Do you know that why SEO is much important for a website. Why all SEO experts bother it. So many questions remain in our minds. So keeping these questions in mind you will get only one answer and you will get satisfaction.

Search Engine Optimization is life of a website. In SEO field many people agree that in a website contents provided are called the king and links directed to contents page are known as queen
Link Building and Unique Contents are parts of Search Engine Optimization. So SEO experts bother SEO techniques in order to develop and promote the website. An Optimized site is easier to index. It is Search Engine Friendly. Your web page contents are displayed on top of the search engine results.

Best web structure compels the visitor to stay longer time and hence your site rank and traffic will be increased automatically. SEO is only for genuine traffic and page rank.

In the beginning of the Internet history when internet was going on its climax, at that moment technologies ignore HTML standard. Because there were very few browsers and these browsers were developed with limited technologies.

With the passage of time when the use of internet became popular new technologies were promoted to make internet user-friendly. New web standards were introduced in order to organize the web applications. These technologies also introduced marketing, designing, and coding styles and standards.

One of the web standards is W3 Standard. W3 Web Standards can be viewed on W3’s official site, but here is discussed the importance of W3 Standards in three lines.

• W3 Web Standard is used for promoting websites
• It makes the web page automatically Search Engine Optimized.
• W3 Standards are best source for designing point of view.

Hidden Text is also one of the unethical SEO techniques used by many companies in their website optimization methods.

In this technique a long list of keywords is placed on the web page. They are styled with Cascading Style Sheet (CSS) so that could not be visible and remain” invisible” or blend them into the web page.

This technique is not so successful and proved to be useless. The reason is that the search engine spiders recognize that you are trying to hide the content. And as a result they can inflict punishment on your site for doing this.

Good SEO companies are having the experienced consultancy team, which provide services keeping their clients away from using hidden text on their web pages. This unethical way of optimization can badly de-value the other SEO techniques being used on your website in your search engine optimization campaign.

Many times you have observed that each search engine gives different results on the same keywords. In SEO terms we call it Search Engines Breakdowns. It depends upon on various factors.

1. Trust on Sites
2. Partner Sites
3. Unique Sites
4. And above all Search Engine Algorithms

Now here in this article we will concentrate on only results obtained by Search Engines. For example when we talk about Google then it shows us informative results. It mostly picks the information from Wikipedia. It also relies on trust factor of the site.

On the other hand Yahoo has different scenarios. Yahoo gets the information from social blogs. That is why it is called Social Engine in many SEO societies. It shows lots of results from ebay. Ebay is the yahoo groups partner. On the other hand it also shows many results from del.icio.us. Yahooanswers is also an other site that it integrate it in its search results.

What is search engine marketing? This is the question that I have asked so many people but many of them could not explain in better way. I also asked the same question to many webmasters. Similarly in the same passion I sat with SEO and SEM experts and concluded the following results.

I observe Search Engine Marketing ( SEM ) as a somewhat expansive expression. It is the super set of technologies that are used in order to increase the web site traffic and its page rank. SEM use useful contents and w3 standars code used in the webpage. SEM is also used to increase the business.

Some best aspects that we want to share are not included in SEO ( Search Engine Optimization )

1. Paid Inclusion

It is the process of adding our site directly to search engines. We can also add our site to top directories having authentication by top ten search engines like GOOGLE, YAHOO, ASK etc. This method is used to get indexed the website we are working on.

2. Traditional Ads

In this process we add our site on SERPS ( Search Engine Results Pages). These pages are also called indexed pages by search engines. These should be indexed on the basis of keywords.

3. Pay-Per-Click Advertising

These are just text and hyper links. These are handled by advertisers. Google Adsense is one of the best example we see live. This will enhance the traffic to your website.

Mostly we write SEO for Search Engine Optimization and SEM for Search Engine Marketing. These are two different names but having 80% same functionality and concepts of web site optimization. In the world of internet every day we are facing different new technologies and web based applications appearing.

Similarly there are some technologies are invented in website optimization field. One of them is SEO and second one is SEM. SEO is the subset of SEM because in SEM we get the SEO results. So many people having Search Engine Optimizing experience prefer SEM as compared to SEO.

Two years later in the world there were hundreds of companies and organizations those were working for SEO techniques. But now the trend has changed, new discovery has been made in Search Engine Optimizing field. SEM has taken the place of SEO.

If you want to earn money through your websites then it is not very hard task. Websites are the best source to earn money online. I have more than three websites and I am earning reasonable amount from Google Adsense, Link Exchanging and Placing Ads on my sites.

How am I earning? It was very secret but disclosing in front of you in order to assist those people who are not eligible to make money through web sites. Before some months ago I wrote the best article about SEO. Here SEO stands for Search Engine Optimization. I placed the Google Adsense as well on my site.

Contents of my articles were unique and were very useful. My article was providing the best information about Search Engine Optimization. I disclosed everything I learnt from different resources. I opened the comments too. Many people admired the article and that month I earned 690 US Dollars only from google Adsense.

