Posts tagged Over

Advantages of Facebook Ads Over Google AdWords

Free Online Articles Directory

Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers

Publish Article

0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login

Login via

Register
Hello
My Home
Sign Out

Email

Password


Remember me?
Lost Password?

Home Page > Internet > Internet Marketing > Advantages of Facebook Ads Over Google AdWords

Advantages of Facebook Ads Over Google AdWords

Edit Article |

Posted: Nov 05, 2010 |Comments: 0
|

]]>

First of all, I would like to mention that comparing Facebook Ads with Google AdWords is not really appropriate. Google is a search engine and Facebook is a social networking site. The intent and engagement levels of the audience are completely different for both the sites. In Google people actively search for information and products and on Facebook they are looking to connect with their friends. Keeping these points in mind, I would like to give a brief summary of what advantages do Facebook Ads have over Google AdWords;

Usually Much Cheaper (specially for Small Businesses)
Google AdWords is quite expensive even if you bid on low or medium popularity keywords (and especially keywords related to buying online). Facebook is a new system wanting to jump into paid advertisement. If you hit the right niches, you can get traffic for a fraction of PPC pricing. Facebook ads are much more cost-effective and very good for small businesses trying to gain a presence online without a big budget.

Advantage of using Images/Photos in ads
Visual aid will be provided to your ad through this feature. An image is worth a thousand words and the ability to show images in ads is a huge advantage Facebook has over Google AdWords. You can use images in Google AdWords by creating your own image banners but they don’t convert too well. In Facebook ads, it is easy to upload a small image along with your text, which helps drawing attention of your target user. It is also good if you want to show images of your brand or product. I believe this is the most powerful feature of Facebook ads.

More flexibility
Facebook ad descriptions can be up to 135 characters long (versus 75 at Google AdWords). More space for creativity. In Google AdWords you can’t use exclamation marks (!) while Facebook allows you to use it, this creating more effect in the ad. Restrictions are also less when it comes using many different words (copyright issues) in Facebook. On the whole, setting up an ad campaign on Facebook is much less frustrating.

Highly Targeted Demographics/Keywords
Facebook advertising helps you target keywords and demographic much better. AdWords doesn’t know as much about user searching (apart from their cookies and previous searches). Facebook has an advantage of getting more information about the user because we login to our profiles first and then see the ads, so you can be sure that your ads are shown to people with profiles that contain your targeted keywords and demographics. Facebook provides the following 11 targeting factors for advertisers;
Location Age Birthday – this one is more recent. Try wishing a user happy birthday and offer them something special Sex Keywords – these are based on a user’s profile information including activities, TV shows, Movies, Favorite Books. Even job titles are included n this field. Languages Interested in Education Workplaces Relationship Connections – to avoid showing ads to people who have already joined a group or become a fan of a page etc.
Take advantage of these targeting factors, because if you’re not then you’re missing out on the huge advertising potential of Facebook. Increase targeting to make an advertisement more relevant.
Facebook advertising does have some troubles such as there is no conversion tracking option and undoubtedly AdWords is great for this. Also, there is no ability to show ads at a particular time of the day. Business-to-business advertising also becomes less likely on Facebook (keeping the friends’ social networking concept in mind).
If you are using Google AdWords or any other paid search platform, it will be a great idea to try Facebook ads. You will be surprised by the outcome and scope.

Now Pay Close Attention –

Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you’ve been told. Everyone with a facebook fan page faces the same two problems:

[Problem #1] How To Find Interested Facebook Users

[Problem #2] How To Bring Them To Become Your Fans

Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.

First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.

Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 – 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Facebook Fans today and boost your businesses online presence overnight.

Retrieved from “http://www.articlesbase.com/internet-marketing-articles/advantages-of-facebook-ads-over-google-adwords-3614204.html”

(ArticlesBase SC #3614204)

Liked this article? Click here to publish it on your website or blog, it’s free and easy!

angerman hohlt -
About the Author:

With over 500 million users, Facebook is by far the greatest marketing arena online. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and Facebook Fans. Visit http://www.fbfansupply.com and claim 25 FREE FANS for tweeting about Facebook Fan Supply!

]]>

Questions and Answers

Ask our experts your Internet Marketing related questions here…

Ask

200 Characters left

Do you need to obtain license from facebook before starting ad campaign for clients?
In the vedio maverickmoneymakers he talks about adding the copyright symble to attracte buyers but said it was alright with google didnt sound right do you know of what iam speaking of mp.tazz@gmail
How many people click on google ads ?

Rate this Article

1
2
3
4
5

vote(s)
0 vote(s)

Feedback
RSS
Print
Email
Re-Publish

Source:  http://www.articlesbase.com/internet-marketing-articles/advantages-of-facebook-ads-over-google-adwords-3614204.html

Article Tags:
adwords, google, over, facebook, advantages

Related Articles

Latest Internet Marketing Articles
More from angerman hohlt

Facebook Ppc Advertising Is A Goldmine – The New Frontier For Ppc Advertising By Toni Mckeown

I have presented you with the tips, tricks and key points for your success in Facebook PPC advertising. Please take advantage of this incredible vehicle to enrich your internet education and facilitate your earning power. Wishing you the best of success.

