Internet Marketing 101: What Types of Marketing Options Exist?
Creating a distinct online profile for your business takes a lot of drive, know-how and precious time. As a business owner or manager in charge of marketing, it’s important that you know what options you have available to you. In this article we will explain six online marketing strategies that all business owners should know about.
Search Engine Optimization
Otherwise known as SEO, search engine optimization is a series of techniques that are used to increase a website’s rankings on search engines like Google. What works for SEO changes regularly, as search engine algorithms are changing all of the time. Much of SEO surrounds the optimization of content using keywords, which are used when an individual enters a query in a search engine.
Search Engine Marketing
Unlike SEO, which aims to facilitate organic website traffic and lead conversions, search engine marketing (SEM) entails the purchasing of ad space on a search engine result page (or SERP). Google AdWords is one such platform that enables this.
PPC advertising involves charging the advertiser for each time their ad is clicked. Site owners like to use this method as a means of gaining direct exposure to their customer base. This also garners a fair amount of income for the search engine.
This is a form of marketing that does not always entail trying to make a sale. Instead, content is created for the purpose of showcasing your knowledge of the industry in which you work. It is an ongoing process that consists of practices like blogging to give leads access to useful or entertaining information. This type of marketing establishes your authority in your subject matter, engages your audience and gives you the opportunity to reinforce your chosen keywords.
Social Media Marketing
By giving your business a presence on Facebook, Instagram and Twitter, you can build a stronger online presence. Social media allows businesses to interact directly with their customers, thus:
- Improving customer service
- Collecting customer feedback
- Reaching new customers
- Increasing exposure of your brand
- Social media marketing is also commonly referred to as SMM.
Reaching leads via email communications is one of the most commonly utilized and powerful methods of marketing. In a simple and convenient format, your business can reach many inboxes to deliver the latest news, updates and announcements that you want to share. This also enables you to link to relevant pages of your website to boost organic traffic.
Marketing to a customer base is absolutely essential if you expect your business to thrive in the competitive, technologically-driven business atmosphere of the 21st century. You can – and should – implement more than one online marketing strategy whenever possible.