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Posts tagged Effective
Tips For Effective Video Marketing
Jun 23rd
Videos for traffic and business profitability are the things that video marketing can do once properly handled. Videos can serve as a good marketing tool other than text, and this is reinforced by the fact that the second highest traffic site is YouTube. This is a site known for their amateur videos posted by its users. Based on Quantcast estimates, around 60 million users visit the site every month. This kind of traffic will surely look good in the eyes of Internet marketers. YouTube and other sites can be used as platforms too in order to boost the reach and the profitability of the online business.
But not all videos can be considered as helpful when it comes to video marketing. There are some techniques on how to optimize these videos and make these videos prolific. One rule that should be remembered in this kind of marketing is to make sure that the audience sees the video. If you have a site, then make sure that the video is placed where it can get attention and can make a huge impact. Another rule to remember is to let the readers know that you are offering a video and informing them that it will be a short one. By telling them that it will be short and sweet, you allow them to forget about their apprehensions, since no one wants to watch an hour-long video about your company. Finally, make sure that the video has some spice on it. Making a dull, boring, and a very long video will not help you in your efforts to boost business.
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Is Email Marketing Effective
Jun 22nd
Are you new to marketing? Have you signed up with the big email lists like VirualUrl or ListJoe? If you have, you probably receive at least 30 emails a day advertising some “great” or “amazing” opportunity. Most likely, you will never open most of them and just hit delete. With that being said, many marketing newbies may wonder, does email marketing actually work? The answer to that question is yes, if done the right way and businesses are setting quite a trend! In fact, in a survey done by Jupiter Research in 2008, email marketing was expected to grow from $1.2 billion in 2007 to $2.1 billion by 2012. Another quick statistic for your reading pleasure is that every dollar spent on email marketing, brought in a rate of return of $45.06.
So does this mean you should go out there and spend $197 with VirualUrl or List Joe and start emailing right away? Not so fast…your rate of return will not be what I quoted above. When you rent a list, like List Joe, you have no relationship with your reader, and therefore, your reader will not be compelled to open your email. I am sure that with a catchy subject heading and some compelling ad copy, you will make some sales, but not like you would if your reader requested to be on your list.
Ideally, you need to build your own list. These are subscribers who feel you have something of value to give to them and have agreed to give you their contact information. Even some of these people will delete your email, but not at the rate you would see if you randomly sent out emails.
Network Marketing or any type of sales is all about building a relationship. In an age where people are marketing on the Internet, relationship tends to get lost. We are all still human, and desire and crave that personal interaction. When a business owner can effectively connect with their customers, they are able sell more products and keep the customer happy.
Email marketing can be extremely effective and is considered the most cost-efficient way to market products or services. With that being said, here are a few ways to help your ROI:
1. Build your own list. You can do this in a variety of ways. We have all seen the little opt-in boxes in capture pages. Use these in yours, and make it desirable for someone to give their information. People are extremely cautious about giving out their email address because they do not want 100 spam emails tomorrow. Building a list takes time, but if done right, those addresses will be like gold, and should be treated that way.
2. Customize your greetings. Pre-packaged systematic email confirmations are a big turn off. This is the first impression your reader will have when opening your email. You will want to make it personal and memorable, so they will open up future emails from you.
3. Content is king. Your email content must be excellent. You have a lot of competition, so don’t get lazy with your messages. You may want to use your emails like a newsletter. Many businesses use this strategy, so that over time, when the timing is right, the reader will buy. Most likely, your reader will not buy from you on the first email you send.
4. Earn your readers trust. There is nothing worse than subscribing to someone’s newsletter, only to be bombarded with a bunch of offers. If you are promising a subscription for information, give that. You can make suggestions about your product, with a link within your newsletter, but leave it at that. Do not harass your reader in the next email you send. In fact, if you make suggestions, but focus on good content, your reader will value your information, learn to trust your suggestions, and buy your offer.
5. Email sparingly. Do not continuously email your subscribers. Finding the right balance between keeping in contact with your subscribers is important. Email too much and they will request to be taken off your list. Email them too little and they will forget they subscribed to your list and label your email as spam.
Email marketing is a very popular way to advertise, and it is easy to see why. With automated services which will send your emails out for you, your business can save a lot of time. However, in order to be truly effective in sales, you must establish a relationship, so plan your emails accordingly. Don’t rely on the system to take care of everything for you. Be actively involved with your list. If people leave your list, don’t just plug in new ones, find out why and adjust your mailings to attract your subscribers. Your list will determine the success of your business. Guard it, nurture it and treat it like your best friend. If you do, you will find your subscribers will faithfully open your emails and look forward to hearing from you.
Lisa is a stay at home mom with 8 children and a loving husband. She started her own business marketing energy, and helps people save money on their natural gas bills.
