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Book Marketing Update: What You Need To Know

Jun 25th

Discover what mega-author Tom Clancey is using for book promotion that can help you. Also discover Google’s new eBook store and how you can get involved

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Social Media Marketing Case Study: Heineken International, Know The Signs

May 10th

Posted by admin in Internet Marketing

Social media marketing program done by SocialMedia8 for Heineken International, earning massive attention and engaging 5 million people.

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Do You Know When Your Customers Participate the Most? Part 2

Mar 21st

Posted by admin in Internet Marketing

Do You Know When Your Customers Participate the Most? Part 2
Last month I started a post series that talks about the importance of understanding when your customers participate the most. The theory is that your content/message will seed better on those social networks if you understand that better. In part one of the series, we took a look at two of the biggest social platforms, [...] Check out the SEO Tools guide at Search Engine Journal . Do You Know …

Who Else Wants To Know More About The Google AdWords Product Plus Box

Mar 8th

Posted by admin in SEO Tools

Who Else Wants To Know More About The Google AdWords Product Plus Box

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Home Page > Internet > Who Else Wants To Know More About The Google AdWords Product Plus Box

Who Else Wants To Know More About The Google AdWords Product Plus Box

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The recent introduction of the “Product Plus Box” for AdWords has meant that it has never been more important for advertisers to have a presence in as many different Google products as possible,

First The “Local Business Centre” Now “Google Base”

Recently, I reported in the AdWords Adviser how Google were using “Local Extensions” in their Local Business Centre and showed how that new feature can help you make your AdWords ads stand out more.

Soon, to get the maximum benefit from AdWords, you are going to need a Google Base account too.

Now I can almost hear your mind saying, what has Google’s free tool to encourage you to advertise your products on their Product Search Engine (Beta) got to do with paid search using AdWords?

Text Ads With Pictures

Imagine what it would be like if you could display a picture of your product right next to your ad!

Just suppose, for example, someone was to search on Google for a High School Musical lunch box for their child to take their packed lunch to school in. You’re an online retailer and happen to sell such a product. How much more powerful would your ad be if you could show a picture of that lunch box next to your ad?

A picture of the product that your prospects are looking to purchase next to your ad would give you a big advantage over the plain text ads from your competition.

Select Advertisers Already Testing

Most searchers already know how Google including shopping results in with the natural search results. And most will have seen a small, picture of the product you’re searching for next to the results link.

I discovered recently that Google are currently allowing a select number of advertisers in the USA to test the addition of a product plus box with their AdWords ads. They’re able to link an image from Google Base with an ad in AdWords to show a product image next to their ad on the results page.

Everyone wants their AdWords ads to have the maximum exposure available. It has therefore never been more important to get your online precence set up in as many different places within the Google network as possible.

What do you think readers, could your AdWords advertising benefit from a Product Plus Box?

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Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. When you read the AdWords Adviser, you will discover why so many people get excited and rush to apply what they have learnt to their own AdWords campaigns. Subscribe today to ensure you do not miss a single post. ==>> http://www.adwords-adviser.co.uk/

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Can anybody tell me the affiliate products which can be sold using Google adwords?
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I have a box of vintage Shiny Brite bulbs w/ stencils of the following: Tigers, elephants, giraffes, etc. Has anyone seen these & know any info about them? Any help would be much appreciated!

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What users should know about the new internet protocols

Feb 20th

Posted by admin in Web Standards

What users should know about the new internet protocols
Berlin – Many web surfers don’t know it, but the introduction of new internet address standards might change the way they get online. Since the supply of useable addresses governed by the IPv4 standard (internet protocol, version 4) has been exhausted, IPv6 has now been introduced.

Top 10 Things to Know About Adwords

Jan 9th

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Top 10 Things to Know About Adwords

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Home Page > Advertising > PPC Advertising > Top 10 Things to Know About Adwords

Top 10 Things to Know About Adwords

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AdWords is an advertising tool that a rapidly growing number of businesses and marketing professionals are using to generate highly targeted online leads for their products and services. Adwords uses a Pay-Per-Click system, meaning that you pay Google every time someone clicks on your ad. It’s really not expensive considering that not many keywords are over $5.00 and a lot are under $1.00. Sounds like the ultimate advertising tool, right? It can be, if you (or your online marketing vendor) understands the numerous tricks to get your ads ranked higher and noticed by your best prospects. For those who want to boost sales by improving their online lead generation skills, here are the top 10 useful tips for Google AdWords.

There should be a viable online market for what you do before you start. You can go to google.com/trends and type in keywords that you believe encompass your business. If the trend is going downhill you may want to rethink your online business model.

Once you know that you have a target audience, you need to figure out what they are searching for (keywords). You can use the keyword tool in AdWords to see what keywords are most popular and which ones attract the most traffic. Another helpful site is www.askhowie.com/freewords. This site shows you what the top keywords are in that market.

Put someone in charge of your AdWords campaign. If there are too many people working on these campaigns, you won’t be able to see what trends are happening because they will be changed too often without notice. There is a lot to know about AdWords so it’s best to put someone in charge that will spend time researching and implementing a cohesive strategy.

Tip: The AdWords Learning Center is a huge help! You can study all there is to know about AdWords in either text or multi-media format, whichever works best for you. There are quizzes for each lesson to assure that you are absorbing the information. This is a great way to begin because it helps you learn the basics quickly so that you don’t make novice mistakes.

Quality scores matter! You should not have every campaign going to the same page on your Web site. Direct them where you want them to go. They aren’t going to sign up for your newsletter if they are landing on the contact page. If you test an ad for a month and it has received little or no clicks, either delete or pause it, because it is affecting your quality score. Don’t bid on keywords that people aren’t using. If there are no impressions, there will be no clicks.

Don’t assume you know everything there is to know about AdWords. It seems easy at first, but the more you learn about it the more complicated it gets. A great resource is AdWords for Dummies.

