Guide to get best SEO results
Posts tagged Some
What are some examples of SEO misinformation?
Jul 12th
Name 5 examples of SEO misinformation from the past year given by reputable persons that made you want to bang your head against the wall. (You don’t need to name names.) Tom S., Seattle, WA Russian subtitles translated by Mike Shakin. Have a question? Ask it in our Webmaster Help Forum: www.google.com Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: twitter.com More videos: www.youtube.com Webmaster Central Blog: googlewebmastercentral.blogspot.com Webmaster Central: www.google.com
Sarah Palin’s Web Guru Has Some Opinions About Other Republicans
May 25th
Sarah Palin’s Web Guru Has Some Opinions About Other Republicans
Rebecca Mansour is Sarah Palin’s web guru, aggressive online defender, and maybe a little bit of a troll. She’s somewhat elusive, and the subject of much fascination among people in the part of the Venn diagram where interests in Palin minutae, Twitter, and gossip overlap. The Atlantic Wire falls into that space, naturally, and that’s why The Daily Caller’s Jonathan Strong’s collection of …
Read more on The Atlantic Wire via Yahoo! News
Confused by the PPC Google Slap? (Here are some Real Answers…)
Mar 29th
www.ppcrenegade.com What is the difference between a Google Slap, a Google AdWords account suspension, and being disabled? Most PPC advertisers seem to lump all of these terms together when clearly there are some very distinct differences. On this video… Jerry Ellefson talks about the definition of a Google Slap, and he breaks down the differences between getting Google Slapped, and getting suspended or disabled. He also talks about the history of the PPC Google Slap… and how you may have been affected. If you’re still confused about all this Google lingo and just want to know how you can get your old Google Account back up and running again and receiving traffic… contact us for a free consultation at: 1-888-431-6668 Or, if you prefer to contact us online… you can visit our Google AdWords Certified Partner page and submit a request there instead: adwords.google.com
Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining
Mar 22nd
Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining
A wide-ranging report out today paints a rosy picture for the future of search and search ads, and more specifically for Google to continue its dominance of the search landscape. But there are small niches where Google’s position as a dominant traffic driver might be taking a hit.
Read more on Search Engine Land
Some Social Bookmarking Alternatives to Delicious
Dec 18th
Some Social Bookmarking Alternatives to Delicious
When news spread on Thursday (Dec. 16) that Yahoo would be shutting down its popular social bookmarking service Delicious, the Internet went up in arms.
Read more on LiveScience.com via Yahoo! News
FCC chief backs some rationing of Internet traffic
Dec 1st
FCC chief backs some rationing of Internet traffic
Internet service providers would be allowed to ration web traffic on their networks under a strategy unveiled by the top U.S. communications regulator that no longer focuses solely on open access.
Read more on Reuters via Yahoo! News
Mari Smith Talks iPad & Some False Ideas of Social Media Marketing
Nov 7th
www.marketingprofessor.com Mari talks about her favorite things about the iPad. And… In light of Internet Marketing icons deleting their social media accounts because it wasn’t “worth their time”, Travis get’s Mari’s take with a balanced approach to integrating social media into your business, and how the 80 rule can be used to make social media a profitable marketing hub for a business. Make Your Thoughts Known! Please: 1.) Leave a comment 2.) Like (if you do) 3.) Save to Favs 4.) Subscribe to the channel (if you haven’t already)
Some IE Users Experiencing Bugs With AdSense Ads
Sep 23rd
Some IE Users Experiencing Bugs With AdSense Ads
There are several reports of users surfing sites with Google AdSense on them and receiving Internet Explorer saying, “Internet Explorer Cannot Open Internet Site.” I spotted threads on this topic at WebmasterWorld and several at Google AdSense Help . Here is a picture of a warning: I don’t see a response from Google on this issue or how wide spread it is. But as you can imagine, this can be …
Read more on Search Engine Roundtable
Successful Webmasters Use to Make Some Great Money With Google Adsense!
Aug 28th
The overwhelming majority of the population has no clue what Google Adsense is and doesn’t understand that Google and the site owner make money when they click on an ad. Now, let’s say that from all of the people visiting your site from the link embedded in your articles’ resourced boxes, only one person a day actually clicks on an Adsense ad. When you start using Word press to build your Adsense websites, you’ll soon discover what I mean.
