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Posts tagged Analytics
Google Analytics Ecosystem by Brett Crosby – eMetrics Marketing Optimization Summit
Jul 17th
In this presentation, delivered at the eMetrics Marketing Optimization Summit San Jose 2010, Brett Crosby shows announces Google Analytics features and developments. Among them are the Google Analytics App gallery and the New Adwords reports. *About Brett Crosby* Brett Crosby is the Group Product Marketing Manager of emerging business products at Google. Specifically he manages the marketing teams for Mobile Ads, Google Analytics, Website Optimizer and AdWords Conversion Tracking. Brett is a frequent speaker at industry events and has been shaping the advertising and Web Analytics industries for over a decade as the co-founder of Urchin Software Corporation (acquired by Google in 2005) and more recently as a group lead at Google. He is currently responsible for product positioning, external product launches and communications, and providing input on the features. Brett holds a degree from the University of Southern California in Political Science and International Relations. *About Online Behavior* Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that’s not all, understanding does not make a website better, action is required. That’s why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to: Market Targeting & Segmentation ( online-behavior.com ): Learn how to segment, provide the right message, and personalize your …
MAMM SEO 0001 Google Analytics Add Filter
Jul 4th
mindandmoneymatters.com Stop Google Analytics from kidding you that your website has more visitors than you actually do have! How to set up a an IP filter in Google Analytics to prevent your own visits showing up in the traffic reports. Get better and more accurate Traffic Reports. Advanced Google Analytics techniques to let you fine-tune your web traffic. Find out where your visitors come from and why they leave.
Search Marketing & Web Analytics – Quizz
Jun 10th
www.semetis.com – Master in Google Analytics? Master in Google Adwords? If you feel you’re comfortable enough with Web Marketing, test your knowlegde in SEO, SEA and Analytics in this 90 seconds quiz. You passed the quizz but got stuck on some questions? Check out ou video tutorials on the difference between clicks and visits, display network optimization, remarketing, load time, sitelinks, advanced segments within Google Analytics, etc. on https To be the first to see the new videos, don’t forget to subscribe!
State of Search news roundup — episode 10: Google, Bing, Facebook, Apple and Analytics
May 30th
What’s new Google? Last week Google launched “Google New”. At Google New you can keep up with everything you want to know about Google.You can find the latest product and feature launches from Google. Google New seems to aggregate all the Google blogs and shows the latest posts from them on this site. It provides a search box to search for Google products. It also displays a highlighted Google product. Google Adwords keyword tool out of beta One of the new Google products you may find in Google New is the Google Adwords keyword tool. Two months ago Google announced the new keyword tool. Since last week the ‘beta’ sign has been pulled off the new Adwords tool. According to Google they’ve combined the best features from two previous keyword tools into one which should result in more flexible search options, Easier Keyword Refinement and easier adding keyword ideas as negatives. Rich Snippets in Google Local Search Results Local is getting more and more important. Google recognizes that. Google is now incorporating rich data into it’s local search results. Local directories can now include the number of reviews and price range which will be shown in the search listings as you see here. Google Chrome and Analytics don’t go together? Remarkable: according to a Techcrunch post the new Google Chrome, version 6, apparently is causing issues with Google Analytics, causing traffic data to be upset for visitors using Chrome’s browser. Apparently unique visitors numbers go up while …
Can Video Analytics Rev Up Marketing?
May 14th
Can Video Analytics Rev Up Marketing?
Harley-Davidson Canada road tests a video analytics system to better target its marketing to customers in its stores
Read more on PC World
YouTube founders buy social analytics firm Tap11
May 9th
YouTube founders buy social analytics firm Tap11
Last month, YouTube founders Chad Hurley and Steve Chen’s Avos picked up venerable Internet bookmarking service Del.icio.us from Yahoo’s cast-off pile—probably at a bargain rate. Now, they’ve made another deal, buying social media analytics outfit Tap11 for another undisclosed amount.
Read more on Digital Trends via Yahoo! News
30DC – Using Google Analytics
May 1st
Web Analytics Association Announces 2011 – 2012 Board of Directors
Apr 29th
Web Analytics Association Announces 2011 – 2012 Board of Directors
WAKEFIELD, MA–(Marketwire – Apr 28, 2011) – The WAA (Web Analytics Association), the global advocate for the online marketing analytics profession, today announced its 2011 – 2012 Board of Directors after a nearly record-breaking number of votes from its membership.
Read more on Marketwire
Web Analytics Association Symposium in Boston to Address the Evolution of Analytics
Apr 20th
Web Analytics Association Symposium in Boston to Address the Evolution of Analytics
WAKEFIELD, MA–(Marketwire – Apr 19, 2011) – On May 23, the Web Analytics Association (WAA) will host a symposium and networking event in Boston, MA. Taking place at the Westin Waltham Boston Hotel, the theme of the event is “The Evolution of Analytics,” and the symposium will address multi-channel analytics strategies across online, offline, social and mobile. Attendees of this half-day event …
Read more on Marketwire
Using Google Analytics with WordPress – WordPressVideos.TV
Mar 25th
This tutorial is continued with full written instructions at WordPressVideos.TV Google Analytics is a free application offered by Google that allows you to track your website visitors and get in-depth analysis and reports on your website. To use Google Analytics, you just need to have a Google account, and if you already have a Gmail account or YouTube account, then you can probably use that same information to set up Google Analytics. Using your Google account and your Google password, just sign in to Google Analytics and you will have to sign up again for Google Analytics, so just click on Sign Up here. And the first thing you need to put in here is your website URL, so Im gonna put in my website URLand also to give your account a name. Okay, and then you can select your time zone or territory, and also your time zone according to your local time, and then click on Continue. Then provide Google with your last name and your first name, and then select a country or territory. Then click on Continue. You can read through the Terms of Service for Google Analytics, and if youll agree, click on Yes, I agree to the terms and conditions, and then click on Create New Account. And there are several options here to track your website you can either track a single domain, or you can track one domain with multiple subdomains, or you can also track multiple top-level domains. And if youre a Google AdWords user, then you may want to combine your AdWords data with your Analytics data …
NPR Deploys Splunk for Web Analytics
Mar 24th
NPR Deploys Splunk for Web Analytics
In a novel use of the software, National Public Radio is using the Splunk log search engine to analyze Web traffic for its audio streams and downloads.
Read more on PC World via Yahoo! News
Google Analytics Intelligence Gets New Alerts Features
Aug 14th
Google Analytics Intelligence Gets New Alerts Features
Google has announced the launch of new AdWords Alerts and more options in Custom Alerts in Google Analytics Intelligence. If a user has their Analytics and AdWords accounts linked, Intelligence will provide important changes in AdWords campaigns performance within Analytics. “So, in addition to the alerts you are used to getting, such as time on site and revenue, you’ll now receive alerts about …
Read more on WebProNews
Web Analytics Association Launches Global Testing Centers for Web Analyst Certification Program in Response to Growing …
Aug 2nd
Web Analytics Association Launches Global Testing Centers for Web Analyst Certification Program in Response to Growing …
WAKEFIELD, MA–(Marketwire – August 2, 2010) – Today, the Web Analytics Association (WAA) announced the global launch of approximately 230 testing centers across the United States and internationally where WAA members and interested Web analysts can take the organization’s certification exam. The WAA’s Web Analyst Certification ProgramT, previously only available on site at industry events, is …
Read more on Marketwire
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