Guide to get best SEO results
Posts tagged Engines
Review of Beating Adwords – Dominate PPC Engines
Jul 5th
What is so great about Pay-Per-Click (PPC) advertising? Well for one, it sends targeted traffic to your website instantly. These are the surfers that more than likely will want what you have to offer. PPC is a great way to send immediate traffic to your site but, many people don’t really understand or know how to use this powerful technique. That is why Beating Adwords is the most popular book on how to master these techniques.
The most popular PPC engines are Google Adwords, Yahoo Search Marketing, and MSN. There are others and once you master the techniques in Beating Adwords you will be able to use them all very easily and make a ton of money.
Beating Adwords by Kyle and Carson is hands down the best book written to date on making money using Google Adwords. There is simply not another source that gives as much useful detail on creating and running successful Google Adwords campaigns.
Some of the techniques that you will need to master to have a successful PPC campaign are as follows:
* Know how to write killer ads
* Take advantage of a targeted keyword list
* How to use multiple campaigns
* How to improve landing pages
* How to select the right products
* How to determine the refund rate on those products
* And so much more
Beating Adwords will show you everything you need to know to implement these techniques and a ton more. Not only does it teach you “How” but it also teaches you the “Why”.
What benefits will you get from Beating Adwords?
What I like most about Beating Adwords is the money saving techniques you learn. You will learn how to use targeted keywords and get them for a cheap click rate. The amount of money that you will save on your advertising is worth the cost of the book alone.
There are several formulas that they present to you but the one I like the most is the Refund Formula. Before you select any product to promote you should always check their refund percentage. There is nothing worse than making a sale just to have the buyer ask for a refund and have that sale taken away (Beating Adwords, page 18).
If you are interested, please make a note that the price has been cut by $30.00 and is subject to change again at anytime. Don’t miss out on another opportunity as you can easily recoup the cost of this book in a matter of days. Beating Adwords will change your life forever.
Learn more on Beating Adwords go here:
=> Beating Adwords
Get your FREE course on Internet Marketing here. Start making money online today.
Harnessing the Power of the Search Engines to Market Your Business
Jul 4th
Search engine optimization is the process of making your web site more accessible for the search engines. When you do this, you are making it easier for people to find you when they use search engines to search for information. Each individual search engine uses complicated mathematical formulas called algorithms to determine how web sites are ranked.
There are also differences in each search engine that you need to take into account when you are optimizing your web site. Search engine optimization is one of the most effective online marketing tools if done correctly and monitored frequently.
Search Engine Basics
When people use search engines, they usually believe that they are searching the web for information. This is not quite true. When you use a search engine to find information, you are actually searching the engine’s database of indexed content. Search engines can be human, where actual people index content. The most popular type of search engine is crawler-based. This means that those search engines use automated programs to crawl the web finding content and following links.
The information found by the crawlers is returned to the search engine and indexed according to the search engine’s guidelines. When you optimize your web site, you are making it easier for the search engines to find your site and index your content.
Keywords
Keywords are an important component of search engine optimization. When people use search engines, they use specific words and phrases to find information. Having the right keywords means you are improving your chances for having people find your site when they do a search. So how do you find out what the “right” keywords are?
You have to conduct keyword research. There are many tools available for keyword research that can help you to find keywords that have a lot of searches with relatively low competition. Once you conduct your research, you should have a list of keywords that are specific to your web site that will help people find your business through the search engines.
Page Titles
You can start your SEO efforts by optimizing your page titles for your web site. Instead of a generic “Welcome”, you should use your target keywords in your page titles. Because the page titles are very near the beginning of your web site’s HTML code, the search engines may be drawn to your site if you optimize the titles.
You should not place the same words next to each other or the search engines may not read all of your text. You should not repeat the same keyword more than twice for best results. Because search engines have different methods of indexing content, keep your page titles as short as possible.
Web Content
Web content is one of the most important search engine optimization tools. Sites that are rich in relevant and useful content tend to be visited more often by crawlers and show up closer to the top of the search engine rankings than sites that have little content. Your content can include articles, press releases, announcements, and other information.
The important thing is to use your keywords in a way that sounds natural. No one wants to read text that has a string of keywords jammed together. It makes it difficult to concentrate and can get frustrating for your web site visitors. It is better to use your keywords in places where they make sense.
Blogs
Blogs can also be used as a search engine optimization tool because of the amount of content and the number of links that can be used. Blogs can be filled with keyword-optimized postings that help make your site more accessible. You can also link to other pages in your web site, which is helpful for search engine optimization purposes.
Linking
Linking is an important component of search engine optimization. Two-way links can be useful, but one-way links are the best way to improve your search engine ranking and drive traffic to your site. For best results, use your keywords in your links so that you improve your search engine rankings even more.
Instead of displaying a link as www.exmaple.com, use keywords to make your link look like this: web site design. Both links take people to the same web site, but one of them utilizes keywords to add to your search engine optimization efforts.
You can also use links from other web sites to improve your rankings. One of the easiest ways to do this is by writing articles and submitting them to article directories. You can use the resource box after each of your articles to link to your web site. You can also promote your products and services with your articles, making your efforts well worth the time and energy you spend.