The goal is not who gets the most clicks! You want people to either buy a product, become a lead, or sign up for something. You must make sure that your landing pages are interesting and full of content. Web surfers are impatient. Make sure all your links and buttons are functioning properly.

Writing ads can be tricky. It’s hard to tell which ones are getting traffic because of what they say. The best way to “test” ads is to do different ad variations. Use the same content but change it around a little. See what works better, such as numbers or text. Just put yourself in your target audience’s shoes. Think about what you would look for and apply that to your ads. Google automatically rotates them and shows them when the search is most relevant for that ad. Then you can compare and see which one is getting more clicks. Take your time…Rome wasn’t built in a day.

Don’t think you can be tricky and use keywords that have absolutely nothing to do with your ad. Google has figured you out. Your ad will be considered irrelevant and moved to the end of the sponsored list, or Google will stop showing your ad all together. Make sure your keywords match your ad.

Make sure your ad is relevant to your Web site. For instance, you cannot claim that you are the best at something without having a third party confirm it on the landing page of your Web site. You also cannot offer Free downloads or 50% off of a product if that information is not available on the landing site. And of course, the trick of all tricks, having something like Paris Hilton Pics as your headline will not work. Not only will you get into trouble with Google, you will be paying for clicks and no one will be taking action on your Web site. These practices could have your ad placed at the end of the sponsored list or not shown at all.

Don’t put all your eggs in one basket. If your ad is doing well, it doesn’t mean that you should only do one campaign. If your ad is doing poorly, don’t give up. It takes a lot of time and patience to make an AdWords campaign work. The key is to switch things up until you hit the sweet spot. You’ll never know what really works until you try a little bit of everything.

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NuRelm is a Web software and services firm that focuses on helping non-technical professionals utilize on the Web to build business. For more information, please visit www.NuRelm.com.

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Its been 10 years we still do things together, he never missed a recital,helps with my daughter’s college tuition and gifts. We never married and drifted apart because of racial differences. Help!!
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What You Should Know About Writing Better AdWords Ad Copy

Dec 12th

Posted by admin in SEO Tools

What You Should Know About Writing Better AdWords Ad Copy document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + ‘px’)}*:first-child+html
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Home Page > Internet > What You Should Know About Writing Better AdWords Ad Copy

What You Should Know About Writing Better AdWords Ad Copy

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Posted: Nov 11, 2009 |Comments: 0

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If you’re like everyone else, you’ll know how important writing good AdWords ad copy is. Those four lines of text can transform a poor performing campaign into s successful one.

If you’re like most AdWords users, you’ll spend a long time agonizing over your ad copy. And once finished, you’ll probably be disappointed with the results, realising that most of your ads could be written a lot better if only you new how.

Imagine what it would be like if you could write ads in minutes rather than hours. Just think about how much easier running your AdWords campaign would become?

Writing good ads doesn’t have to be difficult or time consuming. Here is a simple formula you can follow that will help you to write the perfect AdWords ad copy every time.

Think of your ad in four separate parts, a heading, feature, benefit and display URL.

Now let’s take a look at each part in more detail:

1) Heading

In every instance, your heading must contain the primary keyword for the ad group that will trigger the ad. This is usually the keyword that gets the most impressions. However, if a particular keyword phrase shows a higher click-through-rate or attracts more conversions then use that instead.

Once you have included your primary keyword, any remaining characters in your headline can be used to make it stand out more.

Example Headline: How To Do AdWords Ads

2) Feature

To further reinforce your headline, the first line of your description must describe a feature of your product.

Examples of features might be:

+ price – use only if product is price sensitive and you’re price is cheaper than your competition.

+ percentages – facts must be easy for Google to verify.

+ famous names – endorsements from celebrities and well known personalities.

+ product specs – fastest, slowest, sharpest, thinest etc.

+ third party endorsements – as recommended by … include words such as “free” and “new” when true and appropriate.

Example Feature: 45% of readers report improved ads

3) Benefit/Call to Action

Everyone knows that every successful sales page must have a call to action and your AdWords ad copy should be no exception. On the second line of your description you therefore need to show a benefit of owning your product with an effective “call to action” that will get searchers clicking on your ad.

Good benefits that you might use are:

+ browse our massive site.

+ submit your RFI online today.

+ see our list of satisfied clients.

+ free UK shipping.

+ order today, ship tonight.

+ download our brochure.

+ free consultation, apply now.

+ free demo, apply now.

+ free quote, apply now.

+ free report, apply now.

+ don’t wait, start now.

+ call us 24/7.

Example Benefit: Read the “AdWords Adviser” today

Note: It is quite obvious that your main keywords must be included somewhere in your text ad.

4) Display URL

Wouldn’t it be amazing if you could have four lines of text in your ad to get your message across and attract attention?

The fact of the matter is that most advertisers just write their web site domain name in the display URL field. But to do this is wasting another valuable opportunity to attract attention to your ad.

Your display URL doesn’t have to be the same as your landing page URL. It must however, point to the same domain. You can make your ad stand out even more by including your ad groups main keyword in the URL.

e.g. your-domain.com/keyword

Remember, you don’t need to include the “http” or “www” prefix’s in your display address which can give you more valuable characters to play with.

Example Display URL: “AdWords-Adviser. co.uk/adwords-ads“

P.S. Follow this simple template and you’ll soon be quickly writing good AdWords ad copy that will easily out-perform all your existing ad copy.

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Click here to publish this article on your website or blog, it’s free and easy!

Adrian Key -
About the Author:

Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Learn more about writing killer AdWords ad copy, discover resources, ideas and tips to improve your AdWords campaign at: ==>> http://www.adwords-adviser.co.uk/

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trey songz – neighbors know my name (studio version) & DL Link

Dec 4th

Posted by admin in Search Engine

25 comments

Download the MP3 for FREE here: bit.ly MP3 download provided by the webs newest MP3 Search Engine. Check it out! new single from Trey Songz “neighbors know my name”. High Quality Audio.

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Did you know?

