Posts tagged History

Google Adwords – How to Build Click Through Rate History document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + ‘px’)}*:first-child+html
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.image{text-align:center}#facebox
img{border:0;margin:0}#facebox
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Home Page > Internet > Google Adwords – How to Build Click Through Rate History

Google Adwords – How to Build Click Through Rate History

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Posted: Aug 13, 2008 |Comments: 0
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Google AdWords is one of the most powerful marketing tools that you will ever use. Every good internet marketing professional devotes the majority of their time to increasing the size and quality of their list. AdWords is one of the best methods to use to build your list quickly.

In many pay-per-click systems the only determining factor in ad placement is the maximum bid price. In those systems, if you are willing to pay more than a competitor then your ad will be placed above theirs. Google AdWords does not work that way and places your ad based on performance.

One of the criteria used by AdWords to determine the placement and cost of advertisements is the historical Click Through Rate (CTR). CTR is determined by how often your ads are clicked in relation to how often they are shown. Ads with a higher CTR get higher placement and a lower ad cost.

AdWords keeps a historical record of your individual keywords, phrases, and groups beginning the first time that you begin using the system. This can be a challenge for new internet marketers.

When you open your Google AdWords account you will have an absolute ZERO historical click through rate. The competition that has been using AdWords is leaps and bounds ahead of you and will be getting prime ad placement while you are at the bottom of the totem pole. Most people only look through the first page or 2 of a search and if your ad is on page 3 they will not see it. This might seem like a ?lose-lose? situation, but don?t worry, we are going to show you how to turn that around.

Keyword Macros

Keyword macros are a feature of Google AdWords that allow you to create dynamic ad copy. This feature allows your ad to display the user?s exact search phrase as your ad headline.

To use the Keyword Macro feature all that is needed is a little syntax:

{KeyWord:alternate headline}

Using this syntax in your AdWords campaign will display the user?s search as your headline. Google AdWords allows only 25 characters as a headline however and if the search exceeds this limit your alternate headline will be displayed.

If you notice in the syntax above the K and W are in capital letters. Doing this will cause the user?s search to not only become your headline but the first letter of each word will be capitalized. This will make your ad stand out from those who do not use this macro.

Finally, using this macro will cause your headline to be shown in bold type, yet another way to make your ad stand out from the rest.

How does all of this help build a historical CTR? Using keyword macros will result in much higher click through rates than standard headlines. This is the fastest way to build historical CTR. If you keep your CTR high your ad will enjoy better placement and you will enjoy lower ad costs.

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Frank Rumbauskas -
About the Author:

Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com

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Article Tags:
adwords, google adwords, ppc, pay per click, seo

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Many AdWords users are killing their quality score and they don’t even know it!

By:
Frank Rumbauskasl
Internetl
Aug 17, 2008

5 Reasons You Should be Using Adwords

AdWords is simply the best way to grow your business and your list in the shortest amount of time. There seems to be a great deal of anti-PPC sentiment on the Warrior Forum and other internet marketing message boards. In my opinion, this attitude comes from failed attempts at pay-per-click marketing due to not fully understanding the system.

By:
Frank Rumbauskasl
Internetl
Aug 17, 2008

Top 5 Reasons You Should not be Using Adwords

Google AdWords is a pay-per-click advertising solution that many people hate. The reason that they hate it is because in most cases they have either tried it and failed miserably or have read horror stories that other people have posted on the various internet marketing message boards.

By:
Frank Rumbauskasl
Internetl
Aug 15, 2008

Nothing to Fear – Adwords is Here

There are many internet marketers that would have you believe that AdWords and pay-per-click (PPC) advertising are something to be avoided at all costs. Just visit the Warrior Forum or some of the other internet marketing message boards and you will find this kind of pay-per-click logic. Why would this kind of logic be so rampant?

By:
Frank Rumbauskasl
Internetl
Aug 14, 2008

Google Adwords – How to Build Click Through Rate History

Google AdWords is one of the most powerful marketing tools that you will ever use. Every good internet marketing professional devotes the majority of their time to increasing the size and quality of their list. AdWords is one of the best methods to use to build your list quickly.

By:
Frank Rumbauskasl
Internetl
Aug 13, 2008

Google Adwords – How to Tame the Fire-breathing Dragon

Google AdWords is a fire breathing-dragon that cannot be tamed! Well, at least that is what many internet marketing professionals think. Today we are going to teach you how to slap a muzzle on that puppy and make it heel.

By:
Frank Rumbauskasl
Businessl
Aug 11, 2008

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