Guide to get best SEO results
Posts tagged Nofollow.
Add NoFollow Tag To Affiliate Link To Stop Google’s De-indexing
Oct 15th
It is vital to add NoFollow tag to affiliate link in all your web pages where affiliate links are presented in order to prevent de-indexing from Google. If you have affiliate links in your web pages, best is to add NoFollow tag to affiliate link so that this page would not be de-value or de-index by Google. If Google discover that you do not add NoFollow tag to affiliate link in your page, you page would likely be down graded, worst is de-indexed. Your web page would rank in all the searches. www.unisuccess-space.com
Why Search Engine Optimization Isn’t Enough! Legitimate Link Building After the Nofollow Tag. PART 1
Mar 30th
SEO or SEM?
With all of the SEO companies popping up everywhere how do you know your SEO efforts are going to pay off? I spend a significant amount of time reviewing SEO offerings from other companies and find that the range in quality of SEO can vary greatly. While doing proper SEO is very important, will SEO alone dramatically improve your ranking in the Search Engine Results Page (SERP)? If you donât have an effective Search Engine Marketing (SEM) campaign, the answer is probably not! SEM uses several techniques that could include but arenât limited to, SEO, Link Building, Pay Per Click, Social Media and more. The focus of this article, and one of the more difficult and time consuming aspects of a good SEM campaign, is link building.
What is link building and why is it important?
Link building is the process of building your sites link popularity, or simply put, creating links back to your site from other sites. This is very important and arguably the most heavily weighed factor in determining your site ranking in the SERPs. Through building a large amount of outside links back to your site, the Search Engines will view you as more relevant, credible (possibly), and popular. Ideally you should try and build links from credible websites with content related to you site. The more popular and credible the linking website the more it should help you. There are all sort of potential ramifications for building links from unsavory websites and link exchange services which are beyond the scope of this article. But suffice it to say you can actually be doing more damage than good if you try and take shortcuts. Remember if something sounds too good to be true, it usually is⦠and itâs been my experience that this adage holds truer today, on the internet, than at any point in history! (Thanks Nigeria!)
Why link building today is harder than ever.
After many years of link building abuse from comment spammers and the like, Google came up with an answer, the nofollow tag. Because of rampant misuse of people posting spam comments on blogs, bulletin boards, and content sites, the nofollow tag was introduced. This is a method by which sites could still allow users to post links, without lending any of their sites credibility to the referring link. In other words, your site now gets NO credit for linking if the referring site uses the nofollow tag. It seems major sites, that were once a staple of link building (both credible and otherwise) are all going the way of the nofollow tag. Wikipedia, craigslist, yahoo answers, and the list goes on. While I am not sad to see spammers lives made more difficult, this has made credible link building more difficult for the rest of us. Below are 5 ideas for good and credible link building after the nofollow tag.
1. Article Syndication â Writing relevant articles with good content, that will interest readers is always a great idea for more than just link building. It helps establish your reputation as a professional and build credibility. It is also very time consuming but over the long run well worth it. As part of your link building campaign consider writing 2 to 3 articles a week and syndicating those to 10 â 20 different article syndication sites. Part 2 of this article will include syndication sites listed by popularity and that will be a great place to start! It may take you an extra 5 or 10 hours a week, but your efforts will pay off big time over time. If you donât have the time, consider hiring someone who will work with you to develop link building plan and submit your articles for you. There are many good companies out there that can help you with this.
2. Press Releases â Have you recently launched your business or a new website, product or anything else worth telling the world about? Consider issuing a press release. While most of these services are not free they are a very effective means to get the word out about your company and create links from highly trusted websites. PR Newswire offers a large variety of services that can reach many different audiences. Itâs not free but it is effective.
3. Social Bookmarking â Social bookmarking sites are a great way to promote your content. Part 2 of this article will include a current list of social bookmarking sites that do not make use of the nofollow tag and more detailed strategy using social bookmarking.
4. Blogging â Blogging is a great way to add content to your site, gain a following of readership, gain relevancy and credibility with the search engines and your prospects and clients. Blogging can also be a great way to link build. Once you have established your blog and have a decent following, you can make use of guest bloggers from other popular blogs, or even link to another popular blog when you see a post that you think is excellent and your readers would appreciate. There is a reasonable chance the owner will notice your inbound link and link back, if you have good and relevant content. Warning: if you do plan to blog, make sure you stay on top of it and post content frequently. Weekly if not daily is preferred, but even more important than frequency of posting, post GOOD CONTENT.
5. Trade Links (if itâs relevant and beneficial) â Email the webmasters of sites that compliment your site but generally do not compete with it, the more popular the better. Outline the benefits for them to link to your site. Explain how their readers could benefit from the content on your site and how your readers benefit from the content on theirs! ALWAYS HAVE A LINK TO their site on your site already BEFORE you do this. Include the location of this link on your site in the email and explain why your visitors benefit from linking to them. This can be a very effective tool when done right because you are building links from highly popular and highly relevant sites to yours. Part 2 to this article will discuss strategy to trade links in much more detail.
For more tips or information on how T2T Marketing can help you market your business online successfully, call us at 858-952-0848 or visit our website at for help with your SEM or SEO Campaign.
Roger Stellers owns and operates T2T Marketing, LLC a San Diego, CA based online marketing agency, specializing in Search Engine Marketing, Search Engine Optimization, Pay Per Click Management and Social Media Campaigns.
Advanced SEO Techniques: Website Design, Internal Page Rank and Nofollow.
Mar 16th
Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.
Collar the Spiders
You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.
Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.
It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.
You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.
Internal Linking Strategy
Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.
Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 – far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.
The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.
In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).
If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.
However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.
No Follow: Beat the Spiders
The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.
Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!
It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.
The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.
Summary
Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.
It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.
This is just an introduction, and if you visit SEOcious you will find more details of how to calculate your own internal Page Rank points, and how to use various techniques to control how search engine spiders crawl your website.
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