Nov 26th

Posted by admin in Search Engine

25 comments

This video is about the exponencial growth of available information in our society and what might happen in the future. UPDATE: The video is a 2008 remastered version of the original 2006 presentation by Karl Fisch. thefischbowl.blogspot.com

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Did You Know ? Amazing facts revealed; a look at the progress of the internet and society

Oct 31st

Posted by admin in Internet Marketing

3 comments

This video answers some poignant questions, on the power of the internet and internet marketing. Charting the phenomenal progress of society and technology in recent years This video is a must for anyone wondering what the values of web marketing and search engine optimisation are.

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Did You Know YouTube is the #2 Search Engine in the World?

Oct 6th

Posted by admin in Search Engine

Produced by Miceli Productions HD www.miceliproductions.com

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Internet Marketing Cover-up? The 3 Truths about Making Money Online that the Gurus Don’t Want You to Know About

Sep 16th

Posted by admin in Internet Marketing

Internet Marketing Cover-up? The 3 Truths about Making Money Online that the Gurus Don’t Want You to Know About
Respected Internet Marketing Expert Brian T. Edmondson stirs more controversy by offering free report that reveals closely held secrets about how online superstars make money online… Mr. Edmondson’s ‘Internet Profit Alert’ will astonish and enlighten readers looking to supplement or perhaps replace their current income: http://www.internetprofitalert.com/free-report-pr[[[SHIFTIN …

Stream Wmv In A Webpage – Don’t Say You Didn’t know !

Sep 16th

Posted by admin in Web Page

If you need to stream wmv in a webpage technical expertise is not required; you simply need to follow several easy steps and you’ll be up and running in a matter of minutes. Continue on with this brief “how-to” article and i’ll teach you how simple it is to start playing your video without delay.

You see, in order to ‘paste’ a video file onto one of your webpages, the first requirement is to convert your original file onto a web format called flv (flash video) this is the web’s most popular display format for videos. This widely used format allows the videos to be compressed into a smaller and more workable file size, to allow for easier management, while keeping a high quality display level.

At any time you wish to stream wmv in a webpage, this distinctive format allows you to display your digital movies in ‘stream’ mode; this means that anytime your viewers click on play they are able to start watching your movie(s) immediately and ‘fluently’, without any delays, and more importantly, without having to download or install anything on their pc.

Great, now that you know how it works, you’re likely curious as to how you can realistically make this happen, don’t worry – you just need to look for the right application to do that for you. This tool will need to allow conversion of your initial file(s) to flash video along with an embedded movie player, so all you need to do is send the new video to your webserver, and paste a very short code into the desired spot on your web page, and you’re finished!

What this all boils down to is that to stream wmv in a webpage no special training is required, you need to look for a proper solution that will have you up and running with a few clicks of your mouse, it must be capable of compressing your videos to only 10% of the original files if not more, and be equipped with a professional, embedded flv (flash) player.

Easily stream wmv in a webpage right now!

Visit: VideoToYourSite.com

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Two Things You Should Know About Google Adwords Keyword Tool

Sep 15th

Posted by admin in SEO Tools

1 comment

More FREE Videos at freevideo.taknique.com – A short clip explaining why Google Adwords Keyword Tool is accurate and why other people see it otherwise. Source www.taknique.com

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DejaBrew band – I Need To Know – 1

Aug 26th

Posted by admin in Web Standards

1 comment

Here is the first video of our first gig at Gallagher’s II on Southport Road, south side Indianapolis. I know the video sucks, problem was, the camera ( A wonderful Zoom Q3) was up on a TV shelf next to the stairway and it got bumped before the show started. That left the video “tilted” so I had to correct in Premier 8 and that will almost always result in lower quality. I let her run all evening and never noticed. I also hadn’t updated the firmware yet which is supposed to fix low light troubles. Aside from that the audio is incredible (for web standards, and as good as we could play lol), Try it with good speakers/headphones for full effect. It’s also the first night with the Behringer 2442 xenyx fx, dual QSC gx3 power amps and Sennheiser 835 microphones. I think it sounds great but I’ll leave the final judgment to the fans

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What You Need to Know to Buy Web Traffic and Promote a Site

Aug 24th

Posted by admin in Web Traffic

Most internet users today know of the power of domain names. With the correct domain name, you can get easier memory recall from people. When people remember your domain name and website URL address, the chances of getting web site traffic increases dramatically. Because of this, one of the most effective ways to get internet traffic is when you buy web traffic from expired domain names. Doing this will allow you to make the most of the existing links that an expired web domain already has, as well as allowing you to make the most of the traffic that expired domains still generate. To buy web traffic, however, is only one of the crucial steps to marketing and promoting your web site. Here are other techniques you can couple and pair up with the use of expired domains.

SEO

Search engine optimization may be one of the most misused and over-used terms in the web today. One of the reasons why so many people engage in search engine optimization up to today, however, is because this is one of the most effective techniques for generating web traffic. If you buy web traffic from an expired domain and pair it up with excellent SEO strategies, getting a site that receives massive internet traffic and plenty of hits is easy. One of the easiest ways to easily optimize your site is through page ranking and excellent web content.

Page Ranking

Page ranking is your web site’s rank in search engines. Plenty of internet activity today occurs because of searches and inquiries in search engines such as Yahoo and Google. These search engines, in turn, use algorithms that will determine how relevant your site is for each of the inquiries and searches logged into the site. For you to be able to boost your search engine ranking, you should have plenty of back links to your site. Back links are links in other websites that are directed to your site. A search engine’s algorithm usually considers a back link as a ‘vote’ in favor of your site. This means that if there are plenty of back links that lead to your site, the search engine is likely to increase your site’s page rank because the search engine will think that your site is trusted by other websites. With an excellent page rank, your site has better chances of ending up on the top of search engine result pages. If you plan to buy web traffic, be sure that there are plenty of back links to the domain that you intend to purchase.