She is actively involved in her church and puts God and her family before other things. The most important book for her is the Bible, and she also enjoys studying books on rare diseases. Her favorite game she plays with her children is apples to apples. She has a love for blueberries and can be found with her children in a blueberry patch during the few weeks they are in season in July. You can read more about network marketing at http://www.lisadrong.wordpress.com. You can also visit her website at http://helpingyouwintoday.com
Effective Link Building Tips
Jun 13th
One of the best ways of achieving top search engine ranking results is by using link building effectively. Most people are not aware of the technical expertise required in link building and it is definitely not a walk in the park. A link building program should ideally be followed by a link analysis program so that you can monitor the efficiency and effectiveness of the links.
There are several businesses over the internet but not all of them are ranked high and this is because of the fact that their SEO is incomplete and their link building and link analysis program is not in place. There are many people who even think that search engine optimization and link building are similar and because of this mistakes happen and the top search engine ranking results are hampered. In fact, link building is an integral part of any SEM or search engine marketing strategy. So how best can you create a link building strategy so that your website can derive top search engine ranking results in the long-run?
Here are some link building tips that will help you not only to enhance your website SEO but also help in link analysis:
1. You need to create a “top 10 list” or a “top 50 list” of websites that you want to be linked with. You need to identify websites depending on the product or service or business similarity and the community or target audience they cater to.
2. Create links in such a way that there is use of “ALT Tags” in the images as well. The links should be wail laid out internally as well as externally.
3. Link to all possible communities that can be qualified as your target audience like DIGG etc.
4. You can use different types of linking strategies including back-linking, reciprocal linking, URL linking, dynamic linking, image linking, and text linking. If you are going for link building to enhance link analysis then you need to remember the fact that most of the back links will be spidered more often than not by various search engine spiders and web crawlers.
5. Use top of the line SEO tools for finding links, creating or submitting links, and also gaining back links for your website. This will help largely in providing fruitful top search engine ranking results.
6. Submit articles related to the service or product offered by you to article directories. This is a very good method for link building leading to link popularity. The more popular your articles are, the more traffic you will see at your website. But for this, you will need to ensure that the content in your articles is informative and interesting, it should contain facts, and should have a generous usage of keywords or keyword phrases.
7. Submit the website URL to forums. You don’t need to put the URL in all forums but only forums specific to your products or services so that you can get targeted traffic. The higher the traffic to your website, the easier it will be to achieve top search engine ranking results.
Want to take the Internet competiton head on? Find out how to achieve Top Search Engine Ranking. You can also find out about different types of search engine optimization methods and check performance of back links through Link Analysis
Video Marketing Is The Most Cost Effective Form Of Advertising
Jun 5th
Video marketing is the hottest thing in internet promotion right now and youtube is popular with an older demographic where social networking hasn’t spread. Unlike everything else I’ve talked about – videos in themselves will not increase your search rank on google! Video marketing offers a way to deliver your marketing message with a higher power and impact comparing to other traditional strategies, and is focused right to your marketplace, with a highly cost-effective rate.
Video marketing could be very well the answer to your marketing and advertising goals. Video marketing is extremely easy for anyone who has a web cam or a small camcorder. All you need to do is record yourself giving out free marketing advice, or maybe even just talking about life.
Video marketing is already being implemented increasingly for advertising at Yahoo, MSN and other major sites. Using video marketing by professionals selling consultation services on area of expertise is also very popular already. Video Marketing is a quickly growing market. Below are some of the statistical information I was able to pull from emarketer which I feel accuratly represents the need for video marketing in your online campaigns. Video marketing is greatly dependent on sites like YouTube and the YouTube software for distribution of content and marketing messages.
Adding it can jump your response rate by up to 500%. Here is a no BS, all-the-details look at adding the worlds greatest video effect to your page. Admittedly, I don’t know if it is possible to realize such an extended version of embedding? programming-wise or not, so wash my head if the idea is much too crazy or unfeasible. Even if it is, I guess you get the gist of the idea for a potential market opportunity.
Additionally, you want the consumer to be able to replay the video and adjust the sound so they can hear it good. Additionally, by using the ping strategy, you’ll be able to draw the attention of the search engine spiders, which will eventually result in the rapid indexing of your latest blog entries. Given the fact that search engines adore regularly updated content, blogs DO appear prominently in relevant search engine results pages. Adsense, ezines, blogs, and podcasts were all marketing winners. Fortunes were made by the first ones to jump in.
YouTube is a popular video website used by several viewers from across the globe for different purposes. The website was recently banned in Pakistan for an anti-Islamic video which was being circulated on the websites. YouTube.com officially launched their partner program (December 2007) to a select number of top tier video publishers. While other sites like Revver.com and Metacafe make revenue sharing accessible to all.
