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Pogues – If I Should Fall From Grace With God
May 20th
EasyLyrics.org Your ultimate lyrics search engine and index! Find these lyrics at easylyrics.org “Pogues – If I Should Fall From Grace With God” If I should fall from grace with god Where no doctor can relieve me If Im buried neath the sod But the angels wont receive me Let me go, boys Let me go, boys Let me go down in the mud Where the rivers all run dry This land was always ours Was the proud land of our fathers It belongs to us and them Not to any of the others Let them go, boys Let them go, boys Let them go down in the mud Where the rivers all run dry Bury me at sea Where no murdered ghost can haunt me If I rock upon the waves Then no corpse can lie upon me Its coming up three, boys Keeps coming up three, boys Let them go down in the mud Where the rivers all run dry If I should fall from grace with god Where no doctor can relieve me If Im buried neath the sod But the angels wont receive me Let me go, boys Let me go, boys Let me go down in the mud Where the rivers all run dry
Old School MLM vs New School MLM- How Should I Market?
May 9th
www.DianeHochman.com and http Old School MLM: Belly to belly, circle of influence, list of 100, opportunity meetings, 3 foot rule New School: Funded proposals, “attraction marketing”, hits, clicks and analytics, seo, article marketing, video marketing If you are a newbie or if you have been in the game for a while and aren’t making money..bet you are wondering WHICH WAY DO I GO???? Watch this for some common sense tips.
Syndicate Content? What is Syndicating Content & Why Should You Be Doing It
Apr 30th
www.MindsetAndAttractionMarketing.com If an internet marketer produces some killer content and no one ever sees it, does he make any money? The answer is no. You need to syndicate your content. Content Syndication. First off, what the heck does syndicating content mean? In the context of internet marketing, an example of content is an article or video or blog post you make. Syndication – means to publish or broadcast material (content) simultaneously in a number of channels. Traditionally this would be TV, RADIO, NEWSPAPERS – think ABC for TV and the associated press for newspapers. But for online marketing purposes, we’re talking about video sites, social media sites, social bookmarking sites etc. So when you make, say, a video and want to syndicate it – you first upload it to youtube, then blast it out to other video sites using tubemogul or trafficgeyser. Then you can post it to your blog and then ping your blog to sites like Digg and Propeller. Also twitter it and post a notice or bulletin on facebook and myspace. What this does is announce to the world wide web your content from a multitude of high ranking sites, thus increasing your chances of having people see it, because it doesn’t matter how good your content is for marketing purposes if no one ever sees it. Very Important that you don’t syndicate crap because it will hurt you. For example, posting blatant ‘rah rah’ marketing and promotion of your program turns people off. People are so done with that stuff. 3 …
Why Local Businesses Should Use Google AdWords?
Mar 22nd
Why Local Businesses Should Use Google AdWords?
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Home Page > Internet > SEM > Why Local Businesses Should Use Google AdWords?
Why Local Businesses Should Use Google AdWords?
Posted: Jan 06, 2011 |Comments: 0
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Local businesses should make it a point to use the power of Google AdWords especially in driving traffic that converts. Your local business will earn the visibility you need for your business to generate more leads and then monetize from these leads as you convert them to sales.
AdWords is a form of advertisement developed by Google that enables you to promote your business online to increase your internet presence and drive the necessary traffic to your website. In order to do this, your website must first be optimized with sufficient useful and relevant content and abides by the terms of service of Google.
What AdWords can do is to attract highly targeted traffic to your site especially when you learn how to fully customize your AdWords campaign to be location-specific. These days, online users have already started to learn how to use technology to their advantage and are starting to look for their solution within their specific location.
Statistics have also shown that most of the search engine population is composed of local searchers and it is the local searchers who have the penchant for buying products or services online. If you want to capture this population, you must be able to learn how to use Google AdWords to your greatest advantage.
One important aspect in the use of AdWords is the identification of the right keywords. You have to know what your target market will use to search for their solution that your business can offer. In order to appear in the prime position of search engine results and local business listings, you have to make sure that you are using the right keywords and that these keywords contain the location of your business.
