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2009 Year in Review: Tech News
Jul 25th
Google Advertising News
Jul 25th
Google turned 10 years old on Monday. Happy Birthday Google. Ten years after 2 Stanford Grad students launched Google from a friend’s garage, Google now employs 20000 people worldwide, operates out of the 1.5 million square foot “Googleplex,” overseas hundreds of thousands of computers in massive data centers, receives over 1 million applications for employment per year and enjoys a market value of $150 billion. Wow, how are they going to top that over the next 10 years? Well, they certainly intend to try, as they are continually expanding into new markets, but they are greeted by increasing opposition as various groups grow concerned over Google’s growing power. Earlier this week, the Association of National Advertisers (ANA) voiced their opposition to the pending Google-Yahoo! partnership. The ANA expressed concern over the proposed agreement and the PPC search-marketing share it would provide Google. This powerful organization represents over 400 companies and 9000 brands, including Coca-Cola, Exxon Mobil and General Motors. This mounting pressure against Google’s expansion comes in addition to an existing probe by the Department of Justice, initiated to determine if Google’s success and near PPC advertising monopoly, are actually harming advertisers. Privacy groups have also expressed concern over Google’s collection of information for more than 650 million people who use their services. Despite increasing concern over Google’s enormous and growing online empire, the …
CBS News Bests ABC and Fox in Latest comScore Online Traffic Numbers
Jul 22nd
www.beet.tv CBS News, long a major presence on television, has had a modest online presence, widely trailing industry online news giants MSNBC.com and CNN.com – as well the websites of ABC News, Fox News and the BBC. But this appears to be changing as CBSNews.com has registered over 19 million unique visitors in November, besting ABC News, Fox News and the BBC in traffic in the United States, according to the latest numbers from comScore. See numbers below. According to comScore, traffic to CBSNews.com has increased 29 percent since March. Yesterday, we visited the CBS Broadcast Center in Manhattan to interview Dan Farber, editor-in-chief of CBSNews.com. Farber, who has headed the site for the past two years, is a veteran technology editor who ran CNET News and, before that, ZDNet, explains how a wide-ranging strategy of social media, live streaming and syndication via YouTube has grown traffic. He says that Twitter has been a powerful tool, with 1.6 million followers, along with Facebook. The site has also utilized a lot of video-sharing capabilities from its popular channel on YouTube and live streaming channels on Livestream and Ustream, as well as extensive live programming on the company’s proprietary player. Farber says that traffic has doubled over the past year, up 36% in November alone. (A company spokeswoman declined to provide internal numbers). Yahoo Leads General News Category for November Yahoo remains the most popular general news site, followed by CNN.com …
Video News You Can Use – YouTube Promoted Videos in Google Adwords
Jul 2nd
vidiSEO.com Welcome to the first installment of Video News You Can Use. Today I talk about the addition of YouTube promoted videos to Google Adwords and what that means for your video ads. Be sure to leave any questions in the comments and I will respond back to you, and also don’t forget to let me know if you enjoyed this video or not.
Small Business News: Video Marketing Guide
Jun 3rd
Small Business News: Video Marketing Guide
Is your small business taking advantage of online video marketing? Other small businesses are. Learn more about the importance of online video as a marketing tool in this small business roundup. Do you have any stories about online video success in your small business?
Read more on Business Insider
- Startups – News roundtable with Jason Nazar, Brian Alvey and James Altucher
May 31st
In the inaugural News Roundtable edition of TWiST, Brian Alvey, Jason Nazar and James Altucher join Jason and Tyler to discuss the hottest topics in startups, tech and investing. Issues bandied about include the Huffington Post to AOL sale, Google’s +1 button and–buzzword of all buzzwords–the infamous, rumored bubble. 3:30-5:30 Ad for MailChimp, a comprehensive email solution for any size business. 5:30-8:30 Arianna Huffington and the AOL sale debate: Should she pay bloggers a one-time bonus? 8:30-11:30 Jason Nazar and Tyler, what are your takes on the issue? 11:30-23:45 A video was released of GoDaddy CEO Bob Parsons killing an elephant in Zimbabwe. Right or wrong? 23:45-26:00 Google debuted +1 this week. Do you think this is window dressing or is there actually a product consumers want in social search? 25:00-25:45 What is the ideal consumer experience? 25:45-28:00 So if you +1 something, and somehow it was synced, and you saw I bought the Samsung 55 inch LED TV, that is important info to have in the search? Is this any kind of a game-changer? 28:00-29:30 What do you think is going on over there (Google) with regards to social? 29:30-31:00 Does the social network have to be tied to the search engine? Why can’t they create a dedicated URL for a social network? 31:00-32:15 What’s your experience with them, Jason Nazar? How are you dealing with Google and the content farms? 32:15-33:30 Do you think they actually made search better at the end of the day? By how much? 33 …
State of Search news roundup — episode 10: Google, Bing, Facebook, Apple and Analytics
May 30th
What’s new Google? Last week Google launched “Google New”. At Google New you can keep up with everything you want to know about Google.You can find the latest product and feature launches from Google. Google New seems to aggregate all the Google blogs and shows the latest posts from them on this site. It provides a search box to search for Google products. It also displays a highlighted Google product. Google Adwords keyword tool out of beta One of the new Google products you may find in Google New is the Google Adwords keyword tool. Two months ago Google announced the new keyword tool. Since last week the ‘beta’ sign has been pulled off the new Adwords tool. According to Google they’ve combined the best features from two previous keyword tools into one which should result in more flexible search options, Easier Keyword Refinement and easier adding keyword ideas as negatives. Rich Snippets in Google Local Search Results Local is getting more and more important. Google recognizes that. Google is now incorporating rich data into it’s local search results. Local directories can now include the number of reviews and price range which will be shown in the search listings as you see here. Google Chrome and Analytics don’t go together? Remarkable: according to a Techcrunch post the new Google Chrome, version 6, apparently is causing issues with Google Analytics, causing traffic data to be upset for visitors using Chrome’s browser. Apparently unique visitors numbers go up while …
BrainYard News Roundup
May 13th
BrainYard News Roundup
Cloud ERP Gets Social Spin. Social Software Companies Get Bought.