Google did go on to implement paid inclusion via Ad Words and Adsense, but basic submission to the index has always been free. An alternative to Adsense ads is to go into some pay-per-lead programs. What I love about Bolger is that once you plug in the Adsense code into your main template, for more details visit to www.instant-adsense-dollars.com a new page is created and Adsense is automatically displayed when you make a post. “Explode Your Google Adsense and Affiliate Commissions through Niche Blog Content Sites” Did you notice the last two words within the quotations.
Housewives, retirees, mom and dads, and others that have never made a dime on the internet have created full-time incomes by simply placing Google Adsense ads on their web sites or blog. Google Adsense fraud is one of the diseases that plague the Ad Words advertisers. Once I clicked on a link for more information – it all goes back to that single click, I was bombarded by the “make a fortune”, “generate massive traffic”, “explode your Adsense revenue”, “capture high paying keywords”, and the rest of the “unlimited profit from Adsense” brigade. Com/Made for Adsense (CS Monitor Article) That article made it appear that the entire Adsense program was a huge underground economy, when in fact that program made it truly viable for legitimate publishers of niche content to do very well for themselves for the first time.
Keep in mind that the primary purpose of building this type of Adsense site is to have visitors’ attention on the ads, for more details visit to www.google-atm-machine.com and finally click on the ads, right. Legitimate SEO clients are typically selling goods or services at a profit rate that works out to ten or more times what they could get from Adsense. So what are the Google Adsense success secrets that other successful webmasters use to make some great money with their website? Because the Adsense™ program displays advertisements that are so closely related to the website content, it is advantageous to webmasters because the advertisements are actually of interest to website visitors.
There are times, however, when using Adsense makes no sense at all. * If or when you are removed or fined by Google for Adsense abuse, make sure you send copies of your IP address reports along with your re-inclusion request. More details are on the Adsense Decoded site here, so I will just give you a run down of the video lessons as an overview. C Ways to make money from Adsense by Using Articles and a Viral Marketing Website Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success.
You also have the option of advertising on Google’s content network which includes all Adsense publishers, clicks from the content network can normally be attained at a lower CPC (cost per click) but this generally doesn’t convert into sales as well as the search network and is more likely to receive fraudulent clicks. But if the site involves you in no work (for example if it sells an e-Book or you generate Adsense income etc from it, then why remove it.
Evaluate Adsense With Some Type of Balance
Aug 6th
There are times Google’s heralded ad affiliate program isn’t in your long term business interest. Oh no I said it!
AdSense isn’t the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits — please let me explain what I mean in my defense.
I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).
So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars — and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.
By now you may have heard about people like Joel Comm.’s six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google’s Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.
But there are obvious and not so obvious times not to use AdSense ads on your sites. Let’s list – examine – and explain them below.
1. On Sales or Mini-sites
This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don’t want AdSense ads distracting your customers from either joining your email list, or hindering your site’s online sales process.
However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% – 15% of your site visitors will either buy from you or fill out a form.
The thinking with this approach is you might as well make money from disinterested parties using up your server’s bandwidth.
2. SEO Business Sites
If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.
One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.
I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.
In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).
I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.
Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.
Some of my sites are still on the top of MSN with AdSense ads but that doesn’t mean they won’t also be targets in the future.
Let’s face the facts. MSN and Yahoo! have competing ad networks to Google’s, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.
Many SEOs will point to exceptions to this position. However you have been warned!
Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) — is much easier to obtain.
Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won’t be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases — if not outright ban them.
If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.
3. When AdSense Becomes Your Only Business Model
When you become so myopic in your thinking that you build a business solely on AdSense revenue — think again my friend. Why build a business solely on the largess of Google?
I don’t know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn’t depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.
These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?
If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don’t really exist like eCommerce industries (clothing, shopping, etc.).
No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don’t bet your future fortunes on AdSense.
An IPO based on projections of AdSense revenue isn’t in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn’t just silly — it’s just plain stupid.
For more useful tips & hints, please browse for more information at our website:-
http://www.googlefund.com
http://www.adsense.reprintarticlesite.com
Some Video Marketing Tips
Aug 5th
The majority of online entrepreneurs would love the opportunity to speak with a prospect or client face to face, but it unfortunately is just not possible to do so. It is a proven fact that many web visitors do not read all of the supportive text found on a particular site, so it is necessary to try and capture their attention without requiring them to spend a great deal of time reading. Video marketing allows a marketer to get out their desired message within seconds of the loading of their page, but it must be performed effectively in order to result in success. Individuals interested in incorporating video marketing into their strategy should follow several important tips.
