Guide to get best SEO results
Posts tagged Page
Google Page Rank
Mar 16th
The world today is dominated by computers and the Internet. With more and more entrepreneurs engaging in ecommerce, having a high site page rank is important.
There are a million pages on the Internet today, each one having different page ranks. Page rank, in sum, is a measure of website link popularity. Google ranks pages based on the importance and relevance of pages, though some pages can be seen in context with the reputation of the whole site. The higher the page rank is the more people who get to see the page. In general, however, a website’s homepage can have a different page rank from the “articles” pages.
Business owners and many Internet marketing professionals constantly study the algorithm being used by top search engines especially Google as most traffic comes from this site. Knowing the algorithm used to determine page rank; professionals can now create the fastest and easiest way to increase page rank.
When Internet users search for information on the Internet, they use certain words to find what they need. Internet marketers use all sorts of techniques to find these keywords and focus their efforts to increase page rank by using these terms. Some use search engine optimization methods such as the installation of Meta tags and description to help search engine spiders understand what the page is about. Others take advantage of better web design while others buy text links so as to redirect traffic towards their site. Some webmasters choose to exchange links with other sites in the same niche.
According to a survey conducted in 2005, majority of web traffic to sites come from major search engines such as Yahoo, MSN, Google and AskJeeves, with Google leading the pack and sending 37.3% of traffic to sites. This is the reason why most webmasters aim to increase Google page rank. Pages are ranked from 0 to 10 and it is said that 97% of sites are ranked between 0 to 6.
When you buy web text link as a strategy, don’t expect that you can get an immediate increase Google page rank since Google uses a secret algorithm in ranking pages. You need to ensure that the site you are linking to is relevant to your site’s content. This means that even if you have 1,000 links to different real estate sites and but your website is about music production, you can still get a page rank of 0 because your relevancy factor is low.
Targeting the right audience is the best way of increasing your page rank. As such, internet marketing is more complicated than what most people think as you will need to make your research so you have a better idea about the people who are actually using your product so you can make the necessary adjustments for your marketing strategies.
In sum, a higher Google page rank doesn’t guarantee higher traffic and sales but ranking good in search engines opens new business opportunities for these sites at the top.
Terry is the owner of one of the internet’s most popular link building websites – http://www.iSellPagerank.com. To find out more, please visit http://www.iSellPagerank.com
Advanced SEO Techniques: Website Design, Internal Page Rank and Nofollow.
Mar 16th
Among the many advanced SEO techniques that most people fail to put into practice on their websites is an internal linking strategy that can be used to improve the way search engine spiders crawl your website, and also to optimize the Google Page Rank (correctly PageRank) for each page. Not only is it important to make sure that spiders are not leaving your home page too quickly, but also that you are not wasting Page Rank on pages such as your Contact or Privacy Policy pages.
Collar the Spiders
You can collar and attach a lead to search engine spiders and make sure that they don’t stray away from your web pages too soon, particularly your home page that is liable to receive the highest search engine listings.
Spiders work from top left to bottom right, and if you have tables on your site, they start with the top left table, and scan its contents first, then go the next table and so on. If your website is designed using tables rather than CSS, and you have a left hand navigation table and then a table containing the bulk of your content, the spider will read your top navigation link first, and leave your home page. It will not return until it hits the home page link.
It will therefore miss most of your content. The answer is either to place your navigation table to the left of your content, so it is visited after your content, or to use an empty table top left, then a content table, then a left aligned navigation table. That way the spider will visit the empty table, then your content and then your navigation table, which is still showing to the left of your content, but comes after it in your HTML.
You then receive the full benefit of your great keyword and semantically optimized content, rather than waste it by the spiders looking elsewhere for your main content. When relevance to a search term is calculated, (keyword), spiders give most weight to what is contained within your H heading tags, the first 100 or so characters in the body of the text, and your final paragraph. Your Title Tag is also very important, and you could put your company name and the main keywords there. That helps your branding and the calculation of your listing from the keyword.
