Guide to get best SEO results
Posts tagged Reasons
5 Reasons Why Most Businesses Do Video Marketing ALL Wrong
Apr 27th
5 Reasons Why Most Businesses Do Video Marketing ALL Wrong
See the Video: 5 Reasons Why Most Businesses Do Video ALL Wrong at http://youtu.be/z8q9BlFvW8I Online Video Marketing : Most Commonly Asked QuestionsAt a small business Online Video Marketing summit when the seminar was open for questions, these were those most frequently asked by business owners: Why do Small Businesses fail What…
Read more on PitchEngine
12 Reasons to Start Shooting Video Today
Mar 18th
12 Reasons to Start Shooting Video Today
B2C marketers are not alone in jumping aboard the video marketing bandwagon. If YouTube is any indication, B2B marketers are increasingly utilizing online videos to inform and engage, and to take advantage of the increasing numbers of Internet users with high-speed connection. It’s no wonder of course that B2B marketers are embracing video given the outsize demand for it. A 2010 survey published …
Read more on Fast Company Magazine
Top 5 Reasons You Should not be Using Adwords
Nov 12th
Top 5 Reasons You Should not be Using Adwords document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + ‘px’)}*:first-child+html
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Home Page > Internet > Top 5 Reasons You Should not be Using Adwords
Top 5 Reasons You Should not be Using Adwords
Posted: Aug 15, 2008 |Comments: 0
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Top 5 Reasons You Should not be Using Adwords
By: Frank Rumbauskas
About the Author
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
(ArticlesBase SC #523671)
Article Source: http://www.articlesbase.com/ – Top 5 Reasons You Should not be Using Adwords
Google AdWords is a pay-per-click advertising solution that many people hate. The reason that they hate it is because in most cases they have either tried it and failed miserably or have read horror stories that other people have posted on the various internet marketing message boards.
Here are the top 5 reasons that that you should not be using AdWords:
1.) You don?t want high conversion traffic.
Studies have shown that traffic generated by AdWords enjoys a conversion rate of 5 to 10 times better than natural or organic traffic.
2.) You do not like to do things the quick and easy way.
SEO and affiliate marketing require time and effort in order to generate high quality traffic. AdWords on the other hand can be up and running in a matter of minutes. Some PPC systems require that a live person approve everything from your account creation to the actual copy in your ads. This can take as much as a week or more. On top of that they require that you make an up-front deposit to cover your clicks. AdWords is the only PPC that does not require a deposit and will bill you in arrears.
3.) You like manually tracking your campaigns and hate automation.
Google Analytics and AdWords Conversion Tracking are tools that are offered free of charge. These free tools help maximize your return on investment in the shortest time. These tools are better than any third party software on the market and will save you a great deal of money, time, and frustration.
4.) You like to have others determine your cost and spending limits.
AdWords allows the advertiser (you) to determine exactly how much money you will spend. You determine your own maximum bid price for keywords and have the ability to set daily spending limits on each campaign in your AdWords account. If you want to invest no more than $50 per day in your ad campaign, simply set the limit to that amount and the system will stop displaying your ad when the limit has been met.
5.) You hate things that actually WORK!
AdWords is one of the most effective ways to build your click through rate which is one factor considered when determining ad placement. When your click through rate builds more traffic is flowing to your site. More traffic means more profit. This system is excellent for building your list as well. We have already said that AdWords advertising enjoys a higher conversion rate and with that conversion rate comes new customers.
So there you have it. If you are someone who hates high conversion rates, likes to do things the hard way, enjoys wasting time, couldn?t care less about how much you are spending, and hates things that work, AdWords is something that you should avoid at all costs. On the other hand, if you want to enjoy success and the benefits that come with it, you should take the time to learn – I mean really learn – about AdWords and how to use the system to your advantage.