The image portrayed by the video must be completely professional and should be something that a person can be proud of. Nobody is impressed with a stuttering or mumbling approach, and it simply gives an appearance that is something that cannot easily be remedied. It is often said that there are no second chances at first impressions, so an individual needs to understand exactly what the purpose of their video is. The message should be free of offensive material or slang words and appeal to the individuals that will be visiting the website.
A marketer should consider hiring a professional to develop and create their video marketing effort. It is important to realize that no online entrepreneur can be an expert in every aspect of his or her business, and it is necessary to understand when professional assistance or guidance could be helpful. Videos that seem sloppy or put together by amateurs are certainly not going to impress their target, and video marketing that is not properly carried out could actually prove to be detrimental to success in some ways. Using an actor or actress is also not a bad idea when considering the fact that poor diction or dialect can actually cause a consumer to ignore or mute the video.
The length of the video is perhaps one of the most critical elements, and few marketers understand that a person’s attention span is not going to last more than 20-30 seconds at a time. There should be a definitive call to action or an urgent need should be developed throughout the short message delivered to the consumer. Individuals must be lead to either click for more information or proceed with a specific process. Interested targets may be willing to view additional messages or read more information, so it is imperative that a marketer acknowledges the fact that their video’s purpose is simply to snatch the consumer’s interest and entice them into paying attention for a longer period of time.
Internet marketing can very well be the easiest way for a person to reach their financial dreams, but it isn’t necessarily a simple task. Like anything else, success takes time and an online entrepreneur needs to carefully consider all of their efforts. Video marketing can help drive sales and reach more prospects than ever before, but an adequate time must be spent on its development to ensure that it is carried out effectively.
The image portrayed by the video must be completely professional and should be something that a person can be proud of. Nobody is impressed with a stuttering or mumbling approach, and it simply gives an appearance that is something that cannot easily be remedied. It is often said that there are no second chances at first impressions, so an individual needs to understand exactly what the purpose of their video is. The message should be free of offensive material or slang words and appeal to the individuals that will be visiting the website.
A marketer should consider hiring a professional to develop and create their video marketing effort. It is important to realize that no online entrepreneur can be an expert in every aspect of his or her business, and it is necessary to understand when professional assistance or guidance could be helpful. Videos that seem sloppy or put together by amateurs are certainly not going to impress their target, and video marketing that is not properly carried out could actually prove to be detrimental to success in some ways. Using an actor or actress is also not a bad idea when considering the fact that poor diction or dialect can actually cause a consumer to ignore or mute the video.
The length of the video is perhaps one of the most critical elements, and few marketers understand that a person’s attention span is not going to last more than 20-30 seconds at a time. There should be a definitive call to action or an urgent need should be developed throughout the short message delivered to the consumer. Individuals must be lead to either click for more information or proceed with a specific process. Interested targets may be willing to view additional messages or read more information, so it is imperative that a marketer acknowledges the fact that their video’s purpose is simply to snatch the consumer’s interest and entice them into paying attention for a longer period of time.
Internet marketing can very well be the easiest way for a person to reach their financial dreams, but it isn’t necessarily a simple task. Like anything else, success takes time and an online entrepreneur needs to carefully consider all of their efforts. Video marketing can help drive sales and reach more prospects than ever before, but an adequate time must be spent on its development to ensure that it is carried out effectively.
Steve Duval is an internet entrepreneur who is showing others the many ways of making money online today. He teaches simple techniques that anyone can use to earn money online http://www.expressincomes.com
Online Video Marketing & Some Video Marketing Tips-
Jul 21st
Most people like to watch online video.
Some business owner remain doubtful about the profit of incorporating online video into their IT marketing policies, but they have not idea how to implements and which type of video would be better for them. Would you feel better about online video marketing if you could analyze data and improve search rankings?
There are some ways to increase the visibility of your website/ product videos that will help you get better search engine rankings in YouTube and also google, yahoo, msn etc. We all know that YouTube’s have good position in search engine listing.
As with website content, you can’t just put it up and never expect it to succeed. Online video also requires effort.