Internal Linking Strategy
Now that you know where your links to appear to spiders, where should they point to? If your site is silo structured, then your home page should link to each of the main silos. Do not link to every page in your website, but to Level 2 pages that provide further links to your level 3 pages. That is because but Google’s Page Rank is calculated on internal links as well as external links. Only link your Home Page to every other page if you want the maximum possible share of your site PR for your Home Page.
Your total site Page Rank is equal to 1 vote for every page on your site. So if you have 20 pages, you have a 20 PR votes to distribute. That does not mean that you have a Google PageRank of 20 – far from it. Nobody but Google know how many links or PageRank points/votes are needed for each Page Rank vote. It could be 10 for a PR of 1, 100 for 2, 1000 for 3 and so on, or something completely different.
The internal Page Rank for each page in your site can be calculated since it is a function of both the page rank of pages it is linked to and the number of other links leaving that page. You can use this to maximize the PR votes for any page on your site, or spread them around pages you want listed highest. This calculation involves both internal links and external links.
In fact, you can make an appreciable difference to your SEO and Page Rank if you use a sensible internal linking strategy. With a 10 page website, if every page is linked to every other page, then your internal PR votes are one for every page. However, if you link Page A to page B and then Page B to every other page, and all pages back to Page A, you can give Page A 3.42 PR votes, page B 3.06 and the rest 0.44, thus optimizing the PR of your first two pages (note how these figures add up to 10: 1 for each page).
If you want to give your Home Page maximum votes, link it to every page in your site, and every page back only to the Home Page. For the same 10 page site, Page A then gets 4.67 Pr votes, and the rest 0.59.
However, for a silo site, it is best to have the main silo pages with a reasonable share of the votes, so link the Home Page to the main silos, and then each main silo to the sub-pages in their silo. Everything links back to A. This gives your Home Page 3.60 and your silo pages 1.17, the rest 0.40. There are several options in between these, but the point is that you can use linking strategy to maximise the PR for any page on your site.
No Follow: Beat the Spiders
The nofollow attribute was devise by Matt Cutts of Google. Its intention is to enable you to link to a page without giving that page a share of your PR. This can be used when you are linking to pages that have no outbound links, and for which a PR would not be meaningful. Google claim that it uses the term literally and does not follow the link at all, but test results have been conflicting, and it appears to follow it, but not index it.
Different search engines interpret ‘nofollow’ differently: Yahoo do not include pages linked by use of the attribute in their rankings but does follow it, MSN does not count links with ‘nofollow’ in their ranking and Ask ignores the attribute and follows everything!
It therefore appears that you can use the attribute to prevent spiders from leaving your site by following every link. From my own experience, I seem to get few spider visits to pages attainable by means of a ‘nofollow’ link, and so can use this to prevent spiders going where I want them to go.
The easiest way to do this, though , is by means of the Robots Exclusion code in the HTML for each page. You should use that on pages such as your Disclaimer, Privacy Policy and About page, and also on pages with a good amount of duplication such as pages where products are sorted by name, price, application and so on with a different page for each sorting method. The same for the same page written in different languages and duplicates where only the keyword is changed. All of these can get you in trouble and you should use the Robots.txt exclusion or a specific exclusion for each page involved.
Summary
Advanced SEO techniques can be used to lead search engine spiders where you want them, and prevent them from being sidetracked by poorly positioned links to other pages on your site. You can use your internal linking strategy to optimize the Page Rang votes for each page in website, and can also prevent some pages receiving a share of your sites page rank.
It is important that Google should be able to spider or list all of your pages, since that can not only dilute your overall PageRank but affect your listing position, but if you have too may low value pages being navigated and indexed by search engines, they may put you on a reduced crawling status. Try not to have lower value pages put on a crawling par with your higher value pages that you want listed higher in the SERPS.
This is just an introduction, and if you visit SEOcious you will find more details of how to calculate your own internal Page Rank points, and how to use various techniques to control how search engine spiders crawl your website.
Forget About Page Rank
Mar 16th
About three times a day I have people ask me “how do I get good Page Rank?” I tell them worrying about page rank on a new website is like weekend jogger thinking about altitude training.
In case you don’t know what Page Rank (PR) is, it is a score that Google gives a web page out of 10. To find out what sort of page rank you have you will have to download the Google toolbar from toolbar.google.com.
