Guide to get best SEO results
Posts tagged Pages
I ‘Like’ Facebook Landing Pages
May 26th
lx.im Getting bored with your current Social Network? Try Yougosocial.com! sponsored via MyLikes — mylikes.com BlendLocalSearchMarketing.com I ‘Like’ it! This is a video for Custom Facebook Landing Pages. I have already uploaded a video for this subject but wanted to post this one up to demonstrate some of the production techniques I use to get a video together. If you are new or are getting into video marketing or viral marketing you can start with PowerPoint. Make some cool pages and save them as individual JPEGS. You may need to finalize all your pages and then open a second Powerpoint presentation and copy a page at a time across to save. When you have all the pages individually saved open up Windows Movie Maker and copy all the JPEG files across and into the timeline. Then upload some music and trim to the desired length. Add your desired transitions between each page and you are pretty much good to go. Feel free to play around and experiment further to stamp your personality on your video. When you are happy with the running order save the project and the file and then convert to a WMV. When it’s finished converting, you can play your video and upload it to Youtube. Powerpoint and Windows Movie Maker are installed on most PC’s so you can start experimenting and making videos to market your products and services at no cost in no time. I made the other video using this process and then Animoto software to produce a HD quality video. To SEO your video, so people can …
How I Get More Traffic To My Spiderweb Marketing and GDI Capture Pages
Apr 2nd
www.automatedreferral.com How I Get More Traffic To My GDI and Spiderweb Marketing Capture Pages. Build Your Spider Web Marketing and GDI Business Fast! Discover The Secret Web Site Software That Top Spider Web Marketing and GDI Affiliates Are Using To Channel a Flood of Targeted Search Engine Traffic To Their Websites For FREE…” without having to know anything about web site design or search engine optimization (SEO) ! Dear Friend, Are you frustrated by the lack of leads or sign ups you are getting from your Spider Web Marketing and GDI websites? Do your “Custom” Capture Pages seem like they are collecting dust? Would you like to find a way for your pages to Rank well in Google and the Major Search Engines – without having to know anything about web site design, pay per click, or search engine optimization? “If you answered YES to any of the above questions then this letter is definitely for you…read on..” Shocking study reveals that over 95% of Lead Capture Pages have been built mainly for looks and are missing vital components for naturally attracting search engine traffic and increasing leads and signups! As a Freelance Web Designer I have been building, testing and modifying website’s successfully for myself and other companies for almost 14 years. I have discovered first hand what works and what doesn’t! And I continually research and test new technologies every week for clients. There are many technical components that go into the completion and launch of a …
How to make Squeeze Pages using WordPress
Dec 25th
Learn how to use Glen McNiel’s customized WordPress installation for Internet Marketing to create a Squeeze Page. Whether you call it a squeeze page, name capture page, optin page, reverse squeeze page, or a landing page, you’ll learn how to create them using WordPress WITHOUT interfering with your blog/website content or page navigation. This is a must see for anyone who wants to get up and running with email marketing quickly and inexpensively.
How To Write High Conversion Landing Pages For Google Adwords
Oct 25th
Google Adwords can be a real puzzle when trying to match your keywords to your ads and your landing page. When it comes to my business, I prefer to keep things simple. The way to do that with Adwords is to simply deliver what your ad promises. Whether you are setting up your first campaign or working to take your campaign to the next level, optimizing your landing page is always worth your time.
Too many Google Adwords marketers spend their time on keywords and ads, and leave the landing page out of the equation. Doing so can leave marketers scratching their heads when their cost per click remains high and conversions remain low. Despite all of the complicated theories about how to succeed with Google Adwords, it comes to this one fact: Google rewards or punishes its advertisers based on how well they solve the problem that Google’s searcher has. If your ad says “Learn Guitar In 2 Days” then the content on your landing page better have them playing like Eddie Van Halen within 48 hours. Anything short of that will, sooner or later, result in a Google “slap” where your impressions from Google Adwords are severely reduced or cut off altogether.
The following are seven elements for landing pages that Google Adwords will love (and will convert like crazy!):
1) Deliver on the promise of your ad – As I said before, this is the biggest key to success. If you solve the searcher’s problem/issue, you win. If your searcher clicks off of your page and begins another search, Google tracks it and penalizes you. Google rewards sites that deliver with lower costs and increased impressions.
2) Make your page original – Unlike in the past, mass produced “replicated sites” no longer work. Google values giving their searchers unique and high quality information. Mass produced site, with their duplicate content, was watering down Google’s search results so they put an end to their use by penalizing advertisers that used them. Your landing page is your chance to “wow” your visitor. Make it count by making your landing page unique, novel and personal. Google will reward you for ending a search on your landing page by lowering your cost per click and increasing your number of impressions.