Web Content

After you buy web traffic, be sure that you have the right content that people are looking for. Otherwise, internet users will leave your site once they find out that there is no useful web content. Web content comes in various forms, such as text and videos. The most reliable way to add web content is through articles that have been written with search engine optimization in mind. Even better, you can buy web content from various service providers in the web, as easily as you can buy web traffic.

After you buy web traffic, make sure that you have adequate support mechanisms to add even more traffic for your site, and to ensure that visitors will keep logging-on to your site.

Need more traffic? Tired of watching your website?s profits flat-line? Solution – Buy Web Traffic and start generating traffic and revenue today!

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Video Marketing – 4 Secrets You Must Know

Aug 19th

Posted by admin in Internet Marketing

Video marketing popularity is growing rapidly, large in-part because of the fact that the competition isn’t so fierce. In other words, you are getting an incredible advantage that many marketers still have not realized exists. In conjunction, the increase in video popularity is because you are no longer providing your target audience with tons of boring text that they cannot comprehend, but giving them something that provides them with visual and auditory stimulation along with entertainment.

All-in-all, you are making a video that you are able to submit to blog, social networking, video sharing, and social bookmarking sites. You can even create your very own podcast from it if you wish. This is an idea that is fantastic. However, the submission process can be painful and take days for some people and they don’t realize that it doesn’t have to be. They don’t realize that they can use video submission software to propagate their video and get truckloads of website traffic and exposure. Even if you have never made a video before, the right type of video submission software will help you to create that video. You don’t even have to worry about using a camera to make your video. All you need is access to some screen capture media.

As for how the video submission software works, it massively sends the video you created to anywhere from 30-75 websites like the ones listed above. This is so you can focus on the other areas of your business that are important to its operation. I’ve found this is the perfect way to leverage you time via the use of automation. However, there are important things that you have to know before you move on with the video promotion of your business.

The first thing is to not get too far ahead of yourself. You have to think about what sort of message you are trying to convey to your viewer or potential customer. You have to have an idea of what kind of content you are going to have, what sort of impact you want to make, and what special equipment is needed to make this video a reality with viral capabilities.

The second thing that you have to remember is to be sure your viewer is able to see what it is you are offering and that it can benefit them. So make sure you find what their pain is and tell them how what you have is the cure.

The third thing is to be sure that your video content is understandable. The main reason why video marketing failures occur is because they video may be hard to understand. It may not make sense to the person watching it. To make it easier to comprehend, you need to make sure you know who your target market is before you ever create the video. This is so you know exactly who you are trying to appeal to. This also makes the distribution process easier because you can tell the video submission software where it is you need your videos to be sent.

The fourth thing is that you must understand that content rules the Internet. This is something that everyone who uses the internet knows because the Internet cannot exist without it. It is the content that makes us smarter. So you have to ensure that your videos are informative. If they are not, then the viewer will probably stop the video right then and there or they may not understand the message being conveyed to them.

So, if you feel you’re ready to get into video marketing, you now know what you need to have in order for your videos to be successful and get good traffic / visitors. Not everyone who gets into marketing with videos find success, but when you have great content along with appropriate video marketing software, you’ll have a much better chance of finding the success you are looking for.

- Matthew J. Loop, DC

Want to dominate the first page of Google in 24 hours? Click the blue text in this paragraph right-now for a Free 30-day trial of Traffic Geyser, the world’s #1 video marketing software!

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Do You Know What Your Adwords Consumers Searched For?

Aug 19th

Posted by admin in SEO Tools

One valuable piece of information you can capture in your landing page is the keyword the user searched for. Using the strategy of having one keyword per ad group should already tell you what the consumer was looking for. But, if you use phrase or exact match, you may not have the complete search term. This information is valuable, since it will tell you what term consumers use to find you ad. You’ll discover what niche is bring consumers to your website. You can then use this to target other similar keywords. Plus you can alter your landing page for the search term.

The technique uses Adwords dynamic keyword insertion. You may already know that the campaign creator at adwords-marketing-tool.com has it’s own method of keyword insertion. The dynamic keyword insertion built into Adwords works a little differently. Adwords assumes you have more than one keyword per ad group, and therefore can’t insert one keyword out of many into the ad. Instead, Adwords uses the search term for it’s dynamic keyword insertion.

That means you whenever you use the adwords in your ad, Adwords will replace it with the search term. Using it can tell you exactly what search term the consumer used.

You simply use this in the url for your landing page, in the form a querystring parameter. A querystring parameter is a piece of information you can pass to a page. It’s part of the url, but doesn’t affect the path or page name. The querystring is key value pairs. You will need server side scripting, like PHP or ASP.NET to take advantage of the technique.

For example, perhaps your landing page is domain.com/myPage.aspx. You can add the querystring like domain.com/myPage.aspx?search=adwords. When Adwords displays your ad, it will replace the token with the search term and it will now be a parameter passed to your page. The following code in ASP.NET can parse the data from the querystring.

public string _searchTerm = string.Empty;

if (Request.QueryString["search"] != null)
{
_searchTerm = Request.QueryString["search"].ToString();
}

The search term is .

You take the search term and add it to a database so you have a record of every search term used to reach your website. You will learn exactly what consumers are looking for when they come to your website.

Are you over paying for your Adwords campaigns? Have you experienced any of the following problems using Google Adwords?

There is a solution to all of these problems. Slash your Adwords costs in half and get more traffic with the free Adwords Strategy Guide. Get your copy now.

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All You Need To Know About Ethical Link Building

Aug 18th

Posted by admin in Link Building

When it comes to good website marketing strategies, you will soon learn that some are good and will gain you loyal customers while others are more problematic about what it is they offer to the normal consumer. Ethical link building is an important part of joining the visible web community and as with many endeavors, you’ll find that if done badly will effect your operation for the worst. When thinking about ethical link building, there are a few facts that it is important keep at the forefront of your mind.