You want to compose a video file for online marketing of your product and also services. Then what’s Problem, but the video file should have quality. But the matter is that, you’re not even sure if your product or service is suitable for video. After all, not everything translates well to film. Then first to make the video file perfect as it can display your all products and services as better as you provide the products and services.
Now a day, it is the best way to figure out if video marketing is right for your product or service then it will give good result you can get a lot of visitors of your products and also more customers for your products. That’s a pretty good indication that a video for your product or service is a good deal.
Krishna Kant
Web Promoter
Ennovations Techserv Pvt Ltd
Tack On Some Video Marketing Into The Mix And Shake Things Up A Bit
Jul 13th
Tack On Some Video Marketing Into The Mix And Shake Things Up A Bit
Sites like YouTube are so saturated with content it can seem virtually impossible to direct traffic to your content. But thanks to one company, the rules of video marketing have changed for the better. The whole process has just gotten easier, quicker and more affordable.
Read more on OfficialWire
Some Myths That Surround Web Design
Jun 23rd
Website design is the first step towards registering an online presence. There are many myths surrounding it. Some of the common myths surrounding the web design are:
1. Use of maximum colours will help in making the site beautiful.
Pleasing website design is important to attract a web visitor. But many times web designer believes that using maximum colours will add value to the website. Whereas in reality myriad of colours may spoil the outlook of website. Also there are chances of these web visitors getting irritated with the use of too many colours. So the website designer should always use the colours that go well the theme and purpose of the website. Maximum 2 or 3 colours should be used to during web design and always those colours should not hinder the visibility of the website.
2. Adding too much graphics is helpful.
It is true that graphics will make communication easier, but over use of graphics may make it difficult. Many times website developer believes that using too many graphics will add believability to their website. Graphics can be utilised to lend the believability to webpage but more of it may prove intrusive. The page carrying heavy graphics takes lot of time to load. Web design which is spun around simple and easily loading graphics is always loved by the visitor.
3. Flash is necessary to add attractiveness to the website.
Flash is widely used to create advertisement banners and animations during website design. Flash banners can serve their desired purpose only if they are used efficiently and sparingly. As these flash banners may add believability to particular web design, but they have many disadvantages as well. Flash banners can be easily downloaded only if you are connected to high speed connection. When web designer uses too many frames to describe a simple animation then it doesn’t enhances the purpose of website rather it hinders it. A bad decision from website developer is enough to convert the site into trash like using too many frames or duplicating the background in every frame etc. Web designer should remember that not all people have flash pluggins installed in their computer so people may lose their patience if they are asked to download pluggins first to view your site. So web developer should provide the option of non flash version along with the flash version, which allows the web visitor to browse through the information.
4. Website will look same in all browsers.
Even after designing some successful websites many web developers love to believe that the website will look same everywhere as it appears on their pc. Whereas in reality different website browser perceive HTML pages in different manner. So website developer should always make it sure that the website is optimised with web standards adopted by different browsers. Also the web resolution varies from pc to pc. Some may prefer to view the website in 1024 X 768 resolutions whereas some may view the website in 800 X 600 resolutions. Most of the web visitors love to view the website in 800 X 600 resolutions, so the web designer should ensure that the website looks good even in that resolution. The width of the tables should be set in percentage rather than in pixels. If the website designer decides to use pixels in any of the website design then it becomes difficult for the viewer to scroll left and right to view the website properly. So to avoid such circumstances during web development the website developer should use percentage while giving assigning the properties to the table because it will help the viewer to view the website properly in any resolution.
The website designer should always remember that website is designed for the visitor.
To read about benefits of apples and benefits of beetroot, visit the What Are Its Benefits site.
Some Great Social Bookmarking Tools You Can Use
Jun 17th
Social bookmarking has been around for as long as the Internet has existed. If you found a website or resource that you really liked and wanted others to know about it, you told your friends. The quickest way to tell them was to send them an email or post a message on a forum containing the link to that website so they could look at it and add it to their browser favorites list.
This marked it so it could be found again in the future. That was the old way to spread the word about the things that were new or exciting on the Internet. Now, there are some easier and much more effective social bookmarking tools you can use to get the word out about new things.
