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Steps To Become Certified As A Google Adwords Qualified Individual
Sep 3rd
The Internet marketing profession has become highly competitive in this day and age. If you are interested in diving into the Internet marketing profession, you definitely will want to take those steps that are necessary to further enhance your own credentials. Moreover, even if you are not interested in becoming an Internet marketing professional as such, if you own an Internet based business, it actually serves your own enterprise interests to take advantage of certain certification and training opportunities that are available.
In this regard, one step that you will want to take a look at is training to become a Google Adwords Qualified individual. There are four primary steps that you will need to take in order to become a Google Adwords Qualified Individual:
- Enroll in the Google Adwords program and remain in good standing
Enrolling in the program itself is very easy. Remaining in good standing should not be a challenge. You can sign up simply online. And, to remain in good standing, you simply must follow the rules that have been set forth by Google Adwords.
- Manage a minimum of one Adwords account for at least 90 days
In order to work towards the certification, you need to manage at least one Adwords account for a period of at least 90 days. This actually can be your own account, an account that you established for your own Internet based business enterprise. Through this process, you will be able to see what tools are available to you to assist you in implementing a Google Adwords program of your own or for one or another or your own clients.
- During that 90 day period, build and maintain at least $1,000 U.S. in your account
In this regard, you will need to build and maintain at least $1,000 U.S. (or the equivalent in your local currency) through your account. This permits Google the chance to see that you are serious about being more deeply involved in the overall Google Adwords program itself.
- Successfully complete the Google Adwords Qualified Individual examination
The last step that you will need to undertake is passing the examination that is given by Google Adwords. You are eligible to take the examination once you have successfully completed the three other steps that have been outlined for your consideration in this article.
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Google Adwords Equals Laser Driven Traffic to Your Website
Sep 3rd
The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught.
With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches.
This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.
Using Money to Make Money
It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income.
Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme.
In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads.
This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.
Laser Targeting your Traffic
To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is.
Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site.
Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.
Carl Hoffman has over 20 years of sales and marketing experience. He has many online ventures and author of many articles on sales, leadership and marketing.
Visit him at http://www.CEHoffman.com
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The Google Adwords Keyword Tool
Sep 2nd
If you want to run an effective Google Adwords campaign, you’ll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.
Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is likely to want and need your product or service so that, once they arrive at your website, they will convert to a sale or lead. Having people click on your ad does nothing but cost you money unless you maintain a high conversion rate.
When choosing the keyword or keywords that you want to target, keep in mind the keywords that your website is based upon. Those are, at least in part, the keywords you will want to select for advertising. However, you may have keywords on your website that are much broader than those that you want to use for your Adwords campaign. Whereas a person selling classic car parts online might use “auto parts” as a keyword on their website, it would certainly be a very bad choice for an Adword keyword. Driving traffic that are seeking auto parts for late model cars will simply leave the website as soon as they see what is offered and, since you choose the keyword, the click would still cost you money. Instead, focus on keywords that are very directly related to what you offer such as, in the case here, “classic car parts”, for example. That way, only those people searching for and visiting websites related to classic cars and parts for those cars will see your Adwords campaign.
The Google Adwords keyword tool allows you to add and remove keywords at any time you choose. You aren’t tied to using keywords that aren’t working for you for any specific length of time. If you find a keyword you have selected is working very poorly, go to the keyword tool and remove that keyword from your campaign. You might replace it with a better keyword, or simply drop the keyword and not replace it at all.
The greatest thing about Google Adwords is the flexibility. You can change anything about your campaign at any time you want. Keywords that prove effective can be changed to a higher price per click while those that offer little traffic can be changed or removed. Find keywords that drive traffic that converts and stick with those keywords.
A great alternative , even better than the google adwords tool is the new keyword elite which has more options and will give you the exact adwords pricing for each keyword and per search engine as well as competition, adsense high paying keywords and so on.