Google’s Australian site, google.com.au has a PR of 8/10 whereas google.com itself has a 10/10. Many people think that PR is the main determining factor to getting a web page ranked high in Google. What a load of codswhallop! (I don’t know what that is I just like saying it). Google looks at the information on the page before it looks at anything else, so if you want to get ranked high in Google focus on creating good content before worrying about Page Rank.
An SEO Tie Breaker
Page Rank is really more about being a tie breaker. It’s like that bit of extra training that gets the athlete over the line. When Google sees two pages that are equal in relevancy to a search, the final thing that is considered is Page Rank. The higher the PR then the higher the ranking, providing all other factors are equal.
In my SEO Melbourne based business I have regularly ranked many pages that have a 0PR higher than those with 4/10, 5/10 and even 8/10. The key is to focus on your keywords in places like your page title, article headings and especially text links.
Anchor Text
Open another browser window and type in the word ‘Failure’ into Google, then come back here…. Go on… I’ll wait. Funny huh? George W. Bush biography is no.1. Now funnily enough the word “Failure” does not appear anywhere in Dubyah’s bio. The reason he is ranked no.1 is that lots of bloggers linked the word ‘failure’ back to his website. If you look closely you will see some politicians from the left there as well.
Search engines like to see keywords in your anchor text or links. Google thinks that the most important website in the world for the words “click here” is Adobe Acrobat. I guess they are kind of right too, when you consider that there a gazillion web pages linking the words “click here” to download Adobe Acrobat. Once again the words “click here” do not appear on the Adobe page.
These two examples have promoted the idea that the more links you get back to your site the higher you will rank. Once again this is only true if you have done the work on your own web page first.
For instance if I wanted to rank high for “Online Marketing Melbourne” ( I live in Melbourne Australia) then I had better build a page where that phrase is present in the page title and maybe in an article heading and certainly in the body of the article as well as in a link somewhere. I should do this before I go around trying to get thousands of backlinks with online marketing Melbourne in them. That is what I call the lazyboy approach to SEO. Focus on your web pages first before you try and get back links.
Where PR counts.
Let’s just say for instance, that you are in an incredibly competitive space for ranking. Maybe you are trying to rank for a phrase like “Appear on the first page of Google” I have ranked no.1 for that for quite some time. However recently someone knocked me into no.2 spot. I don’t mind really, as the guy that did it, attended one of my SEO workshops . The pages were equal for SEO but his had a higher page rank, so it ranks no.1
So instead of trying to increase your Page Rank you should be increasing quality links back to your site. By quality I mean getting links from similar pages. This does a few things. Firstly it will generate targeted traffic back to your site. Secondly it will provide a path for the search engine bots to find you and thirdly it will increase your Page Rank but this should not be the primary reason to build links.
About the Author
The Article is written by Jim Stewart SEO Melbourne and SEO based business Online Marketing Melbourn. Visit SEO Online Marketing Company Melbourn for more information and learn more about quality links and google page rank.
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Copyright information…. This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included.
How and Why Page Rank is so Important
Mar 16th
Page Rank was started to help internet users understand which page is relevant and important in a search, normally the higher the page rank the better search position you will have on Google. Page Rank is a number form 1-10 which Google gives each web page so internet users know the importance and the Google search engine knows how to position the page on the search engine results. Google thinks the page is on the web. Many people who have a website are looking at the best ways of increasing their Google page rank. An important fact to remember is that Page Rank is calculated on a webpage by webpage basis not on a website by website basis.
To other website owners your page rank may be a source of envy. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines.
Search engines will rank your page higher than one with less links back to it. The formula to increasing your page rank is quite easy, but you will have to work to get it.
1. Join a reciprocal link exchange program, some are free some cost money. Try to get at least 30-50 exchange per week
2. Write article and distribute them to as many article sites as possible or join a program that will distribute for you. Write at least 4-5 article per month
3. Submit your links to as many web directories as possible. Submit to 30-50 per week.
4. If you are selling a product create an affiliate program where others sell your product. They will place the links their sites and they will point back to your site, another one way link.
Links that are pointing to your site are very important in the page rank system, each link is counted as a vote to your website, if you receive votes with high pr that will you’re your pr, more links the more votes the better the ranking in the search engine results.