You can also drive traffic to your web site by using online discussion groups and forums to market your expertise and encourage people to visit your site. You can find many discussion groups related to your business topic if you search for your specific niche. When someone asks a question that you can answer, be sure to answer the question as completely as possible.
The SEO trick you’re going to use is the use of a signature line at the end of your postings. A signature line is a few lines that give your name, business name, and contact information.
If you include your web address in your signature, you’ll be creating one-way links to your web site that can promote more traffic and higher search engine rankings. This simple tool can add to your optimization efforts and has the added benefit of positioning you as an expert in your field
Online newsletters can also be a great way to improve the number of one-way links to your web site. You can create your own newsletter or submit one or two articles to newsletters produced by other people.
Make sure that you get a byline or an author bio when you submit articles to other newsletters, or you won’t be able to improve your search engine rankings by using this method. Include a link to your web site so that you can improve your web traffic and increase your search engine ranking.
An added benefit to this method is that articles from free newsletters are often used by other people on their web sites. Instead of having one one-way link to your web site, you can easily create 10, 50, or 100 or more quality one-way links. Be sure to submit newsletter articles only to sites that are relevant to your own web site.
If you have a graphic design business, you might submit articles to newsletters about advertising or marketing. You wouldn’t want to submit articles to a web site about carpet cleaning because that type of web site is not relevant to yours, and the links you receive won’t be as high in quality as links you have on web sites that compliment yours.
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(Keyword Density )will rank your page higher in search engines. Here’s a FREE tool to ckeck yours
Jun 15th
Keyword Density Analyzer tool for search engine optimization and … Free, fast keyword density tool for search engine optimizers. Compare any two web pages on the internet. Keyword Density – SEO Tools – Search Engine Optimization, Google … Receive suggestions for popular key-terms related to your current ones, from the SEO Chat Keyword Suggestion tool. Keyword density – Wikipedia, the free encyclopedia … Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a … Keyword density analyzer, and keyword placement & prominence analysis Checks keyword density, prominence and placement. It can show headers and source, keywords in page elements, outgoing links and filtered words. Keyword Density Checker – Keyword Cloud Keyword Cloud is a visual depiction of keywords used on a website, keywords having higer density are depicted in a larger fonts. .. Keyword density and keyword frequency check This tool parse the most frequently keyword of a website and calculates his percentage share. Webjectives keyword density analyzer The keyword density analyzer from Webjectives helps webmasters obtain the keyword density of their keywords Free Keyword Density Analyzer Tool Free tool to help you find the most common words and phrases on a page. . . . . Keyword Cloud is a visual depiction of keywords used on a website, keywords having higer density are depicted in a larger fonts. Ideally your main …
What Should You Know About Search Engines and Pay-per-click?
Jun 14th
Hereâs a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it? Â
So, how will searchers find your website? What types of search engines could they use?
Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.
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Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the websiteâs size, the number of incoming links to the website, and the contentâs relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.Â
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For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search enginesâ results when your target user searches keywords or keyword phrases.
The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings.   Letâs confess to each other that top rankings on standard search engines can be tough and timely to achieve!
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The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.
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With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.
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In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:
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    Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100
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Let’s do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, letâs assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your websiteâs cost per visitor, conversion rate and profit margin of your product or service.
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From what weâve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.Â
However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!Â
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Letâs summarize the pros and cons of pay-per-click marketing:Â
Pros
* Improves your websiteâs ranking and traffic quickly.
* Tests the marketability of your product or service swiftly.
* Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.
* Identifies which keyword phrases will provide the best conversion rate rapidly.
* Provides complete control of the search engine campaign, both position and cost.
Cons
* Cost
Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, youâll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?
At the end of the standard versus pay-per-click search engine debate, itâs like the old saying, “There is no such thing as a free lunch.” Or, itâs like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.
What you Need to Know to Promote yourself Through Search Engines in Poland
Jun 7th
The popularity of different search engines among Polish internauts
The popularity of search engines in Poland is frequently measured. Recent information can be found on different web sites such as ranking.pl or Megapanel PBI/Gemius. The analysis confirms that Polish people use not only global but also local search tools. The very recent research (from May 2007) shows distinctly that the most popular search engine is Google.
The popularity of search engines in Poland according to domain compares (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=212|OW) the domains which drive the most visits on Polish websites. The comparison of search engines according to most popular search engines (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=213|OW) that are used, show very similar results. In Poland there is a local version of Google which improves in ranking of popularity since it appeared (e.g. in 2004 the popularity was estimated at 42%, a year after more than 69%, while now it is more than 86%).
