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Finding good information on the internet
Jul 16th
Finding good information on the internet
Have you heard about the highly endangered tree octopus of the forests of the Pacific Northwest? “Ridiculous,” you say? But I found a whole webpage devoted to saving them, so they must exist, right? Although this website was created to intentionally mislead students (see news article ) as part of a scientific study , it points out a real problem our society faces in the digital information age …
Read more on Scientific American
Finding the Right Content for Your Webpage
Mar 15th
Finding the Right Content for Your Webpage
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Home Page > Writing > Article Marketing > Finding the Right Content for Your Webpage
Finding the Right Content for Your Webpage
Posted: Jan 07, 2011 |Comments: 0
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The up gradation and maintenance of a website and its content is extremely important in search engine optimization. The number of users accessing the content of your web page depends on the originality and uniqueness of your web site content. There is no doubt about the fact that your web site will attract more viewership if your content is precise and useful.
A website owner or developer must decide where to get the content from and how to go about upgrading it persistently in order to keep the traffic coming to the website.
If you care enough to keep your webpage updated and in top shape, you should consider the option of writing the content yourself. The prime way to ensure that your web site is maintained the way you want it to remain maintained is to write the content yourself. People often start their own websites relevant to things that they’re informed about or concerned with. In this way, you will only write about topics in which you already consider yourself to be an expert. Through extensive research, you can come up with your own opinions and ideas to publish on your website.
In many cases, website owners avail the option of creating their own basic content and then hiring another writer to develop and manage further web content. If, for instance, you are busy with some other job, or just do not have the time or ideas to keep including into your web site, you can help to become the manager of your website and keep maintaining the content on weekly on monthly basis.
Another option can be outsource the entire content for your web site. You can easily hire freelance writers to develop appropriate content for your website and to maintain this content. There numerous websites, which can help you in hiring freelance writers. However, keep in mind that this option can prove to be twice as costly as the other options.
To proceed with web content outsourcing, one better way is to put an ad out for freelance writers on a classified ads website. Another way to hire a freelance writer to buy content for your website is to sign up with a writing website where writers place a bid on the tasks you want them to perform, and you can decide what you wish to pay get your online content written and managed.
If you don’t have the time to write your own website content, and you don’t have the money to pay someone else to write content for you, but you’re still determined to have a website, you could use advertisements to make money off your website and offer writers a portion of this money. The internet world is full of possibilities to earn and make a decent living. Start digging prospects and you will be able to reach to a sensible and profitable approach for acquiring your choice of content
When choosing to acquire content for your website, make sure that you come up with the most feasible and cost effective option.
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What can I do to get more Sales out of my web site. I have a great product and some good traffic coming through, but no one is buying. How can I change this?
What can I do to increase Sales on my Web site? I have a great product, and plenty of traffic – but no one is buying. What can I do to change this?
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There are, however, several different criteria that we need to consider before even deciding how to promote our business. Let us take a brief look at some of the considerations and business types below:-
1. We may wish to promote a product of our own. You maybe part of a corporate organisation or sole trader but you have developed a product you wish to promote. If you are part of a large organisation then clearly there are likely to be large promotional budgets either specifically for promoting a given product or your product benefits from the general promotion of the company or other products within the organisation. If you are in this position then each product sold generates 100% profit less direct cost of manufacture or distribution. You may even wish to take your product to market via affiliate sales and therefore looking to promote the product to encourage affiliate sales.
2. You may wish to promote affiliate products. There are a wide range of products to choose from and again this helps define the type of promotion you wish to adopt. Gaining free or low cost web traffic is very important here since there is a known margin or profit per sale. If for example you are promoting an ebook then you may receive 50 percent of the total sales price. If the sale price is $30 then your own profit would be $15. Ideally you want to retain as much of the $15 as possible and you certainly do not want to spend $20 in promotional or advertising costs to gain the sale. There individual companies with there own affiliate programs or specialist companies which handle hundreds of different affiliate programs (Clickbank is a very popular example).
