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Posts tagged Avoid
The Google Slap and How To Avoid It – RevenueWire – Full Length Version
Mar 24th
This presentation is brought to you by www.revenuewire.com to address an issue that a lot of our affiliates have been asking about and has been quite a hot topic within affiliate marketing and particularly the software niche — The Google Slap, and more specifically, how to avoid it. Google slaps are in no way a new phenomenon, having existed for years. In the past 6 to 12 months however, we have seen a definite trend that Google is continually tightening up their standards. For a software affiliate, a Google AdWords account is a major asset and we really want to help you keep yours in good standing and help you grow long term, sustainable profits. While adapting to these changes may seem like a lot of work, it also represents a huge opportunity for affiliates. For more information on this topic, and a summary of tips and best practices from this video, Sign In to your affiliate account at RevenueWire and visit the Tutorial Center, or Join Now to become a member www.revenuewire.com
CEMPER.COM SEO Q&A: avoid the Google -50 penalty with anchor text variations
Oct 15th
www.cemper.com | Christoph C. Cemper talks about the recent Google changes on Aug 2009 and Sept 2009 and the newly changed -50 penalties on a keyword & page level due to overoptimization of anchor texts. Natural anchor text development has been key rule for CEMPER.COM link builders for ages, but became even more crucial with the recent Google udpates. For another penalty for repeated anchor texts checkout our other case study on natural anchor text.
Things to Avoid and Look for in an Internet Marketing Company
Oct 9th
Things to Avoid and Look for in an Internet Marketing Company
If you are planning to take your business venture online, an internet marketing company is the one you need. But not just any company, what you need is a company that is effective and efficient in delivering their services. There are two sides in searching for an online company.
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Social Media Marketing 4 Sins You Must Avoid
Sep 5th
As SEO is essential to having your website generate traffic and potential customers/clients so is the whole Social Media Marketing Platform. As the internet evolves so do the ways we search for information, products, and services. Social Media Marketing Networking has taken the internet by storm and is becoming more relevant then search engines. Social Media Networking like Digg.com & Stumbleupon.com are based off of how many Diggs or Thumbs up/down you receive in order for a Story, Press Release, Website, Photo, and Service to make it to the front page and get to the tops in their own search engine. Digg isn’t a playground for the weak or inexperienced. Its audience can be fickle, extremely judgmental. Diggs Algorithm can be extremely tricky and if you’re considered a spammer you’re banned. There are several important factors of Social Media Marketing Networking. The major one is developing your network. In order for your information to gets views you need to have Hundreds if not Thousands of friends that follow your submissions. If your information is liked by your network then it can go very far, if not your submission will not survive. You have to work extremely hard at gaining a trust level with many of the Social Media Platforms, and once you do then it’s a good start. We have an extremely strong and powerful following on several of the top Social Media Marketing Platforms and we continue to build our following. So what does that have to do with getting links for …
4 Mistakes You MUST Avoid When Video Marketing on Facebook
Aug 21st
Video marketing was once only used by very large companies; however thanks to the growth of various social network sites such as Facebook, and new advances in online technology such as being able to upload videos to the Internet, it is now possible for anyone, from companies to individual entrepreneurs to use video marketing on Facebook to maximize their earnings.
Facebook video marketing is now becoming extremely popular; however it seems that a lot of people really don’t know how to get the most out of their marketing campaigns. So, in order to help you convert as many of your viewers into paying customers as possible I have compiled a list of the most common problems and the 4 major mistakes that you need to avoid when using video marketing on Facebook.
1) One of the biggest mistakes that I constantly see are videos that do not clearly communicate what they are about within the first 5 – 10 seconds. You would guess that this is a mistake made only be people who are new to video marketing, but I see many marketing veterans producing Facebook videos that take an extremely long time to actually let the viewer know what they are about.
This is a major mistake because people today are incredibly busy, so they don’t want to have to watch 5 minutes of video before they find out what the video is about. When producing your video, you need to make sure that you tell your viewer exactly what the video is about, and why they should take the time to watch it. Remember, there is only one thing worse than having no one watch your Facebook video, and that is having someone who starts to watch it, but then stops after the first few minutes because they don’t know what you are telling about!
2) Another classic problem that I see in a lot on Facebook is when the video focuses on the person who made the video, instead of the viewer. For instance, if I was trying to promote my affiliate marketing program I may use sentences such as “My business is growing all the time!” or “I took advantage of this opportunity and now I am earning more money per month than ever before!”