The second place (receded from the first one) belongs to Onet Szukaj (Onet Search), very similar to WP which occupies the third place (it uses the technology of Netsprint.pl) and gained its popularity through long time of being present at the market. These search engines are parts of important portals (www.onet.pl and www.wp.pl accordingly) from which Polish Internet began, and which offer to their visitors, through many years of their development, several services (email, chat rooms, instant messaging, news etc.). Among the internauts who use these search engines are both very loyal users and those who are just real beginners. The fourth in the ranking is Interia.pl – the search engine which is the part of well a known Polish portal which uses Google technology. These are followed by MSN, Szukacz.pl, Yahoo, Gooru, Altavista and others… but because of a rudimentary market share, are showed here only to present a complete data. Summing this up, when planning SEO / SEM activities in search engines used by Polish internauts, there are three which are worth to pay attention to:
- Google.pl,
- Onet Szukaj,
- WP / Netsprint.pl.
The way of using search engines by Polish internauts
The tendencies observed in the way search engines are used in Poland overlap with those of international users. The Polish use search engines much more often, more effectively and frequently. They not only make more accurate and detailed queries but also perceive the listings as a reliable information not just random combination of links. They are able to notice the differences between organic listings and sponsored links, which they are (surprisingly?) willing to click since it is one out of two (beside button) most popular (and well tolerated) ways of online advertising. According to Gemius (2006) 82% of search engines’ users click on paid links. Polish internauts, as well as international ones, concentrate on the first three pages of searching results and usually they click on top three links. The research of Visual attention to Online Search Engine Results (http://www.checkit.nl/pdf/eyetracking_research.pdf) illustrates these observations in details.
How long a statistical Polish internaut spends on searching on Internet? According to the research of Gemius (held in December 2006) the average user uses Google (since it is the most popular search engine) about 5 hours, 5 minutes and 39 seconds monthly. However, this time is not only spent on searching but also on using mailbox on gmail.com, Google Maps, or services such as blogger.com. On average the internauts spend 3 hours 2 minutes and 29 seconds on the search engine’s website. In comparison, Onet search engine is used 32 minutes and 47 seconds monthly, WP search engine 21 minutes and 58 seconds, while Szukacz.pl is used only 5 minutes and 26 seconds a month. Taking into consideration the average duration of page view internauts use Google similarly to other search engines, however the number of page views per user is different. Google search engine has here predominance. On average there are 101.18 page views monthly, while for the second Onet and fourth Interia it is just 18.27 and 17.83 accordingly.
The most popular keywords in Poland
It is well known what Polish internauts use to search through the Internet and how they do it, the only question is what they generally look for. The most popular keywords in search engines are regularly updated – e.g. in case of Onet (http://boksy.onet.pl/ranking.html) on a weekly basis. The most popular subjects searched for in polish search engines are erotica, entertainment (for example, surnames of popular stars, music files, funny videos, etc.), season entries – connected with current events in the country, or information such as weather, train timetable, loans, work and… search engines! Car related phrases and tourism are very popular as well.
The use of search engine optimization and search engine marketing in Poland
More than 75% of Polish companies (a poll made by Bluerank) use search engine optimization (web positioning and optimization) to improve the visibility of company website at the search engine ranking pages. In addition, half of the examined companies have executed advertising campaigns (PPC) with the use of sponsored links on Polish and international search engines. Polish experts claim that the budget use for this kind of advertising reaches 20% since SEM is the leader of e-marketing. It is because of low costs and efficiency but first of all, perceived by common internauts as practical and useful (according to Gemius actually 29% of all users like paid links and click on them).
The most competitive branches in Poland when talking about SEM activity are finance, tourism, car industry, IT, entertainment, healthcare, real estate and e-commerce. Because of this competitiveness the costs of advertising are much higher than in the less popular areas. The cost of promotion is changing also because of the time period. During festive time, such as the second half of December, the costs increase because of huge popularity of sponsored links, especially in the retail area. Tourism has its ‘raise and fall’ depending on season. The holiday time is very crucial (June-August), New Years Eve, as well as winter holidays (February). Finances are in good condition through the whole year (there is always competition) but taking into consideration IT there is minor stagnation between II and III term, so it means the sponsored links might be cheaper at that time. There is a great dependence not only according to the branch but also country, habits of a certain community and calendar of events.
Advertising opportunities in Polish search engines
The most diverted offer of search engine advertising in Polish Internet has Netsprint.pl/WP, which offers to advertisers not only PPC campaigns and banners but also very recent “phone link” (pay-per-call solution) and many others – unusual ways of advertising on the search engine results pages with the content modified according to requirements of the campaign. A very good example is the action called “AIDS search engine protection”. Netsprint is a quite flexible partner in this kind of negotiation, in contrast to Google.pl which is constrained to follow strict rules of the corporation and not to come forth obligatory limitation in the field of SEM.
The great advantage of Polish Google (in comparison with the other already mentioned here search engines) is large simplicity of usage – not only for internauts searching through the Internet but also for advertisers who conduct PPC campaigns. The administration panel is comprehensible, intuitive in use and useful. It gives a wide range of possibilities in setting up the advertising campaign – especially while targeting. Netsprint’s panel is the least useful but there is a possibility to get free pieces of advice from search engine’s consultants.