PR does not depend on the quality of site but it is the criteria which measures the value of a web page only. Many webmaster put a lot of emphasis on page rank, and most of the time they will not link their site with a site that has a page rank that is lower than their own in the fear it will drop their page rank. When you link your site to another website that means you vote for it. To get your PR rating up it is essential to have a significant number of good quality links to your site.
So how do you attract traffic the natural way. Sadly, most of this traffic is not qualified. The most difficult challenge most web designers face is getting traffic to your site. If you do not have a large advertising budget, traffic exchanges can be an effective way to advertise your site for free. Traffic exchanges, sometimes known as surfing sites, can bring a steady stream of visitors to your website, for no payment – very important for a business startup if you want to make money online from home.
Most people believe that the higher your Google Page Rank, the higher you’ll be in the search results listing. Yes pages and or sites with a higher page rank seem to rank better than those sites that do not have a page rank, but don’t be fooled the site without a page rank might have a higher ranking but Google has not updated its page rank on the tool bar, Google usually updates 4 times a year. The only thought on most peoples minds if they own a website is how do increase traffic and how do I get a higher page rank.
David Marc Fishman is the owner of linknetics.com. The Best affiliate program and article submission site
Webmasters Are Obsessing Over Page Rank
Mar 16th
Page Rank was started to help internet users understand which page is relevant and important in a search, normally the higher the page rank the better search position you will have on Google. Page Rank is a number form 1-10 which Google gives each web page so internet users know the importance and the Google search engine knows how to position the page on the search engine results. Google thinks the page is on the web. Many people who have a website are looking at the best ways of increasing their Google page rank. An important fact to remember is that Page Rank is calculated on a webpage by webpage basis not on a website by website basis.
To other website owners your page rank may be a source of envy. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines.
Search engines will rank your page higher than one with less links back to it. The formula to increasing your page rank is quite easy, but you will have to work to get it.
1. Join a reciprocal link exchange program, some are free some cost money. Try to get at least 30-50 exchange per week.
2. Write article and distribute them to as many article sites as possible or join a program that will distribute for you. Write at least 4-5 article per month.
3. Submit your links to as many web directories as possible. Submit to 30-50 per week.
4. If you are selling a product create an affiliate program where others sell your product. They will place the links their sites and they will point back to your site, another one way link.
Links that are pointing to your site are very important in the page rank system, each link is counted as a vote to your website, if you receive votes with high pr that will you’re your pr, more links the more votes the better the ranking in the search engine results.
PR does not depend on the quality of site but it is the criteria which measures the value of a web page only. Many webmaster put a lot of emphasis on page rank, and most of the time they will not link their site with a site that has a page rank that is lower than their own in the fear it will drop their page rank. When you link your site to another website that means you vote for it. To get your PR rating up it is essential to have a significant number of good quality links to your site.
So how do you attract traffic the natural way. Sadly, most of this traffic is not qualified. The most difficult challenge most web designers face is getting traffic to your site. If you do not have a large advertising budget, traffic exchanges can be an effective way to advertise your site for free. Traffic exchanges, sometimes known as surfing sites, can bring a steady stream of visitors to your website, for no payment – very important for a business startup if you want to make money online from home.
Most people believe that the higher your Google Page Rank, the higher you’ll be in the search results listing. Yes pages and or sites with a higher page rank seem to rank better than those sites that do not have a page rank, but don’t be fooled the site without a page rank might have a higher ranking but Google has not updated its page rank on the tool bar, Google usually updates 4 times a year. The only thought on most peoples minds if they own a website is how do increase traffic and how do I get a higher page rank.
David Marc Fishman is the owner of www.linknetics.com and www.myarticlezine.com. The link marketing software that promotes link exchange
Search Engine Rank: Google Page Rank Misconceptions – 2
Mar 16th
Improved search engine rank is difficult enough to obtain without you having to trawl through all that has been written about Google Page Rank in order to find the truth. There are many misconceptions about Page Rank, and Part 2 of this article dispels the most common of them, the first being that Yahoo and MSN have their own version.