2) One page does not fit all – Your visitors decide in just a few seconds whether to stay on your site or click off. Be sure the top of your page matches the ad they clicked on. This is where, as good marketer, you can really excel. Maximize your conversions across all ads by creating a landing page for each ad. This mainly involves customizing the top portion of the page. The rest of the page can remain the same for all pages.
3) Get to the point – The perfect length of your landing page is exactly as long as it takes to succinctly and effectively convey your message. No more, no less. Grammar counts! Leave the misspellings and bad punctuation for the amateurs.
4) Have a goal in mind for your visitors – Are you trying to make a sale or get a lead? Have a goal in mind before creating your page and write your copy to lead them to that conclusion. Focus on one goal per page.
5) Increase conversions with a bonus – Everyone responds to “Free.” Adding a bonus to sweeten the deal will increase conversions. Information products work great and they don’t cost you anything.
6) Credibility counts – You are an experienced, successful business person. Your page should convey that. Graphics should augment your page copy, not compete with it. Leaving white space on your page is a good thing. Also, do not set any audio or video on your site to launch automatically. Your page should welcome your visitor without overwhelming them.
7) Be trustworthy – Trust is a huge issue online. Anything you can do to be transparent is a plus. For example, are you a member of the Better Business Bureau? Put your member logo on your page! Same for site security certifications. Also, let your visitors know a little bit about you. Nothing really personal but you want your readers to feel like you are a real person.
This can seem like a lot to remember until you understand that all of these tips boil down to being a real and genuine person online. With billions of pages of content to wade through, people crave quality and trustworthy professionals to do business with. When you think about it, Google Adwords requirements are very straight forward. Be a professional and deliver on your promise, the same as in any other kind of business. Just these two simple things will give you a huge advantage over the competition.
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Google Adwords Quality Score for Landing Pages
Oct 4th
Google announced that it will also include metrics based on the relevance and quality of landing pages (http://www.accuracast.com/services/ppc-management/landing-pages.php ) in the quality score, which affects ranking and CPC of sponsored links, will now also include. We discuss:
AdWords Quality Score basics
The Quality Score is a number used by Google to evaluate the quality of your keywords in order to determine your minimum bid and the position your ad is shown in for a given maximum bid value. The Quality Score was normally determined for each keyphrase you bid on, by the clickthrough rate for the keyword, relevance of the actual ad’s text, historical performance, and some other factors.
The Quality Score multiplied by the Maximum Bid gives you the value Google uses when deciding whether to set your keyword’s status as active or inactive, and to decide the position of active keywords.
Changes in calculation of AdWords quality score
With the new system for calculating Quality Score, Google will now also include the quality and relevance of the landing page and the site to the keyword.
This means Google will probably spider your entire site from your AdWords landing page(s) (http://www.accuracast.com/services/ppc-management/google-adwords/ ), evaluate it in a manner similar to how it evaluates sites on its organic listings, use techniques like Latent Semantic Indexing (LSI) to determine what the site is all about and then decide how relevant the site and the landing page are to the keyword.
Moreover, there is a high likelihood that Google will also use your conversion tracking values to provide an indication of whether or not their users are judging your site to be valuable and are converting into leads or sales on it, and include this as yet another metric when calculating the Quality Score.
How does this affect your search engine advertising?
On the face of it, this new metric does not change much for a scrupulous advertiser, who follows all of the Google AdWords ( http://www.accuracast.com/services/ppc-management/google-adwords/ ) editorial guidelines. The guidelines merely state that your landing page should be relevant to the ad copy and the keyword you bid on, it should include the main elements of the ad, should ideally provide details on any special offers quoted in the ad and should not attempt to mislead users.
If you follow the editorial guidelines and use AdWords scrupulously, the effect of this change should either be positive -marked by a lower CPC or better position – or none at all for your campaign.
Advertisers who chose to bid on low-price, high popularity keywords ( http://www.accuracast.com/resources/seo/seo-keywords.php ) just to gain visibility with the hope that a few inquisitive visitors might buy something from their site, will now find that they need to bid much more to keep these keywords active.
Keywords that don’t convert well into sales or leads might also be negatively effected. This again, can be good for you, since you don’t want to continue paying for words that are not winning you any money. This can be problematic, though, when your conversions tend to be offline, or over the phone for some keywords and not for others.