After this I purchased more domains on running categories and put useful and unique contents on my site. I was assure about the contents used on my sites. I also used those sites for link exchanging purposes and later on when the traffic to my sites increased many people made contacts to me and they placed their ads on my site.

In those months when I had 15 website I was earning more than 200 US dollars per day but now I have a small organization having 214 employees and more than 1000 sites. Would you like to imagine that how much am I earning from these sites.

This was all about unique contents those can help the user to solve the problems. So please avoid spamming and continue your work with sincerity and full devotion to your work. You will get fruit in return.

Page Rank is nothing but a weight of a page that how much it is important on World Wide Web, Google is one of the best search engines that are responsible for assigning this page rank or in other words you may say weight of web page.

Page Rank is indeed a numerical value that is assigned by Search Engines (Especially Google) by checking the inbound and outbound links of the page. Outbound links will be in favor of web page you are working on it. On the other hand inbound links are harmful for your web page on which you are working.

To increase the Page Rank of your web page, You are advised to get more outbound links for your web page.

Your web Page Links =(Number of  Outbound Links) –(Number of Inbound Links)

If left hand side of the above equation will be less than zero then there will be no good impact on your site. On the other hand if you will see positive number of links then you can happily say that importance of your web page will be increased.

 Page Rank is also directly proportional to the unique and understandable useful contents. It can be described as

Page Rank ∞ (Directly Proportion) Unique and Understandable Useful Contents

P R = t * Contents

Where t is  visiting time of web page.

If you want to index your page in any search engine on keyword basis then you will have to follow given rules.

• Use heading tags as h1, h2, or h3 around the keyword
• Use the word in article of 400 to 500 words more than 3 times and less than 10 times
• Use each first letter capital as “Search Engine Optimization”.
• In forums give user name with space as “ Hank Freid ”

Many search engines prefer bold tags too instead of heading tags so also include bold tags in your articles.

W3 standard page is indeed a perfect page for getting better SEO results, increasing page rank and also traffic. There are different elements that are part of a perfect web page.

• Title Element
• META Description Tag
• META Keywords Tag
• Alt Attribute

Title Element is one of the most key factors that is responsible for your web page to increase the page rank, to be indexed and to get more and more traffic. Title element should be comprised of at least two words. These words should be relevant to your web page contents. If your web page is about SEO tools and tips then title should be “SEO Tools and Tips”. Title Element should be open and close correctly.

The Meta Description Tag as a rule comprises of 25 to 30 words .This description shows summary of your site. So be careful while typing these sentences. Use USA English language. Do not use special characters such as (Page Break, Space, Comma, Double Quotes etc). Use two keywords in Meta Description from body of the page. Use standard code of meta description.

Meta Keywords Tag is necessary for those search engines that crawl the Meta keywords too. These keywords should be 90% relevant to the web page contents. So many seo experts do not pay attention to this area. Don’t use keyword in this area that has already been used in Title Element Tag.

Alt Attribute is indeed the text you always glance on pop up especially in Internet Explorer while you place your cursor on an image. This text should be relevant to the picture and  should not be in meta keywords, meta description and in title element. Google prefers this attribute.

How will you define the term Good Link? Definition

• Easy to insert
• Quick to indexed
• Cheap to get
• Effective for ranking.

How will you define the term Bad Link?

• Difficult to insert.
• Expensive to get.
• Slow to get indexed.
• Ineffective for ranking

These are good questions and we have so many answers of it, one of them is that we have no criteria to define that either given link is a Bad Link or Good Link. One of the best search engines, Google does not disclose the criteria. They have their own algorithms to define the Good Links or Bad Links.

One says that Good Link has following features.

• Link from related industry website.
• Link that is indexed in Google.
• Page having minimum outbound links.
• Page should be most visited.

On the other hand Bad Link has following attributes.

• Link from irrelated Industry Website.
• Link that is not indexed in Google.
• Page having many outbound links.
• Page should not be most visited.

People in the field of Search Engine Optimization know the tricks and tips to increase the page rank of their website as well as they are master in increasing the traffic to their site, but they never share their information to others. I think they must share it so others can take the benefit of it. Whenever I find any information about SEO I at once publish them on my blog. Here are some useful techniques that will help you a lot for search engine optimization.

•    USE BOLD WORD
•    RELY ON DEEP LINKING
•    USE OUT OF COUNTRY WEB SITE LINK
•    USE NEWS LETTER
•    USE RELATE TITLE FOR LINKS

Use bold words means that the keyword on which your website is revolving around, it must be in bold or <b>Your Key word</b> it will tell the search engines that this keyword is unique and prominent.

Whenever you want to use links, you must make your habit to use deep linking process. It will automatically give your website a great boost.

Use the websites that is lying on the out of country web server. This technique will assign different IP to your website link.

While giving links to your website, use relate text link. For example if you are using Vide Games then your website should be about video games.

