Guide to get best SEO results
Posts tagged Relevancy
Google Moves URLs, Social & Twitter Hurting Relevancy, Bing Awards Spam Whistle Blowers
Jul 22nd
www.SERoundtable.com – Google has begun testing displaying the destination URL under the clickable title of the search results. Are social ranking factors going to hurt the ranking of expert content? Is Twitter too influential of Google’s results? Google said even if you disclose your hidden links, you can’t hide them. Google said they reserve the right to ban all sites on a single host. Bing is considering rewarding people who report search spam. Google Advisor launches, is this a good thing? AdSense changed how they handle the daily reporting pipeline, leading some to feel they are earning less. Google’s Matt Cutts did a live Q&A session on YouTube Live to celebrate the 5 millionth view on the Webmaster Help Channel. Google isn’t indexing our videos, we might have to move them up. Finally, please take our Panda recovery poll, please. That was this past week at the Search Engine Roundtable. Google Tests URL Under Search Result Title Tag : www.seroundtable.com Is Social Signaling The End Of Expert Content? : www.seroundtable.com Twitter Too Influential On Google’s Rankings? : www.seroundtable.com Google Says You Can’t Hide Links With Disclosure : www.seroundtable.com Google: We Can Ban All Sites On A Hosted Server : www.seroundtable.com Bing Considering Rewards For Search Spam Reports : www.seroundtable.com Google Advisor: AdWords Comparison Ads : www.seroundtable.com Google AdSense Daily Earnings Declining? Here Is Why. : www.seroundtable.com Google’s Matt Cutts To Give …
Google Adwords – How Keywords Relate to Relevancy
Aug 14th
Using the Google AdWords system can bring the perfect type of traffic to your website. Studies have shown that AdWords advertising has a conversion rate up to 10x greater than organic or natural traffic. It is this conversion rate that makes pay-per-click advertising and AdWords in particular such a powerful tool.
One of the keys to optimizing your Google AdWords campaign is the relevancy of the keywords that you use. There are a number of types of search phrases that might be included in your AdWords campaign. These phrases will determine how your advertisement is triggered.
As an example we will be selling products related to the phrase “leadership training.” Let’s imagine that our product is a DVD video course teaching leadership skills.
1.) Broad Match: leadership training
With this type of match the keyword or phrase is entered into AdWords without quotation marks or brackets. Any search that includes the keyword in any form will trigger the advertisement.
Example:
boy scout master training and community leadership
This phrase would trigger the ad because it has both “leadership” and “training” in the search phrase, but might not be the perfect solution for the search. Broad match keywords can result in greater click through rates but fewer sales.
2.) Phrase Match: “leadership training”
A phrase match is entered by placing quotation marks around the keyword or phrase. In this case the ad would only be activated if a users search contains the phrase in the specified order.
Example:
boy scout master training and community leadership would not trigger the ad, but leadership training for boy scout masters in the community would.
3.) Exact Match: [leadership training]
To enter an exact match phrase in AdWords the phrase is surrounded by brackets. In this case a user would have to search for the exact phrase in order to trigger the advertisement.
The different keyword variations will give you the ability to control the quantity and quality of your traffic. Broad match keywords might generate larger amounts of traffic but cost you money in the long run because they are so general. Phrase match keywords allow you to narrow the scope of your target audience. Exact match keywords allow you to zero in on a target market. They all have their place in your Google AdWords campaign and you should use them all.
Using different types of keyword variations gives you the ability to control how and when your ad is presented. Broad match keywords will trigger the ad when the keyword is placed in a search phrase in any combination. Phrase match keywords will only trigger your ad when the phrase appears in the search in order. Exact match keywords will only activate the ad when the exact phrase is searched.
Google AdWords is a powerful tool and can increase the quality of your site traffic immensely. To take advantage of the system you need to understand how it works and how to make it work for you.
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
Future Relevancy Or Page Rank
May 31st
With all the talk about search engines and relevancy, I came up with some interesting thoughts that I wanted share about where I believe the search engines are heading concerning basic Search Engine Optimization (SEO).
Trying to stay ahead of the search engines, which is nearly impossible, I’ve been trying to look to the future of SEO while creating web pages following the guidelines of the major search engines.
One of the largest problems the major search engines are dealing with is Search Engine Spam, Adsense Spam, and “Spammy Pages” such as keyword stuffing to gain higher rankings. In guidelines from Google, they mention write your pages for the users, not for the search engines. This statement alone, is a little prediction of the future of what is coming. And in order to stay ahead of the curve with some long term planning, I am suggesting we should take this to heart, and stop using the older SEO methods that eventually will hurt us.
Websites are being currently being penalized and dropped from years of top rankings for not adapting to the search engines guidelines and continuing to use SEO methods of years ago.
In thinking in terms of long-term success to maintain high rankings for each of the major search engines, through about as much research as you do online, I have came up with a few guidelines to the basic SEO ideas for the future.
One of the most important aspect for the search engines, and what I have seen and predict will have more importance is website copywriting. We’ll this is nothing new, we all know website copywriting is important, may as high at 45% of our copywriting contributes to our page rank. This will always remain important, and I believe will become even more important to high as 85% of what our website says will contribute to our page ranking in the future, as a shift from the search engine giving higher ranking from a technical aspect to more of a informational or relevancy aspect.
Eliminating some of the currently used technical aspects may maintain higher ranking in the coming future. Let me explain some of the commonly abused technical SEO habits currently, that I believe is headed toward extinction.
a. Keyword Meta tags. This tag alone is open to elimination due to the common abuse methods such as keyword stuffing. Most major search engines generally ignore this tagline currently.
b. ALT tags are another tagline that is just in the beginning stages of being eliminated. Some search engines have been experimenting with ignoring ALT tags and have found out that pages indexed without ALT tags are returning higher relevancy results. Again like the Meta tags, ALT tags have been abused to such from as keyword stuff.
c. The two Meta tags that will gain in importance will be the Title tag and Description tag. A title and description taglines accurately representing a well written website copy write will enhance your page’s relevancy.
I am not suggesting that today that we immediately stop using the successful technical SEO currently in place, but the gradual elimination of this technique as the search engines stop using each method. Personally, I no longer include the Keyword Meta taglines on my web pages, and will continue to remove useless html as that become irrelevant.
In summary, my opinion is that future SEO standards will be more focused on good copywriting and less on technical aspects such as Meta taglines, Alt taglines, Headings to gain a higher page rank, or should I say higher relevancy.
Erich Sweaney has specialized in Internet Marketing and Search Engine Optimization for over 4 years, and maintains several SEO Friendly Directory and Internet Marketing eBooks Online Resource Center.
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