Google AdWords increases the popularity and search-ability of your local business. With proper use and implementation, you can attract your target market, increase your local presence online, and steadily build your internet credibility and exposure. You can get the highest volumes of traffic at the least possible costs when you know the ins and outs in launching your AdWords campaign. If you haven’t, start using the AdWords platform of Google now.
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Are you spending thousands of dollars on your website and you are nowhere to be “found” on Google?
If your answer is Yes, our Search Engine Marketing services may be a great fit to you. We provide PPC Management, AdWords Management, Web Analytics and SEO Services.
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Read more on EARTHtimes.org
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Home Page > Internet > What You Should Know About Writing Better AdWords Ad Copy
What You Should Know About Writing Better AdWords Ad Copy
Posted: Nov 11, 2009 |Comments: 0
|
If you’re like everyone else, you’ll know how important writing good AdWords ad copy is. Those four lines of text can transform a poor performing campaign into s successful one.
If you’re like most AdWords users, you’ll spend a long time agonizing over your ad copy. And once finished, you’ll probably be disappointed with the results, realising that most of your ads could be written a lot better if only you new how.
Imagine what it would be like if you could write ads in minutes rather than hours. Just think about how much easier running your AdWords campaign would become?
Writing good ads doesn’t have to be difficult or time consuming. Here is a simple formula you can follow that will help you to write the perfect AdWords ad copy every time.
Think of your ad in four separate parts, a heading, feature, benefit and display URL.
Now let’s take a look at each part in more detail:
1) Heading
In every instance, your heading must contain the primary keyword for the ad group that will trigger the ad. This is usually the keyword that gets the most impressions. However, if a particular keyword phrase shows a higher click-through-rate or attracts more conversions then use that instead.
Once you have included your primary keyword, any remaining characters in your headline can be used to make it stand out more.
Example Headline: How To Do AdWords Ads
2) Feature
To further reinforce your headline, the first line of your description must describe a feature of your product.
Examples of features might be:
+ price – use only if product is price sensitive and you’re price is cheaper than your competition.
+ percentages – facts must be easy for Google to verify.
+ famous names – endorsements from celebrities and well known personalities.
+ product specs – fastest, slowest, sharpest, thinest etc.
+ third party endorsements – as recommended by … include words such as “free” and “new” when true and appropriate.
Example Feature: 45% of readers report improved ads
3) Benefit/Call to Action
Everyone knows that every successful sales page must have a call to action and your AdWords ad copy should be no exception. On the second line of your description you therefore need to show a benefit of owning your product with an effective “call to action” that will get searchers clicking on your ad.
Good benefits that you might use are:
+ browse our massive site.
+ submit your RFI online today.
+ see our list of satisfied clients.
+ free UK shipping.
+ order today, ship tonight.
+ download our brochure.
+ free consultation, apply now.
+ free demo, apply now.
+ free quote, apply now.
+ free report, apply now.
+ don’t wait, start now.
+ call us 24/7.
Example Benefit: Read the “AdWords Adviser” today
Note: It is quite obvious that your main keywords must be included somewhere in your text ad.
4) Display URL
Wouldn’t it be amazing if you could have four lines of text in your ad to get your message across and attract attention?
The fact of the matter is that most advertisers just write their web site domain name in the display URL field. But to do this is wasting another valuable opportunity to attract attention to your ad.
Your display URL doesn’t have to be the same as your landing page URL. It must however, point to the same domain. You can make your ad stand out even more by including your ad groups main keyword in the URL.
Remember, you don’t need to include the “http” or “www” prefix’s in your display address which can give you more valuable characters to play with.
Example Display URL: “AdWords-Adviser. co.uk/adwords-ads“
P.S. Follow this simple template and you’ll soon be quickly writing good AdWords ad copy that will easily out-perform all your existing ad copy.