These sentences focus on me; on how well my business is going and how I am a lot wealthier because of my business. This is incredibly boring for my viewers because it focuses on ME instead of THEM! In order to increase the success of your videos on Facebook it is important to appeal to your viewers.
For instance, a much better sentence to include in my video would be “You may be looking for an easy way to generate extra income, and my affiliate program can give you the chance to achieve this goal.” In this sentence the focus of the video is clearly on the viewer. Therefore it will grab their attention immediately and they will be much more susceptible to my message.
3) Another thing I see a lot on Facebook are videos just simply too long! Remember that people are busy, and therefore your video marketing needs to reflect this. Viewers want a short, sharp message that is straight to the point. It is no good making 20 minutes long video about your promotion because the chances are no one will watch it. Think more in terms of TV commercials – your video marketing on Facebook needs to get your message across quickly. Of course if you have a lot of information to cover then you may decide to make a series of videos which is a much better approach than producing one long video.
4) One of the final mistakes that always shocks me is that people always seem to wait until the very end of their video before they give out their website or email address. The aim of video marketing on Facebook is to get people interested in your promotion and get them to visit your website so that you can convert those interested viewers into paying consumers. It is always best to have your website address displayed somewhere for the entire video, perhaps across the bottom of the screen or in the top corner. Just make sure that your website address is always right there on the screen – this will really help to maximize the amount of traffic you can pull from your Facebook video marketing campaign.
So there we have it, the top 4 mistakes that I see time after time after time. By avoiding these mistakes, you will hopefully be able to produce a video marketing campaign on Facebook which is much more successful.
Filippo Toso is an Internet Marketing consultant based in Italy. He is an expert at video marketing on Facebook and regularly works alongside major global companies. Filippo uses one of his own products to promote his services on Facebook Video
How to Avoid Web Traffic Disasters, Part 15
Jul 22nd
Disaster #19. Skidding Wildly Off The Road Because Of Bald Tires
If you don’t have enough friction or conviction in your website then you will end up totally careering off the road. You need to be determined, committed and totally convinced that your website and its goals are true to who you are as a person.
Think I’m being wishy-washy here? Let me tell you – if you aren’t totally passionate about the subject matter and overall mission of your website that it will show in your copy.
Also, whenever you face challenges with traffic or anything else then you are not going to have what it takes to continue. You will not have enough friction to stay on the road towards success!
Disaster #20. Caught Dangerously Tailgating
Tailgating is when you follow the volatile hot trends of search engine optimization or traffic generation methods, rather than adapting the long-term strategy of developing quality content.
If the people you’re tailgating or following closely behind with these hot trends and new borderline acceptable techniques actually end up crashing and burning, then you’re going to crash right into the back of them. Hence the phrase tailgating.
So be your own manager of traffic. Don’t be tempted to start tailgating the latest hot trend or new killer technique just because everybody’s talking about it. It’s easy to forget that there are still traffic techniques available that are just as effective now as they were one, two, and even five years ago.
So there you have it. You now know the main traffic disasters to avoid. I hope this information has been useful to you. Although you’re now armed with what you shouldn’t do, I’m sure you’ll still need some further information on what you should do.
Disaster #21. Falling Asleep At The Wheel
You thought I said there were only 20 Traffic Disasters? Well this last one – Falling Asleep At The Wheel – is the BIGGEST killer of them all.
You can easily get caught out thinking that you know all there is to know about traffic or that you know enough to get by. But meantime – other people are over taking you all the time as they perfect new Web Traffic 2.0 methods.
You cannot afford just to rely on two or three different traffic methods. What you learned about traffic six months ago is no longer relevant.
“You must not fall asleep at the wheel – you must stay ahead of the competition by learning the best and most advanced traffic techniques!”
That’s why I’ve created a powerful series of how-to videos that show you step-by-step how to generate masses of traffic from virtually any source you can think of. I’ve created these videos from my 12 years’ experience online and they include lots of traditional methods, some new totally undiscovered methods, and also some methods that are so off-the-wall you won’t believe how effective they are.
The big thing with traffic is that there is no one big thing for traffic.
You need to be using multiple sources in parallel with one another. If you go where everyone else is you’re going to be splitting a small piece of the pie. However, if you employ some of the techniques that I show you in the videos, there’s next to no competition in these areas and you’re going to get a large slice of what is sometimes an even larger pie.