Social networking involves “tagging” a website of particular interest so that it can be easily accessed. The tag shows up in two places; one being the user’s profile or website, the second being the original homepage of the tagging bookmark. The tag can appear on a list of favorite websites posted on a blog or website, or it can be a special website designed specifically for these tags, called a bookmarking network. Examples of popular bookmarking networks are twitter, facebook, squidoo, flikr, and wetpaint.
Visitors to those sites can then rate the URL value according to how often a search occurs or that link is clicked on. Popular bookmarks remain at the top while less favorable links and spam are lost to new searches. Social bookmarking can be monitored for trends in the market and is used to introduce new and better products and ideas.
Many consumers, whether they realize it or not, use social bookmarking everyday to decide what products are worth investing in, where to shop, where to eat and other consumer decisions. This is because when they do a search online, the most popular searchable things that have had multiple tags come up first in the list. Tags can be a good way for consumers to gauge whether or not a product or company is legit by who manages the feeds and how often the website is tagged.
Here is a list of some great social bookmarking tools you can use today to boost your website visits and get the word out about new items of interest:
Twitter. Do you twitter? This seems like the most asked question recently by social networking people. This free social networking site works by people who become members and post short updates as they wish on anything in general. It’s advertised as a “service for family, friends and co-workers to communicate and stay connected through the exchange of quick , frequent answers to the questions; What are you doing” (Twitter.com) The update feeds can then be posted on the person’s blogs, websites or anyplace else where they want people to know about what they’re doing and talking about. People often post their articles or other tidbits about their businesses with links included to get others to visit their website.
Facebook. This is an international social networking site whereby members sign up free and can post messages and updates whenever they wish. If they include links to their websites or other online items, members can go there to read more about them. Feeds are then available for adding to blogs or websites for real time updates. Facebook is growing in popularity among people who were typically participating in other social networking sites like MySpace, but its attracting more career- and business-oriented people.
Squidoo. This neat little social bookmarking site has nothing to do with sealife. In fact, not only is it a great way for people to interact and post updates, but it allows users to create simple websites called “lenses” for others to read about their special interests or topics. So if you are promoting a certain niche interest, an idea or something related to your business, you can create a page to promote this idea and include links back to your sites. Squidoo offers its members additional tools like forums to come up with ideas to promote their pages and highlights popular lenses all over the Internet.
Flikr. If you’re into sharing more than words and like to include images as part of your networking efforts, then you may like Flikr. This social bookmarking site allows users to post images for others to review. Users can also talk about their experiences by joining either private or public groups. So families can use Flikr to share personal photos, or public groups can share images and talk about things of interest. Each photo is assigned a tag which can be placed on user’s websites and blogs. Flikr rates images according to how many times they’ve been viewed and this list is posted on the community section for all to see.
Wetpaint. This is a Wiki format social bookmarking site that allows members to create a website about anything they are interested in or want to promote. It’s a similar concept to Squidoo, except that it is expanded to include the ability to integrate popular feeds into both your Wetpaint site and your blogs or other websites seamlessly. Wetpaint is supported by not only all the major search engines, but also by all primary news feeds and searches conducted by Internet users. This opens up the possibility that someone who may just be doing a general search will land on your Wetpaint site.
There are so many great tools out there that you can use to get the word out about your ideas and share your blogs and websites more effectively. In just a few minutes, you can be signed up and hooked into the best of what the Internet has to offer. Be sure to check out the above social bookmarking sites to get the most out of these services and increase your website’s searchability.
Jeremy Gislason is a leading expert on membership sites, marketing and online business. Check out the world’s leading client and content management system to skyrocket your sales at http://www.memberspeed.com
Some Adwords Basics for Beginners
Jun 16th
Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. At ICMediaDirect.com I use this experience to give clients advice that saves them money.
No two advertising campaigns are alike, so naturally each one requires its own strategy. But there are general suggestions that a first time Adwords user should heed. What I have are a few tips aimed at saving the new advertiser money. Just because I learned a few of them the hard way doesn’t mean you should have to: caution and patience are key virtues for an Adwords novice. Incidentally, since Google announced new localized features for Adwords, I have a feeling there are going to be a lot of new users in upcoming months.
Do not assume that the popularity of Adwords stems from a gentle or forgiving platform. You’ve got to watch your ads with the same eye you’d use to watch your chips in a game of Texas Hold’Em. Carelessness in Adwords will cost you as quickly and dearly as it would in poker.