Read more on InformationWeek
Bin Laden’s Death Drives Web News Site Traffic To 3-Year High
May 5th
Bin Laden’s Death Drives Web News Site Traffic To 3-Year High
This week?s news that the U.S. killed Osama Bin Laden drove visits to news and media Web sites
Read more on Forbes
GOOGLE NEWS SEO
Apr 30th
Krishna Bharat is the founder of Google News. He gave a keynote lecture on June 7th 2010 at the 7th annual Innovation Journalism conference at Stanford University near Google’s headquarters in ‘Silicon Valley’, California. Krishna gave this exclusive interview to Winchester Journalism, giving advice on how journalists should write in order to maximise the chances of their work turning up in Google searches and also of being aggregated as part of the Google News Service. Krishna also comments on the economic model for journalism in the age of the internet. Public funding, such as the BBC licence fee can play a role, he says, but it is ore likely that “hard news” will in future be provided by a smaller number of competitors. He predicts a trend towards mergers and consolidation in the news business. Background: Krishna Bharat is a Distinguished Researcher at Google Inc. in Mountain View, Calif., and leads a team developing Google’s news products. Krishna is the creator of Google News, which won the 2003 Webby Award in the news category. Also, he received the 2003 World Technology Award for Media & Journalism. In 2004 he founded Google’s R&D operations in India and served as the center’s first director until 2006. Before joining Google in 1999, he was a member of the research staff at DEC Systems Research Center in Palo Alto, Calif. He graduated with a Ph.D. in Computer Science from Georgia Tech in 1996.
ReelSEO – Online Video Industry News, Tips & Insights @ ReelSEO.com
Apr 12th
www.reelseo.com â–º How great is ReelSEO? Justin Forster, Co-Founder of LiveClicker and Founder of the Video Commerce Consortium, gives props and talks about why ReelSEO.com is his preferred source of news and information for the online video marketing industry. I didnt pay for him to say these things – he is just the man 
Small Business News: Social Media Brand
Mar 29th
Small Business News: Social Media Brand
What is your social media brand? Do you have one? Sure, many small business owners and entrepreneurs are coming around to the enormous importance of social media as a marketing, customer service, and, yes, even sales tool.
Read more on Business Insider
AdWords and PPC Are Old News
Mar 20th
AdWords and PPC Are Old News
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Home Page > Marketing > AdWords and PPC Are Old News
AdWords and PPC Are Old News
Posted: Sep 22, 2009 |Comments: 0
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You know what’s really driving me nuts (and probably you as well)? The fact that about 90% of the systems and courses available on the net right now are all teaching the exact same thing!
Everyone is taking the same AdWords or PPC training guide, changing it a tiny little bit and then re-selling it as some brand new, never before seen system that will create millions for you.
And it’s all the same regurgitated information! All people are doing is simply slapping a new cover on an old ebook and call it new.
It’s really incredible that so many people are getting away with this, and even more incredible is the number of people who get “taken” by this shady practice each and everyday.
AdWords and PPC are old news, they were great 4 or 5 years ago, but these days you’ve got to spend months and thousands of bucks perfecting your technique before you have a chance.
I swear Google is making it harder and harder to spend money with them. And if you’re an affiliate marketer forget it, you can’t just send people to your affiliate link any more, you now have to create your own landing page to get a better page (quality) score or your ads won’t be shown.
Also think of the cost of AdWords and PPC. Bidding on keywords can cost a small fortune and if you don’t know what you’re doing you can burn through your money blazing fast and still have nothing to show for it.
Sorry, it’s just the truth. If you’re a one-man-show it’s going to be a long, bumpy and expensive road.
So what’s the solution?
Screw AdWords and PPC! Let’s do something new.
Wouldn’t you rather plug into a marketing machine that has almost zero competition?
Say goodbye to weeks of AdWords and PPC frustration. Say hello to the largest untapped and fasted growing marketplace on earth.