The first thing to remember is what link building actually is. With search engines like Google becoming all the more popular as time goes on, the algorithms that are used by the searches are also growing more sophisticated. One of the things that search engines now use to rank their search results is the “popularity” of a website; this is determined by how many nonreciprocal links that website has leading to it. When you are thinking about using link building as a way to put yourself in the public eye, you will be taking advantage of a very powerful tool, but remember that there are pitfalls.

First, remember that the links leading to your site must be nonreciprocal. While exchanging links is a good way to target the audience of another site, keep in mind that this link will not help you raise your rankings in terms of search engine rankings. While these links won’t necessarily hurt you, neither are they helping you get the top slots in the search results.

Ethical link building can be a tricky thing. While it is possible to get hits through plastering your links all over the place, this is in fact a poor idea. People come to your site with certain expectations that you have built up, and if you fail to deliver, then they will just as easily leave again. Ethical link building helps you draw relevant customers to your site and you will find that when you deliver what you promised them, they will stay and browse. Using articles as “teasers” are one way to get a good link building campaign underway, but remember that the content on your site should be more inclusive and more detailed than what you put on the directories.

When it comes to ethical link building, there is a lot of material to keep in mind. The first if you want help, it is out there! There are plenty of professionals who are offering their expertise in this regard, and especially if you are new to website marketing, their help might be one of the best investments you make regarding your website. Essentially, there is no reason that you should have to stumble through learning the ropes of ethical link building, then there are plenty of people who are available and eager to show you the way.

Ethical link building is an extremely important part of getting your search engine listing higher in the rankings, and as a matter of fact, good visibility can make or break your business. Make sure that you learn everything you can about this important concept.

Ben Norman is the MD of UK search engine optimization company Impact Media Ltd, specialists in ethical link building. Impact Media work with a wide range of businesses helping them to make more money from utilizing the search engines natural & paid search results.

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Google Adwords Qualified Company Certification: Do Ppc Customers Know About This Certification?

Jul 31st

Posted by admin in SEO Tools

There are many different strategies and programs available to people who are interested in Internet marketing in this day and age. In this regard, you may be wondering if PPC customers know about Google AdWords Qualified Company certification. Through this article, the awareness of PPC customers when it comes to the Google AdWords Qualified Company certification is presented for your consideration.

PPC customers — Pay Per Click customers — obviously want the best possible results for the money that they are spending on their promotional efforts. To this end, these customers are looking for the most experienced and best trained professionals on the Net. In this regard, the typical PPC customers today can be found doing their homework. They are finding out all they can about a particular Internet marketing professional before they can be found engaging the services of that individual. As a consequence, a growing number of PPC customers are becoming more and better aware of different types of certifications that Internet marketing professionals can obtain — including Google AdWords Qualified Company certification.

Because PPC customers are becoming more sophisticated and more aware of the different certifications that are now available to Internet marketing professionals, if you wish to attract a solid client list, you will want to take a close look at obtaining a Google AdWords Qualified Company certification. Most Internet marketing professionals consider the Google AdWords Qualified Company certification to be a very worthy professional.

Statistics demonstrate that the typical PPC customers actually are not only generally knowledgeable about the Google AdWords Qualified Company certification but are far more willing to do business with an Internet marketing professional that does have a Google AdWords Qualified Company certification.

With all of this in mind, if you or your firm previously took the time and made the effort to obtain Google AdWords Qualified Company certification, you should make it a point to include the fact that you have a Google AdWords Qualified Company certification in your own promotional materials. As has been noted a moment ago, the typical PPC customers have knowledge of and respond very favorably to Google AdWords Qualified Company certification. Through Google AdWords Qualified Company certification you should be able to find that you increase the number of customers that you serve, including PPC customers, and better your bottom line in both the short and long term.

Google Adwords Qualified Company you need the experts. Games

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Do You Have Need To Know About Search Engine Optimization And Spam?

Jul 13th

Posted by admin in Search Engine

There is a fine line between proper search engine optimization, and what a search engine will consider to be spam. As we all know, not all search engine optimization methods are ethical. Search engines, such as Google, are making every effort to try to differentiate between ethical internet marketers and those who are simply taking the “easy” way out with spam.

The definition of spam, however, has been something of a debatable topic for many search engine optimization experts. The reason that everybody is working so hard to define it is because when it comes time to search engine optimize, there is a grey area between what spams is, and what is not. What is ethical marketing, and what is not? For a word that is so commonly utilized, spam is a very difficult thing to pinpoint and around which to place boundaries. An internet marketer would not want to inadvertently have their site penalized after all of the time and effort they have put toward making the site as search engine optimized as possible.

In theory, the difference is that a “non-spam” website that is truly meant for content, selling a product or service, and is optimized so that its content – which has value to the reader – is most attractive among search engines. On the other hand, a “spam” website is created for marketing purposes only. It has no real informational value and its content is worthless except for its attempts to achieve a search engine ranking.

Such spam sites can include those that have pages copied directly from other websites that are not of public domain. They might also include pages that are simply lists of keywords, instead of articles that happen to use the keywords among their information. Another kind of spam site is one that appears to either be blank or have text or images on it, but it also has hidden text in the background that has keywords repeated over and over, or simply in lists. This is done by making the text color and the background color the same color so that it is not visible to the reader.

However, some would argue that creating a site, such as one with keywords hidden in the background, is not unethical at all. The reason they argue for its validity is that it does not try to fool the search engine in any way, and it is unobtrusive to the viewer. Computers can see the text in plain sight; it is only the human eye that does not detect it.

However, by doing this, it reduces the chances of sites that are based on legitimate information and key wording techniques. These have been carefully created to include the right words, without taking away from the information and appearance of the site. It means that the sites for which the keywords are truly relevant have a lower chance at achieving proper search engine ranking.

To prevent such efforts, search engines have employed such techniques as penalizing web sites and web pages that include information that has been copied directly from other sites. They also penalize pages and sites that have the same word repeated too many times in its content. There are other rules that are utilized as well, but they differ from search engine to search engine.