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(ArticlesBase SC #523671)
Frank Rumbauskas -
About the Author:
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
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Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
Top Five Reasons Why You Should Use Video Marketing
Sep 4th
Online marketing is basically a game of odds. You play the odds that your website and/or ad will be found by the right people at the right time, so that all pieces of the puzzle come together to produce a sale (your ultimate goal). Strategic marketing is about making the right moves to increase those odds in your favor. There are many tools used by marketers meant to help place their sites and ads in a position to be found by buyers. Of all those strategies, video marketing is by far one of the most powerful. Still, many marketers, especially those who are new to the business, are reluctant to embrace this amazing resource. For those who are still wondering whether they should dive into this marketing technique, here are the top five reasons why you SHOULD use video marketing.
FREE LEADS, TRAFFIC AND SALES »» OK, so obviously video marketing is not the only free marketing tool available, but it IS, without a doubt, the most viral. Even other social media like Twitter and Facebook, have videos posted and shared on their networks. People are fascinated by videos, and that is something any marketer can benefit from!
FAST AND EASY WAY TO OWN INTERNET REAL ESTATE »» You’ve heard it said time and time again, real estate is all about “location, location, location.” Well, marketing online is really no different. It’s all about the placement of your link in a location where it can be easily found by potential buyers. The more “real estate” you own, the better your chances of succeeding. Video marketing offers a simple, completely no cost way of obtaining high quality online real estate.
WORKS NON-STOP »» You have to sleep, right? After all, you’re only human. So, what happens with those people on the other side of the globe who are awake while you sleep? That’s simple, they can still find your videos, be enthralled and captivated by you, and buy your product or service, while you sleep! Videos continue to market for you 24/7, and without geographical boundaries or constraints.
PERSONAL BRANDING »» The key element to establishing your own, personal, brand, is to position yourself as a leader. What better way to do that than through video? Not only does video allow you to become recognizable (people can actually connect your name to your face), but it offers an unparalleled opportunity to share valuable content with others. It is that which will help you become known as an authority in the field!
FIRST PAGE OF GOOGLE! »» Google loves videos. In fact, Google owns YouTube. So, they spider and index videos quite regularly. Therefore, if you do your keyword research correctly, you could actually be ranked on the first page of Goggle as quickly as 20 minutes after posting your video! This is particularly true if you find a longtail keyword that does not have any videos ranking within that first page.
There you have it! The top five reasons why YOU should be using video marketing as part of your marketing strategy. Don’t get caught “getting ready to get ready” or trying to get it perfect. Just be yourself, be real, and provide real value. The videos will take care of the rest!
Marcy Amaro is the owner and creator of http://www.GlobalMarketingClassroom.com . She is a wife, mother of two, and a former English teacher, turned internet entrepreneur. She has gone from a schoolroom to working with six-figure income earners and millionaires, all from the comfort of her home. Her Passion is helping others who have a burning desire for success achieve their dreams. You too can succeed. Find out how at http://www.StrategicMarketingMaven.com .
Learn 5 Important Reasons to Use Video Marketing
Jul 15th
Effective advertising on the web requires taking advertising out of the so called traditional box and creating something truly effective that can produce results. The new and unique attracts attention and that is what video advertising is all about. Marketing on the web requires the same strategic thinking as marketing in all of the other arenas of advertising, something to grab the attention of the public. Think the way they advertise on TV….think Super Bowl advertising, only it is for the internet. Effective marketing on the web starts with unique marketing, and video marketing is the new cutting edge way to advertise on the internet. We want our advertising strategies to be something that is unique, different and very effective. Videos are the very thing that could create this interest in a business, website or email advertising campaign, as they don’t require a large budget and they are in a format that can be spread all over the web in creative ways. 1. Social Media Marketing is one of the hottest markets for advertising on the internet today, and it is important to grab the interest of prospective customers through this modality, videos are the way to attract this attention. Facebook, MySpace, Twitter, LinkedIn, Forums, Member Websites, YouTube, are all video friendly and you don’t want to miss out on this advertising opportunity. 2. Contact Prior Customers for Return Business we all know that it is important to keep customers coming back, and sometimes they need a little nudge to keep coming back; videos are a perfect opportunity to send them a notice and reminder, they are fun, non-threatening and can deliver any kind of message you want. 3. Thank Customers for Continued Business this is your perfect opportunity to show your customers how important they are, sending them a personalized video which is entertaining and informative is a perfect way to keep in touch and to let them know how special they are to you and your business. 4. Introduce New Products and/or Services you want to introduce a new product or service and you don’t want it just to be another auto responder email, you can send a video and make it special and personal, they can even have a message of empowerment with affirmations or powerful quotes; also, you can give them an opportunity to a special pricing included in the video. 5. Develop and Improve Traffic to Website/Blog videos can be used to attract more traffic to your website/blog just like writing articles can, you can send them to all your social media sites and use keywords in the titles and tags; you can also use videos for advertising on CraigsList and Backpage which also are Google friendly. Marketing and advertising on the web offers a worldwide art festival at our fingertips and videos are one of the forms of art that is very appealing to the general public. We are a visual society and love visual action to entertain us and a video is a perfect advertising agent which also satisfies this entertaining part of us.