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About the Author:
Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Learn more about writing killer AdWords ad copy, discover resources, ideas and tips to improve your AdWords campaign at: ==>> http://www.adwords-adviser.co.uk/
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Adrian Key is editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. Learn more about writing killer AdWords ad copy, discover resources, ideas and tips to improve your AdWords campaign at: ==>> http://www.adwords-adviser.co.uk/
Top 5 Reasons You Should not be Using Adwords
Nov 12th
Top 5 Reasons You Should not be Using Adwords document.body.offsetHeight ? document.body.scrollHeight : document.body.offsetHeight + ‘px’)}*:first-child+html
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Home Page > Internet > Top 5 Reasons You Should not be Using Adwords
Top 5 Reasons You Should not be Using Adwords
Posted: Aug 15, 2008 |Comments: 0
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Top 5 Reasons You Should not be Using Adwords
By: Frank Rumbauskas
About the Author
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
(ArticlesBase SC #523671)
Article Source: http://www.articlesbase.com/ – Top 5 Reasons You Should not be Using Adwords
Google AdWords is a pay-per-click advertising solution that many people hate. The reason that they hate it is because in most cases they have either tried it and failed miserably or have read horror stories that other people have posted on the various internet marketing message boards.
Here are the top 5 reasons that that you should not be using AdWords:
1.) You don?t want high conversion traffic.
Studies have shown that traffic generated by AdWords enjoys a conversion rate of 5 to 10 times better than natural or organic traffic.
2.) You do not like to do things the quick and easy way.
SEO and affiliate marketing require time and effort in order to generate high quality traffic. AdWords on the other hand can be up and running in a matter of minutes. Some PPC systems require that a live person approve everything from your account creation to the actual copy in your ads. This can take as much as a week or more. On top of that they require that you make an up-front deposit to cover your clicks. AdWords is the only PPC that does not require a deposit and will bill you in arrears.
3.) You like manually tracking your campaigns and hate automation.
Google Analytics and AdWords Conversion Tracking are tools that are offered free of charge. These free tools help maximize your return on investment in the shortest time. These tools are better than any third party software on the market and will save you a great deal of money, time, and frustration.
4.) You like to have others determine your cost and spending limits.
AdWords allows the advertiser (you) to determine exactly how much money you will spend. You determine your own maximum bid price for keywords and have the ability to set daily spending limits on each campaign in your AdWords account. If you want to invest no more than $50 per day in your ad campaign, simply set the limit to that amount and the system will stop displaying your ad when the limit has been met.
5.) You hate things that actually WORK!
AdWords is one of the most effective ways to build your click through rate which is one factor considered when determining ad placement. When your click through rate builds more traffic is flowing to your site. More traffic means more profit. This system is excellent for building your list as well. We have already said that AdWords advertising enjoys a higher conversion rate and with that conversion rate comes new customers.
So there you have it. If you are someone who hates high conversion rates, likes to do things the hard way, enjoys wasting time, couldn?t care less about how much you are spending, and hates things that work, AdWords is something that you should avoid at all costs. On the other hand, if you want to enjoy success and the benefits that come with it, you should take the time to learn – I mean really learn – about AdWords and how to use the system to your advantage.
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About the Author:
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
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Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
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There may be numerous ways (free or paid) to attract web traffic towards your site such as optimization of web pages to register in major search engines or using social networking sites to your own advantage, but going in for Google AdWords is one of the best way to get steady online response from visitors. However, AdWords is not free; it will cost you to buy a space for Google AdWords.
Google AdWords for You:
For a Google AdWord, you have to design a great ad for your particular website and the ad is placed on the Google search engine results in the right hand side paid links section. You have to pay the search engine each time a person or visitor clicks on your ad.
Some people may wonder about the immense popularity of Google AdWords, but if they enquire and see for themselves that it is really advantages to use AdWords magic for building traffic towards their respective websites. For a start Google starts immediate action by uploading your ad and sending website traffic if someone clicks on the ads. And the mighty search engine will aid you in all possible ways and will genuinely want you to succeed as they also reap the benefits. Therefore, they publish guidelines, blogs and other valuable information for new advertisers so that they find it easy to use Google AdWords.
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FREE LEADS, TRAFFIC AND SALES »» OK, so obviously video marketing is not the only free marketing tool available, but it IS, without a doubt, the most viral. Even other social media like Twitter and Facebook, have videos posted and shared on their networks. People are fascinated by videos, and that is something any marketer can benefit from!