For more information about Adsense and Adwords Tracking visit: Adsense and Adwords Marketing and Testing – PROFITmatic,Complete Marketing Toolbox
Basic Seo Videos In Urdu Lecture1-7
Sep 1st
Hello Friends I m Sharing With U Basic Seo Videos In Urdu In This Course, How To Create Blog How To Get High Paid Content How To Design Ur Blog How To Create Adsense Account How To Add Widget On Your Site How To Submit Your Site On Directories How To Submit Ur site on Search Engines MUST VISIT MY BLOGS U CAN FOUND LOTS OF MARKETING TOOLS, SEO TOOLS AND MANY MORE Allclassifiedwebsites.blogspot.com In This Blog U Can Find All Classified Sites List Cgi Sites,Non Cgi Sites,Business Classified Sites,Classified Good Sites In This Blog U can Find All Types Of seo Tools http And Here U can Found Lots of Video Tutorials Seozones.blogspot.com
How to be Successful With Google Adwords
Sep 1st
Are you thinking of using Google Adwords for the first time or have you recently tried it and gave up because you didn’t get the results you had hoped for?
There are many people who give up using Google Adwords because they are not getting the traffic they wanted or it’s costing them more money that they can afford or both!
A lot of people think that to be successful with Google Adwords you either have to be lucky or practicing some black art.
However the good news is that Google Adwords does work and you can make it work for you. By simply following the following steps, you will have a well performing Google Adwords campaign which will bring the right type of visitors to your website.
Many advertisers do not follow these basic rules and they get there advertising all wrong. So just by making sure you follow these basic steps you will already be ahead of your competition.
Understand the link between keywords, your ads and your website.
This is the golden rule for Adwords.
Google is all about relevancy.
Google wants to be sure that when one of its customers searches for something that they find websites that are relevant to that search. So you need to make sure that your list of keywords in your adgroup work well with the ads you have set for that adgroup AND that the page you send visitors to when they click on you ad also has relevancy to the list of keywords.
Keep this rule at the front of your mind when you set up your campaigns.
Avoid Broad Searches
When you set up your keywords for Google Adwords, the default setting is Broad Match.
What this means is that Google will match your keywords against a search if your words are present in the search regardless of the order of the words, whether they appear together, are plurals, etc.
As an example if you use the term used shoes as a broad match then the following searches in Google would match to your keywords
used shoes
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
As you can see this can give quite a few matches that may not be relevant to your website.
You should avoid broad searches and target you keywords with phrased and exact matches.
A phrased match is one where the keywords will only match if they are used in the exact sequence of your keyword. You enter a phrased keyword by putting quotes “” around your keyword.
So for our example, if I used “used shoes” then
used shoes
used shoes shop
would match but
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
An exact match is one where the keywords will match only if that exact phrase is entered and no other words are used for the search. You enter an exact keyword by putting a square bracket [] around your keyword.
So for our example, if I used [used shoes] then
used shoes
would match but
used shoes shop
used horse shoes
shoes used in modern dance
new and not used shoes
would not.
Avoid using the Content network.
You can set up your campaigns so that you ads appear on both Google’s search network and its content network.
The content network consists of websites that allow Google ads to appear.
I recommend turning off the content option when you set up your campaign because you ad may not always appear on websites that a very relevant to the ad you are running.
Only advertise to locations that it makes sense to.
When you set up your campaigns you can select which countries you want your adverts to appear to. So for example, if you sell a product in the USA that you would not ship outside then there is little point for your ad to appear to people in Europe or China for example.
Pick the times you want your adverts to appear
You can select what time of day you want your ads to appear. So if you are trying to advertise to UK buyers who are surfing during the evening, then those are the times you should be setting your ads to appear.
Organise your ad groups and campaigns
One campaign with one adgroup and one massive list of keywords is doomed. This is the one single mistake that many first time users of Google Adwords make.
Before you start using Adwords, I strongly recommend you sit down with pen and paper to plan out your campaign and adgroup structure.
What works best does tend to vary based on what you are trying to sell. However as a guide for each campaign you should aim for no more than four or five adgroups each with ten to twenty good keywords. This will give you a set of campaigns which are easy to maintain and the keywords in each adgroup can be targeted effectively.
This is only a guideline though. I’ve actually had an adgroup with only one keyword and it performed wonderfully.