Todd Ash Is An Entrepreneur and A Master Of Network Marketing.To Find Out More About Succeeding Online Click Here To Visit Toddash.com For Free Information
10 Effective Ways to Increase Web Traffic
Jun 5th
Today, there are many ways to increase web traffic to your website. Some of them bring more traffic to your site, but some don’t. Here are 10 of effective ways that can make your pages experience a traffic explosion.
1. Trading links with other web sites that related to the subject of your web site can bring you more web site traffic. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc. Moreover, a lot of banner exchanges offer free banner impressions just for signing up. Here are just a few banner exchanges website that offer free banner impressions:
http://www.purelybannerz.co.uk
http://www.linkswap.co.uk/
http://www.click4click.com/
You will find banner exchanges that offer free banner impressions more if you do a search for “banner exchange” on any search engine.
If you don’t have a banner for your web site you can create one for free at:
http://www.addesigner.com/
2. Start an e-zine for your web site. When people read each issue they’ll be reminded to revisit your web site. They’ll see your product ad more than just once which will increase your orders.
P.S If you want to start building a list but have no auto responder for capturing leads, you can get a very cheap auto responder here:
http://www.aweber.com
3. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web sites and magazines that accept article submissions. Include your business information and web address at the end of the article. Here are the best places to submit your articles:
http://www.goarticles.com
http://www.ezinearticles.com
http://www.ideamarketers.com
http://www.contentdesk.com
You can also use Article Marketer which is a paid service and I recommend using it to save you time. Just click below for more information.
http://www.articlemarketer.com
If you don’t want to write article by yourself, you could outsource article writing for around $5 per article at these sites:
http://www.rentacoder.com
http://www.elance.com
5. Give away an electronic freebie with your ad on it. Allow your visitors to also give the freebie away. This’ll increase your ad exposure and increase web traffic to your web site at the same time.
6. Combine your products or services into one big package deal with other businesses offerings. You could share a web site and advertise the package deal; which means double more web site traffic.
7. Submit your freebie to the online directories that list your particular item or service for free. If you’re offering a free e-zine, submit it to all the free e-zine directories on the internet.
8. Participate on message boards. Post answers to other people’s questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.
9. Exchange classified or sponsor ads with other free e-zine publishers. If there is a huge subscriber difference between e-zines, one can run more ads to make up for it.
10. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.
Effective Email Marketing
May 27th
Email marketing is quickly becoming one of the most popular forms of Internet advertising. This is because there are many distinct advantages to the concept of email marketing. However, email marketing does have some disadvantages as well. In this article we will examine the advantages and disadvantages of email marketing and will also provide some insight into how to plan and execute an effective email marketing campaign.
Email marketing certainly has a set of unique advantages over other types of marketing both online and offline. Perhaps one of the most significant advantages to email marketing is the ability to reach a worldwide audience with minimal effort. It is certainly possible to reach a worldwide audience with other types of advertising but traditional types of advertising such as television, radio and the print media are not nearly as effective for reaching potential customers around the world all at once.
Another major advantage to email marketing is it is extremely affordable. This is significant because there are many other types of marketing, including Internet marketing, which are significantly more expensive than email marketing. The costs associated with email marketing are minimal. Ideally you will already have a list of email recipients who are interested in your products and services so there is no cost associated with obtaining a list of email addresses. Additionally the cost to send out emails is minimal and can be considered part of your regular operating costs. All of these factors already make email marketing extremely cost effective.
However, there is some cost involved in email marketing. Primarily this is the costs associated with writing the advertisements and creating any graphics which will accompany the email advertisements. This will require hiring a writer to write the copy for the advertisement and a designer to create and implements the graphics. The cost of these services will vary pretty widely but in general you will pay more for writers and designers with more experience. This is because these writers and designers are expected to be able to produce a higher quality of work than those with less experience could produce.
The most obvious disadvantage to email marketing is the possibility of having your email marketing viewed as spam. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Each day Internet users are bombarded with unsolicited emails serving as advertisements. This problem has reached epic proportions and the abundance of spam infiltrating the email boxes of innocent Internet users has to be cautious and suspicious about any email they receive which is unsolicited and appears to be promoting a particular product or service.
Emails which contain subject lines or content which appear to be similar to spam may be automatically transferred to a spam email folder by the email system. Emails which are not automatically deleted may be deleted without being opened simply because the recipient does not recognize the sender of the email. Both of these problems can result in essentially wasted time for the business owner because the recipients are not even viewing the emails advertising the products and services offered by the business. Additionally, they may result in complaints being lodged against the company for being a purveyor of spam.
Now that you understand the advantages and disadvantages of email marketing, you might wonder how you can maximize the advantages to use email marketing to your advantage. The most important factor to consider is your email distribution list. This should consist of former customers who have expressed a desire to receive emails with information and advertisements as well as potential customers who have also expressed interest in more information.
