Search Engine Optimization is the process in which changes are made in the coding of a website. By this the rank gets better in the search engine results page.

Many ways can be adopted for this process. Some of them are listed as follows.

W3C Validation

Proper naming structure of files for search engines

Proper phrasing of the page title

Inclusion of a robots.txt file

Creation of a sitemap

404 error handling page

Meta tags

Relevant site copy to page title

Site navigational structure

 This is not the complete list. The ways are shortly discussed. There are many things which should be kept in mind while optimizing your website and they should be accounted strictly.  

A good experienced and knowledgeable Search Marketer is the person who can do this all. He is the person who could determine about the best process for getting your site coded. He does this in a search engine friendly manner to get best possible results.