Use Landing Pages
So many people make the serious mistake of sending their visitors to their home page when they click on their ads.
You really want to send then directly to the page that is relevant to the ad you are running.
So for example, if you have an online clothes shop then for any adverts you are running for men’s gloves, you really want to send them directly to the page for men’s gloves.
So, don’t use your home page unless it makes sense. Send your visitors to land on a page that is relevant to the advert they clicked on. If you don’t have a page that is relevant to the advert, then why are you running that advert!
Use more that one Advert and TEST!
Always, always have more than one advert running for an adgroup. This allows you to see which advert is getting the best clicks through rate. You can then change the lower performing adverts and try to beat your best one. You will soon find that you have some very effective adverts.
However to test properly, you need to set the adverts to rotate evenly. This is set in the campaign settings. In the ad serving option under the advanced settings, make sure you select the radio button for Rotate: Show ads more evenly.
Mike Seddon is the founder of KKSmarts. Their site contains many free guides that will show you how to drive traffic to your website.
Their Free SEO Training is also very popular and can be enjoyed online in the comfort of your own home.
Google Pay Per Click: Making Money With Adwords
Sep 1st
AdWords is Google’s answer to helping people get their ads out and increasing their website sales with heavily targeted traffic. This article will give you a big head start over most.
This is a PPC ( Pay Per Click ) system. You only pay for advertising when an interested person sees your AdWords ad and clicks on it. The amount you pay per click is dependent on many factors.
Some of the factors that go toward deciding the price per click are:
1. The amount of competition bidding on that keyword.
2. The site value that Google may give your site.
3. The amount of clicks on your ad itself compared to the amount of exposures your ad receives (CTR),
Even though a keyword may start at a high price per click, its popularity will bring the price down. Popularity is the result of people using Google to search a term or phrase and choosing your ad. As your Click Thru Rate (CTR) rises you will see the price per click go down. I’ve had keywords start at over one dollar and fall to about five cents a click.
Some tips to lift your your CTR and thus lower your PPC (Price Per Click) are:
1. Use the keywords that you are bidding on heavily in your ad.
This will make the keywords in your ad show in bold and stand out when someone does a search on Google using your keyword.
2. Encasing your keywords in [square brackets} or the use of "talking marks" will ensure your ad relates to what is being searched. Without the [square brackets} or "talking marks" around your keywords, your keywords will cover a larger unrelated area giving your ads more exposure but less clicks. This will force down your CTR (Click Thur Rate) and force your price per click up. Not a good thing.
3. The use of negative keywords. Negative keywords really bugged me because I read all about them and their use but didn't know what they were, the articles never actually explained what or how to make them. Just that it was the thing to do.
Negative keywords: if you were looking for people searching for the keyword "pink" but don't want people who are searching for "light pink" then you would ad the negative keyword -light to your list of AdWords keywords the same way as you add the keywords you are bidding on.
Did you notice the minus sign (-) next to the keyword above? Here it is again, -light. You put in as many negative words as you can think of to narrow down searchers to the ones you want.
4. With AdWords you can go locally or globally. You can limit your ad to only viewers in a particular city, state or country. If you live in New York City selling meat pies, then you may not want to sell them to china. Limiting your ad to a specific location, country and language will increase the likely-hood of great targeted traffic clicking your ad and bringing the average price of your clicks down.
With AdWords your aim is to get highly targeted cheap traffic to your website and to make sure you are profiting from the use of AdWords. To see if you are profiting you have to answer these questions:
A. How many clicks does it take to get one sale?
B. How much do I profit from one sale?
Divide A by B to see if you are in profit using AdWords or losing money! If you are in profit great, if you are losing money your keywords, negative keywords and your ad need more fine tuning or changing. You may even have to reconsider what you are trying to sell or your sales copy. A customer follow-up auto-responder will help improve copy sales. People don't often buy the first time they see a website, but you are off to a much better start then most.
AdWords gives us the ability to give people what they are searching for and to profit from that service. Start slowly with a small daily budget and have fun.