The content of the emails should also be carefully considered. They should certainly highlight the products and services you offer but should do so without appearing to be a hard sales pitch. A writer with experience in writing this type of copy should be able to assist you in providing insightful and accurate copy which also entices the reader to find out more about your products and services. Finally your emails should provide the readers with a call to action. This should be a statement urging the reader to take a specific action such as making a purchase or researching a product.
Jam loves to write about blogging, the internet, technology and web 2.0 related topics. See more of her writings at Jammed: Full into Capacity and Blog Tips ETC
How to Switch Effective Web Design Company Perfect
May 23rd
Web design companies are getting expert in building web site more attractive and easy guiding tools, the major feature is that they create all this cost effective. These companies have cutting edge and excellent technological set up, and the working staff is highly skilled and the entire staff knows the roots of the web designing. As the number of web sites growing at a very rapid speed on the World Wide Web, the web designing is also rising as art and science which is well paying business.
Web site design is an innovative work that requires some creativity and idea. These companies usually involve and use technologies such as HTML, CSS, XML, etc. these companies are proficient in the Internet marketing and promoting the web sites. These companies follow web standards to create easy accessibility, search engine visibility and usability.
Web design comprises of content, graphic, tag, update pages and so on. Web designing is the process of designing, executing, modeling, and structuring the aspects which are appropriate for web site. Web site is one of the best medium to endorse your business online. The web design company provides help to build a web site. The main purpose of the web site is to attract users towards it.
If suitable web designing is completed for any web site then it fetches more demand between the web searchers and come up with more attractiveness among the people. Web designing not only design the web site but also maintain those sites which are highly popular and useful for the users. If you will search on search engines you will get appropriate results on web design Delhi, web designing companies, web designing Delhi, web design in Delhi, etc.
Olive is one of the leading web design companies that can do effective web designing for your web site so that your site will become more attractive and fetches more users and create popularity among other people.
SEO Consultant
Link Building Company – Boost Your Web Hits With Effective Online Marketing
May 22nd
Link building is one of the most effective and affordable online marketing strategies available. In times of economic recession, you should be seeking out the services of a link building company to ensure you keep your name front of mind for potential customers.
Link Building is Highly Recommended
If you’ve done any reading of the business pages lately, you’ve probably found lots of tips on how to survive the recession. The consensus across these articles is that you should not give up on your efforts to market your company. Your competitors will quickly take over any ground you give up in the publicity race.
So, how can you continue to market when you have a limited budget? Try search engine optimization (SEO). A recent article in the Seattle Post-Intelligencer provided some great tips on how to use simple SEO techniques to improve your company’s organic search engine results. (Organic indicates that you appear high in search engine rankings naturally, and have not paid to be there.) The article suggests that you improve your Web site content and also build a web of links from other sites.
One thing the article does not mention is that link building is becoming an increasingly important factor in SEO. In fact, writer Ron Callari believes that in 2009, Google will shift its algorithm to 90% links and only 10% page content.
Clearly, link building is the way to go. But how do you get started? A few years ago, a simple link exchange with partners and clients was considered a good way to begin. The situation has changed in the last little while, and link building is considerably more involved than it once was.
Link Building Companies Have the Expertise You Need
A link building company can advise you on the most effective methods for increasing inbound links to your company’s Website. If you have a strict budget, they can tailor the solutions to your finances. They may use a combination of any of the following techniques, outlined in the Seattle Post-Intelligencer article:
Maps – Get a listing in map sites like Google Maps. With Google turning to universal search (listing everything from Web pages to images to news items in its search engine results), a map listing not only provides a link, it may also be included in search results.
Social Media – Use the many social media sites out there to build a profile for your business and create links to your site.
Blogs – Start a blog for your business. Use it to communicate and create links to your site.
Articles – Write content (with links) for online article and press release databases.
Sounds straightforward, so why do you need a link building company? Here are just a few reasons:
The content and links must contain keywords that are relevant to your business. Solid keyword research is needed before you can start building links.
It is not enough to just write an occasional article or blog post. You need a detailed plan for continual generation of content. The more you have, the more often you will be found by search engines. The more you are found, the more relevant you are deemed to be. The more relevant, the higher the search engine ranking.
Some databases require payment. A link building company can advise you which ones are worth paying for so you can avoid the trap of spending money on something that offers little return.
Link building is critical to successful SEO. With a link building company on your side, you can take advantage of this highly targeted and effective marketing method.
For more information about a Link Building Company or how Social Media LinkedIn is an example of link building visit wolf21
Link Building Company – Boost Your Web Hits With Effective Online Marketing
May 22nd
Link building is one of the most effective and affordable online marketing strategies available. In times of economic recession, you should be seeking out the services of a link building company to ensure you keep your name front of mind for potential customers.