FAST AND EASY WAY TO OWN INTERNET REAL ESTATE »» You’ve heard it said time and time again, real estate is all about “location, location, location.” Well, marketing online is really no different. It’s all about the placement of your link in a location where it can be easily found by potential buyers. The more “real estate” you own, the better your chances of succeeding. Video marketing offers a simple, completely no cost way of obtaining high quality online real estate.
WORKS NON-STOP »» You have to sleep, right? After all, you’re only human. So, what happens with those people on the other side of the globe who are awake while you sleep? That’s simple, they can still find your videos, be enthralled and captivated by you, and buy your product or service, while you sleep! Videos continue to market for you 24/7, and without geographical boundaries or constraints.
PERSONAL BRANDING »» The key element to establishing your own, personal, brand, is to position yourself as a leader. What better way to do that than through video? Not only does video allow you to become recognizable (people can actually connect your name to your face), but it offers an unparalleled opportunity to share valuable content with others. It is that which will help you become known as an authority in the field!
FIRST PAGE OF GOOGLE! »» Google loves videos. In fact, Google owns YouTube. So, they spider and index videos quite regularly. Therefore, if you do your keyword research correctly, you could actually be ranked on the first page of Goggle as quickly as 20 minutes after posting your video! This is particularly true if you find a longtail keyword that does not have any videos ranking within that first page.
There you have it! The top five reasons why YOU should be using video marketing as part of your marketing strategy. Don’t get caught “getting ready to get ready” or trying to get it perfect. Just be yourself, be real, and provide real value. The videos will take care of the rest!
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Should you buy web traffic?
From the dawn of the internet, millions and millions of users search the internet for solutions, entertainment, and ideas.
Now how can we go about targeting some of these visitors to your site? There are plenty of ways to do so, promoting your site effectively works, and optimizing your site for search engine rankings, or advertising your site on other sites, like link building strategies and buying traffic.
Is buying web traffic a good thing? Yes and no, you want to buy effective traffic to your site, otherwise your just wasting your bandwidth, you should also consider that buying traffic for your site is a risk. If you are buying targeted traffic to increase your exposure and generate sales, there is no guarantee that you will generate sales from the traffic that you have purchased, however theres still a good chance of converting that traffic to sales if your site contains what that visitor is seeking.
Buying untargeted traffic is the cheap source of traffic, its very unpredictable, and you cant expect much conversion from it. In other words it can be a good solution to increase your site’s potential and rank, It can also be a big waste of bandwidth.
Be aware of buying fake traffic generated by bots or spam, you dont want to buy traffic that was forced to your site, pop ups are the most annoying thing a website can have, visitors who see a pop up will often ignore that pop up and close it and will problably leave site if continues. Having pop ups on your site is a bad idea and will drive visitors away.
Also be aware of buying web traffic that is delivered through means of iframes. This traffic is useless to your site, although it can still build your sites rank, you will not see much success from it as no visitor will feel comfortable giving away thier personal payment information buying your products or services. The most important thing is that the visitor feels safe to deal with your site, and iframe traffic will drive that visitor away.
There are many different sources to buying web traffic, much of the web traffic that you buy will depend on who you are buying it from and If can you trust them to deliver that web traffic.
The quality of traffic based on uniqueness does not always mean the more unique the better, as many of the visitors are seeing your site more then one time and may change thier minds as to wanting to buy your products or services or giving your site a more detailed second look.
Although unique has a great impact on site’s ranking, it is generally valued higher.
What source of traffic should you buy?
The best source of web traffic is delivered through sites recieving targeted visitors, direct traffic, search engine traffic, other web traffic sources are through means of expired domains that contain a high stream of web traffic.
The Pros and Cons of buying web traffic
Pros
1) Increase your sites rank and popularity.
2) Generate sales from converting web traffic.
Cons
1) The risk of buying fake web traffic.
2) The quality of the web traffic
3) The source of the web traffic
4) Consuming and wasting bandwidth
5) Spam traffic and forced visits
http://www.ad-serve.org – Buy Affordable Geo/Category Targeted Web Traffic
AD SERVE – Serving quality geo-category campaigns at an affordable rate.