Darlene has researched and practiced many spiritual and personal growth paths and now is presenting Vision Map Videos to further enlighten and enrich the life of others thru visual perceptions. Receive her f.ree Inspiration For Daily Lives Newsletter. This is where you can see her most current Vision Map Video Spirited Boutique
Top Reasons For Link Building
Jun 24th
Some quarters in the Internet community like to believe that it takes around six months for a new website to get indexed on Google, and this might also be the case with other search engines.
But there certainly is a faster way to have your website indexed on Google, it is through link building. In link building, you get in touch with other website owners or webmasters by emailing or calling them, and getting them to link their website to your own.
There are currently three types of links: one-way inbound links or links coming in to your website; reciprocal links or mutual links between your website and the other website; and three way links. Three way links are actually a ploy by webmasters, who own multiple websites, to build up a specific website. With a three-way link, webmasters will link your site to their site. In return, they will ask you to link to the website they are building up.
Link building is the one aspect of SEO that is the most time-consuming. But if you are a website owner, it should be on your to-do list because of the following:
Faster indexing on Google
Aside from marketing your website, one of the most important things you should do is to tell the search engines about your website. Left alone without link building, it will take about six months to get Google’s sand box.
With links, Google indexes your website for as short as within 24 hours, especially if the links are coming from old websites with high Page Ranks. Search engines have indexed those websites time and again.
Top ranks On Search Engine Results
In 2006, an SEO contest was held in the Philippines to determine what SEO techniques are very effective in getting a website to the top of search engine results. Guess what technique the winners of the SEO contest used?
If done right and persistently, link building will get you at the top of search engines. Make sure that the anchor text to your website contains your keywords in the anchor text. Anchor text is the text on the other website that hyperlinks to yours.
Generate Traffic
Link building is also a great way to drive traffic to your site. Since your link partners have their own set of visitors, you increase your chances of those visitors finding you if your sites are linked.
Prospects for Useful Partnerships
Your link building efforts will ultimately lead you to other sites that are strategic to your website and your business. Chances are your link building prospects are also linking to your direct competitors.
Don’t overdo link building though. Google once applied a dampening filter when it found out that the average content-rich website took one year to link with 100 other relevant links, but found a similar website that had 200 to 300 per month. This is because the overdone link building efforts were seen as efforts to manipulate Google’s results. SEO experts believe this is what happened to the websites that disappeared from the search engine’s index altogether.
Dolphin Promotions are a leading Web Design and Search Engine Optimisation (SEO) company based in Blackpool UK.
5 Reasons You Should be Using Adwords
Jun 13th
AdWords is simply the best way to grow your business and your list in the shortest amount of time. There seems to be a great deal of anti-PPC sentiment on the Warrior Forum and other internet marketing message boards. In my opinion, this attitude comes from failed attempts at pay-per-click marketing due to not fully understanding the system.
I have been using AdWords for years and believe it to be a wonderful system. Not only has the system worked very well for me, it is how I became a published author.
Here are 5 reasons that I believe in AdWords and you should too.
1.) Traffic Conversion
Internet marketers all love search engine traffic. After all, the traffic generated was actually searching information related to our site. I call this type of traffic natural or organic traffic. There are studies that prove that AdWords traffic converts at a much higher rate than organic traffic, frequently 5 to 10 times better. With such a high conversion rate it only makes sense to use the traffic to your advantage.