Link Building is Highly Recommended
If you’ve done any reading of the business pages lately, you’ve probably found lots of tips on how to survive the recession. The consensus across these articles is that you should not give up on your efforts to market your company. Your competitors will quickly take over any ground you give up in the publicity race.
So, how can you continue to market when you have a limited budget? Try search engine optimization (SEO). A recent article in the Seattle Post-Intelligencer provided some great tips on how to use simple SEO techniques to improve your company’s organic search engine results. (Organic indicates that you appear high in search engine rankings naturally, and have not paid to be there.) The article suggests that you improve your Web site content and also build a web of links from other sites.
One thing the article does not mention is that link building is becoming an increasingly important factor in SEO. In fact, writer Ron Callari believes that in 2009, Google will shift its algorithm to 90% links and only 10% page content.
Clearly, link building is the way to go. But how do you get started? A few years ago, a simple link exchange with partners and clients was considered a good way to begin. The situation has changed in the last little while, and link building is considerably more involved than it once was.
Link Building Companies Have the Expertise You Need
A link building company can advise you on the most effective methods for increasing inbound links to your company’s Website. If you have a strict budget, they can tailor the solutions to your finances. They may use a combination of any of the following techniques, outlined in the Seattle Post-Intelligencer article:
Maps – Get a listing in map sites like Google Maps. With Google turning to universal search (listing everything from Web pages to images to news items in its search engine results), a map listing not only provides a link, it may also be included in search results.
Social Media – Use the many social media sites out there to build a profile for your business and create links to your site.
Blogs – Start a blog for your business. Use it to communicate and create links to your site.
Articles – Write content (with links) for online article and press release databases.
Sounds straightforward, so why do you need a link building company? Here are just a few reasons:
The content and links must contain keywords that are relevant to your business. Solid keyword research is needed before you can start building links.
It is not enough to just write an occasional article or blog post. You need a detailed plan for continual generation of content. The more you have, the more often you will be found by search engines. The more you are found, the more relevant you are deemed to be. The more relevant, the higher the search engine ranking.
Some databases require payment. A link building company can advise you which ones are worth paying for so you can avoid the trap of spending money on something that offers little return.
Link building is critical to successful SEO. With a link building company on your side, you can take advantage of this highly targeted and effective marketing method.
For more information about a Link Building Company or how Social Media LinkedIn is an example of link building visit wolf21
What are the most cost effective Web sites with the highest traffic to start a photography business?
May 20th
I am an emerging phtographer and am looking for efficient and cost effective delivery of my portrait, event, fine art and other photo subjects I am developing. I am looking for a service that allows me to upload the photos and then the service bureau does most average fulfillment. I want to make sure I can add the key words and metatags to every image, protect my copyright on the images and have a unique easy-to-remember url to promote traffic to the site. I want to be responsible for maintaining the site, without significsnt HTML capacity (WYSIWYG). Additionally, are there particular stock houses you recommend to approach with my 30 year old, BW and Kodachrome images from Asia and the S Pacific?
Effective Email Marketing with Integrated Technology & Measuring for Business Success
Apr 9th
Introduction
Many organizations are utilizing email marketing as part of their internet marketing strategy. There are numerous email marketing services provided that support all types of businesses such as: Emma, ConstantContact, Aweber, etc. In today’s environment, businesses are sending emails to promote products & services, cross-sell additional services, inform customers, and provide discount coupons. The question is: Are businesses leveraging email marketing to support multi-tactical internet marketing campaigns?
In most cases, businesses are not leveraging email marketing to drive successful campaigns. Marketers continue to see email marketing as a single tactic that has a limited impact on the goals of their campaigns. The biggest example of this is the lack of integration between databases, website, and email marketing campaigns. A local business owner has a limited amount of hours in a day and a limited amount of resources. However, most of them do not streamline the lead acquisition process to work together. If the systems were integrated, a similar scenario can be applied to large corporations that employ or utilize 3 different employees to do the job of a single email marketing professional. Simply put, the website form does populate to the database, and neither of these automatically feed to the email marketing system. In general, this is a manual process that costs businesses time, resource, and money.
How can effective Email Marketing Help Your Business and Drive Results?
How you ask? Well, let’s start with efficiency. The ability to integrate your website with your business’s database, website forms, and email marketing services tools may cost additional money upfront; however, in the long-run you will not need to use manual processes that require more resources. At DaBrian Marketing Group, we provide businesses will the tools to connect website forms to an email marketing system and eliminate the database itself. In our client’s case, the email marketing system or email marketing service is the database. In addition, you can use event or email triggers to confirm opt-in email addresses after receiving a contact submission form. In less than 30 seconds, you have populated your form into a specific list with the email marketing tool, confirmed an opt-in email, and responded to a prospect with relevant content.