The opposite side of the AdWords coin is AdSense. For more information see my AdSense article. Read on:
Read the rest of this article at radio stations as you surf the net.
Video Seo Tips – Free Video Seo Tips & Secrets – Oh Yeah !!
Aug 31st
www.videoseoservices.com Free Video SEO tips, YouTube SEO Tips and page 1 domination secrets from videoSEOservices.com Does this look familiar? Is this you, Frustrated at Your Websites or Videos Being Lost on Google, YouTube, and the Major Search Engines? Lost in cyber space where no-one ever finds you… It certainly used to be us, totally confused, wondering if we’d ever work it out…. But not any more… Hi, my name is Mark Pope, one of the partners at video seo services, and I’ve got some really great news for you today, because we can not only get you on page 1 of Google, but we can get you multiple listings on page 1 of Google and the major search engines. And what’s even better than that, if you have the time and in the inclination, we’ll show you how to achieve the page 1 domination results for yourself your about to see, for free. And just so you don’t think we’re complete computer geeks, here’s me in party mode, just so you know we get out and we’re regular people. We’ve just figured out what it takes and what you need, to get your business all over page 1. So stick with us to the end of this video, because you’ll be amazed at what we can do for you for such little money, and where you need to go, to get our page 1 domination tips and techniques’, absolutely for free. And this is what I mean by page 1 domination This is a screen capture from Google for the search term “video seo services”, and you can see this is competing with video seo “experts” and there’s …
Basic Seo Videos In Urdu Lecture1-5
Aug 31st
Hello Friends I m Sharing With U Basic Seo Videos In Urdu In This Course, How To Create Blog How To Get High Paid Content How To Design Ur Blog How To Create Adsense Account How To Add Widget On Your Site How To Submit Your Site On Directories How To Submit Ur site on Search Engines MUST VISIT MY BLOGS U CAN FOUND LOTS OF MARKETING TOOLS, SEO TOOLS AND MANY MORE Allclassifiedwebsites.blogspot.com In This Blog U Can Find All Classified Sites List Cgi Sites,Non Cgi Sites,Business Classified Sites,Classified Good Sites In This Blog U can Find All Types Of seo Tools http And Here U can Found Lots of Video Tutorials Seozones.blogspot.com
Mastering Google AdWords
Aug 31st
Many people think that Google AdWords is simple: you create ads, your ads appear on Google (and content sites), and you attract customers to your website or affiliate link. I am hear to tell you that it is not that simple. Building a website for PPC is a much different process than building a search engine optimized website. Although a profitable website should be balanced to function well for PPC and SEO, since with PPC you’re spending your hard earned money on traffic, you need to make sure that your web design is achieving results.
However, if you can understand Google AdWords (and really master it), you can achieve that best targeted traffic in the world and have the greatest control out of any other advertising source on the market today. It is my goal to teach you to master this difficult task in this chapter, so you can prevent making the same mistakes 99% of internet marketers make when they start out.
Introduction to Google AdWords
Before you get started, you need to know the nature of a Google AdWords campaign. First, and I know that what I am going to say might be controversial, Google AdWords is NOT Pay Per Click. At one time, it was Pay Per Click, but Google has made significant changes to its system in the past few years.
The reason Google is not Pay Per Click is because the prices you pay are not directly related to a set amount or what others are paying, but rather the amount of traffic you actually send to your website. In other words, you could be paying $0.50 cents per click one day (for maybe 10 visitors per day) or $0.10 cents another (for maybe 500 visitors per day). Basically, you’re not paying per click, per say, but per 1,000 impressions. This is called Cost Per Mille (CPM).
The amount of clicks and impressions your ad gets do not solely determine your cost per click, however. Google determines the price you pay with a technology called a Quality Score. Not only does it affect the price you pay, but it also effects the position of your ads and the amount of impressions people see your ads. The quality score is made of the following elements (and in my experience, in the following order):
Your keyword’s Clickthrough Rate (CTR)
The more people that click on your ad, the lower you’re going to pay per click. If you are targeting a specific keyword, you should get your CTR up in the beginning, even if that means going outside your budget a little, so that you’re cost per click will stay low. This is important so that Google trusts your “relevancy”.