Google does not offer all of the ways of advertising which is used for example in USA. Polish SEM activity with the use of this search engine is mainly focused on AdWords. AdSense is not so popular – mainly because there is not enough websites and unsatisfactory quality of them in the Google network. In Poland, there are not only popular and worth reading newspapers, magazines or professional bulletins, but also different private, “hobby like” websites with low popularity and high risk of fraud clicks, which expose advertisers on incidental expenses.
The advantage of search engine of Onet (in comparison with WP) is an advanced possibility to target ads and well described user profile. According to the data from a search engine – among the total of 11 million of Polish internauts, 650.000 use exclusively Onet (Megapanel PBI/Gemius research from 2006/2007). A very unique feature of this portal is a section called Onet.eu, which is intended to visit by Polish people who live in the United Kingdom. In case this is an interesting target group, it is worth to take into consideration contextual advertising there through OnetKontekst.
Search engines and SEM in Poland – predictions for the future
For a few years now Polish search engines have been trying to follow the example of American companies and developed markets of Western Europe. When improving local search engines and ways of SEM advertising, Polish people follow the best practices of Google in the range of searching and advertising products. This trend should remain and hopefully soon in Poland there will be a lot of high budget campaigns in search engines. However, even today we can observe constant, increasing need for Polish SEM agencies’ services among foreign companies. Those SEM agencies are familiar with the specific character of Polish market, they are relatively cheap and have all the competencies needed to promote foreign brands, products and services in search engines in Poland.
“As far as the international cooperation is concerned, our company takes part in projects which integrate actions of search engine marketing for one brand in different European countries. We are adapting the campaign of sponsored links to Polish reality in the Internet as well as planning the marketing activity of international companies from the scratch on the Polish market” – says Maciej Gałecki, CEO of Bluerank, SEM agency in Poland. “We are open to all different forms of cooperation in the field of promotion by using search engines in Central and Western Europe”.
Author (LinkedIn profile) is the CEO of Bluerank – Polish SEM agency specializing in search engine optimization and paid listings campaigns for worldwide customers concentrating on the activity in the Eastern Europe.All the Polish speaking readers are very welcome on company?s SEM & SEO blog to share their comments and opinions.
Experimental Rotary Engines: Model 32
Jun 2nd
This follow-up to my previous videos summarizes the current design for the benefit of those that are experimenting with Model 30 based engines. Model 32 is not yet finished but most of the mechanics are in place. It’s been dry run & tested for compression, friction & wear. Performance so far is superior to Model 30. Completing the control electronics & firmware will require more time. Model 32 is similar to Model 30 (previous videos) except that: the rotors are steel lined with graphite; the vanes pivot (rather than slide); vane engagement is electronically controlled; seals, accuracy & fit are improved; parts count & reciprocating masses are reduced; rotor phase angle is adjustable to provide expansion ratios approaching 30:1; compression ratios are adequate for burning vegetable/diesel oil using direct fuel injection; the Lexan cover is replaced by a dimensionally more stable aluminum reinforced plate glass. Fins will be routed into the exterior body as needed for cooling. I should finish evaluating Model 32 by fall ’07. The next design (Model 33) inherits much from Model 32, except that it uses 1 rotor & 2 vanes. The purpose of this open source program is to develop more fuel efficient ICE’s capable of operating on a variety of fuels for the benefit of our environment, our economy & our future. This material is offered freely in the hope that it may be useful & inspiring to tinkerers world-wide wishing to improve Internal Combustion Engine technology. -Dave
How Do Search Engines Work?
May 29th
One of the biggest reasons why many organizations are not doing even simple things to help people find their websites in search engines is they simply donât understand how search engines work. This article is intended to explain the basics of how search engines work and in the course of doing so shatter some search engine myths and help you understand what you can do to help people find your website in search engines.
What is a search engine?
The first to step to understanding how search engines work is to understand what a search engine is. The simplest explanation is that search engine is a tool for finding things online. There are many different types of search engines but they can be put into two major categoriesâ¦
Human-Powered Directories
The first “search engines” were not actually search engines as we think of them today, but searchable directories of websites organized by hierarchical categories. A site is added to a directory when the website owner fills out a submission form on the directoryâs website requesting their site be included in the directory and include their websiteâs title, description, URL (web address), and category. A moderator later reviews the site and if it meets the directoryâs criteria a listing for that site is added or activated. The original Yahoo was originally a human-powered directory, and directories like Open Directory Project continue on today.
The downside of the human-powered search engine is that it only includes websites that have been submitted to it, which means you may not find what youâre looking for especially if itâs a new web page. The other downside from the directoriesâ point of view is that reviewing every site submitted is very labor-intensive and costly. I know because my companyâs “search engine”, OurChurch.Comâs Directory of Christian Websites, like almost all church/Christian “search engines”, is a human-powered directory.
Crawler/Spider-Powered Search Engines
The next generation of search engines has programs which actively seek out new sites and read them into their indexes. These programs are called crawlers, spiders, robots, or bots. All of largest and most popular search engines today are of this type, including Google, Yahoo, MSN, and Ask.
The rest of this article is focused on how these crawler/spider-powered search engines work because more than 99% of searches are done on this type of search engine.