Penalization from a search engine can mean anything from assigning a very low rank, to blocking it from being indexed altogether. Naturally, when you are a legitimate site, you will want to avoid such punishment at all costs. Therefore, when you are performing your search engine optimization, it is important that you take care not to break the “spam” rules of the search engines. This includes one very important technique: when in doubt, err to the side of safety. It’s much better to achieve rank number two instead of number one, when you risk being kicked out altogether.

It is not difficult to search engine optimize legitimately. Simply create your own original copy, and write naturally, refraining from repeating your keywords so many times that things look a little bit “fishy”. The same thing goes for repeating the same website under a number of different domain names. Just keep yourself unique and natural, and all will work out in your favor with the search engines.

There is a fine line between proper search engine optimization, and what a search engine will consider to be spam. As we all know, not all search engine optimization methods are ethical. Search engines, such as Google, are making every effort to try to differentiate between ethical internet marketers and those who are simply taking the “easy” way out with spam.

www.the20seotools.com www.seo.reprintarticlesite.com

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Everything You Wanted To Know About Google Adsense

Jul 3rd

Posted by admin in SEO Tools

The Amazing Google Adsense Program is today towering like a Colossus in the Internet. It has helped some smart Internet Marketers to make huge amounts of money, while at the same time it is interesting to note that many new Internet Marketers and Internet Home-Based Business Entrepreneurs are receiving their first pay check from Google Adsense rather than the main affiliate program.

Given below are the Asense Tips, What, How, Who, Why, When and Where of Google Adsense in a nut shell.

Adsense Tip: What is Google Adsense:

Google Adsense is a program designed by Google that can generate advertising revenue for your website. Relevant Text and Image ads. Targeted to your website content are delivered by Google. Additionally if you place a Google Search Box in your website, relevant text ads. are displayed when a search request is made by a website visitor. Google will pay you for all valid clicks. Made by your website visitors on the ads. or search results pages. Another new addition is the Google Adsense Referrals Feature, whereby you can generate additional income by displaying Google’s Referral Buttons on your web pages.

Adsense Tip: How to get started with Google Adsense:

You have to apply to Google Adsense by completing an online application form. Once the application is approved, you will be able to participate. You then have to copy and paste a HTML code that is provided by Google Adsense into your web pages. The code creates relevant ads. To the content of the page. When a visitor clicks on it Google pays you.

Adsense Tip: Who can participate in Google Adsense:

Anyone who has a website can join the Adsense program but not adult and hate sites. You have to comply with Google’s program policies. It is Free to join. Google has a massive advertiser base and they have ads. On the ready for all categories of businesses. They also have ads. Ready to match different types of content sites, from a pet store site to that of a highly sophisticated technological site.

Google Adsense can be used in many languages. It is also targeted geographically and hence Global business can take advantage of this and webmasters living in any part of the world can participate.

Adsense Tip: Why Participate in Google Adsense:

The obvious answer is to make money from home. It does not cost you anything if you have a website, so why miss the opportunity to make money from home! Google pays you monthly if your earnings reach $100.The Google Adsense checks are a blessing to a large number of newbie’s with low budgets eager to make money from home. Some webmasters feel that Adsense ads. Can lead their visitors away from their site. This possibility is there but if you have a website with good content they will always come back.

Adsense Tip: When to Participate in Google Adsense:

The Adsense program is Web related and hence you must have a website to participate. Once your website is ready and the contents optimized, you can submit your application. The Adsense program is not restricted only to high page rank sites as some seem to think.

Google approves most of the sites but ensures that they are of acceptable standard. Normally they are approved within 2-3 days. Once approved you can immediately participate in the Adsense program by logging into your account.

Adsense Tip: Where to place Google Adsense ads. In your Website.

The Adsense ads. Can be placed anywhere in your web pages, but there are specific areas in your web pages that are recommended by Google which have been found to generate more clicks.

According to Google and our own experience:

Ads placed above the fold tend to perform better than those below the fold.

Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

Ads placed at the top of the page and at the left generally perform better than others.

Ads at the bottom of long articles and those that are integrated or merge with the content too perform very well.

Of course there are other strategies, such as creating high paying keyword content pages to suit individual sites and also generating more traffic to your site. These have to be implemented too, to ensure success.

The Google Adsense Program has come to stay. It is a great way to earn an additional income for most webmasters and a big income for some who have made the Adsense Program as the main source of income. Which ever way you look at it the Adsense Program is a happy hunting ground for all and these Adsense Tips can help you get started.

www.adsense-dollar-factory.com
www.adsense.infozabout.com

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What Should You Know About Search Engines and Pay-per-click?

Jun 14th

Posted by admin in Search Engine

Hereâs a fact for you, 85 to 95% of websites are found through a search engine.Â You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking.Â Can you imagine a billboard in the Sahara desert?Â Who sees it?Â Â

So, how will searchers find your website? What types of search engines could they use?

Search engines fall into two categories.Â The first is referred to as natural, organic or standard.Â The second is called pay-per-click, paid inclusion or paid placement.
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Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm.Â The algorithms involve a number of criteria and parameters, all relating to the content of the website, the websiteâs size, the number of incoming links to the website, and the contentâs relevancy.Â You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.Â
Â
For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search enginesâ results when your target user searches keywords or keyword phrases.

The good news is rankings on standard search engines are free.Â The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Â Â Letâs confess to each other that top rankings on standard search engines can be tough and timely to achieve!
Â
The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis.Â Simply stated, you “bid” a price to be in a specificÂ position of the search rankings for a particular search keyword or keyword phrase.Â For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents.Â As a result, your differential website advertising costs between position #1 and #15 can be considerable.
Â
With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase.Â The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.
Â
In general, click-through rates range from 1% to 5% of the number of impressions.Â What is all of this?Â A click is when a searcher selects or “clicks” your pay-per-click ad.Â An impression is one display of your pay-per-click ad on the search engine results.Â So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:
Â
Â Â Â Â Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100
Â
Let’s do the math for our #1 position bid of $3.55 per click.Â In September, 2004 there were 21,535 searches for “pay per click.”Â First, letâs assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55).Â Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55).Â Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough.Â Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile?Â That depends on your websiteâs cost per visitor, conversion rate and profit margin of your product or service.
Â
From what weâve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.Â

However, pay-per-click offers one significant advantage.Â It enables you to achieve website visibility with a high ranking instantaneously or overnight.Â If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!Â
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Letâs summarize the pros and cons of pay-per-click marketing:Â

Pros

* Improves your websiteâs ranking and traffic quickly.
* Tests the marketability of your product or service swiftly.
* Determines the ability of your web site to convert visitors to a call to action or make aÂ purchase promptly.
* Identifies which keyword phrases will provide the best conversion rate rapidly.
* Provides complete control of the search engine campaign, both position and cost.