By:
Toni Mckeownl

Internet>
Internet Marketingl
Apr 06, 2010

Should You Advertise on Facebook Or Google?

For years, Google has been the king of advertising. They have built an empire and a business model that thrives on advertising. In many respects Google still is King, but if Google is King, Facebook may be the Prince next in line. Each medium has it’s own advantages and as a small business owner you need to determine what is best for you, but let me compare your 2 options.
Google – Google is still your best option for capturing custome

By:
Steve Wranglerl

Internet>
Internet Marketingl
Nov 25, 2010

What Makes Twitter Better Than Facebook

Let’s face it: both Facebook and Twitter have many followers. There are many good reasons to use both networks, but you must know each network to make the best of it.
Advantages of Facebook
Facebook has millions of users. In fact some statistics say they have approximately 400 million users, of which 50% log in to their accounts at least daily. Facebook ads has become one of the biggest growth factors for a fra

By:
amspoker mccammackl

Internet>
Internet Marketingl
Oct 27, 2010

Facebook Social Ads Versus Google AdWords

Social media marketing is becoming very popular today and one of these websites is Facebook. One of the many ways you can market your business on Facebook is with social ads which are similar to AdWords ads.
Both Google AdWords and Facebook Social Ads Are Cost Per Click or CPM
Both Google AdWords and Facebook Social Ads are based on either a cost per click or CPM basis. This means that you can choose whether you want to

By:
daer glistal

Internet>
Internet Marketingl
Nov 18, 2010

Adwords Marketing: Is It The Best, Or Is There A New King?

In this article I will discuss whether or not Google Adwords is still the best or if the new and upcoming ways of advertising are taking over the way internet marketers show their products, services, and offers to the general public. People have been using Google Adwords now for years. There…

By:
Dirk Wagner Il
Computersl
Feb 06, 2008

Facebook Ppc Review: Is This Better Than Google Ppc?

With the advent of Myspace, twitter and other social media platforms, it is not surprising to find the reason Google has found its fears coming true. For many direct marketers who have found themselves ousted by the exact company they made famous, Google, many are wondering where to take their advertising dollars they were spending with Adwords. The answer has become Facebook in a not so surprising fact, and here is why.

By:
David J. Boozerl

Advertising>
PPC Advertisingl
Feb 18, 2010

The Facebook Business Academy is the Newest Hot Training Course to hit the Web

, the greatest pay per click opportunity on the web.

By:
edwitmdhcol
Businessl
Oct 02, 2010

Cash Gifting 101 Why The Peoples Program

Get the real facts why cash gifting programs are becoming so popular in the home based business industry and why MLM or mult-level-marketing opportunities and direct sales programs are actually a waste of time and money to get involved with.

By:
Dave Beckl

Internet>
Internet Marketingl
Feb 08, 2011

Misconceptions About Internet Marketing

Internet marketing is increasingly becoming popular these days. This is primarily because people have also learned to depend on the internet when buying the products that they want and need. Since more and more people have learned to accept online shopping as a means of purchasing, the internet marketing business continues to grow too.

By:
Paul Brownl

Internet>
Internet Marketingl
Feb 08, 2011

Making Your Keywords Noticeable

Most especially for search engine optimization, your keywords play very vital roles in making your ecommerce site visible. These words and phrases are used by web spiders to index your webpages in the proper categories for search engine results. However, there is another use these keywords play; this time around, to the human eyes.

By:
Kim Fanerl

Internet>
Internet Marketingl
Feb 08, 2011

How To Have A Higher Conversion Rate With Your Google Adwords PPC Advertisement Campaign?

You know that having Google Adwords PPC Advertisement Campaign would solve all your traffic and conversion problems. But why are you still not converting it into sales or leads? Yes, you have done all the keywords analysing and you have come up with lots of keywords and phrase in your PPC advertisement that matches your product’s descriptions and identities. You have even ensures that keywords appears in the contents of your landing page as well.

By:
alfredlool

Internet>
Internet Marketingl
Feb 08, 2011

Use Preselling To Increase Sales

Many affiliate marketers often ignore the preselling as a powerful online marketing tool; however, those who use it swear by it. Any website that contains lots of sales pitch invariably fails to generate good sales. The reason is quite apparent: internet users don’t like sales pitches as these have a sole purpose of benefiting the online marketer. Direct selling approach seldom works on the internet. You need to learn to presell.

By:
Roderick Lowl

Internet>
Internet Marketingl
Feb 08, 2011

Can You Really Use Articles to Build a List

Writing extremely good articles that are rich in information content is a sure shot way of gaining large number of subscribers to your list. Once they get to read some snippets of your earlier articles they will feel compelled to read more and this way they want to become a part of your opt-in list.