Email triggers can be a useful and impactful tool for customer acquisition & lead generation. We live in a society of instant gratification so being able to deliver relevant information or set the expectation to receive a response to a question is critical. This can help to separate your business from the competition.
The ability to reduce the resources used for an email marketing campaign will reduce the campaign cost. If implemented effectively, email marketing can position your business to be on your customers’ minds and reduce your overall acquisition cost. The bottom-line is Return-on-Investment.
Testing to Drive Results & Revenue?
Once you have become proficient with your automated process, it is time to start testing your email campaigns. There are a number of different tests you can do with a single email campaign. These tests include A/B, A/B/C, and multivariate testing of headers, subject lines, layouts, landing pages or calls-to-action. The more successful your business is at getting customers to open emails, the greater the probability that the customer will respond to your call-to-action. Usually, better open rates and click through rates translate to better ROI.
Conclusion
The truth is that just about every business uses email marketing to communicate with customers. Unfortunately, not every business takes the time to evaluate opportunities to integrate technologies, test, or measure their results. These are simple fundamental businesses practices that should be gone. The ability to establish internal processes and best practices are critical to every business’s success.
The fact that you have an email marketing tool does not mean that what you are communicating is relevant to customers, or even driving results. It is our recommendation that businesses start to take a holistic approach to all internet marketing strategies & tactics. Continue to push the envelope for maximum results that will lead to maximum returns.
DaBrian Marketing Group is a Search Engine Marketing & Web Analytics agency located in Reading, PA 19606
Measuring Web Traffic for an Effective Site
Mar 29th
Thousands of data are sent and received by users in the Internet every second. Just imagine how web developers manage to handle such large volume of data (with different genre such as music files, PDF, and others). Most of these are data that potential customers are looking for. If you can find the people who are looking for data or information related to your site, you can direct them to your site and increase your web traffic.
The more traffic you get, the better it ius for your site to become successful and profitable.
How can you determine the traffic that flows from a variety of websites? One parameter is by the number of visitors and the number of pages that they view. The website moderator supervises both incoming and outgoing traffic to determine which parts or mostly visitors view pages of it.
Let us say for instance, you have accessed the webpage of a certain site. Maybe you will notice that there is a certain figure in the page that says, “Welcome! You are the 999,999th visitor in this site.” That is one way the site is determining the traffic in that certain page.
The gathered data in web traffic monitoring help configure sites and increase its security system against viruses and hackers.
Measuring Web Traffic
Creating a website is costly. You need to hire web designers for that matter. In return, your site must be popular among web users so that it can gain advertisers and promoters. Thus, it creates an income on your part.
By measuring and analyzing your web sites, web traffic you will see if your site is popularly viewed. However, how is this done?
Traffic around your site is analyzed by viewing the traffic statistics found in the web server record file. It is an automatically generated list of all the pages served.
This is how it works: A hit is produced when any file is served. The web page itself is considered a file. Images are considered as files, too. Thus, if a certain page has five images, it could generate six hits.
Sometimes, web traffic is measured by packet sniffing. Usually a software program can interrupt and monitor traffic passing over a digital network.
As data passes back and forth over the network, the sniffer captures each packet and eventually deciphers and examines its content according to the appropriate specifications. All the data that the sniffer captured is recorded and included in the web traffic analysis.
The following information is often gathered when supervising web traffic:
The quantity of web visitors
The average number of page views per visitor. It will indicate that he is going deep inside that particular site possibly because he finds the information useful.
Average visit duration- the total length of a user’s visit
Average page duration- the length of time the page is viewed for
Busy times- the most popular visiting time of the site. It can be used to decide when is the best time to put advertisement and the most ideal to make some maintenance.
The most popular pages
Most requested entry pages viewed
Most requested exit pages would determine bad pages, broken links, or exit pages that may have a popular external link.
The top paths or the sequence of pages viewed by visitors from their entry and exit to the site. It identifies which paths he is using to browse the site.
The external links to determine which sites are creating the most traffic for a particular page.
Once the data had been gathered, web planners will now use it as reference on how to improve that particular site. Sometimes, there are problems that may arise from huge quantity of visitors browsing the same site on the same time.
From the gathered traffic data, they will now plan some site structuring to accommodate larger volumes of users accessing the site.
Web traffic is an important factor considered when creating a website. Your site will gain popularity to web users if it is easy to access. In addition, fast exchange of information is one of the vital characteristics of an effective website.
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Tips for Effective Email Marketing
Mar 19th
Email marketing is now a popular marketing medium by which online marketers reach visitors and customers alike very easily. It capitalizes on the cheapness and easy accessibility of the simple email, which is in fact similar to the emails that we send and receive everyday, although drafted with a slight difference in approach.
When you have the opportunity to market your product without incurring huge costs as for off-line marketing, it is heaven-sent that the email opens the door to various business opportunities and marketing capabilities. Email marketing gives the best chances to achieve success in your online business.