3. You may wish to make commission sales, which could be achieved through an affiliate sales program. I differentiate here in a subtle way from the above because this could be an add-on sale. For example you maybe promoting world cruises and gain a small percentage commission based on each booking of a cruise. You could however have other add on business which maybe of interest once some one reaches your site and may, in fact, generate more revenue than the cruise booking commissions. In addition to you main promotion you may sell an ebook covering many aspects of cruising and you sell add on travel insurance, hotel bookings and possible vehicle hire. As you can see this situation would make it a little more difficult to access exactly how much money you could justify on spending and you’d need to monitor clearly what revenue was attributable to this site.
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View Their Portfolio
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Verify Basic Site-Building Knowledge
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Does the developer make use of external CSS (cascading style sheets) files?
Are all images and graphics optimized?
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Learn About Any Advanced Functionality
Beyond the basic HTML and JavaScript, you might be interested in having others features added to your site such as interactive flash components, secure payment gateways and shopping carts, a blog, or a contact form.
Have your web developer suggest which features can be added to your website.
Maintenance Options
After your website is built, you may still be in need of a web developer to help you update your site. So before you begin a job, you should keep this in mind. One question you may ask is if your website can be built around a content management system (CMS). Such a system will enable you to update your website on your own, which over time, may be less expensive than paying a web developer every time you need an update. (Note: This will increase your initial costs, but will save you money in the long run.)
Website Performance and Search Engine Optimization
You should also inquire about what expectations you should have with regard to certain performance metrics such as how long it takes for pages to load, and how easily it will be able to be indexed by search engines.
In terms of load time, all pages should be able to load within 8 seconds on a 56kbps modem, which translates to well under 2 seconds on standard internet connections. If your site loads slower, then you might want to search for someone else. A good web developer will code your page and optimize your graphics to achieve this quick response.
As for search engine optimization, ask your web developer what steps they will take to make your site search engine friendly. Inquire about meta tags, use of heading tags, alt tags, and title tags.
As you can imagine, there are countless other factors which should be taken into consideration when looking for a web designer. However, the criteria listed above will help you in finding a trustworthy developer for your next project.
Good luck.
Sofia Sapojnikova
Vesta Digital
http://www.vestadigital.com
Blog: http://www.vestadigital.com/173/section.aspx/67/post/how-to-finding-the-best-web-designer
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I am a Web Designer from Sacramento, CA, but this guide is for anyone who lives anywhere inside the United States or out. The idea behind this article is to tell you why finding a local web designer rather than a web designer hundreds or even thousands of miles away is still a great choice. Hopefully, by the end of this article I will have convinced you that finding a web designer locally has many advantages over the alternatives.
In Sacramento, there are many web designers – both working in firms and freelancers. It is most likely the same in the area you live. Even still, with such a wide selection, many people still opt to find web designers overseas. The reason why is simple – cost! But these days, it doesn’t always have to be as expensive as you might imagine. When I first took the plunge as a freelance web designer, I set my prices remarkably low in order to get business rolling and put my name out there. My prices were a fraction of what most people were charging for comparable services. Even overseas web designers would have a tough time competing with my prices. To this day, I still feel like I have extremely competitive rates. What I am trying to illustrate here is that there certainly are deals to be found – you just have to look! Check the phonebook and call around. Check craigslist in the “services” section. Contact web designers and let them know what you want and what your budget looks like. Many of them would be more willing than you might think to work with you on the price. Try to mainly target freelancers. Freelance web designers are people who work for themselves rather than for a web design firm and, therefore, are usually capable of much lower prices due to the greatly reduced overhead that comes with running a traditional business with employees, an office, etc.
Even if you could save money by hiring a web designer overseas, you really have to ask yourself if it’s worth it. First of all, what about the communication barrier? Are you going to spend more time than you would like in order to insure that the web designer knows exactly what you are looking for? Are you willing to settle with something that maybe isn’t exactly what you want? Granted, this isn’t always an issue, but many people do run into this dilemma.
Being able to meet your web designer in person can make a huge difference. You can sit down with him/her and discuss face to face exactly what you are looking for. This can be the difference between getting exactly what you are looking for in a brief period of time, or getting something that you settled with after hours of back-and-forth dialog between you and an overseas web designer, frustrating email conversations, and unnecessary gray hairs.
