If you want to index your page in any search engine on keyword basis then you will have to follow given rules.

• Use heading tags as h1, h2, or h3 around the keyword
• Use the word in article of 400 to 500 words more than 3 times and less than 10 times
• Use each first letter capital as “Search Engine Optimization”.
• In forums give user name with space as “ Hank Freid ”

Many search engines prefer bold tags too instead of heading tags so also include bold tags in your articles.

Email marketing is extremely tricky however a commanding hoax to boost guest visitors. It can participate or play an imperative role to enlarge your big business. It is not essential that a visitor buys any piece in initial stay on your website. Later on visitors illustrate curiosity to get when received your email with featured information on your recently commenced creations or products.
To inform and giving detail about your latest launched site via email addresses is called email marketing. It is very tricky work to perform.  There are some rules and regulations to get better results from email marketing. Many people are unaware of this process of email marketing.

To get better consequences using email marketing process abstain from email marketing in holidays.
You are requested to send email with attractive and shorter description with visual aid.
Don’t forget to use name of recipient name in email.
Avoid using words like lottery, medicine etc because people consider it spam.
Get better plans by other spam emails you received.
Give option to user to unsubscribe your address.
If any one get you then send him or her monthly letter about your updates
Use complete url to be visited to send in email address.
Remove duplication if there is. It will save the time of your visitors.