2.) Ease of Use
If you are involved in SEO marketing you know that it takes time to build traffic levels. The same is true with Affiliate marketing. There is a great deal of time and effort involved in building an affiliate sales force. By contrast, in just a few short minutes your AdWords campaign can be ready to drive highly targeted traffic to your website.
Some other PPC systems require a live human being to approve your account and even your ads. This can take a week or more. AdWords is quick and easy to use. You will spend minutes instead of days getting your campaign started.
AdWords is also the only PPC system that I know of that does not require you to deposit funds in advance to cover the cost of your advertising.
3.) Automated Free Tracking Tools
When you sign up for an AdWords account you are given access to two very helpful tools free of charge. AdWords Conversion Tracking and Google Analytics will both help you maximize the effectiveness of your campaign and get the fastest return on investment possible. These free services are better than any third party software package I have ever used.
4.) Cost and Spending Limits
When using AdWords, the advertiser (you) decides your maximum bid price as well as how much you want to spend. For each campaign in your account you can set a daily spending limit. Suppose that you only want to spend $60 per day on your campaign. All that you have to do is enter that amount and AdWords will stop serving your ads when the limit is reached.
5.) It Works!
AdWords is the most effective way that I have found to bring high quality, laser targeted traffic to my products. It has allowed me to build a very profitable list in a very short time. If you want to grow quickly, AdWords works.
High conversion rates, ease of use, free high-quality tracking tools, the ability to control costs, and effectiveness are the benefits that you will enjoy when using AdWords. To make the most effective use of the system you need to learn, and I mean really learn, everything about it. Learn how to make the system work for you and your business will enjoy new-found success.
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
Email Marketing: 5 Reasons You Must Start Doing it Today
Mar 21st
Do you want to market your business for fractions of a penny per message?
Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more precisely than direct mailings, that’s a real win for the small business owner.
In tough economic times, it is crucial to continue marketing your business, and maximize the marketing dollars you’re spending. Email marketing is a perfect way to keep your business in front of your customers’ and prospects eyes!
Sometimes, people unfamiliar with email marketing get nervous about it because the first thing they think about is spam, or they’ve heard that most people don’t open their email, right?
Wrong.
Targeted mailings that pique interest result in high email open rates, and an opportunity to build relationships with your customers and make some sales. As for the spam issue, mailing only to people who have given you permission to do so minimizes the risk of being labeled a “spammer”. Using myself as an example, I have mailed thousands of emails to my clients, and prospective clients, and have not had one spam complaint.
Following is a list of five reasons you must start email marketing now!
1. Email marketing is inexpensive.
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as fractions of a penny per email.
The expenses involved in email marketing involve having a hosted website with email capacity. You may also want to consider subscribing to a list management service, such as Constant Contact or aWeber, to help manage your email campaigns. The fees for this service range from about $15 to $20 per month, which includes unlimited emails.
2. Email marketing is highly targeted.
You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who’ve expressed interest in your products or services.
3. Email marketing is proactive.
Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.
It is a highly effective way to communicate promotional offers, news, seminars, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.
Sending out a monthly email campaign will keep your business in front of your customers’ and prospects eyes.
4. Email marketing generates an immediate response.
Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. If you use a list management service, you can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.
5. Email marketing is easy.
The Web-based email marketing products available to small businesses are easy to use. The services available through Constant Contact and aWeber, as well as others, include professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports.
If you’re not a “techie”, have no fear. You don’t need a Webmaster or technical person on staff to handle the development and distribution of your email campaigns.
Email marketing works because it allows precise targeting of your marketing message, it builds loyalty and trust with your customers, it is inexpensive, and best of all, it drives sales. Include email marketing in your arsenal of marketing tools!