In another article, I will go more in-depth in regards to what you need to know when finding a web designer – local or remote. For now, here is a brief overview:
- Negotiate prices. Regardless of what they advertise, most web designers (especially freelancers) are willing to negotiate to reasonable terms.
- Get quotes from multiple web designers. I recommend at least 3-5. However, you should also take into account the quality you would most likely receive from each one – which brings us to my next item…
- Check their references. Your prospective web designers should have a portfolio of work from previous clients. Use their past work to estimate the quality of the work you will receive while gaging the web designer’s skill level. Is their skill level as high as their prices in comparison to the other web designers you talked to? If not, maybe you should scratch that one from your list.
- Decide on a cost for the completed web design project, not an hourly rate. Having a set price for the completed project means you know exactly how much you will pay at the end and removes the risk of paying someone to slack off.
- Decide on a firm date in which your web designer should have your site completed. If you skip this step, you risk having your web designer put your project on low priority as newer and maybe more lucrative projects come his way.
- Ask about “Web Standards” and SEO (search engine optimization). In a nutshell, having a web site that follows Web Standards means you will have a web site that is efficient and highly accessible while performing SEO means people will be able to find your site through search engines (see my web site for more information on this important topic).
Now you’re reading to hire a web designer for your site. If you read everything up until this point, consider yourself educated and prepared. I wish you the best of luck in your web design adventure, and just remember to have fun with it!
- Tony Thiara
While a freelance Web Designer and SEO consultant, I also specialize in online marketing campaigns, graphic design, and more. My web site is Sacramento Web Design & SEO – which is also where my contact information can be found as well as additional resources related to web design.
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Apr 6th
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Finding The Right Dental Internet Marketing
Mar 31st
I am a damn good dentist, why by George I need any dental internet marketing services? Well, you are a good dentist. That’s great! You even offer the best price in the whole neighborhood, or may be in the whole town. Wow! But, how will John know about these if he never comes to your clinic? Doesn’t John need to know about you to reach you?
Don’t answer. I know the answer and so do you. And that is why you need Dental internet marketing. Now, as we have established the need for dental marketing, let us move forward and see how to find a right one.
Finding a right dental marketing guy
Marketing a dentist’s services is a specialized work and the companies having experience in dentist marketing and dental SEO should only be given preference. You need to follow the following steps in order to find the right dentist internet marketing guy for you.
The range of services offered by the marketing firm: Does the company you are considering offer a full range of web marketing services including dentist SEO, e-mail newsletter, PPC campaign, banner ads, content marketing, and forum participation, etc.?
Industry exposure: What kind of industries does the company in question has served? Does it have any experience of marketing dentist or dental product online, or even any medical products or services?
Pricing: How competitive is the price? Does it ask for one-time payment, or will you have to pay any retainer money to avail seamless services? How does the marketer planning to take the payment?
Testimonial and reference: Can the company produce any case study or give reference? What people are speaking about the company on the Internet? Check if they are involved in any online scam? But, do not decide on the basis of one review. Anyone can write a bad review about anyone on the internet. Keep this in mind.
Black hat or white hat: If you are to avail services of a dental SEO company then ascertain that it does not use Black hat SEO technique to get you a better ranking. It will hurt in the long run.
Can you trust the company: This is fundamental to client and service provider relationship. Go with the dentist SEO service provider who is friendly with you.
You should pass each dentist marketing company through these steps before making up your mind. This is the right way to find a reliable dental marketing company.
Andrew Welkinson reviews Dental SEO and related services. When hiring Dentist SEO, services do your homework before you buy.
SEO Pricing Models – Finding the Best Bang for Your Buck!
Mar 14th
Getting the highest ROI (return on investment) for your marketing efforts is the ultimate goal of internet marketing. But with SEO (Search Engine Optimization) and SEM (Search Engine Marketing) pricing models all across the board, it may be like trying to find a needle in the haystack.