The Crawler
As mentioned above, the first part of a search engine is the crawler (AKA spider, robot, and bot). The crawler reads pages into the search engine raw database of every page the search engine crawler has read. Some important things to know about crawlersâ¦
1) Search bots periodically reread every web page in their database. Why does this matter?
⢠You donât have to do anything when you change your site. If your site is already listed in a search engine and you make changes to your website, search engines will eventually update their information.
⢠You do have to be patient. The frequency of re-crawling varies depending on the search engine, the importance of your site (as determined by the search engines), and how often you update it. It could take a day or it could take more than a week.
2) Search bots follow links on the pages that have already been crawled in order to find new pages. Why does this matter?
⢠If you add a new page to your website or create a new website, itâs important to add a link to it on a web page that is already in the search engines.
⢠If a web page that is already in the search engines has a link to your new page or new website, you do not need to submit a request to the search engines to crawl the new page or website, though it may still be worth doing just to be sure your website will be found quickly.
3) Some search engines have forms you can submit to request a website be crawled. Why does this matter?
⢠If you have a new website and no sites link to it, search bots will not be able to find it. In this case, submitting a form to the search engine requesting your site be listed or indexed can get it into search engines.
⢠Because human-powered directories do not have search bots/crawlers, to be listed in them you must submit a request form.
The Ranking Algorithm
Some time after a web page has been crawled by the search bot or crawler, the search engine then processes or indexes the page to determine what search words and phrases the page is relevant to as well as how relevant that page is compared with other web pages for those phrases. During this processing the search engine looks at many different factors including how many times each word and phrase occurs on the page, which words are in headings or bold, the domain name of the site, filename of the page, the pages that link to the page, and many more.
Exactly which factors a search engine looks at and how theyâre weighted is called the search engineâs search ranking algorithm. Itâs like the search engineâs “secret sauce.” Each search engineâs algorithm is different and each is a heavily guarded secret.
Why does this matter?
⢠There is time between when your site is crawled (or recrawled) and when it is processed or indexed. So, it can take as little as a few hours to many days or weeks before changes to your website may produce changes in its search rankings.
⢠Because each search engineâs ranking algorithm is different, a web page can be #1 in Google but #20 in Yahoo for a particular phrase.
⢠Because each search algorithm is a heavily guarded secret nobody outside of a few select engineers at each search engine knows exactly how much each particular factor weighs into the rankings of each search engine. But, people who spend their professional lives helping sites rank better in search engines have gained very good idea as to what factors matter most.
⢠Because the search ranking algorithms look at text, headings, and other elements on a web page, changing things on the web page can change where that web page appears in the search results.
⢠Search ranking algorithms look at factors outside of a web page, such as the age of a website and links to the web page. So, there are other factors which you may have less influence over.
The goal of every search engine is to display to the user the information or websites the user is looking for. In other words every search engine wants to provide the best, most relevant results. As a result, search engines are constantly improving their algorithms and including new factors which they think will produce better search results. Why does this matter? As search algorithms change, so will your websiteâs search engine rankings.
The Search Engine Results Pages (SERPs)
The crawling of websites and indexing of web pages are constantly going on even when no one is searching. The last part in the search process is part that youâre probably most familiar with â the actual search. You type in a word, short phrase, or question, and the search engine displays a list of websites.
That list of websites is called the search engine results page and sometimes referred to as the SERPs.
If you do a search and look at the SERP, youâll notice two columns. Above the right column it says “Sponsored Links.” These are paid advertisements. The companies and organizations listed here pay a fee to Google for each person who clicks their ad, so theyâre often referred to as Pay-Per-Click or PPC ads.
In the left column are the unpaid search results also sometimes called the organic results or natural results. These are the websites the search engine believes are most relevant to the search phrase that was queried. Sometimes search engines also display sponsored links in the left column above the natural results or will even place a block of pay-per-click ads in the middle of the natural results. Sponsored links are always labeled, though not always very clearly.
Why does this matter?
From the searcherâs perspective, there is nothing wrong with clicking on a paid link. You may find what youâre looking for there. But itâs important to be aware of which websites paid to be in the results and which are there naturally.
From the web administratorâs perspective, itâs important to understand there are two opportunities to get to the top of the search engine rankings, through natural results and by purchasing pay-per-click advertising.
Help the Search Engines
With a better understanding how search engines work, you can make better decisions about the marketing of your website though search engines. Search engines need your help to find your website and to know what words and phrases itâs relevant for. Give them the help they need. Thatâs where search engine optimization comes in, but Iâll get to that on another day.
Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with Ourchurch.Com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and private school marketing. Kurt is also a Deacon at his church.
Do you know any person which i can pay to post my ads on Google adwords and other search engines?
May 25th
Social Bookmarking is Bait for the Search Engines
May 18th
Social bookmarking is the best way to boost traffic for a site. Social bookmarking is a powerful tool in promoting a website. The ideas that social bookmarking is built on are working their way into other applications; the practice of tagging information is being extended to other types of resources, such as multimedia files and e-mail. Social bookmarking is saving us a lot of time and energy that we’d usually spend scanning our RSS feeds or (the shock and horror of it all) actually visiting sites daily to find out what’s hot in the industry we work in along with our other interests. Not learning about social bookmarking is nothing short of surrendering to a changing online world.
Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. Bookmarking is good for two things: Building more inbound links to your blog and driving traffic to your blog. Social bookmarking has become so competitive that people are asking for votes for every single thing that they put up on the Internet, which entirely defeats the purpose of the entire social bookmarking industry.
Yes, put up all of the content that you want on your blog or your website, but don’t clog up the social bookmarking system by voting for everything that comes your way, or asking for votes on every single thing that you write. People who are trying to become popular on all of these different websites are just compounding the problem by once again “clogging up” the social bookmarking system, not to mention annoying their social bookmarking friends by asking for votes on so many different websites all the time. If you really want to try out more than just 3 or 4 social bookmarking sites, then simply build up your presence in one community, and then move on to other communities later. Get involved in social bookmarking groups where all members agree to give due diligence to each other’s vote requests, and then manage the entire process via email. Adding friends on social bookmarking sites is nothing more than a “I’ll scratch your back if you scratch mine” arrangement, and often that leads to seriously one-sided efforts.
Social bookmarking is a free and easy way to get loads of traffic to your website. Millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Digg is the most heavily-trafficked social bookmarking site (at the moment), followed closely by Stumbeupon. With regard to creating a high-quality search engine, a social bookmarking system has several advantages over traditional automated resource location and classification software, such as search engine spiders. And, making matters even sweeter for those in the know is the fact that successful mastery of the social bookmarking scene has Google advantages, too.
One thing is for sure: Social bookmarking is a technology whose time has come, and once corporate America discovers it, advertising will surely follow. Combination of article writing,blogging,RSS and social bookmarking is essential if you want targeted traffic to your site. Another valuable use of social bookmarking is to gain insight into how your brand is perceived by the users saving and tagging your (or your competitors) website or content. If your goal is traffic then blogging combined with social bookmarking is a guaranteed formula for success.
With social bookmarking, you can tap into an unlimited supply of targeted traffic and high quality backlinks for free. Get unlimited supply of high PR backlinks and laser targeted trafic from major bookmarking sites… All Done In Minutes On Autopilot.
Paul Rodgers specializes in marketing online marketing tools
How do the Search Engines Decide How Web Sites Rank?
May 8th
“Why isn’t my site on the first page of Google.” Few things are more frusterating to an Ecommerce owner than not understanding why your competitors sites out rank yours on the search engines. In this segment Jeremy Pryor reveals the basis for how the search engine decides which sites get to the top and which get buried.
How To Submit Your WebSite To Google Search Engines- Your URL
Apr 15th
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Creating Your Own High Profit Niche Pay Per Click Search Engines.
Apr 10th
Todays article is all about setting up niche pay per click search engines. If you thought that this was beyond the scope of the individual internet entrepreneur then you would be dead wrong. There are literally thousands of niche markets that are just begging for a speciality search engine – these are thriving industries with thousands of vendors looking for targeted advertising sources such as PPC engines.
What Are Niche Pay Per Click Search Engines?
Google is a search engine. It also has a pay per click element (Adwords) where all types of businesses deposit cash to Googles account in return for advertising space. Each time someone clicks on one of the adverts, the advertiser pays Google a determined amount. It could be 5 cents or as much as a hundred dollars per click.
Now if you have any doubts at all about the potential or profitability of this type of model then just take a look at Googles stock price – it’s worth hundreds of dollars per share. And it’s all thanks to the same basic search engine business model that you’re about to discover.
You see, Pay Per Click traffic is one of the most cost effective, targeted, profitable and popular ways to drive traffic to a website. Almost every single internet marketer or small business uses PPC advertising to drive highly targeted leads to their website. So there is no shortage of people waiting to pay for highly targeted traffic…which is good news for you.
But Google has a massive weakness that’s going to be your strength – Google tries to be a search engine in every niche topic in existence. When you set-up a niche search engine your aim is to focus on ONE TIGHT & SPECIFIC NICHE.
When you do this, you’ll attract the attention of everyone who has an interest in that niche. Set up a niche on hotels in England for example and you have just tapped into the following:
- The huge number of tourists & travellers who look for hotels in the UK. Per year that can mean a potential market in the millions.
- The tens of thousands of hotels, bed & breakfasts and guest-houses.
But why would anyone opt for your specific niche engine ahead of Google? Simply, it has a lot of junk inside its listings. It’s not optimised. Someone searching for a hotel to stay in within the UK would probably prefer to look in a search engine that is dedicated to just that.
Multiple Ways To Profit From Your Niche PPC Search Engine
The good thing about setting up a niche PPC search engine is that you can build multiple sources of profit from it. Essentially, you’ll be getting paid every time someone clicks on an advert. But there are some additional income streams that you can build into your search engine:
You’ll be getting a lot of TARGETED traffic. This is an ideal opportunity to offer additional affiliated products for additional profits.
It’s an opportunity to build a highly targeted opt in list – this can mean significant back-end income if harnessed effectively.