I wish you all the very best for you in your traffic endeavors – all I ask of you is that you be honest to yourself and continue to learn all the time. The more knowledge about traffic that you arm yourself with – the further and quicker you will travel!
You can grab a a free 30-minute MP3 Audio “How To Get Traffic – Insider Secrets Revealed” and a free 40-page Ebook on how to get traffic just by going to http://www.michaelstrafficvideos.com
GOOGLE AdSense Tips For Maximum Earnings and how to avoid ‘ smart pricing ‘
Jul 2nd
Almost everyone has probably heard of AdSense by now, if not then I am pretty sure you have seen AdSense and may have not even known what it was. To explain AdSense, I must first tell you a little about ‘ AdWords ‘, Adwords is a Pay-Per-Click (PPC) advertising system that is available through Google the search engine. You create a small text ad, which is placed on Google’s search result pages, the ads match your websites subject or content. You bid or set a fee that you are willing to pay Google every time someone clicks on your ad, this is a great way to get highly targeted traffic that can turn into sales, subscribers, or whatever you are trying to achieve with your website traffic.
Now that I have explained Adwords, I can now tell you about AdSense. AdSense makes it possible for website owners to earn money by simply letting Google place ads on their web pages. AdSense ads can be either text or images, the ads can be altered to blend into the webpages, so they don’t make your site look junky or poorly designed. AdSense ads are highly relevant to the content of most webpages, for instance if you place AdSense ads on a webpage that sells Coins, you will get ads about selling coins or other coin related subjects. Every time a website visitor clicks on one of the AdSense ads on your webpage, you earn money, and every month after your first balance reaches one hundred dollars, Google will send you a check or you can have the money deposited into your checking account. The AdSense program is a great way to earn extra money if you have a website, it’s easy to make a few dollars every day, and some folks are making thousands of dollars per month doing it.
When I first started Adsense, I placed the ads on my webpages and it wasn’t very long until I had made a small amount of money, a few days later my account balance had grown even more. I was pretty happy, but I thought to myself, after reading a lot of articles, I am not making nearly as much money as others are making with AdSense, something must be wrong. Then I thought, maybe my website doesn’t get the traffic that the others are getting ? I chatted with a lot of people on the internet that were in the program, and I discovered that the amount of visitors I get, was higher than some of the traffic they receive. You may think that 200 – 400 unique visitors a day is low for website traffic, you are very wrong, the average website gets a lot less per day, especially if your website is only a few months old or is not optimized for the search engines, or it’s subject matter has a very low search demand.
If my website was getting a nice amount of traffic or visitors, why was my AdSense earnings so low ? The first thing that I discovered that was wrong was ‘ adsense ad placement ‘, that’s right, you have to study each webpage’s layout that you plan on placing the ads on. Wherever your webpage has sections or areas that grab and hold the visitors attention, this is a prime area to place a section of AdSense ads, in other words, place the ads on your webpages where folks will notice them. We are currently allowed to place up to 3 different AdSense ad sections or groups on each webpage. I found after some testing that the best places for my ads are, just under the title or sub-title, near the middle of the page, and near the end or bottom of my page. If you place one section of AdSense ads near the top of your webpage, folks entering your site will probably notice the ads, and if they scroll down a ways and theres more ads, that increases the odds that they will notice them also. Probably the best place to place one section of ads is at the bottom of your webpages, right after your last bit of text or interesting reading, but make sure you place the ads before any other links, because when visitors are ready to leave your site, they may leave by clicking on one of your ads, earning you money, and if you have other links showing before your ads, they may leave your site by clicking on one of them. So after I studied the layout of all my webpages, I went back through and repositioned the AdSense ads, almost immediately I noticed my earnings increased.
I left my webpages alone, and about three months later I received my first check in the mail, it wasn’t a lot of money but still for really doing no physical work I was very glad to get it. My earnings slowly started getting better and better after that first check, the next month I received another check, then the following month I got another and so on. After having been in the AdSense program for about 8 months, and chatting with more folks who were also in the program I found that my earnings were still low compared to some other people.