In fact this is not so. Yahoo had a beta version of a ‘Web Rank’ visible for a while, ranking complete websites, but it is now offline. MSN has no equivalent as far I can ascertain. The term ‘PageRank’ is a trade mark of Google, which is why I refer to it as Page Rank and not PageRank. A small difference, but a significant one.
If you are one of those that believe that the more links you can get to your website the better, then you are wrong. When Google started the Page Rank frenzy by putting that little green bar on their toolbar, they didn’t realize the consequences of what they were doing. People fought to get as many links to their website as possible, irrespective of the nature of the websites to which they were linking.
That is misconception Number 2. You do not link to websites, you link to web pages, or should I say, you get links back from web pages, not websites. It is, after all, the link back that counts isn’t it? The link away from your site doesn’t count. Wrong! Misconception Number 3. The link to your web page counts no more than the link away from your web page. In fact, it could count less. You could lose out in the reciprocal linking stakes if your web page is worth more than the other person’s.
Let’s dispel that misconception right now. When you receive a link from a web page (not web site) you get a proportion of the Google Page Rank of that web page that depends on the total number of links leaving that page. When you provide a link to another web page, you give away a proportion of your Page Rank that depends on the number of other links leaving your web page.
The Page Rank of the website you get a link from is irrelevant, since that is generally the rank of the Home Page. You will likely find that all these great links you think you have from PR 7 or 8 websites are from a links page that has a PR of ZERO! So you get zilch for the deal. If you are providing them with a link from a page on your site even of PR 1, then you lose! Most people fail to understand that.
No incoming link can have a negative effect on your PR. It can have a zero effect, but not negative. However, if you have an incoming link with zero effect, and an outgoing reciprocal link with a positive effect to the target page, then you will effectively lose PR through the deal. Every web page starts with a PR of 1, and so has that single PR to share amongst other pages to which it is linked. The more incoming links it has, the higher PR it can have to share out.
If your page has a PR of 4 and has three links leaving it, each gets twice the number of PR votes than if 6 links leave it. Your page with a PR of 4 has to get a similar number of PR votes incoming as it gives away to retain its PR. In simple terms, if your PR 4 page is getting links from a PR 8 page with 20 links leaving it, you lose out big time! It’s simple maths.
No page ever gives away all of its PR. There is a factor in Google’s calculation that reduces this to below 100% of the total PR of any page. However, that is roughly how it works. You don’t get a proportion of the whole website ranking; you only get part of the ranking of the page on which your link is placed. Since most ‘Links Pages’ tend to be full of other outgoing links, then you won’t get much, and will likely get zero.
That is why automated reciprocal linking software is often a waste of time. If you want to make the best of linking arrangements, then agree with the other webmaster that you will provide each other with a link from equally ranked pages. That way both of you will gain, and neither loses. Some software allows you to make these arrangements.
Another misconception is that only links from external web pages count. In fact, links between your own web pages can be arranged to provide one page with most of the page rank available. Every page has a start PR of 1, so the more pages you have on your site then the more PR you have to play with and distribute to pages on your website of your choice.
Search engine rank can be improved by intelligent use of links, both external and internal, but Google Page Rank does not have the profound effect on your search engine listing that many have led you to believe. Good onsite SEO usually wins so keep that in mind when designing your website.
Peter normally has his new websites listed on Google, Yahoo and MSN within two days, and consistently gets high search engine listings. His website Improved Search Engine Rank offers to show you how exactly how he does it, including how Page Rank and SEO can be used together to achieve the highest listings for your keyword.
An Overview of Page Rank
Mar 15th
The page rank tool you see on your website is not just for decoration purposes. It is a very valuable indicator of webpage. I will like to start by simply defining page rank. Page Rank can be simply defined to as Google’s View of the importance of a page.
Many web surfers don’t really know the value of the Page Rank Tool bar on most web browsers? The page rank tool on many internet browsers is a very important tool that helps website surfers to determine the importance of a webpage. The value of a Page Rank ranges from 0 to 10. From this grading, it implies that a webpage with a page rank of 0 or one is of little or virtually no importance to Google. But a website with a page rank of say 5 to 6 or 10 have very important information and by virtue of that very useful to users.