By:
Roderick Lowl

Internet>
Internet Marketingl
Feb 08, 2011

Guidelines to make your Landing Page effective

Landing Pages are popularly called lead capture pages. This page allows you to expand the mailing list of your website by transferring the data of potential subscribers to the list. This not only helps in saving time but it is also very helpful in improving the effort for increasing the traffic.

By:
Roderick Lowl

Internet>
Internet Marketingl
Feb 08, 2011

The concept of Preselling

If you are an online marketer, you might have heard about the term ‘preselling’. This concept is becoming very popular and the internet users are also accepting this as an ethical marketing practice. You should know that preselling is not at all a technical thing.

By:
Roderick Lowl

Internet>
Internet Marketingl
Feb 08, 2011

Online Reputation Management Means Knowing Where Your Secrets Are

This will seem a little amusing right now, but some years ago I attended a high-level CEO management forum with about 800 C-suite types from all over the country involved in technology and/or the Internet in one way or another. The keynote speaker was then Attorney-General Elliot Spitzer. Yes, that Elliot Spitzer, and how apprapro to now be speaking of him in an online reputation article. Anyway, his opening remarks, which he often used

By:
angerman hohltl

Internet>
Internet Marketingl
Feb 07, 2011

Exploring the Benefits of in the Growth of Social Media

In this age of social media people get to witness what’s going on globally in a matter of minutes or less. Nothing can explain this fact better than the recent catastrophe that hit Haiti in the form of an earthquake. People’s ability to act and support communities has greatly been increased.
The American public retweeted and posted on Facebook quickly, and in even greater quantity than with previous breaking news events. The social med

By:
angerman hohltl

Internet>
Internet Marketingl
Jan 22, 2011

2009 Carbon Copy Pro 90 Day Challenge

Setting goals is crucial to ultimately achieving success.  The majority of people still don’t seem to really get this, so I would like to elaborate just a little, if I may.  We have probably all heard the saying “how do you know you are there,  if you didn’t decide where you wanted to go?”    Yes, it might sound a little silly but if you are honest with yourself, you will realize that there is a wealth of tru

By:
angerman hohltl

Internet>
Internet Marketingl
Jan 21, 2011

7 Social Media Tricks For Massive Exposure to Your Article Submissions

Have you written a bunch of articles and submitted them to directories AND still NOT seeing the tidal wave of daily traffic to your website that you had hoped for?
Here are 7 simple tricks that you can use for every article you’ve ever written and every article in your future. Take each of these steps in addition to submitting your article to the directory(s) of your choice.
STEP 1 – make sure that your ar

By:
angerman hohltl

Internet>
Internet Marketingl
Jan 16, 2011

4 Steps to Managing Your Reputation Online

Everyone’s got an opinion. And in the internet age, everyone can and does voice their opinion online. A short search online will bring back at least one person’s opinion about every kind of business under the sun, from eye doctors to painters. Restaurants are particularly targeted by the masses of opinion makers out there, since the very nature of making and serving food is so subjective.
So do you have any idea what people are saying

By:
angerman hohltl

Internet>
Internet Marketingl
Jan 02, 2011

Internet Marketing 101 – What Newbies Should Know

The sheer amount of information available about internet marketing can be overwhelming to newcomers. They often wonder what info is legit and who to trust. Here are some quick and easy tips to get you started!
DO take the time to do your homework. A little patience could save you a lot of time, heartache and money. Before you plunk down the money for a program, product, or service, take the time to research it. Run the

By:
angerman hohltl

Internet>
Internet Marketingl
Dec 24, 2010

Why Fred Nurk Died a Pauper and Why You Might Too – Unless You Make Some Life Enriching Changes

A couple of years ago I killed off a fictitious character that I used to like writing about. His name was Fred Nurk and he was the antithesis of what any successful person was about. Fred died in an article entitled: “What Words Will They Chisel Into Your Tombstone?”
Briefly, just to fill you in on Fred… he was a guy who never really did anything. He never married and he never had any children. In fact he never had any persona

By:
angerman hohltl

Internet>
Internet Marketingl
Dec 20, 2010

The Secret to a Low Risk and Profitable Small Business

You, as most of the people I know, have probably flirted with the idea of having your own business. This is not only natural, this is the way to go if you really expect to grow financially.
Now, since we are no billionaires, we usually think of business options that qualify as small businesses, which will often translate into an initial investment of several thousand dollars instead or millions.
However, if the small business y

By:
angerman hohltl

Internet>
Internet Marketingl
Dec 20, 2010

Add new Comment

Your Name: *

Your Email:

Comment Body: *

Verification code:*

* Required fields

Author Navigation

My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box

angerman hohlt has 270 articles online

Contact Author

Subscribe to RSS

Print article

Send to friend

Re-Publish article

Articles Categories
All Categories

Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing

Internet

Affiliate Programs
Audio
Blogging
Domain Names
ECommerce
Email
Forums
Internet Marketing
Link Popularity
Newsletters
RSS
SEM
SEO
SMO
Spam
Video
Web Design
Web Hosting

]]>

Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog

Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version

Webmasters
RSS Builder
RSS
Link to Us

Business Info
Advertising

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.