The Search for Competitive SEO Rates
The search begins (for most businesses) by locating a qualified SEO company that specializes in the types of services you require. Some SEO firms specialize in PPC others prefer Organic SEO, while other firms are more versed in custom SEO Web Design or link building services.
Even after you refine your choices, is your business ready to embrace SEO or the changes that may be required in order to polish your value proposition and step up your collaborated marketing efforts?
Sometimes you have to let go (of an older site or an older approach that has seen better days) and work with a medium that is more pliable, modern and efficient for acquiring long-term benefits in search engines.
Otherwise, the approach of putting lipstick on a pig is an unlikely combination for producing viable increases in conversion (as customers are less likely to fall for the facade). Even with traffic, if your site has poor navigation a bad color scheme or is screaming “hey I’m from 1999″, then no amount of SEO is going to make things right.
Much in the same light, if you want to tune/optimize your site for top 10 positioning, honing your websites programming platform and writing some fresh content is a starting point for optimization, but it is a pivotal milestone at best. SEO is a holistic process involving hundreds of layers of coordinated components (for those who dominate the top 10) and cutting corners just keeps your pages that much further away from reaching the top.
An objective analysis using a problem / solution based approach can help to shed light on this matter.
1. The Challenge – The company or individual is starting fresh with limited content or web presence, has no clue about content or relevance yet wants to rank in the top 10. This is definitely the most difficult starting point for SEO.
In this scenario – Your looking at 6 months (minimum) to make an organic impact in a larger playing field and more importantly, you will have to work harder to play catch up by augmenting your site with content (articles, offers, promotions or links). Not to mention you will need to receive endorsement from the various piers in your industry in order to establish trust in the eyes of search engines and get a real lift into the top 10. By far the most costly endeavor (be prepared to spend 20-30K to truly compete in a competitive market 5-10K to establish moderate keywords over 6 months).
2. The Challenge- Website exists but has sparse content or hasn’t changed it in ages (challenging, but with an infusion of content rankings can be developed).
In this scenario – just working with the existing content is a plus, you can tweak the code, optimize the internal links as well as add a blog and start developing inroads with search engines and new potential clients using social media, RSS feeds and viral marketing to kick up exposure for your brand.
3. The Challenge – The company is active online, has a website and uses PPC advertising (at least they are in the ballpark and understand the art of the deal and how to hone your pitch and make adjustments to fine tune conversion).
In this scenario – The company has a great start, has a degree of online branding and visibility in place. For starters the website will require a bit of polishing through a content development strategy (x amount of posts or articles per week), some targeted SEO copy writing to pull it all together (5-10K well spent could bolster the organic rankings you seek).
4. The Challenge – The company has an understanding of internet marketing, has honed content that is experiencing marginal results but needs direction and traffic (the ideal SEO client).
In this scenario – The suggestion would be to start fresh, create an all out assault using a new site, a giveaway or promotion, a full scale link building campaign and 6-8 months of targeting a series of a high flying traffic bearing phrases to grow into (expect to spend up to 40K to get the exposure, but what you stand to yield by comparison is well worth it).
Starting fresh (with a new site) allows you to clearly identify competitive keywords and factor them into the site architecture, so even when the site is in between links flowing in from external sources, the age factor alone from it’s own dynamic internal links can push it up the ladder.
Just like traditional marketing, exposure is one of the metrics used to determine if the campaign is yielding a high degree of relevant traffic, generating solid leads or conversion for your efforts.
Price is commensurate to exposure, but only as long as the visibility can be leveraged and the results have the ability to warrant the cost. With prices ranging from a few hundred dollars to up to $50,000 dollars for an SEO campaign (from a large SEO firm). What matters the most is determining where you are (in your marketing stance), where you want to be (the end result desired) and what your budget is to set the stage for hitting the search engines running using a small business SEO campaign.
Most typical SEO / Client relationships start like this. The prospect (who has marginal visibility for a narrow range of keywords) wants to extend visibility for their site and funnel additional / relevant traffic by adding competitive traffic bearing terms to their pages.
Nine times out of 10, this impulse was inspired as a result of an emerging competitor dominating the top 10.
