines that are responsible for assigning this page rank or in other words you may say weight of web page.

Page Rank is indeed a numerical value that is assigned by Search Engines (Especially Google) by checking the inbound and outbound links of the page. Outbound links will be in favor of web page you are working on it. On the other hand inbound links are harmful for your web page on which you are working.

To increase the Page Rank of your web page, You are advised to get more outbound links for your web page.

Your web Page Links =(Number of  Outbound Links) –(Number of Inbound Links)

If left hand side of the above equation will be less than zero then there will be no good impact on your site. On the other hand if you will see positive number of links then you can happily say that importance of your web page will be increased.

 Page Rank is also directly proportional to the unique and understandable useful contents. It can be described as

Page Rank ∞ (Directly Proportion) Unique and Understandable Useful Contents

P R = t * Contents

Where t is  visiting time of web page.

How will you define the term Good Link? Definition

• Easy to insert
• Quick to indexed
• Cheap to get
• Effective for ranking.

How will you define the term Bad Link?

• Difficult to insert.
• Expensive to get.
• Slow to get indexed.
• Ineffective for ranking

These are good questions and we have so many answers of it, one of them is that we have no criteria to define that either given link is a Bad Link or Good Link. One of the best search engines, Google does not disclose the criteria. They have their own algorithms to define the Good Links or Bad Links.

One says that Good Link has following features.

• Link from related industry website.
• Link that is indexed in Google.
• Page having minimum outbound links.
• Page should be most visited.

On the other hand Bad Link has following attributes.

• Link from irrelated Industry Website.
• Link that is not indexed in Google.
• Page having many outbound links.
• Page should not be most visited.

People in the field of Search Engine Optimization know the tricks and tips to increase the page rank of their website as well as they are master in increasing the traffic to their site, but they never share their information to others. I think they must share it so others can take the benefit of it. Whenever I find any information about SEO I at once publish them on my blog. Here are some useful techniques that will help you a lot for search engine optimization.

•    USE BOLD WORD
•    RELY ON DEEP LINKING
•    USE OUT OF COUNTRY WEB SITE LINK
•    USE NEWS LETTER
•    USE RELATE TITLE FOR LINKS

Use bold words means that the keyword on which your website is revolving around, it must be in bold or <b>Your Key word</b> it will tell the search engines that this keyword is unique and prominent.

Whenever you want to use links, you must make your habit to use deep linking process. It will automatically give your website a great boost.

Use the websites that is lying on the out of country web server. This technique will assign different IP to your website link.

While giving links to your website, use relate text link. For example if you are using Vide Games then your website should be about video games.

At your website use news letters. People are unaware of it. Newsletters are the best source to gain the web site traffic.

How google counts backlinks? and when its crawler counts? Different SEO experts have their different views and no one exactly know that how really google algorithm works. Experts have thier own reviews and experiences about website back links and the authority. But this really difficult to analyze that how search engines specially google counts back links. You may find many good PR sites with many back links in yahoo but when you will search in google with link:www.domain.com , you may not found much back links even some time 0 back links.

Even people doing seo from last decades still don’t have exact pattern about how google counts back links and if counts how much power it can transfer to site. This question is still to find out that what’s exact pattern and back links google search crawler counts and give authority to the website. Question or myth still unsolved!!!!