Cons

* Cost

Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue?Â Unless you or someone in your organization has expertise in search engine optimization, youâll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines.Â So, my question to you is.Â Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, itâs like the old saying, “There is no such thing as a free lunch.” Or, itâs like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.

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What You Need To Know About Beating Adwords

Jun 10th

Posted by admin in SEO Tools

When you’re getting ready to launch your business out onto the web you’ve got enough on your plate to worry about without having to worry about Google sabotaging your AdWords campaign-yet that’s exactly what’s happening to thousands of marketers across the globe who haven’t learned the secret to beating AdWords. “Beating AdWords”, the latest e-book from the creators of the Wealthy Affiliate, exposes the secrets Google doesn’t want you to know and teaches the ins and outs of giving them back a little of their own.

AdWords runs on a very strict set of rules, and as long as you operate within those boundaries your campaign is guaranteed a best-odds chance of success. The only problem is, no one knows what those rules are except for Google-and they’re not telling. In “Beating AdWords” Google’s strategies for hiding the most successful AdWords strategies are exposed, and readers finally have a chance to find out what Google’s not saying.

Every time they start to get the hang of it, the rules change. It’s Google’s dirty little secret that leads hundreds of marketers every year to throw money down the drain trying to make AdWords fulfill the promises they made when they lured them in in the first place.

That’s right. In the name of progress and stopping SPAMMERS across the globe (a service which we’re all infinitely grateful for) Google’s punishing legitimate advertisers by making it harder than ever for them to launch a successful AdWords campaign. They change the rules, making it difficult to obtain prime keywords without a huge bid and knocking off advertisers they even suspect of being SPAMMERS on the basis of-well, nothing.

Fortunately, there are some rules that remain the same across the board. “Beating AdWords” teaches marketers the age-old secret of building an AdWords campaign around keywords that work rather than the latest craze, popping huge holes in the myths propagated by both Google and many of today’s so-called Internet gurus. They encourage you to check the list and build your campaign around today’s hottest keywords, which may be great for your AdWords profit today but leave you at the bottom of the list by 6 am tomorrow.

Why do they do it? Yes, part of it is oriented toward making sure consumer ads are properly targeted-after all, if web browsers stop using Google because it doesn’t take them where they want to go Google’s eventually going to go under. Like that’s going to happen any time soon. It also forces advertisers to bid on new keywords, realign their AdWords campaign, and *gasp*-make Google more money. The secret to beating AdWords is knowing how to make Google’s own strategies work against them, and discovering how to make the most out of the resources you already have at your disposal to make your PPC campaign everything you dreamed it could be.

By building a campaign and webpage around keywords that are consistent and closely related to your business you can create a strong, successful marketing campaign, increase your profit margin and finally master the secrets of beating AdWords at its own game.

Ray Subs is a public relations specialist working with the creators of the Wealthy Affiliate University. To check out their website, visit the Wealthy Affiliate website here.

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What you Need to Know to Promote yourself Through Search Engines in Poland

Jun 7th

Posted by admin in Search Engine

The popularity of different search engines among Polish internauts

The popularity of search engines in Poland is frequently measured. Recent information can be found on different web sites such as ranking.pl or Megapanel PBI/Gemius. The analysis confirms that Polish people use not only global but also local search tools. The very recent research (from May 2007) shows distinctly that the most popular search engine is Google.

The popularity of search engines in Poland according to domain compares (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=212|OW) the domains which drive the most visits on Polish websites. The comparison of search engines according to most popular search engines (http://www.ranking.pl/index.php?page=Ranks:RanksPage&stat=213|OW) that are used, show very similar results. In Poland there is a local version of Google which improves in ranking of popularity since it appeared (e.g. in 2004 the popularity was estimated at 42%, a year after more than 69%, while now it is more than 86%).

The second place (receded from the first one) belongs to Onet Szukaj (Onet Search), very similar to WP which occupies the third place (it uses the technology of Netsprint.pl) and gained its popularity through long time of being present at the market. These search engines are parts of important portals (www.onet.pl and www.wp.pl accordingly) from which Polish Internet began, and which offer to their visitors, through many years of their development, several services (email, chat rooms, instant messaging, news etc.). Among the internauts who use these search engines are both very loyal users and those who are just real beginners. The fourth in the ranking is Interia.pl – the search engine which is the part of well a known Polish portal which uses Google technology. These are followed by MSN, Szukacz.pl, Yahoo, Gooru, Altavista and others… but because of a rudimentary market share, are showed here only to present a complete data. Summing this up, when planning SEO / SEM activities in search engines used by Polish internauts, there are three which are worth to pay attention to:

- Google.pl,

- Onet Szukaj,

- WP / Netsprint.pl.

The way of using search engines by Polish internauts

The tendencies observed in the way search engines are used in Poland overlap with those of international users. The Polish use search engines much more often, more effectively and frequently. They not only make more accurate and detailed queries but also perceive the listings as a reliable information not just random combination of links. They are able to notice the differences between organic listings and sponsored links, which they are (surprisingly?) willing to click since it is one out of two (beside button) most popular (and well tolerated) ways of online advertising. According to Gemius (2006) 82% of search engines’ users click on paid links. Polish internauts, as well as international ones, concentrate on the first three pages of searching results and usually they click on top three links. The research of Visual attention to Online Search Engine Results (http://www.checkit.nl/pdf/eyetracking_research.pdf) illustrates these observations in details.