It’s crucial to economize your campaign. Competition from other advertisers within the Adwords space has made it more expensive to use. Bigger advertisers, like an eBay for instance, can be particularly daunting in the way they throw money around. You can’t compete with them, so as you craft a detailed plan, you should manage your budget closely, as every penny counts.
Remember to:
1) Deploy a negative keyword strategy -
I cannot stress this enough. As an advertiser you have almost no control over where your ad goes, but you have the option to keep it from going where it won’t work! The negative keyword function essentially blocks your ads from being shown with search results you feel are not likely to generate business. In other words, it keeps your ads from being exposed to people looking for something else. Clicks from unwanted showings means wasted expense.
2) Stick to a daily budget -
Online advertising offers us unprecedented measurability. We know how many people have seen our ads. But, like in any new endeavor, we should still proceed carefully until we are sure of ourselves. We must apportion daily budgets.
You could lose your shirt on Adwords if you don’t set some limits. Sometimes advertisers are too gung-ho and let expenditures grow with the faith that clicks equals sales growth. There are no guarantees that the advertising will work or that you’re doing it correctly from the get-go. Remember, if clicks are ineffective – you do not get your money back, nor should you. Start slow, learn the ropes, and then prosper.
3) Target for success –
Adwords now lets you target your advertising by nation, state and/or municipality. You may also opt for a stated radius. These features, which are the first steps towards the onset of local search, significantly boost click-through rates. If geography has any relevancy in your business plan, then localized tools are a must.
4) Mind CPC rates –
As part of your budget, your CPC rate is important. Keep it down. I know, I know, these rates being measured in cents don’t look like much, but they quickly add up to real cost, believe me. Adwords has introduced a policy of minimum keyword bids that many feel has made Adwords a more expensive place to advertise. Not so. It’s only made Adwords a slightly more difficult place to advertise because some advertisers subsequently bid too high. Be patient and find your place. It would be better to start too low, and not get enough clicks, than to start too high and burn advertising capital.
5) USD, that’s United States Dollars –
Where is your trade, is it the United States? Set your account up in dollars. If you’re doing business in Europe, set it up in Euros. More than a few people have had rude awakenings by not squaring their denominations with their geographic trade base. The transaction charges are steep.
6) Scrutinize click quality –
There is fear about click fraud in Adwords, legitimate fear. There are, for instance, unethical adversaries who will click your ad to cost you money. (Yet another reason to be nice to everyone you meet!) It is tough to prevent ethical lapses in other people, but if you feel your clicks are suspicious, contact Google immediately and stop running the ads.
The web developer clickbot farms are another issue of concern. These are the kind that are the most threatening, but can be defeated. They are simply websites designed to click your ads in order to steal your advertising money – nothing more and nothing less. If Google values their advertisers, they’ll continue to combat click fraud and, it stands to reason, eliminate it as the current scourge it is. They’ve accomplished bigger feats already and if they don’t, the competition will. Bank on it.
Be cautious and be thrifty when beginning Adwords. It’s a wonderful advertising tool that will not only help your business, but also give you a working, hands-on education, in a field that continues to grow with each passing day, search advertising.
Joseph Pratt
Media Analyst
ICMediaDirect.com
http://www.icmediadirect.com
e: joseph@icmediadirect.com
What are some much better alternatives than advertising with Google Adwords?
May 26th
Adwords is charging outrageous bid amounts for many of my keywords even $10 minimum for 4 – 5 keyword phrases so I need some very good alternatives that will drive targeted traffic to my site. I don’t like Yahoo search marketing (too complicated). I just need to know some good services that help with this. Thanks
What are some good sites that give good Web design tips and show the current design trends?
May 19th
I just submitted a client of mines site for review and the result wasn’t what I expected. I’d like to learn what are the most common design standards now and what’s your opinion about keeping individuality in your site design? With me, I dont want to make my sites like everyone else, but I don’t want my designs to fail to the viewer either. Here are a few samples:
Finished Client:
http://comeliveinpanama.com
WIP Personal Business Site (no main background yet):
http://www.webdeveloper.com/forum/attachment.php?attachmentid=8946&stc=1&d=1179552419MainLayoutStep4.jpg
What I’m commonly seeing around the web:
http://yoyogames.com
Can anyone give me a link for some building for beginers video tutorials on Second life for the PC?
May 17th
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