Is it Time to Do Some Spring Cleaning on Your Blog?
Google and users love blogs. More specifically, they love routinely-updated and highly informative blogs. While having a bunch of content can be great, this is only true when that content is generating organic traffic to your website. If it’s not, then it’s just digital clutter that serves no purpose except to take up space and increase your blog entry count. In this article we’ll help you figure out if it’s time to reassess, re-write or even delete the older existing content on your blog.
How Many of Your Entries Actually Get Hits?
Let’s say that you have 200 blogs on your website, but only 50 of them have had a single hit or more in the past few months. That’s a 4-to-1 ratio of useless versus useful blog entries. Ideally, no website blog should have more than a 1-to-1 ratio, so this is a pretty big problem.
How to Get More Hits on Older Blog Entries
Fortunately, you don’t necessarily have to delete and re-write content to optimize it for your current website. You can go in to your existing blog entries and optimize them without going through all of that effort. Here’s how you can do it, in just a few easy steps:
- Identify which blog entries haven’t received much action, if any, in recent months.
- Check out similar blogs from your competitors. See if there is a common factor between them, like word count or blog entry structure. You can use this information to influence your own changes.
- Ensure that each blog entry has a great structure. Is it eye-catching and easy to read? Are your SEO methods sound, or do they need improvement? Check your headers and subtitles.
- Update your images! This provides a fresh and more accurate appearance. Make sure to update the alt-tags on your images when you do this.
- Add information that could make the existing content more useful, if you can think of any. Check out other blogs that answer similar questions. Look to the comments and inquiries in the existing blog entry.
- Finally, change the date of the blog post so that it no longer is presented as an old entry.
Why are Old Entries Such a Problem?
Imagine that you created a highly informative and useful blog entry three years ago. Now, imagine that when someone stumbles across the entry in their Google search, the search engine shows them that it was posted three years ago. Why would the user prefer to look at your blog, which is perceived to be outdated, when they could find a more recent answer to their question?
Updating your blog entries every now and then is a great way to refresh your blog and keep it relevant, no matter how much time has passed.