Copyright 2008, Bonita L. Richter
Bonita L. Richter, MBA, teaches coaches, consultants, and solo professionals how to market their businesses to increase sales , income, and generate wealth. To download her popular and *FREE* Money and Marketing spreadsheet tools, and BONUS gifts visit ===> http://www.Profit-Strategies.biz/Templates.html
Top Reasons Why You Need SEO Consulting
Mar 15th
SEO Consulting (SEO stands for Search Engine Optimization) is the current buzz occupation in the Internet Business today. The demand for SEO consulting firms or individuals (who are called SEO Consultants) is driven by the reality of the Internet that there are literally billions of websites that have sprouted in cyberspace since the time that it came into existence, with millions more entering everyday. While a large chunk of these websites are personal sites that the owner puts up for his own satisfaction, a rapidly increasing number of them have been put up for a commercial purpose.
The biggest challenge you will face as a business website owner (which any SEO consulting firm will tell you) is finding ways and means for many visitors to come and visit your site, thus increasing your chances of generating business. One way you can achieve this objective is to spend on traditional and/or on-line advertising and promotions to build brand awareness. While this is unarguably an effective strategy, not only is it quite expensive, it is also not targeted, i.e., it does not select the market that you are really interested in communicating to.
Fortunately, SEO consulting firms (or individuals) will tell you, there is a more practical and effective way to attract the right market to your Internet business website, which takes advantage of three Internet facts: (1) Most, if not all, Internet users go to cyberspace for INFORMATION; (2) In seeking information, the common first step for an Internet user to take is to go to a search engine website, enter the keywords for his search, and click on one of the recommended sites spewed out; and, (3) there are only a few popular search engines on the Internet that searchers go to (SEO consulting firms know the ones that really count).
To get targeted visitors, therefore, you need to find a way (either by yourself or through the expertise of an SEO consulting company) to get the popular search engines to list your website as close to the top of their list based on the most common search keywords entered by the searchers that refer to information that your website provides. Performing this ‘trick’ successfully is what Search Engine Optimization (SEO) is all about.
In a nutshell, SEO is a set of strategies implemented on a website that, when ‘crawled through’ by the search engine ‘spiderbot’, gets evaluated with a high relevance score so that it gets listed high in the results based on the keywords entered. Different SEO consulting groups apply different strategies to achieve this objective but will invariably use some of the strategies listed below:
a. Keyword Selection: In registering your site with the search engines, SEO consulting firms will choose the keywords that: (1) your website’s information is responsive to; and, (2) the user will most likely enter when he is searching for the information you have.
b. Meta tag Optimization: This is another common strategy used by SEO consulting firms. Meta tags are normally found in the remarks page of your HTML code. SEO consulting firms will embed as many of the responsive keywords here because the search engine ‘spiderbot’ always ‘crawls’ through them.
c. Content Optimization: SEO consulting firms will make sure that your website has a lot of information (either on the website itself or in the files that it hosts) that contains the relevant keywords.
When do you know that you need the help of an SEO consulting firm or individual? Here are a few tips to help you decide:
- If you have experience in SEO, by all means do it yourself and save some money. If, however, you do not know where to start, it always makes sense to contract the services of an SEO consulting firm so that you do not have to go through the ‘hit and miss’ ordeal.
-If you are not in a hurry and would like to let your website grow in popularity over time, then you can afford to ‘wing it’ by first building your website, telling (or emailing) your friends to pay your site a visit and refer it to their friends. In case, however, time is critical for you, then an SEO consulting firm might be your best option.
- If you are running on a shoestring budget, then you really don’t have much of a choice but to optimize your website by yourself. On the other hand, if your website has a well-thought of business plan with budget allocations for promotions, then your money on this aspect is well-spent if you opt to hire an SEO consulting firm to promote your website for you.
A final word of advice: If you decide to hire an SEO consulting firm or individual, choose carefully. While rates should be one of the criteria for SEO consulting firm selection, equally important should be experience and reputation. Do not be blinded by bargain-basement price offers that are too good to be true. If an SEO consulting firm practically gives away its service, you should be really wary. You could end up spending more than you bargained for in terms of money, time, and lost opportunities if the SEO consulting firm you select is the wrong one.
Seomul Evans is a SEO Services Consultant specializing in organic SEO Consulting.
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