Enter Cell Phones…
Did you know that out of the 303 million people in the United States 250 million of them own a cell phone!!
Right now over 61% of the World population uses a cell phone on a regular basis. That’s over 4.3 Billion cell phone users worldwide and those 4 Billion plus people look at their cell phone dozens of times per day.
You can reach more people via their cell phone than any other media on the planet. More people have a cell phone than have a television, computer, internet or anything else you can think of!
The most incredible part is that the cell phone market is virtually un-tapped. Imagine being the first person to figure out that email was a good way to promote products to people back in 1998.
Can you imagine how much money that person made?
This is the same situation, it’s virgin territory, and with 4.3 Billion people in the market and tens of thousands more joining every day the market just keeps getting bigger, and the growth isn’t going to stop any time soon, so there will never be any danger of over-saturation.
Compare the cost of the average AdWords or PPC campaign to Cell Phone Advertising, now I am being conservative but on average your keywords for a AdWords or PPC campaign will cost you around $1.50 to $2.00. Yes I know it may be less or more but on average it’s about this amount.
You can do the same advertising on cell phones for 5 CENTS, No that’s not a misprint, I said 5 cents. (It’s even as low as 3 cents). Try finding top keywords with Adwords or a PPC campaign for this amount… good luck.
Let’s compare, shall we…
If you had a budget of $50 per day for Adwords or PPC and you had to spend a $1.50 for your keywords, you could ONLY afford 33 clicks per day and then your budget is gone. Only 33 people would see your offer.
However if you were advertising on Cell Phones and it only cost you 5 cents per click you could have 1000 clicks before your budget was done for the day. Now 1000 people could see your offer in a single day.
Who do you think will make money faster?
I just did some cell phone advertising using a $50 budget for the day with a 5 cent click rate, plus I ONLY advertised on iPhones, which is only 11% of the market and here are my results.
I got 63,985 impressions, I generated 1000 clicks (it could have been more but I only budgeted for $50) and my click thru rate was 1.56% and I made 19 sales.
The cost of my product was $47, less the $50 dollars for advertising I made a PURE PROFIT of $843 in one day. Not bad for only spending $50.
That’s all well and good but before you jump into Cell Phone advertising there are a few simple steps you have to take when analyzing and attacking a new market:
1) Find a way to get your message out to the people who are looking for what you’re offering.
Solution: Search in Google for Mobile Advertising Platform these are companies that will delivery your message for you. Make sure you check each company out before you sign up, you don’t want to be associated with a company that spam’s.
Here’s a little tip, avoid big companies like Google who have a cell phone advertising division through AdWords. You will need to spend a big chuck of change to advertise with them, which defeats the purpose of more cost effective advertising with cell phones.
2) Find the right product that you can promote to the people in that market for a commission.
Solution: Market your own product or use Clickbank. At Clickbank you will find tens of thousands of products you can offer. Just remember any web site you send people to CANNOT have video. The video used on websites is not compatible on cell phones.
Here’s a tip: find products or services on Clickbank that offer recurring payments, IE: membership programs. Remember my example earlier where I made $843 in one day, well that was to a membership site so I will make that amount every month.
3) Develop a method to present the product you choose in a way that motivates people to buy it.
Solution: Simply write eye catching and motivating ad copy for your cell phone ads. Keep in mind you have a limited number of characters to do this (usually no more then 35), so practice, practice.
Here’s a tip use words like Touch Here in your ad. People that use iPhone have touch screens so they are already in the habit of touching to navigate their phone.
4) Fine tune your plan and repeat it as many time as possible to maximize your earnings.
Solution: Test, test and test again. Because cell phone advertising is so effective you can see your results immediately. This gives you the opportunity to see what’s working and what’s not and make the appropriate adjustments.
I just mentioned the iPhone, here’s how big and untapped the market is. Did you know that the Apple iPhone only has an 11% Market Share in the Cell Phone Industry as of Q1 2009?
What about the other 89% of the people?
For all you stat buffs it breaks down like this:
Apple (iPhone) 11%
HTC 5%
Fujitsu 4%
Other 19%
Blackberry 20%
Nokia 41%
When I took marketing, one phrase stuck with me during my studies. “If you want to be successful in marketing see what everyone else is doing and do the opposite”
So get out there and STOP doing what everyone else is doing and carve your market place in a new and untapped market of Cell Phones. If you want even more information about this untapped market place just click the link in my resource box at the end of this article.
To Your Success
Leo Emery
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Leo Emery has been helping people earn a six figure income from the comfort of their homes for over 5 years. He is also a valued member of one of the most respected Money Making Coaching Clubs on the Internet that has helped students make over $2,300,000 in the first half of 2009 alone. If you’re eager to discover how simple it is to earn a six figure income from home visit Your Six Figure Blueprint
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Leo Emery has been helping people earn a six figure income from the comfort of their homes for over 5 years. He is also a valued member of one of the most respected Money Making Coaching Clubs on the Internet that has helped students make over $2,300,000 in the first half of 2009 alone. If you’re eager to discover how simple it is to earn a six figure income from home visit Your Six Figure Blueprint
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