Tips for effective email marketing include the following list which is by no means exhaustive:
(1) A potential money-making machine
Email marketing simply makes use of the email system. What is needed of you is to dispatch mail-outs to your list of subscribers at appropriate time schedule. It is indeed a potential money-making machine as it reaches to subscribers instantly with your intelligently constructed messages. Subscribers who have come to know more about you will make more purchases from you. They will value your service through time once you have gained their trust and confidence.
(2) Build that precious relationship
Emails help marketers build the ever precious relationships with visitors and customers alike. A long lasting relationship is an asset to your online business. Once customers place their trust and confidence in you and your product, future product launches and promotions will be much more easier to handle. In fact, you will get more new customers from the recommendations of current ones via the viral marketing effect.
(3) Understand more about behavioral patterns of customers
The emails will enable you to understand more about the buying patterns and preferences of your customers. Every product strategy has to be modified once changes in buying trends are being observed. This is one of the more important tips for effective email marketing. You will have to catch the changing behavioral patterns as soon as they surface, and quickly make the necessary changes to your marketing strategies.
(4) Impact visitors with compelling headlines
Using the email, the attention of visitors must be alerted by means of compelling headlines. These headlines must create a powerful impact and must excite the visitors to continue reading the email. Their interest must be kept throughout the whole email message. What you have to offer must be all disclosed in your headline – giving visitors the valid reason to read on.
(5) Spice up with attractive freebies
Email marketing often works better when you offer freebies in your email messages. No visitors would reject such free offers. This process works well even when you are launching new products or just keeping customers informed prior to launches, with your links leading to your sales copy where they will read more.
(6) Appreciate and use the marvelous speed of the email
No other marketing medium beats the speed and cheapness of the email. There is no doubt about that. Emails help to inform customers about your latest products almost instantly. Transmission of communication is fast and effective. Even feedback and complaints can be received and rectified immediately. Surely, you will appreciate the power of the simple email.
(7) Restate your offer continually
Visitors may find reading your emails long and tedious. More often than not, most visitors would just scroll straight down to the bottom before clicking off. To avoid losing a precious potential buyer, always place your offer links in various locations of the email messages. This process will serve to remind visitors of your appealing offer on hand. Restating your offer in such a way is another tip for effective email marketing. It has been proven so in the market.
(8) Conduct diligent follow-up maintenance to your email system
In any business, follow-up is essential for the sake of good customer relationship. Email marketing is no different. Maintaining an efficient follow-up system for your email marketing campaign will ensure that all emails whether previous or current will be well taken care of. Your customers deserve the best attention in terms of prompt replies to their complaints, questions and comments.
In conclusion, email marketing is a powerful marketing tool commonly used by marketers. To succeed in it, you have to ensure it is given due attention, and that effective strategies are carefully planned and used to drive it.
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Tips For Running An Effective Email Marketing Campaign
Mar 18th
It seems that what emerged as sound email principles and etiquette apply just as well to email marketing. But its not just email marketing… it’s effective email marketing.
Where previously formal letters and faxes used to be the way to communicate with clients and potential customers, the shift to the ‘softcopy’ world of the Web has meant that this same type of communication would have to happen in a format pertinent to this new venue. Email and email marketing asserted itself as the prime method of contact then. From brochures to customer support, everything can now take place through a few types on the keyboard and few clicks of the mouse.
However, there still is a protocol and a proper manner for effective email marketing:
- Be clear
Email is a shortened form of communication. There is no space for flowery and overtly ego-soothing language. Basic courtesy applies, like proper greetings and such, but on the whole, emails should be short and clear. Get to the point as soon as possible. Let your recipient know what is expected of him, what he stands to gain through this communication, and how he can gain it (for example, what he has to do, such as be within the first hundred to visit a site and thus earn a discount)
- Offer value, not information
Provide incentive for the email reader to read and click through. Add value to your communication. Attract and seduce. Don’t be surprised a boring, hum-drum email is deleted as soon as the recipient reads the first few lines. Entice, and do not provide too much information in the content. The website is there for this purpose. The email is for communication.
- Prefer text
Graphics take long to load and often emails with graphics and attachments are deleted immediately or go to a junk mail folder.
- Label your images if you use them.
Some people get only the text in an email in their browser. If you include graphics but fail to label them, the whole message may not make sense or the reader may not be enticed. Providing labels lets him know what stands at such a place in the message.
- Use a hook
You should aim to catch the attention of your reader from the first line itself. A good hook works then. Its message should be relevant and clear so that the customer can then immediately decide to read on or not. Remember that a reader is won through the first few lines itself.
- Support the hook
In the body of your email, use relevant information to support your hook and its message. However, be concise, as this isn’t an opportunity for an info dump. Your information should simply reinforce your hook.