At your website use news letters. People are unaware of it. Newsletters are the best source to gain the web site traffic.

Email marketing is extremely tricky however a commanding hoax to boost guest visitors. It can participate or play an imperative role to enlarge your big business. It is not essential that a visitor buys any piece in initial stay on your website. Later on visitors illustrate curiosity to get when received your email with featured information on your recently commenced creations or products.
To inform and giving detail about your latest launched site via email addresses is called email marketing. It is very tricky work to perform.  There are some rules and regulations to get better results from email marketing. Many people are unaware of this process of email marketing.

To get better consequences using email marketing process abstain from email marketing in holidays.
You are requested to send email with attractive and shorter description with visual aid.
Don’t forget to use name of recipient name in email.
Avoid using words like lottery, medicine etc because people consider it spam.
Get better plans by other spam emails you received.
Give option to user to unsubscribe your address.
If any one get you then send him or her monthly letter about your updates
Use complete url to be visited to send in email address.
Remove duplication if there is. It will save the time of your visitors.

Algorithm
An algorithm is a set of restricted, prearranged steps for resolving a numerical difficulty. Each Search Engine utilizes a proprietary algorithm set to analyze the significance of its indexed web sites’ pages to your meticulous question.

Alt Tag/Alt Text
Indeed an Alt Tag/Alt Text is the HTML text that becomes visible wheb an picture or an image is loading. It also appears when cursor is there. Remember this tag or text is very significant in SEO and is included as keyword.

Anchor Text
For Search Engine Optimization an Anchor Text that is also known as Link Text plays and important role. It increases the relevancy of website keywords in many Search Engines. This text is clickable.

Backlinks
Backlinks are referred as back links. These are also known as inbound links. Backlinks are the best source to generate the web traffic.  These can increase the page rank of your website if it consists of Anchor Text. This anchor text should be relevant to your web site theme.

So many people have discussed about search engine optimization but true things remain true. With best SEO efforts your website can give you better PAGE RANK as well as REASONABLE EARNING. SEO is indeed considered the best tool that helps you a lot in order to get your goals about your website. If you don’t know about SEO then you must study each article on this site. It is step by step guide to be an expert in Search Engine Optimization field.

1. Use lawful techniques for SEO because most of the search engines penalize your website and hence you will not be able to earn reasonable earning through search engine optimization.
2. For your website keep the articles with useful information. This habit will make your website more visited. Don’t use others ideas and contents. Keep unique and informative contents on all pages. This thing will compel users to stay more and more on your site. If user will stay more than a minute then you should not worry about your earning problems.
3. Use unique and well arranged keywords in article or information you are providing. These keywords will enable your site to be indexed as soon as possible.
4. For each page you must have unique title, keywords and description in title, keyword and description tag. This tip will make your page unique in search engine algorithms.

Above information will lead you to earn reasonable amount of money as well as your website will have good rank. If you are not achieving your aim of earning then you must study again and follow the rules. I am also experiencing good results after implementing these rules.

We all know that forum posting is the best source to increase the page rank. SEO experts are always in view of posting in forums. Whenever you answer a thread you must place a link of desired site to who you are working for. Google counts this link in favor of that very site to increase its Page Rank.

Here we are disclosing the some secret tips for forum posting. When you go to post some contents in forum in order to obtain good page rank then you must read the following tips and guidelines. These guidelines are the extract of SEO experts.

1> Do not afraid to post in forums if you are new. Just understand the theme of forum.
2> Do not post irrelevant answers. Just give reasonable and logical answers.
3> Palace your desired link in signatures. Signature is your identity in forum.
4> Show you email to increase your community.
5> Use your virtual name. Don’t use your real name.
6> Don’t use such words “Thank You”, “Best Regards” etc. Just feel friendly.
7> Don’t use any Hyper Link in answer body just use link in signature.
8> Answer should be correct grammatically.
9> You should be confident that you are posting your answer in relevant forum.

It matters a lot Abiding by these rules and regulations you can get good page rank. These tips are the extract of SEO experts. These are simple to follow and very productive. You will get required results.

SEO Discoveries platform is now disclosing the secrets of link placing for search engine optimization. These techniques will enable the site to get higher GOOGLE PAGE RANK. It is admitted fact that GOOGLE gives importance to links of a site placed on different sites to promote the page rank. But there are some certain rules and regulations that have better effects on page rank.

Followings are the given techniques.

1. Choose indexed page to place your link
2. Never use capital words for Hyper Link Text
3. Do not use apostrophe in Hyper Link Text. As “fashion’s world”.
4. Do not use prepositions as “of, to, in etc” for example “importance of food”
5. Don’t place more than one link on a whole website.
6. In forums use signature property and place your link there.
7. Place your link in relevant field or website. Cricket website link should be in cricket category.
8. Keep your link more than 100 website after each 4 months and continue this practice till you get the results.
9. Do not click yourself on your placed links.