I then discovered another method that increased my earnings even more. I noticed that my ads stood out from the rest of my webpages text and content. I had always thought, I should make my ads a different color than my webpages background so folks would notice my ads, and click on them, I was totally wrong. Almost everyone that has been on the internet for any length of time, has become so accustomed to seeing banners and other flashy ads that almost everyone now has what is called ‘ad blindness’, that is, when they visit a site they are automatically turned off or they ignore anything that looks like an ad. I used the Adsense editor and I changed my ads background and border colors so they matched the background color of my webpages, and I changed the text color of the ads so they matched the text color of my webpages content. The ads blended in very well, to me they were barely noticeable from the rest of my webpage, but right away the number of clicks on the ads increased, and the earnings went up even more.
I left my webpages alone and for another couple months my earnings stayed about the same, I was content with the results, but my earnings were still not as good as some of the other folks who received roughly the same amount of traffic that I did. Then I found out that they had done something else to their AdSense ads, something that made the ads seem to really get peoples attention, they were placing images near the ads, it seemed adding images made the ads look unique and it helped make the amount of clicks on them rise. So I searched the internet and I found some little icons and images that matched the content of my webpages, and near where the Adsense ads were shown, I displayed the images by adding a simple html image tag. I asked google if adding the images was within the AdSense rules, and I was advised that they were fine as long as they didn’t make folks click on the ads, by this I mean, you cannot have a flashing sign that says, ‘ click these ads ‘, or you shouldn’t have a scantily dressed girl pointing to the ads saying ‘ make me happy – click here ‘ or stuff like that, just make some nice little images that pertain to your webpages content.
The next couple months or so, my earnings still continued rising slowly. By this time, besides my regular webpages I had been working on several BLOG’s pertaining to different subjects, so I thought I might as well place AdSense ads on all of my blogs also and make even more money. For a couple weeks my earnings went up quite a bit, and I was very happy, then all of a sudden, just like someone turning off a switch, my AdSense earnings plummeted. I was now making in a day, what I had made when I first joined the program, what the heck happened I thought to myself ? My traffic was still slowly rising, the number of clicks was rising, but for some strange reason, the earnings per click, (EPC) had dropped a lot, it was horrible.
Then I learned that Google had introduced a new feature or system into the AdSense program, called ‘smart pricing’, ‘smart pricing’ automatically adjusts the cost of an ad click. Using Googles system of analyzing AdSense data, if it shows that a click from one of your webpages is less likely to turn into an online sale, or other business result for the Ad publisher, the amount you earn per click in AdSense is greatly reduced. When ‘smart pricing’, was introduced, some AdSense users saw their EPC drop to as low as 3 cents a click, where before ‘smart pricing’, that same click might of earned them a dollar or much more, this was quite a drastic drop in earnings. What is horrible about ‘smart pricing’, besides the earnings loss to AdSense users, is that one site or webpage can trigger it, and once triggered by that one webpage, it effects your entire account and every webpage you have will now earn substantially less per click. Remember awhile back when I had added AdSense Ads to my BLOG’s, that seemed to be what had triggered smart pricing for me. The BLOG’s were on numerous subjects, but they were not business or real professional sites, so hardly any business results such as sales, occurred from folks clicking the ads on these sites. After I removed the Adsense ads from the BLOG’s, it took about a week, then I noticed that the EPC was once again climbing back up, yes the ‘smart pricing’, spell had been broken.
If you are thinking about trying AdSense, or if you are already in it, beware of the smart pricing curse, or if it has already effected your earnings, try removing AdSense ads from your webpages a few pages at a time, the smart-pricing system is evaluated each week, so it will take a few days to see if you have removed ads from the page(s) that triggered it.
By Robert W. Benjamin
http://www.rb59.com/software
Copyright © 2006
You may publish this article in your ezine, newsletter or on your web site as long as it is reprinted in its entirety and without modification except for formatting needs or grammar corrections.
Five Link Building Sins to Avoid
Jun 14th
by Janet Attard
If you’ve done any research into search engine optimization (SEO) techniques, you know that one of the most important keys to getting good placement in search engines is to get other websites to link to your site. And, if you’ve ever tried getting other sites to link to yours, you know it’s a whole lot easier to talk about the importance of link building than it is to acquire relevant, high-quality inbound links.
In fact, looking for appropriate sites to ask for links, trying to convince them to link to you, and tracking the whole process, is a tedious, time-consuming task.
Not surprisingly, many small business owners look for ways to save time or cut corners in their link building campaign. But doing so, in most cases, is counterproductive. Instead of building links and online relationships, some of the techniques being used by online marketers and unscrupulous link-building “businesses” will build nothing but animosity for your business. And since many of the lazy link-building techniques use spam to solicit links, poorly planned and executed link-building campaigns could get you pegged as a spammer.