Your daily budget
Believe it or not, having a low daily budget will result in a high cost per click. Sometimes, when I’m first starting out on a campaign, I will change my daily budget to $1,000 in an effort to get lower prices on clicks. I know that I will never reach $1,000 dollars because the keywords I bid on are pretty targeted, but I always watch my AdWords account all day long in the beginning.
The relevance of the keyword and ad text to its ad group
This is one of the most important things, because it is directly related to your CTR. Your keywords need to me directly related to your ad text and each relevant keyword or set of keywords should be organized into their own ad groups. This is the number one mistake internet marketer’s first make, you must separate all of your ads into groups. Google will initially charge you more per click if it knows by past performance of the keyword that it will fail with the ad/keyword arrangement.
Your landing page quality
Finally, your landing page does make a significant impact on your CPC. The days of throwing AdWords on Google straight to sales pages are over, you need to have a content driven website or you will not survive at this business. Even a small articles section will make a huge impact on your CPC.
Now, if you dive into Google AdWords right now with no experience whatsoever, you will most likely loose thousands of dollars, trust me, I made the same mistakes everyone else had in the beginning and I’d like to give you some tips to ensure that you don’t go broke.
Not having a keyword appropriate display URL
In Google AdWords, there are two URLs: the display URL and the hyperlink URL. The display URL is restricted to a small length and can be any URL of your choice (even if it’s not the same one you are using to send the user to). The problem is that most people simple type in “www.yourdomain.com”, which is common sense to do. However, by doing this, they are missing out on some valuable advertising space. Remember, Google will bold keywords in your advertisement that the user searched for, so you need to have the keyword scattered in as many spots as possible. So, instead type “yoursite.com/YourKeyword” or “Keyword.yoursite.com”. Also, remember to remove the “www” because it is not necessary and also capitalize beginnings of words in a phrase or domain name.
Not separating Google Search Advertisements from those on the Content Network
You need to have an entirely different campaign for advertisements that are used on the Content Network (a.k.a AdSense). You should also bid differently on the Content Network than you would on the Search Network. Unlike the Search Network, the Content Network does not place relevancy based on your quality score, rather, what content is on your website.
Not turning Optimized Ad Serving off
Google, by default, will serve your ads using their algorithm so that you maintain your budget and not run through all of your money all at once. Although it’s beneficial, because it automatically determines the effectiveness on how their served, it’s a better idea to turn the option off so that you can make the decision yourself. Remember, Google is trying to make money, that is their bottom line.
Not organizing your keywords into Ad Groups
This is the mistake most people make. By default, Google creates one campaign with one Ad Group and all of your keywords go into that one Ad Group. The problem you are not able to stay organized so your ads are created to be vague enough to work with every keyword BAD IDEA! I recommend having hundreds of Ad Groups if you have to, so that your advertisement is as targeted as possible. This will lower your CPC, lift your Quality Score, increase your CTR, and hopefully increase your conversion rate.
Not split-testing your advertisements
Create two advertisements for every Ad Group. Google will automatically rotate them and choose the one that performs best. Continue to change out your lower performing ad for a one better than your higher performing ad until you achieve the results you’re looking for. You can also turn this ad serving capability off and rotate 50% of the time and you can almost instantly see which one performs better.
Not using negative keywords
Negative keywords allow you to not show your ad when the negative keyword is in the search phrase. This is important when you want to weed out disqualifiers, such as “free”.
Not having a relevant website
So many beginners think they can create an ad, set up a page to collect e-mail addresses or make a quick sale, and throw AdWords money at the website and make an income off of it. If you do this, Google will penalize you almost immediately In fact, if you do not have relevant content on your website, good luck getting that past Google because in my experience it ALWAYS lowers your Quality Score. Even though you’re selling a product, it is very important to have a website full of quality content that people want to read. This could be fixed by creating a blog on your website that is free and full of great articles. Just make sure it’s updated frequently!