A web page with a page rank of 10 contains useful stuffs and attracts a lot of visitors on a daily basis.
Thus a webpage with a page rank of 10 is much more valuable than a website with a page rank of 5. On the other hand, a website with a page rank of 10 contains much more quality back link than a webpage with a page rank of 5.
The Page Rank of a website measures not only the number of links that points to a website, but the quality of the websites that provides the links. Now this article will.
For a website to have a high page rank, it must have a lot of quality back links. If a website contains a lot of useful information without containing quality back links, the website will definite rank low.
The technology behind page rank is still hidden to many, although many seo gurus still believe that one can manipulate the page rank of a webpage. Yes this can really be done. It will only take one hard work and time.
In summary, the page rank of a webpage is a measure of the importance of a page.
http://info77.blogspot.com/2008/05/what-is-page-rank.html
http://nigerianetforum.com and
http://myinternetforum.com to increase your PR
How to Easily Check Page Rank for Internal Pages
Mar 15th
Many web site owners do not know that they are sitting on a gold mine. They may own several monster websites, but they only know the page rank for the domain and not the internal pages. But why is the page rank so important and valuable?
The Importance of Page Rank
Page rank is Google’s indicator for the importance of a website (from a scale of one to ten). For example, Yahoo.com has a page rank of 9, and Alexa.com has a page rank of 8. And as we all know, the more important Google “thinks” a website is, the more likely it is to give it higher rankings. So every web site owner who wants to rank well in the search engines are watching the page rank of their own sites.
If the website manages to acquire a high page rank, the website immediately becomes a piece of hot virtual real estate. Other online business owners are willing to pay top dollars for web properties with high page rank, simply because of the organic traffic that comes from the search engines. On top of that, if a website can prove that it can bring in the revenue, others will be fighting over the website should it go up for sale.
There are many ways that a website can monetize the traffic that comes from the search engines. For instance, many web site owners are willing to pay a monthly fee in return for a text link on these websites. They are willing to pay money because they expect the websites to bring them traffic, and they believe that by having their links there, their websites will also look better in the “eyes” of the search engines and rank better.
So you see how important page rank is? The truth is, many web site owners do not scrutinize their own web properties closely enough to realize that they actually own immensely valuable web properties.
Huge web sites with many internal pages that have been indexed by the search engines for at least six months may have acquired page rank. And any web page with page rank is worth money. For example, a link on a web page with page rank three could bring in an extra thirty to fifty dollars month. Imagine what the website is worth if it has a thousand internal web pages with page rank three and above. That is an additional five figure monthly income. So how can a webmaster check the internal page rank of all the internal pages?
Checking internal page rank.
Fortunately, there are page rank tools available of many search engine optimization websites. These tools allow you to enter just the top domain, and the rest of the internal pages will be retrieved. But bear in mind that an operation like this is often resource intensive. So expect your queries to be limited to one or two per day.
But the important thing here is to find out which are the internal pages with page rank. Once you do, save a copy of the information for future reference. You may need it again if you want to sell links on these pages, or if you want to sell the entire website away.
Importance of Page rank for website
Mar 15th
Importance of Page rank for website
Page Rank (often denoted by PR) is Googleâs ranking software that calculates the relevance of a webpage with its content. Page Rank is a quantity (between 0 and 10) defined by Google that provides a rough estimate of the overall importance of a web page.
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Page Rank is displayed as a green bar to the left of a webpage listing in the Google Directory, and also in the Google toolbar
The basic factor behind defining a page rank is the keywords
If your keywords are Rare and Unique, then Page Rank doesn’t matter. If your keywords are very Competitive, then Page Rank becomes very important
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There are “over 200 SEO factors” that Google uses to rank pages in the Google search results (SERPs). There are certain google search engine optimization rules which effects the page rank they are
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1. Positive ON-Page SEO Factors.
2. Negative ON-Page SEO Factors.
3. Positive OFF-Page SEO Factors.
4. Negative OFF-Page SEO Factors.
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Some of these factors are listed below:
 POSITIVE ON-Page SEO Factors:
Keyword Keyword in URL: First word is best, second is second best, etc Keyword in domain name: Same as in page-name-with-hyphens Keyword in title tag: Title tag 10 – 60 characters, no special characters. Keyword in description meta tag: less than 200 chars. Google no longer “relies” upon this tag, but will often use it. Keyword in keyword meta tag: less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice.
