What is search engine marketing? This is the question that I have asked so many people but many of them could not explain in better way. I also asked the same question to many webmasters. Similarly in the same passion I sat with SEO and SEM experts and concluded the following results.

I observe Search Engine Marketing ( SEM ) as a somewhat expansive expression. It is the super set of technologies that are used in order to increase the web site traffic and its page rank. SEM use useful contents and w3 standars code used in the webpage. SEM is also used to increase the business.

Some best aspects that we want to share are not included in SEO ( Search Engine Optimization )

1. Paid Inclusion

It is the process of adding our site directly to search engines. We can also add our site to top directories having authentication by top ten search engines like GOOGLE, YAHOO, ASK etc. This method is used to get indexed the website we are working on.

2. Traditional Ads

In this process we add our site on SERPS ( Search Engine Results Pages). These pages are also called indexed pages by search engines. These should be indexed on the basis of keywords.

3. Pay-Per-Click Advertising

These are just text and hyper links. These are handled by advertisers. Google Adsense is one of the best example we see live. This will enhance the traffic to your website.

Page Rank is nothing but a weight of a page that how much it is important on World Wide Web, Google is one of the best search engines that are responsible for assigning this page rank or in other words you may say weight of web page.

Page Rank is indeed a numerical value that is assigned by Search Engines (Especially Google) by checking the inbound and outbound links of the page. Outbound links will be in favor of web page you are working on it. On the other hand inbound links are harmful for your web page on which you are working.

To increase the Page Rank of your web page, You are advised to get more outbound links for your web page.

Your web Page Links =(Number of  Outbound Links) –(Number of Inbound Links)

If left hand side of the above equation will be less than zero then there will be no good impact on your site. On the other hand if you will see positive number of links then you can happily say that importance of your web page will be increased.

 Page Rank is also directly proportional to the unique and understandable useful contents. It can be described as

Page Rank ∞ (Directly Proportion) Unique and Understandable Useful Contents

P R = t * Contents

Where t is  visiting time of web page.

If you want to index your page in any search engine on keyword basis then you will have to follow given rules.

• Use heading tags as h1, h2, or h3 around the keyword
• Use the word in article of 400 to 500 words more than 3 times and less than 10 times
• Use each first letter capital as “Search Engine Optimization”.
• In forums give user name with space as “ Hank Freid ”

Many search engines prefer bold tags too instead of heading tags so also include bold tags in your articles.

W3 standard page is indeed a perfect page for getting better SEO results, increasing page rank and also traffic. There are different elements that are part of a perfect web page.

• Title Element
• META Description Tag
• META Keywords Tag
• Alt Attribute

Title Element is one of the most key factors that is responsible for your web page to increase the page rank, to be indexed and to get more and more traffic. Title element should be comprised of at least two words. These words should be relevant to your web page contents. If your web page is about SEO tools and tips then title should be “SEO Tools and Tips”. Title Element should be open and close correctly.

The Meta Description Tag as a rule comprises of 25 to 30 words .This description shows summary of your site. So be careful while typing these sentences. Use USA English language. Do not use special characters such as (Page Break, Space, Comma, Double Quotes etc). Use two keywords in Meta Description from body of the page. Use standard code of meta description.

Meta Keywords Tag is necessary for those search engines that crawl the Meta keywords too. These keywords should be 90% relevant to the web page contents. So many seo experts do not pay attention to this area. Don’t use keyword in this area that has already been used in Title Element Tag.

Alt Attribute is indeed the text you always glance on pop up especially in Internet Explorer while you place your cursor on an image. This text should be relevant to the picture and  should not be in meta keywords, meta description and in title element. Google prefers this attribute.