Google AdWords Landing Page and Site Quality Guidelines
https://adwords.google.com/select/siteguidelines.html
Other articles to read:
• Search engines and Title Tags ( http://www.accuracast.com/seo-weekly/title-tags.php )
• The future of online marketing ( http://www.accuracast.com/seo-weekly/online-marketing-future.php )
SEO Weekly ( http://www.accuracast.com/seo-weekly/ )
Social Search Circles — Nobody Knows the Pages I’ve Seen
Sep 16th
Social Search Circles — Nobody Knows the Pages I’ve Seen
All search is really social search. How subtracting “social” from “social search” prevents us from finding the pages we really want to track down. …
Read more on Search Engine Watch
#1 Website Traffic Tip – Custom Error Pages – Direct …
Sep 4th
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How Search Engine Rank Your Web Pages?
Jul 30th
Getting a better ranking in the search engines is one of the prime target in SEM (Search Engine Marketing). For this better search engine optimization is highly required. But how many people know the process of ranking the web pages and indexing the web pages?
Most of the search engines use complicated algorithms to index the new web pages. They also use the same process to rank the web pages also. Basically what the search engine does is with the help of the algorithm they crawl the website and its pages and properly scan the pages. Based on these they either index the page or rank them. If your site is a new one then it is almost impossible to get rank in the first crawl. But if the search engine gets your site then it will definitely index your site and improve search engine rank.
Keeping search engine optimization in mind if you can write articles related to the site theme and post them in different article directories then it will be easy for the search engine to find your site and crawl your site. Once the search engine finds your site they will definitely index or rank your web pages after comparing with the thousands of other web pages related to the same topic.
Different search engines use different algorithm. So naturally you will find different rank in different search engines. If your site is a company site then for search engine optimization it is always better that you choose any SEO company. The SEO professionals there will have the updated knowledge on the search engine technique and different search engine tools which help to get the rank faster. So having SEO professionals is a good idea because their tools will help you to get the search engine spider crawl your website quickly for better search engine ranking.
While crawling the search engine looks for how many times the keyword or key phrase appears in that particular page. More the number more is the chance to get the better ranking. So the keyword rich content in the web page is highly necessary. The location of the keyword is also important for the search engine. But the keywords used in such a fashion that the page should not look keyword stuffed. This is a very common method to get the good ranking in the search engine.
Now a days there is so much competition in the web market that traditional search engine optimization is not so effective. So always you have to think of innovative ideas for better search engine ranking. Both SEM (Search Engine Marketing) and SEO (Search Engine optimization) should be used for more effectiveness.
On page optimization is also very important. Search engine give great priority to tagging or meta description. In Tagging the web pages contain meaningful title. The title is made with the keywords relevant to the site. Also the meta descriptions contain the keywords. These help the search engines to locate the relevant page very quickly.
So if you have the proper knowledge about the technique of the search engines then it will become easier for you to do optimization.
Learn about better search engine rankings. from leading Florida SEO company.
Building web pages – Nvu tutorial
Jul 6th
www.best-poker-sites.net – Find poker articles, videos, tips and tactics and one of the fastest growing poker sites on the net. We also have freeroll information, and exclusive bonus codes for the top sites, such as using the code BCPFULLTILT to get a 100% deposit bonus up to $600 at Full Tilt Poker! Introduction to building and editing web pages using the opensource Nvu HTML editor.
The Logic of Landing Pages
Jun 28th
The Logic of Landing Pages
When sales reps for Great Black Speakers used to call prospects, they would follow up their conversations with a couple of hours of work, creating a proposal targeted to that client, with suggestions for a few of the bureau’s 250 speakers who might be of special interest to that client. These days, potential customers receive a link to a webpage targeted to their needs before they even hang up …
Read more on Inc Magazine
Editing Pages in WordPress 2.6 Self-Hosted – Screencast …
Jun 16th
The current version of WordPress 2.6 has made a giant leap for useability and power. This 8min Screencast will show you how to access and edit pages on your self-hosted WordPress site. It assumes you have several plugins installed, all of which you will have if you have a site made by us or the DIY kit. For more info and other useful web tools and tutorials visit effectiveclassywebsites.com
Check Page Rank of any web site pages
Jun 2nd
Check Page Rank of any web site pages. www.reenata.com Page Rank Checker is a free tool to check Google™ page ranking of any web site pages easily and to display your site’s PageRank™ value on your web pages. Tags: free seo tools, get 1st page listings positions, google ranking, internet marketing, Keywords Tool, Link cloaker, opt in form creator, search engine optimization, SEO, sueeze page generator, Web link analyzer, webmasters
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