If not, it may be considered spam. Google purportedly no longer uses this tag, but others do. Keyword density in body text:5- 20% – (all keywords/ total words) Individual keyword density: 1 – 6% – (each keyword/ total words) Keyword in H1, H2 and H3: Use Hx font style tags appropriately Keyword font size: “Strong is treated the same as bold, italic is treated the same as emphasis”. Keyword in alt text: Should describe graphic – Do NOT fill with spam Keyword in links to site pages (anchor text): Links out anchor text use keyword NAVIGATION – INTERNAL LINKS Link should contain keywords. Use hyphenated filenames, but not long ones – two or three hyphens only. Check that all Internal links are valid or not. NAVIGATION – OUTGOING LINKS External link: Link only to good sites Validate all links periodically Less than 100 links out total Avoid “Link Churn” Outgoing link Anchor Text : Should be on topic, descriptive OTHER ON-Page Factors Smaller files are preferred, Try not to exceed 100K page size Use Hyphens in URL Freshness of Pages: Changes over time, Newer the better – Google likes fresh pages. Freshness of Links: Excellent for high-trust sites, May not be so good for newer, low-trust sites Frequency of Updates: Frequent updates are equal to frequent spidering that generates newer cache. URL length: Keep it minimized – use somewhat less than the 2,000 characters allowed by IE – less than 100 is good, less is even better OTHER ON-SITE Factors Site Age:Â Old is the best Site Size – Google likes big sites Age of page vs. age of site: Newer pages on an older site will get faster recognition
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Negative ON-Page SEO Google Ranking Factors
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Text represented graphically is invisible to search engines. Too high keyword repetition (keyword stuffing) may get you the Over Optimization Penalty. Redirect through refresh metatags:  Don’t immediately send your visitor to another page other than the one he/ she clicked on, using meta refresh. Keyword dilution: Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords. Flash page : Most SE spiders can’t read Flash content Provide an HTML alternative, or experience lower SERP positioning. Use of frames should be avoided as SE has problems with frames. Excessive JavaScript should not be used. Invisible text Google advises against this. Gateway, doorway page Google advises against this. Duplicate content Google advises against this HTML code violations Google advises against this
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POSITIVE OFF-Page SEO Google Ranking Factors
Incoming links :
Based on the Number and Quality of links to you Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 – they are mixed. Incoming links from high-ranking pages are better. Site Age – Old shows stability. Site Directory – Tree Structure. Complete – keywords in anchor text. PAGE METRICS – USER BEHAVIOR: Page traffic: trend of number of visitors. CTR: how often is the page clicked on. Time spent on page: Relatively long time, indicates relevance hit. If your website pages are bookmarked by user it is good for you. SITE METRICS- USER BEHAVIOR Site traffic: number of visitors are more its better. Time spent on domain: relatively long time indicates relevance hit. DOMAIN OWNER BEHAVIOR : Domain Registration Time: Register for 5 years, Google knows you are serious, register for 1 year, is it a throw-away domain?
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NEGATIVE OFF-Page SEO Google Ranking Factors
Traffic Buying is not suggested Old links are valued, new links are not. Zero links to you: You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index. Google hates link-buying, because it corrupts their PR model in the worst way possible. Please check all these points before creating links:
1. Does your page have links it really doesn’t merit?
2. Did you get tons of links in a short time period?
3. Do you have links from high-PR, unrelated sites? Cloaking (practice of presenting different content or URLs to users and search engines.) should be avoided as Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index. Links from bad neighborhoods: Google says that incoming links from bad sites can’t hurt you, because you can’t control them.
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So we can say that the page rank is the function of page,
Strong on page gives better page rank and strong off page is added advantage If off page is very strong and on page is bad then page rank will be very poor If on page is strong and off page is poor, then PR will not be that badly affected
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Shilpa Singh, Director Himshilp- Internet Marketing Consultants handling SEO, SEM, website designing and website promotional stratagises.
http://www.himshilp.com
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