This is important – but once your search engine is operational you can sell it and create a massive pay-day for yourself.
How To Pick A Dynamic, High Profit Niche To Set-Up Your PPC Search Engine
We looked at the UK hotels niche as a good tightly focused niche. What makes it this a good niche, and how can you identify literally hundreds of additional niches with outstanding potential?
When picking a niche, here are a few things that you should consider:
Your niche should have a thriving market. Of course the amounts per click that you can charge are a factor, but so are the potential of prospects in the niche. For speciality niches where you can charge say $20 per click you may be able to get away with a small target market. However, if you’re only charging $0.05 per click then you’ll need a large volume of prospects.
Look for niche markets that are proven to be highly popular. If you can do this then you’ll almost certainly succeed.
Discover How YOU Could Create A Tumbling Avalanche Of Cash Just By Setting Up Your Very Own Niche Pay Per Click Search Engine. This Point & Click Software Does All The Work: Point & Click Pay Per Click Search Engine Creator!
Search Engine Submission : Get Massive Targeted Traffic and Leads with Over 100k Search Engines
Apr 7th
. www.joinspinsuccess.com http . Use spinsuccess to submit your website to over 100000 different search engines so you can get massive amounts of traffic to your website! Also get your own spinsuccess business website so you can make commissions off of spinsuccess! About 5 years ago I got involved into Internet / Network Marketing, like you, trying to find a better way of life. I wanted to quit my 9-5 doing things I HATED to do… and thought if I didn’t do something fast… then this would last the rest of my life. UNACCEPTABLE! So I said… “What Can I Do To Gain FREEDOM?” Not just financially… but the freedom to do what I want to do, when I want to do it, how I want to do it and most importantly… Do what I LOVE! So I decided to do WHATEVER it took… which lead me to buying into cookie cutter programs that didnt work for me, buying all sorts of E-Books, Watching seminars which ended up being a pitch-fest. IT GOT ANNOYING AND I GOT FRUSTRATED! I kept at it for a few years, learning as much as I could about Network Marketing and MLM. Without my goal for freedom… I would have given up about 5 years ago (haha). So i weeded through the tons of mis-information and all the systems that are out there… I didn’t really like what I saw! Talk about a bummer! SO… I linked up with some big players in the industry and got a clearer focus on what I needed to do… HERES WHAT I DID: I Created and Launched the Targeted Lead System and the Profusion Wealth System. Both systems …
Search Engines Bridging the Gap Between Internet Users and Web Pages
Apr 7th
Search engines acts as a bridge between millions of web pages and web users. Without search engines, millions of web pages which are the unlimited source of information remain hidden for all of us. Can you imagine looking for information or a webpage on the internet without the help of a Search engine? All our attempts will be a failure if we are not using a popular search engine.
Search engines are the only source to find reliable information, which are scattered, in millions of web pages. Search Engines work continuously to produce valuable search results for the internet users. Search engine crawlers work 24X7 to index all the pages available on the World Wide Web. All these pages are linked each other via links. If one page exists independently, without any links pointing towards it, it will remain hidden from the search engines.
Search engines find a web site through the links placed by these web sites on other websites. When the search engines spider or bot visits a particular page it looks for further links after analyzing the web page. If your website links to some very popular pages will be seen by these Search engines as a valuable source of information. The inbound and outbound links given on your website, your site is providing and the keywords mentioned in the WebPages are also an important source of information for search engines. With these keywords and links and other search engines criteria for indexing web pages, they are able to produce relevant results from millions of web pages.
Search engines regularly update their database with the updated information they fetch from millions of web pages around the globe. The information gathered is stored in a database format for future use. These regular updating periodically make search engines most reliable and updated source of information.
Google and Yahoo are the most trusted search engines all over the world as they have the most regular updates and the algorithms are most researched and up to the mark. Searchboth.com is now presenting Google and yahoo together in your search box. Google and Yahoo results can be seen side by side on a single screen without opening multiple browsers again and again.
SearchBoth.com cuts out the time and hassle involved in searching both Google and Yahoo at the same time.
World’s Top Search Engines
Apr 6th
Search engines are the most important source of new web site visitors. Almost 50 percent of site visits begin at the search engine and a lot of traffic is generated. Search engines are the path makers between the web pages and the web users. Any new visitor to a particular website comes through a search engines whether it is Google, Yahoo, MSN or any other search engine. About 80 percent of people, going online planning to shop for something or subscribe for any of the services start with any of the major search engine. Some of the major search engines serving World Wide Web are as follows:
Google
Google is the most prominent one all across the globe and its empire is still expanding. It is believed to be the most trusted source of information similar to any of the government agency. More than a dozen domains by Google we are able to perform each and every daily task, business related queries or any nook and comer of our life. Google has an omnipresent existence.
Yahoo
The second major search engine to receive search queries. Yahoo is specialized receiving more business related queries as it is specialized providing business oriented results. Yahoo uses a combination of web crawlers compiled and indexed results to rank the websites that are registered on their search engine. Services offered by Yahoo are Yahoo! Mail, Yahoo! Groups, Yahoo! Maps and Driving Directions, and Yahoo! Messenger.