- Be short and concise
Readers won’t read every word that is down in an email. They usually scan the thing in whole. Use the space you have succinctly to maximize the opportunity to grasp the reader.
- Provide the most important information first
Make efficient use of the top space of your email. Many readers read email through a preview pane. The top third of your email will be displayed in this pane, and based on this information, a reader may decide to read the full or delete the message already.
- Use a legible and easy to grasp format
- Arrange your text in a manner that is pleasant to the eye.
- Delineate text and paragraphs using hyphens or lines.
- Use legible font such as Georgia and Verdana in a readable size.
- Use bullets and lists to more clearly define your message so it can be grasped at first glance.
- Use the active voice
The active voice ‘involves’ the reader in the message and pushes him to react.
- Know your audience
And write accordingly with appropriate wording and information.
- Avoid URLs that are too long
Such addresses in emails can be difficult to click as they lose their link when they are ‘broken’ onto 2 or more lines.
Aim to have a URL on its own line. If needed, shrink the text for the link. Or you can offer the address without a hyperlink but as a ‘copy and paste’ option.
- Avoid caps and excessive use of punctuation marks
That’s basic email etiquette, which carries forward into your business communication.
- Offer an option to unsubscribe
Always offer a ‘way out’ for your recipients. An unsubscribe link is expected to be seen at the bottom of the email.
Providing your recipient with the option to continue receiving emails or to terminate the reception shows caring and courtesy to the reader.
Also ensure that an unsubscription is effective immediately.
- Easy to subscribe as well
Make it easy to subscribe as well. Provide links and offer a way to your guest book or how to provide comments and feedback. This shows consideration on your behalf.
It is also a good idea to let your readers know that they are free to forward the email as well.
- Make it easy to change subscription address
This way, if a client or recipient changes his address, he can make sure the email follows as well.
- Make good use of your subject line
The headline of your message should go in the subject box, as this is the first glimpse recipients will have to your email. Use it judiciously to convey information.
- Address your recipients by their name
This shows consideration and a personal touch. You definitely win over more people through a personalized message than through an impersonal mass bundling.
- Avoid in holiday periods
This time is often holiday from emails too, so keep email marketing communications to the minimum too.
You could however send out a message with the holiday’s greetings and best wishes.
- Consistency with corporate design
Having the same kind of layout and formatting as your website and other business communication supports ensures that someone recognizes your email at first glance too.
Once you have found the right template/format, use it every time.
- An email address that says who you are
People are more apt to trust a message with a From line containing information about who you are and where you’re from. This will also prevent your email from being listed as spam and from ending in the junk email folder.
- The landing page should fit the email and the offer
Make sure you are leading your reader to the right destination through the links provided in the message.
People hate wasting their time, and if this happens even once, you stand the risk of losing credibility.
By tailoring your landing page for links, you also make better use of your website to further engage the customer’s interest.
- Motivate newsletter sign up with a freebie or bonus
Offer something in return as an incentive. This could win you a lot of new subscriptions.
- Have good multimedia if you are using it
If you are using audio or video, make sure they are of good quality and can be accessed easily.
- Reply to requests within 24 hours
This is basically common courtesy but it pays to be recalled. Ensuring prompt replies show you care and value your customers.
- Email should be service oriented, not marketing oriented as with paper
Your aim through email marketing is to inform and provide an ‘easy’ access to your company.
- Customize so it doesn’t look like spam
Make sure your message is unique in its content and format so it isn’t brushed off as spam.
- Offer user control if possible
Wherever possible, give your reader the opportunity to tailor your communications to him. People are most apt to listen to the information they have asked for.
- Provide contact information for you
Always provide a way of contacting you. The signature in emails is one of your greatest effective email marketing assets.
By making use of these email marketing tips, you should be able to create a successful and effective email marketing campaign.
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4 Email Marketing Strategies – Improve Your Sales or Traffic via Effective Email Marketing
Mar 17th
Email marketing is becoming extremely popular but this does not mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This article will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing. There are four strategies we will discuss here:
1. If you do not have a great deal of information about email marketing and do not deeply understand the principles involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. Similarly to traditional marketing using medias such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing.
2. For this reason it is certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. However, selecting a consultant from the many options available can be downright overwhelming. In general you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority.
3. Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information.
4. Publishing and distributing period e-newsletters is another example of an email marketing strategy which can be highly effective. An e-newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of an e-newsletter should be quality content in the form of featured articles, short articles containing useful tips or product reviews. The e-newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. Finally, your e-newsletters should contain some type of soft sell sales approach. It is important to not make the sales pitch blatant as this may result in the e-newsletter being considered spam. Finally, the e-newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information.
Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. For example if you notice there is a spike in sales or website traffic each time you issue an e-newsletter, it might be worthwhile to begin issuing e-newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.
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