Allowing the campaign to continue when you’re not making money
If you’re product costs $20, spending more than $20 on one Ad Group is causing you a significant loss. Keep your conversion rates high by fixing what breaks quickly. Remember, you could go through a significant amount of money before profits begin to rake in.
Not split testing your website content
It’s amazing how much a headline can make an impact on a sale. Use Google’s Website Optimizer and randomly change content throughout your sales page to get the best conversion rate.
Finally, the last mistake is giving up
So many beginners quit because they don’t understand what they’re doing and they’re loosing a ton of money. Don’t quit, just ask for help!
Article written by Andrew J. McClary, of Amazing Design Secrets. http://www.amazingdesignsecrets.com – Learn HTML, CSS, Graphic Design, and Internet Marketing This article can be distributed without any previous authorization from the author. However the author’s name and all the URLs mentioned in the article and biography must be kept.
Basic Seo Videos In Urdu Lecture1-13.avi
Aug 29th
Hello Friends I m Sharing With U Basic Seo Videos In Urdu In This Course, How To Create Blog How To Get High Paid Content How To Design Ur Blog How To Create Adsense Account How To Add Widget On Your Site How To Submit Your Site On Directories How To Submit Ur site on Search Engines MUST VISIT MY BLOGS U CAN FOUND LOTS OF MARKETING TOOLS, SEO TOOLS AND MANY MORE Allclassifiedwebsites.blogspot.com In This Blog U Can Find All Classified Sites List Cgi Sites,Non Cgi Sites,Business Classified Sites,Classified Good Sites In This Blog U can Find All Types Of seo Tools http And Here U can Found Lots of Video Tutorials Seozones.blogspot.com
Adwords Marketing: Is It The Best, Or Is There A New King?
Aug 29th
In this article I will discuss whether or not Google Adwords is still the best or if the new and upcoming ways of advertising are taking over the way internet marketers show their products, services, and offers to the general public.
People have been using Google Adwords now for years. There are many people who have reported making six figure incomes or higher by simply using Adwords to drive traffic to their website. On the other hand, there are those people who complain on a daily basis that the price of Google Adwords keywords have gone up substantially since they were first offered and it’s now getting very difficult to become profitable using Google Adwords. It really takes a marketer examining his offer, marketing funnel, and advertising costs of Adwords to determine whether or not they are not making any profit at all, turning a small profit, or banking huge returns using Adwords.
Since the birth of Adwords there has been many other avenues of advertising that social networks and search engines have tried to create using Adwords model.
In this article, I will specifically look into Facebook. The huge social network of high school students, college students, and many other individuals has grown by leaps and bounds since it was first created. Now that Facebook has a considerable amount of traffic they have decided to try and turn a large profit by offering advertisers the chance to advertise their offers on their network.
At first, they used a platform called Facebook Fliers. The platform boasted to be able to show your offer per thousand impressions. The rates were very cheap and on first looked it seemed as if it was going to be a very promising program. Well, as months went by, Facebook Fliers proved to be very ineffective for marketers. The main complaint now was that Facebook was charging only for impressions, and instead they should switch to clicks. The reason being is if a user “clicks” an offer it shows definite and genuine interest in the marketers offer.
With the advice of internet marketers all over the world Facebook switched to its newest program, “Facebook Ads.” Facebook Ads now charges each marketer per click instead of per impressions. With the birth of this program, marketers all over the world are boasting huge returns now using Facebook Ads. The CPC (cost per click) is low due to their not being much competition in niches and it seems as if this is the best model Facebook could have switched to.
The internet and advertising is constantly evolving, and it seems as if Facebook is right on top of the trends and how quickly things can change. I suspect that this social network will be around for decades to come and will be able to monetize itself very well by showing advertisements to its audience of close to 100 million people.
Now, it’s time for YOU to cash in on the huge returns of Facebook Ads. My tip to you is to find an uncovered niche and take full advantage of it before someone else does!
Dirk Wagner is a programmer who has been able to uncover all the secrets of programs such as Adwords Marketing and making money using Facebook Online. He has created a comprehensive guide called “Facebook Secrets Exposed” which is available by visiting http://www.facebooksecretsexposed.com
Internet Business Service
Aug 29th
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