Real traffic, Real period.
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If you only intend to create a couple of personal blogs for the world to see, and your content is of a good quality, then you don’t have to worry about link building services. However, if you want to monetize your idea or concept, then employing a link building service, is just like buying advertising.
In fact, link building is just another form of advertising. Only, instead of placing your ad on another webpage, a link building service will place your page on the top of search engines results pages. Search engines like Google, Yahoo, etc., consider a lot of factors when deciding what rank a specific page deserves. Apart from the actual content of a website, which is actually the most important factor, links provided by link building services are also highly regarded by search engines, because they are considered to determine the relevance of a site; e.g. the higher the number and quality of your incoming links, the more relevant your content is to internet users, all these factors translating into a higher rating and page rank.
The process of choosing a firm that offers a link building service, might turn out to be quite a tedious task, but generally you only need to make sure that you choose one that is legitimate, and has a handful of good reviews. If you are entering a niche that already has a lot of websites working it, then you will probably need to have a lot of patience, as a company offering link building services will need to work for weeks or even months in order to ensure you are above your competition.
There is one rule, the more unused your niche is, the less effort you need to put in. This means that if you are creating a website that sells computer parts, and you want a link building service to target your website for a keyword like “cheap computer parts”, you will have to wait quite some time, and spend a good amount of money for your website to rank #1, because the number of companies that sell computers and computer parts is very large.
So, to conclude, keep in mind that the most important factor that will keep money pouring into your account is quality content. You have to constantly refresh your content, to ensure it is always up-to-date and relevant. Also, remember that most search engines are frowning upon duplicated content. So, your content needs to be completely unique, otherwise your website may suffer a lot, and even get completely excluded from a specific search engine, thus rendering useless any funds gone to link building services.
For more resources about link building service or even about link building services please review this website http://www.quantumseolabs.com
What is Search Engine Optimization and Why You Should Care
Jul 26th
Search engine optimization, also known as SEO, is simply adding certain design and content elements to your website, blog, and/or RSS feed to make it more attractive to search engines.
If you are interested in generating traffic for your website, blog, or RSS feed then you must spend some time working on SEO. Of course, you can ignore SEO and depend on other methods of traffic generation but this can be very expensive and time-consuming. Of course, SEO can be expensive and time consuming as well but if it is done right it will not only enhance the appearance, usability, and usefulness of your site, blog or feed in the short run it will also increase traffic and revenue in the long run.
Search engine traffic is the best source of long-term free traffic. If you are looking to attract visitors to your new online store featuring dog sweaters then obtaining a good listing on Yahoo could deliver 1800 visitors searching for dog sweaters and another 2000 searching for some other variation of key words including dog sweater. Google could deliver even more and MSN could make a healthy contribution as well.
If you ignore SEO then you will still get some search engine traffic, especially if you employ other marketing efforts, but it will be a paltry trickle compared to the flood of visits you could receive from proper SEO. Taking some time to ensure your site is properly optimized for search engines will eventually result in higher rankings for the search terms you target with your SEO efforts. The higher your site appears in search engine listings then the more visitors you will receive.
All search engines have a set of rules, often referred to as algorithms, that are used to judge the importance, also known as rank, of a web page for a specific word or phrase, also known as keyword. Software robots called spiders continually “crawl” the web and report back to search engines with the results. Once your site has been crawled by a search engine, the site will be included in that engine’s index of websites and eventually ranked according to the individual search engine’s rules.
Obviously you want your site, blog or feed to be spidered, indexed, and ranked quickly but it is best to have your site optimized before it is spidered as once it is indexed and ranked you may need to wait for a return visit to register the improvements. It is OK, and even desirable, to continue to add to and improve your site after it is spidered but you should wait to attract the spiders until after your site is ready.
