If you want to index your page in any search engine on keyword basis then you will have to follow given rules.

  • Use heading tags as h1, h2, or h3 around the keyword
  • Use the word in article of 400 to 500 words more than 3 times and less than 10 times
  • Use each first letter capital as “Search Engine Optimization”.
  • In forums give user name with space as “ Hank Freid ”

Many search engines prefer bold tags too instead of heading tags so also include bold tags in your articles.