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Tips for Avoiding Adwords Mistakes

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As the competition grows, and the internet becomes more massive in size, the game is getting harder and harder. If you want to succeed in the game, you need the right tools and methods. Google AdWords can be your secret weapon against your competition and in actually getting the kind of traffic you want. This implement certainly is changing and becoming more difficult, however. Succeeding, on the other hand, requires learning as much as you can about it as well as learning the proper techniques so that you can actually make a living.

If you just dive in without learning anything, you will lose your investment and you may find that you want to quit. You are about to read about some average mistakes that many people make with Adwords.

Adwords gives you several options that allow you to create campaigns that make money. Many people are oblivious to them, however, and don’t use them.

One of these is phrase matching, which should always get used. When you utilize this tool, you can use a broad match, an exact match or even a phrase match. You will find that it’s already set to broad match, but you’ll want to select another option. Broad matches are usually not very targeted. Phrase match is a better option, but exact match is ever better than that. If you can match your keywords, you’ll find that reaching the proper audience becomes easier. This is something that many AdWords beginners ignore because they think they’ll get less traffic with the targeted match, when it’s the other way around.

Not utilizing AdWords ad serving service is a mistake. The service will place the ads that actually work in front of the others.

Adwords will place those ads with a high click through rate over the ads with a lower click through rate. You will then be given the opportunity to make more money off your original investment and to make the most from your Adwords campaigns. All in all, it’s essential to use this service so that you’re not losing anything from using ads that don’t work as well as the others.

You should never create a single ad and expect that to bring you success. You might be the best copywriter ever but you will need to have several ads in order to be able to change the rotation as you start receiving visitors. This will allow you to find the ads that work, and then switch them out of the ads that don’t convert at all. The more you refine your campaigns, the higher will be your returns. You will also be able to use testing to see which of your ads work in which markets. In summary, by avoiding these mistakes you can begin to vastly improve the results you achieve through Adwords. You should bring down your losses and boost your profits if you really want good, long term traffic from AdWords.

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How To Cleverly Side-Step The Following 3 Adwords Mistakes

Feb 1st

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How To Cleverly Side-Step The Following 3 Adwords Mistakes

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Google AdWords has a lot of potential when it comes to driving targeted traffic. There is a reporting time lag for traffic numbers with Adwords, but once a campaign is made live then impressions will start happening immediately depending on your ad position. Yet, we do realize lots of people have had different, and unpleasant, experiences with Adwords. If you want to give yourself the highest odds of success, then you’ll find some Adwords educational material and learn it. There are definitely some costly mistakes you will want to avoid with Adwords, and that is what we’re going to talk about in this article. As you know, the number one location for an ad must be occupied by someone. That may seem highly desirable because you’re thinking that the most number of people will see the ad in that number one spot. However, things are a little different with PPC and AdWords, and you have to look at things differently. Here, one of the main reasons why the top ads get the most clicks is not because they want your product but simply because it’s the first ad. You know, so many people are just wandering aimlessly on the net, and they’ll click on the ad you paid for, in that spot, just because – no other reason – just because it’s there. You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. And since you’re actually paying top dollar for that high position, you don’t want to end up having a bunch of uninterested people clicking on your ads. So, ok… you want to be a little bit lower on the ladder; maybe in the third or fourth spots. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. Another advantage is your CPC’s will be lower for those positions. What you simply have to do is make your keyword bids force them to put you in that area. Another AdWords mistake is not focusing on the use of negative keywords. Let’s face it, you would never want any of your AdWords campaigns to bomb or prove to be a loss. Perhaps the final result of either having too few, or no, negative keywords is that your Quality Score will drop, and nothing good ever comes from that. The more relevant negative keywords you can think of and use, the more money you will save. Pay per click traffic is targeted to begin with, and that’s why advertisers like it, but your negatives will make your traffic even more targeted which is incredibly good. If you engage in PPC advertising with other search engines, other than Google, then you will discover that adding and using negative keywords is extremely easy. Think of them as just a big filter, and your impressions decrease because your ads are not displaying when someone inputs one of your listed negative keywords. Your raw keyword lists will very likely contain many possible negative keywords. Be sure to purge any negatives if you’re using them, and do include them always and keep building your list. When you’re just beginning, do keep your cool and avoid becoming too excited with it all. You can help yourself make better decisions if you get in the habit of just keeping cool and calm about your PPC campaigns. It’s really not so easy as getting in front of a bunch of traffic and surfers. Keep a close eye on your daily budget, and do establish a daily ad spend budget that is money you can afford to lose. Begin slowly and see how your ads and offer converts, then evaluate the situation and proceed from there. In summary, every successful Google AdWords Advertiser has made mistakes at some point of the time. So, find a credible source to learn AdWords from, and then get moving on it and don’t look back.

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The Top 10 Google Adwords Newbie Mistakes

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The Top 10 Google Adwords Newbie Mistakes

Google Adwords is a very good service for people to advertise their product or service on the Internet. Do this right you can gain a lot of traffic without spending too much on the advertising cost, and gain profit from the traffic. Do this wrong you can lose a lot of money without getting much traffic to your website. Here’s a list of the top 10 Google Adwords mistakes:

Number 10: Allowing Google to manage your bids by not disabling Budget Optimizer. This is often a killer for people who first start with Google Adwords. Because this is turned on by default and it sounds great by having “Google to manage all of your bids”, Newbie(s) usually leave it on by default. Now because Newbie(s) usually don’t have any idea on keyword research they often have Google bid on competitive keywords, paying few bucks per click. This sure drains the budget fast.