There is a great deal of misinformation regarding how to get your pages spidered and indexed quickly by the search engines. You could spend a great deal of time and money chasing down the secret tools and tips that abound, but there really isn’t a secret. Some search engines provide a facility that you can use to submit your site details to them, but this method often takes a lot of time to work. The fastest and most effective way is to have a highly ranked website, preferably one related to your site’s topic, provide a link back to your site. When the spiders crawl the highly ranked site, which may happen every day or at least within a week, they will find your link. Spiders discovering your link on a prominent site will temporarily classify your site as important and follow the link to crawl your site.
The factors that influence a website’s rank within a search engine index are closely guarded secrets and the rules frequently change. Just to make things even more complicated the factors vary from search engine to search engine.While you can spend a great deal of time and money studying SEO there are many free articles and discussion groups available but concentrating on a few simple issues will likely produce the results you need without further investigation.
Content is king when it comes to search engine optimization. Your site should have several pages of original content centered around the primary topic of your site. Pages or blog posts should have at least 200 words. Regularly adding pages or posts will keep your site relevant and interesting to search engines as well as visitors.
Don’t overlook the use of tags within your site as well. These tags include meta tags, title, header and anchor tags. Your key words and phrases should be reflected in these tags as well as the content you place on your site.
Search engine optimization is an important part of internet marketing but it doesn’t have to as complex and expensive as some folks make it out to be. If you generate a clean, attractive site with unique and relevant content then the search engines will like it. If the search engines like it then they will tell their visitors and your traffic will rise.
Sortins Technologies as the name suggests is an Indian web designing & development company located in Hyderabad that provides professional services in web design, website development, website maintenance, web site design, website redesigning, web promotion, search engine optimization, multimedia presentations, e-catalogs, e-commerce web development, intranet application development, software development, extranet applications, portals and vortals development from Hyderabad, India.
Should Google AdSense Do Away With Pub IDs? Go Allowed Sites Only?
Jul 26th
Should Google AdSense Do Away With Pub IDs? Go Allowed Sites Only?
A featured WebmasterWorld thread is titled “Shocked to See Many Sites Using My Adsense Code.” It is a common story, you have a popular site with Google AdSense ads on them. There are many people out there that copy your site and put it on their own spammy sites. They not only copy your content, but copy your AdSense code. Great! You get money for people stealing your content! Not so fast! Yes …
Read more on Search Engine Roundtable
Seo Google Or Seo Baidu – What Should You Opt For?
Jul 3rd
Google is without doubt the most popular search engine however is it the only source for online marketing and to carry out search engine optimization, or is there a competitor?
Well, for those who do not know, SEO Baidu can be a good option depending on the kind of product or service that you are marketing. Baidu.com is the most preferred search engine in China and the popularity is increasing by the day. In case your website has anything to with the countries in south-east Asia, SEO Baidu can play a huge role in your online marketing strategy.
Google is also used in these regions but in certain countries, like China, Baidu is visited more often which means that you can reach out to customers better through Baidu. This can be a reason to have your PPC on this search engine rather than Google because it is cheaper and more effective. In fact the price you might pay for SEO Google for a particular keyword may be more than PPC on the comparing search engine. This goes to tell you the returns on investment options and benefits.
However, there is a word of caution, don’t switch your online marketing without enough research going behind the scenes. It is very important to know if you site requires inclusion of SEO Baidu in you online marketing strategy or SEO Google is good enough. While some websites might need one of them, there are others that can do with both.
You need your SEO Company to analyze your requirements and as per that devise a strategy for you. While there can be a lot of aspects to consider before opting for an SEO strategy however you have to be sure that you have the right guidance to help you. A professional SEO India company would surely come handy because the professionals in India are quite acquainted to the southeast Asian as well as global internet mentality and user behavior thus enabling better results that can make a difference.
To sum it up all you can be sure that Google is and at least for quite some time to come will remain the top most and preferred search engine however the competition rising from Baidu cannot be ignored. But as for now, Google is till date the major player in the search engine marketing domain.
Pardhi Media Marketing provides SEO Google as well as SEO Baidu services for comapnies across the globe. One of the most professional and reliable SEO India company.
What Should You Know About Search Engines and Pay-per-click?
Jun 14th
Hereâs a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it? Â
So, how will searchers find your website? What types of search engines could they use?
Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.