Whether you do your own link-building, have one of your employees do it, or outsource it to a link-building or SEO firm, make sure your link-building campaign steers clear of these five deadly link-building sins.
Using form letters to solicit links. Whether you write your form letter yourself or copy someone else’s, it’s still going to sound like a form letter – especially when you send the same letter to multiple sites managed by the same webmaster. One dead giveaway that the email is a form letter: using a trite opening such as “Warm Greetings” (Hey, would you send cold greetings?) Another: gushing with non-specific praise for a site. Don’t waste anyone’s time or internet bandwidth by sending link requests that start off like these:
“Today I visited your site and found it to be really informative. I’m highly pleased to see the comprehensive resources being offered by your site.” or “Out of all of these sites I came across, yours really stood out to me.”
Buying links from any company that spams publishers with canned pitches telling them they’ll make thousands of dollars by placing paid links on their website. No one likes a canned pitch. More importantly, selling links is something search engines don’t like. Here’s an example of one spammy pitch that regularly drops into my inbox (and just as regularly gets deleted):
“I’ve visited your website http: //www.pluginasitename.com/.
We see that your traffic rank is xxxxx and your link popularity is xxxx.
Also, you have been online since 8/18/xxxx.
With that kind of traffic, we will pay you up to $x,xxx
to advertise our links on your website.”
Trying to “sell” your page rank in a link swap request. Yes, links from sites with page rank are important, but trying to leverage your own page rank to encourage someone you don’t know to swap links is a bad idea. While you might get some takers, link swapping for the sake of link swapping is yet another type of manipulations search engines don’t like. Pitches like this that claim you will soon have a high page rank are just laughable:
“I’ve got several PR6 and 7 websites, so I expect this site to become at least a PR5 within 1 month and will eventually become a 6 or 7 in 2-3 months.”
Soliciting links from sites that have nothing in common with yours. Businessknowhow.com won’t link to your gambling site, and won’t link to the website for your bicycle repair shop just because it’s a small business and wants inbound links.
Soliciting links from sites that are in a different country, and then asking them to run a geographically specific text ad with your link. It’s pointless, for instance, to ask a US-based site like BusinessKnowHow.com to link to your personal trainer business with a text ad telling readers, “We are easily commutable from Battersea, Chelsea and Clapham.”
© 2008 Attard Communications, Inc. Janet Attard is the founder and CEO of Business Know-How, a popular small business website that has been providing information and resources to businesses for 20 years. BusinessKnowHow.com is a source for labor law posters and safety posters. The website also provides a wealth of ideas, tips and hints for marketing and managing small businesses. Subscribe to the Business Know-How newsletter at http://www.businessknowhow.com/newsletter/subscribe.htm
Online reprints of this article must include the author’s byline, copyright and resource box. You must get permission from the author to reproduce the article in print publications.
Janet Attard is a small and home business expert, author and founder and CEO of the Business Know-How small business website. The site provides business ideas, tips, hints and resources for starting a business, marketing, Internet marketing, and managing employees. For more free information to grow your business, visit http://www.businessknowhow.com.
How do you avoid wikipedia from appearing in your search engine results?
May 2nd
How do you avoid wikipedia from appearing in your search engine results??? I can’t stand wikipedia, everytime I type in a word to get a simple definition, wikipedia comes up! There has got to be an option to get rid of this problem.
I would prefer to not have to type anything extra, I just want an option to permanently get rid of it. Is there option on yahoo, that you know of, that allows this? it’s really annoying.
Search Engine Marketing: 12 Campaign Mistakes to Avoid
Apr 25th
www.fathomseo.com – Fathom SEO’s Mike Murray presents the top 12 SEO campaign killers. 12 campaign mistakes to avoid to ensure your search engine marketing yields the best results. Learn the mistakes to avoid making when planning your own search campaign for your business. To learn more about Fathom SEO’s search engine optimization services, visit www.fathomseo.com
Top Five Rookie Mistakes to Avoid when Internet Marketing
Apr 8th
Top Five Rookie Mistakes to Avoid when Internet Marketing
Internet marketing is an excellent tool when done right. Unfortunately, many first-timers enter the foray blindly and without knowing the basics of the practice. This makes them vulnerable to committing costly mistakes and resorting to unfavorable means to meet their predetermined goals.
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