Number 9: Not having appealing ads. A good ad pulls interest from people searching on Google; it leaves people with question marks in their minds on problems they have so that people tend to want to click on the ad to have their questions answered.

Number 8: Lying on their ads in order to obtain more clicks. If the ad does not reflect the content of the landing page, the visitors will exit the site immediately because they are not seeing what they are expecting. For example, many put the word “FREE” in their ad to attract visitors but there’s nothing free within the content of the landing page.

Number 7: Not targeting the right people. Many newbie(s) start by targeting the entire world thinking “Oh the more countries my ad is exposed to the more clicks I will get”. The rate at which your visitor becomes a customer (CR = Conversion Rate) is different in different countries. For example, if your product or service is in English, you might occasionally get clicks from people who can’t really understand English if you target countries that don’t have English as the primary language. They click and leave because they can’t fully understand what you are trying to present so your product or service is not convincing to them.

Number 6: Not having a quality landing page. In order for Google Adwords to work and make profit for you, your landing page needs to have quality content that will actually convert your visitors into customers. Google Adwords will get you the traffic but it’s up to you to convert your visitors into your customers.

Number 5: Giving up early. People who are new to Google Adwords often become frustrated after spending money in advertising and not receiving any returns. People who succeed are the ones who are willing to experience and learn continuously.

Number 4: Having too much keywords in an ad group. Google does not like a list of 100 keywords all together in one ad group. If you do that it will hurt the quality score of your campaigns. Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It’s calculated using a variety of factors and measures how relevant your keyword is to your ad group and to a user’s search query. The higher a keyword’s Quality Score, the lower its cost-per-clicks (CPCs) and the better its ad position.

Number 3: Not having enough campaigns. Most newbie(s) start with Google Adwords and focus on one campaign, trying it for weeks wasting money. A lot of people who are successful with Google Adwords only have approximately 10%~20% rate of success when they launch new campaigns. The rate of success on new campaigns depends on:

1) How competitive the keyword bidding market is

2) The quality of the landing page

3) The quality and search volume of keywords

4) The quality of ads

5) The amount of money you spend on bidding and your daily budget

People who are new to Google Adwords should launch a few campaigns a week to experience and get comfortable with Google Adwords. That will accelerate the learning curve.

Number 2: Not having enough related keywords. Most newbie(s) start by adding variations to a few keywords related to their product or service. For example, for the keyword fat, Newbie(s) will most likely make variations to it like “fat loss, lose fat fast, fat reduction, easy fast loss, burn fat…etc.” They are missing out a huge section of potential traffic.

What if you ask yourself this question: “How many kinds of fat are there?” You can then develop a “wide list” that’s related to fat – “stomach fat, belly fat, upper arms fat, thigh fat, back fat, booty fat, bat wings, body fat” At that point, you can apply the variations onto these different forms of fat, giving you a list of 100+ keywords related to fat.

Number 1: Not having the keywords in the ads. In the search engine world everything is about relevance. If you have the keywords in your ads Google will reward that and you will pay less and have your ad ranked higher. Most newbie(s) get carried away by having appealing subjects on their ads, but they are paying more for the clicks.

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Home Page > Advertising > PPC Advertising > 5 Google AdWords mistakes you make

5 Google AdWords mistakes you make

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Posted: Oct 27, 2009 |Comments: 0

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It ridiculous when you have to pay more then $1 dollar for each and every click you receive to your PPC campaign in AdWords. You promote a $50 dollar product and $45 of that will go in advertising, wheres the profit? You don’t need to spend hundreds of dollars advertising a clickbank product, why would you? When you can pay less then 10 cents for each click? Here are some common mistakes Pay Per Click advertisers make.

100′s of keywords
Having too many keywords in one group of ads can decrease your keyword’s quality score. So many people don’t realize this and pay more than they have to. The suggested amount of keywords should be anywhere under 20. Although it is okay to have Broad, Phrase, and Exact match type of keywords for each one of those.

Content Network is turned on
This setting is turned on by default, this will show your ads in content related websites and forums where website owners put google ads to make money, this increases the chance of having click fraud, and you will not get as many targeted users.

Type of keywords
When selecting your keywords, common mistake people make is only using a broad type of keyword, lets say you are advertising AdWords tips, in your campaign it will look like this: AdWords Tips.
When you should have more than 1 type, 3 kinds of keywords to be exact.
Broad keyword, Exact keyword, and Phrase keyword, look below for an example..

Dog Walking Tips – Broad Keyword
“Dog Walking Tips” – Phrase Keyword
[Dog Walking Tips] – Exact Keyword

Group naming
When your ad group is named Dog Walking, each keyword within that group should have Dog Walking in it. You can simply add common words at the beginning and the end of the keyword.
Best AdWords Tips
Secrete AdWords Tips
New AdWords Tips
AdWords Tips from pro’s

Daily Budget
Having $5 dollars as a daily budget will not give you many clicks, meaning your CTR (clock through rate) will not go too high, which decreases your overall quality score for your keywords. When you have a low quality score, you have to pay more then other advertisers.
When you can pay less beating AdWords and be on the top spot while outsmarting your competition.

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