How long a statistical Polish internaut spends on searching on Internet? According to the research of Gemius (held in December 2006) the average user uses Google (since it is the most popular search engine) about 5 hours, 5 minutes and 39 seconds monthly. However, this time is not only spent on searching but also on using mailbox on gmail.com, Google Maps, or services such as blogger.com. On average the internauts spend 3 hours 2 minutes and 29 seconds on the search engine’s website. In comparison, Onet search engine is used 32 minutes and 47 seconds monthly, WP search engine 21 minutes and 58 seconds, while Szukacz.pl is used only 5 minutes and 26 seconds a month. Taking into consideration the average duration of page view internauts use Google similarly to other search engines, however the number of page views per user is different. Google search engine has here predominance. On average there are 101.18 page views monthly, while for the second Onet and fourth Interia it is just 18.27 and 17.83 accordingly.

The most popular keywords in Poland

It is well known what Polish internauts use to search through the Internet and how they do it, the only question is what they generally look for. The most popular keywords in search engines are regularly updated – e.g. in case of Onet (http://boksy.onet.pl/ranking.html) on a weekly basis. The most popular subjects searched for in polish search engines are erotica, entertainment (for example, surnames of popular stars, music files, funny videos, etc.), season entries – connected with current events in the country, or information such as weather, train timetable, loans, work and… search engines! Car related phrases and tourism are very popular as well.

The use of search engine optimization and search engine marketing in Poland

More than 75% of Polish companies (a poll made by Bluerank) use search engine optimization (web positioning and optimization) to improve the visibility of company website at the search engine ranking pages. In addition, half of the examined companies have executed advertising campaigns (PPC) with the use of sponsored links on Polish and international search engines. Polish experts claim that the budget use for this kind of advertising reaches 20% since SEM is the leader of e-marketing. It is because of low costs and efficiency but first of all, perceived by common internauts as practical and useful (according to Gemius actually 29% of all users like paid links and click on them).

The most competitive branches in Poland when talking about SEM activity are finance, tourism, car industry, IT, entertainment, healthcare, real estate and e-commerce. Because of this competitiveness the costs of advertising are much higher than in the less popular areas. The cost of promotion is changing also because of the time period. During festive time, such as the second half of December, the costs increase because of huge popularity of sponsored links, especially in the retail area. Tourism has its ‘raise and fall’ depending on season. The holiday time is very crucial (June-August), New Years Eve, as well as winter holidays (February). Finances are in good condition through the whole year (there is always competition) but taking into consideration IT there is minor stagnation between II and III term, so it means the sponsored links might be cheaper at that time. There is a great dependence not only according to the branch but also country, habits of a certain community and calendar of events.

Advertising opportunities in Polish search engines

The most diverted offer of search engine advertising in Polish Internet has Netsprint.pl/WP, which offers to advertisers not only PPC campaigns and banners but also very recent “phone link” (pay-per-call solution) and many others – unusual ways of advertising on the search engine results pages with the content modified according to requirements of the campaign. A very good example is the action called “AIDS search engine protection”. Netsprint is a quite flexible partner in this kind of negotiation, in contrast to Google.pl which is constrained to follow strict rules of the corporation and not to come forth obligatory limitation in the field of SEM.

The great advantage of Polish Google (in comparison with the other already mentioned here search engines) is large simplicity of usage – not only for internauts searching through the Internet but also for advertisers who conduct PPC campaigns. The administration panel is comprehensible, intuitive in use and useful. It gives a wide range of possibilities in setting up the advertising campaign – especially while targeting. Netsprint’s panel is the least useful but there is a possibility to get free pieces of advice from search engine’s consultants.

Google does not offer all of the ways of advertising which is used for example in USA. Polish SEM activity with the use of this search engine is mainly focused on AdWords. AdSense is not so popular – mainly because there is not enough websites and unsatisfactory quality of them in the Google network. In Poland, there are not only popular and worth reading newspapers, magazines or professional bulletins, but also different private, “hobby like” websites with low popularity and high risk of fraud clicks, which expose advertisers on incidental expenses.

The advantage of search engine of Onet (in comparison with WP) is an advanced possibility to target ads and well described user profile. According to the data from a search engine – among the total of 11 million of Polish internauts, 650.000 use exclusively Onet (Megapanel PBI/Gemius research from 2006/2007). A very unique feature of this portal is a section called Onet.eu, which is intended to visit by Polish people who live in the United Kingdom. In case this is an interesting target group, it is worth to take into consideration contextual advertising there through OnetKontekst.

Search engines and SEM in Poland – predictions for the future

For a few years now Polish search engines have been trying to follow the example of American companies and developed markets of Western Europe. When improving local search engines and ways of SEM advertising, Polish people follow the best practices of Google in the range of searching and advertising products. This trend should remain and hopefully soon in Poland there will be a lot of high budget campaigns in search engines. However, even today we can observe constant, increasing need for Polish SEM agencies’ services among foreign companies. Those SEM agencies are familiar with the specific character of Polish market, they are relatively cheap and have all the competencies needed to promote foreign brands, products and services in search engines in Poland.

“As far as the international cooperation is concerned, our company takes part in projects which integrate actions of search engine marketing for one brand in different European countries. We are adapting the campaign of sponsored links to Polish reality in the Internet as well as planning the marketing activity of international companies from the scratch on the Polish market” – says Maciej Gałecki, CEO of Bluerank, SEM agency in Poland. “We are open to all different forms of cooperation in the field of promotion by using search engines in Central and Western Europe”.

Author (LinkedIn profile) is the CEO of Bluerank – Polish SEM agency specializing in search engine optimization and paid listings campaigns for worldwide customers concentrating on the activity in the Eastern Europe.All the Polish speaking readers are very welcome on company?s SEM & SEO blog to share their comments and opinions.

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