So, with the “why should they get all of the pie incentive” the prospect starts screening SEO companies to assess the benefit to cost ratio and potential return on investment. Unlike their corporate counterparts who may have millions to allocate for marketing or internet marketing, a more realistic budget for most businesses is $15-30,000 per year, granted that they can double or triple their return on investment.
However, you have to weigh the pros and the cons and understand that the long term investment of time, energy and optimization take time to mature and to fully appreciate the impact it can have on a local and national level takes patience (no matter how much you spend).
SEO is not always the ultimate solution, not all traffic converts, so sure you could have a top 10 position for a less competitive phrase and just break even, or you could go through the natural stages of adding a strategic array of traffic bearing keywords until your site gains enough authority to finally hits the top 10 like the big dogs (for multiple terms) so you can recover your investment.
So as long as you understand it is all about visibility and pairing your produces or services with those who have a need for it, as long as your value proposition is polished tried and true you chances of success are far greater than just waiting for traffic to beat a path to your door.
But before considering SEO, I encourage small business owners to consider an objective analysis of their motives for wanting to compete, but also for creating a game plan that is realistic for their stage of the game. One model suggests allocating 10% of your total revenues is a fair percentage to dedicate to internet marketing, for others up to 20% is the norm.
Aside from being ready to handle the influx of new traffic and leads you should (a) have a product that is worthy, (b) have invested in a professional and compelling website that encourages engagement and sales conversion, and (c) above all else has an alternate method to augment sales aside from strictly using online promotion.
This way, in all fairness you give optimization the ability to systematically increase traffic and exposure the way it was designed (over time).
It requires multiple rounds of SEO in the beginning (to jump start a campaign) as well as a maintenance factor to ensure your rankings don’t slip as a result of competition, changes to algorithms, or market conditions.
So, when considering a time line, it is always better to work on 3-6 month blocks to track your results after all the dust to settles so you can gauge just what steps are required for the next quarter.
There will be exceptions (if you sell e-books or gadgets for example) but the bottom line is if you have the margin and you are experiencing a slow season, then SEO is a perfect way to augment visibility in your niche that if performed properly is one of the most cost effective advertising mediums in existence.
My suggestion is, for anyone interested in optimization to educate themselves about the basics, the more information you have, the more informed your SEO company can involve you covering all of the steps along the way.
A good SEO company can perform keyword research, competitive analysis, perform some reconnaissance to determine which phrases have traction for your competitors and emulate a strategy for you.
But the real value in SEO is to establish authority for your site, so that instead of the old, “let’s build some links”, mentality, you can accomplish more by adding one page to your site that would have taken months of SEO work from a nuts and bolts worker bee mentality.
When you optimize a keyword for a website, you are in fact targeting the type of consumer who would type those keywords in a search box, so by the very nature of the phrases, you can determine to a great extent the motives of the visitors that frequent your pages. Another important lesson is, be where your at, but make sure you aim high enough for the main root phrases and climb that ladder over time.
Although many may find it discouraging that many SEO companies will not reveal their SEO rates online. Mainly because the shock value for those with the Mc Donald’s mentality walking into a five star restaurant (with the four dollar burger mentality) similarly may have the same alarming reaction when they get the bill.
If you can see the value in SEO, then at some point, you will inevitably have to put your money where your mouth is, learn how to do it yourself (which is not always the best use of resources and time) or just skip the whole SEO thing and be happy where you rank.
The statement that you get what you pay for is merely one side of the equation. Just because you pay $50,000 for SEO services doesn’t mean that you could not have received the same results for $20,000 respectively.
But in all seriousness, how many small businesses have that kind of capital to invest? The answer, the ones who performed some due diligence, found their stride, identified a market and used SEO as a means to reach a larger more targeted audience. That is the value of competitive SEO and competitive SEO rates.
Aside from offering clients Competitive SEO Rates, Jeffrey L. Smith of SEO Design Solutions SEO Company in Chicago has his hands full managing the growth of their premier Search Engine Optimization Company. For more information, call 866-471-5377 toll free or get a FREE SEO Price Quote.
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