MSN
It is believed to be the third most popular internet biggies on the web. MSN messenger is the most successful web application to hit the internet over the last decade. Optimization for MSN is equally important when it comes to website SEO. IT has major emphasis on using on page optimization techniques.
Dogpile
It compiles all the major search engines result in to one. It gives us a piled web results from all the major search engines like Google, MSN and Yahoo. Known as meta search, Dogpile powers all the leading search engines together in one search box to deliver the best combined results.
MetaCrawler
MetaCrawler says, âSearch the search enginesâ it means it provides the best results from the combined pool of the world’s leading search engines. MetaCrawler uses innovative metasearch technology to search major search engines like Google, Yahoo! Search, MSN Search, Ask Jeeves, About, MIVA, LookSmart and more.
AltaVista
AltaVista is committed to provide advance Internet search with new technologies and features designed to improve the search experience for consumers. It is known for delivering Internet’s first Web index, first multilingual search capabilities on the Internet first Internet search engine to launch Image, Audio, and Video search capabilities.
There are other search engines like LookSmart, WebSearch, Ask, LiveSearch and others which are continuously supplying immense information to the internet community.
How about if you are able to get all these major search engines result on a single screen? Searchboth.com is now launching website providing all the major search engine results at the once. One can compare two major search engines displayed results without opening multiple browsers. Yahoo and Google are the default results displayed but one can chose the other search desired search engine.
SearchBoth.com cuts out the time and hassle involved in searching both Google and Yahoo at the same time.
Common Misconceptions About Web Traffic and Search Engines
Apr 4th
Starting and maintaining a website is not just about creating a homepage then some subpages then posting them in the internet. Especially if your planning on having an ecommerce site.
There tens of millions of websites in the internet and chances are high you are not alone with the site you have in mind. The competition can bury you if you don’t do anything to promote your site and let the people know that you are out there. Without any web traffic, your site is as good as non-existent.
Web traffic is a vital component in generating profit and a successful website. It determines the ranking and the rate of websites. If the web designers cannot produce the targeted visitors for the websites, the sale will go down.
In normal ways, the owner and the webmasters of a certain site are the persons in charge to carry the web traffic to a definite search engine.
Search engines are the main ingredient in order for the website to produce traffic and visitors.
Web traffic can be very important as well in terms of advertising. The old way of advertising in the real world is very costly, well not in web traffic. It is also very significant in terms of publishing the products. By means of web traffic business the product can be publicized without spending a lot of money.
Another important matter is, web traffic can generate income to the web owner. The websites must have a high standing in ranking in search engines and reliable information for the visitors.
On the other hand, search engines can maximize the generated target for the web visitors. Unluckily, there are a lot of websites owners and webmasters who do not know the importance of search engine ranking.
Ranking in search engines is very important because it leads to web traffic. Most of the web owners want to have a good-looking website without taking the consideration of the ranking. Remember that belonging on the top rank can take you to the top.
The importance of web traffic must be given a huge concern and attention. Here are the lists of frequent error that the web owner usually committed.
• Most of the web designers do not use the keywords efficiently. Keywords are very effective in terms of web traffic. It is the best way for the search engines to rank the websites. The keywords must be the key for the visitors to locate the site easily.
• Replicating similar keywords. There are webmasters who keeps on repeating the same keywords over and over again. It is called keyword stocking. As a result, the search engine may skip the page or the entire website.
• Raiding the pages and other websites. It is important for the web designer to know how important links are. Most of the time, there are web designers who rob icons from other websites and use it for their own purpose. The web designers should have a unique idea of their own. Search engines are very powerful in detecting the websites that have the same icon content. It is very important in order to prevent the sites from being out listed in the main search engines.
• There are webmasters and designers who use the keywords that are not connected to their websites. One thing that they should do is to maintain websites that have protocol. The unconnected topics and keywords must be removed. Remember search engines are smart, it can consider the page as spam and be automatically eliminated from the list.
• Having stuffed keywords. There are websites that have a multiple graphic description. Stuffed keywords can make the websites layered and appeared awkward to the search engines. If the search engines detected the website parameter that contains massive amount of keywords and graphics, the search engine can consider the site as spam.
• There are websites that relies on the hidden text. The keywords should not be hidden or invisible. There are clever designers who hide keywords by making it appears as the same color with the site background.
• False presumption about search engines. There are web designers who presume that all search engines has the same category that plays the same functions and roles. Make it a point to learn about the appropriate requirements of each search engine.
• As much as possible don’t use free web hosting. One of the basic significance of web hosting is to have a promising increase on search engine ranking.
Web designers must not commit those said mistakes in order to gain high-ranking sites. It will also keep the websites from being banned by the search engines. Keep in mind that if the websites has a lot of visitors it can also promise the web owner a soaring profit.
Jean Phyllis started earning on the web with no experience and little internet knowledge. She knows the difficulties that newbies are facing and would greatly recommend affiliate marketing as the best way to start earning money online. Start your internet business www.beginner-internet-business.com
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