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Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the websiteâs size, the number of incoming links to the website, and the contentâs relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.Â
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For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search enginesâ results when your target user searches keywords or keyword phrases.
The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings.   Letâs confess to each other that top rankings on standard search engines can be tough and timely to achieve!
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The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.
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With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.
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In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:
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    Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100
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Let’s do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, letâs assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55). Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your websiteâs cost per visitor, conversion rate and profit margin of your product or service.
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From what weâve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.Â
However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!Â
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Letâs summarize the pros and cons of pay-per-click marketing:Â
Pros
* Improves your websiteâs ranking and traffic quickly.
* Tests the marketability of your product or service swiftly.
* Determines the ability of your web site to convert visitors to a call to action or make a purchase promptly.
* Identifies which keyword phrases will provide the best conversion rate rapidly.
* Provides complete control of the search engine campaign, both position and cost.
Cons
* Cost
Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, youâll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines. So, my question to you is. Are the standard search engine rankings really free?
At the end of the standard versus pay-per-click search engine debate, itâs like the old saying, “There is no such thing as a free lunch.” Or, itâs like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.
5 Reasons You Should be Using Adwords
Jun 13th
AdWords is simply the best way to grow your business and your list in the shortest amount of time. There seems to be a great deal of anti-PPC sentiment on the Warrior Forum and other internet marketing message boards. In my opinion, this attitude comes from failed attempts at pay-per-click marketing due to not fully understanding the system.
I have been using AdWords for years and believe it to be a wonderful system. Not only has the system worked very well for me, it is how I became a published author.
Here are 5 reasons that I believe in AdWords and you should too.
1.) Traffic Conversion
Internet marketers all love search engine traffic. After all, the traffic generated was actually searching information related to our site. I call this type of traffic natural or organic traffic. There are studies that prove that AdWords traffic converts at a much higher rate than organic traffic, frequently 5 to 10 times better. With such a high conversion rate it only makes sense to use the traffic to your advantage.
2.) Ease of Use
If you are involved in SEO marketing you know that it takes time to build traffic levels. The same is true with Affiliate marketing. There is a great deal of time and effort involved in building an affiliate sales force. By contrast, in just a few short minutes your AdWords campaign can be ready to drive highly targeted traffic to your website.
Some other PPC systems require a live human being to approve your account and even your ads. This can take a week or more. AdWords is quick and easy to use. You will spend minutes instead of days getting your campaign started.
AdWords is also the only PPC system that I know of that does not require you to deposit funds in advance to cover the cost of your advertising.
3.) Automated Free Tracking Tools
When you sign up for an AdWords account you are given access to two very helpful tools free of charge. AdWords Conversion Tracking and Google Analytics will both help you maximize the effectiveness of your campaign and get the fastest return on investment possible. These free services are better than any third party software package I have ever used.
4.) Cost and Spending Limits
When using AdWords, the advertiser (you) decides your maximum bid price as well as how much you want to spend. For each campaign in your account you can set a daily spending limit. Suppose that you only want to spend $60 per day on your campaign. All that you have to do is enter that amount and AdWords will stop serving your ads when the limit is reached.
5.) It Works!
AdWords is the most effective way that I have found to bring high quality, laser targeted traffic to my products. It has allowed me to build a very profitable list in a very short time. If you want to grow quickly, AdWords works.
High conversion rates, ease of use, free high-quality tracking tools, the ability to control costs, and effectiveness are the benefits that you will enjoy when using AdWords. To make the most effective use of the system you need to learn, and I mean really learn, everything about it. Learn how to make the system work for you and your business will enjoy new-found success.
Frank Rumbauskas is a New York Times best-selling author and a Certified Google AdWords Professional. He has been recognized by Google for generating over one million leads with AdWords. For 10 free chapters of Frank’s breakthrough AdWords system, please visit http://www.adwordsinsidesecrets.com
Should I build my platform with a web series or go for the gusto w/ an indie film/movie?
Jun 1st
I realize my passion/interest lies in making movies / telling stories. I want to know if I should go for the gusto and try to raise money to make my first independent feature or if I should build a platform first (build upan audience) with a web series *standard 22 min. shows* first…
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