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YouTube SEO – 5 Step Formula To Dominate YouTube & Google.
Jun 29th
TomBreeze.tv “YouTube SEO” – In this video we discuss YouTube SEO and Video Optimization — how to optimise your YouTube videos and your YouTube channel. You can expect to get a lot of traffic from YouTube and Google is you optimise correctly and what I want to do in this video is show you my 5 Step Formula I use whenever I create a video to enable me to get a lot more views, to be shared and “go viral” and also get a lot more traffic back to my website. Now the first step is KEYWORDS. Now, there is a lot of software out there to help, something I use on a regular basis is the Google Keyword Tool — just Google it and you’ll find it. You can then work out what keywords you want to target — keywords that are relevant and profitable (not fr*ee tips for example). So work out what your keywords are that are going to help you target those because that’s what’s going to help you get a ton of traffic. The tip here is to choose a keyword that has low competition and high search volume. That’s really important as that’s going to help you rank on the first page of Google and on the first page of YouTube. The 2nd step is about creating real high-quality CONTENT. So what you’re creating your videos think about your best and most valuable tips that you can give to people because you’re much more likely to be shared then. Video is much more likely to go viral as people share video and as a result if you can share some awesome tips on what you’re discussing, people will share it with …
5 Step Formula To Adwords And Pay-Per-Click Success
Feb 12th
5 Step Formula To Adwords And Pay-Per-Click Success
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Home Page > Marketing > International Marketing > 5 Step Formula To Adwords And Pay-Per-Click Success
5 Step Formula To Adwords And Pay-Per-Click Success
Posted: Aug 22, 2010 |Comments: 0
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If you’re interested in profiting from Adwords, this may be the most important article you read today.
Here’s why: I started a few years ago promoting one of my own business sites through Adwords and made a few thousand dollars every month, but at this time, Adwords was still in its infancy. However, the Adwords playing field has changed since those days and now there are two types of Adwords user, the savvy, and the losers. The losers will quickly figure out that dumping a load of Overture collected keywords into an Adgroup and setting a general CPC on all the keywords at once is definitely not the right way to go about it, and they complain claiming “Adwords is too difficult” and this is where many of them leave. However, those who decide to find out why their Adwords aren’t pulling as well they want them to, will found out that the key to success is RELEVANCY. I will say this again, RELEVANCY is key, especially with Google.
Laser-targeted bring sales my friend, not traffic. This fact is pivotal in Adwords, and if you are targetting high traffic relevant keywords you are well on your way to raking in many sales with your Adwords campaigns.
Here is what you can do to find these highly targetted keywords:
1. Go to Google suggest: http://www.google.com/webhp?complete=1&hl=en
2. The Google suggest tool will show you relevant results as you type in a search term. Try it and see what you get. For example if I type in ‘online dating’, the tool will return a list of other keyword related to ‘online dating’. However, the keywords are also shown in the order they are being searched.
3. Select the keyword which are relevant to what you are selling and put them into overture – http://inventory.uk.overture.com/d/searchinventory/suggestion/ – and Overture will give you a few more related terms.
4. Add all of the relevant keywords to a separate Adgroup and create a new Ad for this specific Adgroup.
5. Watch the relevant traffic roll in and your sales increase ‘many-fold’!
Follow this method and you won’t go far wrong.
There are some keyword research tools which facilitate this research process and automatically weed out the very low traffic keywords and help you in creating high click-thru ads and keywords. A few of these are very good, but many are useless.
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Oli Osorhan -
About the Author:
Oli works full time as a Market Analyst.He graduated in Management.He can help you to grow your computer consulting. For more on teaching and education, be sure to check out the website. Involved in FREE advertisement for all kind of online businesses. Everyone needs business exposure. There’s FREE advertising gift for your business.
http://www.moneybizhome.com/
http://www.ebookstoresite.info
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Oli works full time as a Market Analyst.He graduated in Management.He can help you to grow your computer consulting. For more on teaching and education, be sure to check out the website. Involved in FREE advertisement for all kind of online businesses. Everyone needs business exposure. There’s FREE advertising gift for your business.
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When I help other small business owners and entrepreneurs, I am constantly amazed with the haphazardness by which they initially set-up their Google AdWords Campaigns. Done wrong and AdWords will quickly eat up your advertising budget. And believe me, there are thousands of small business owners losing money everyday on AdWords.
Since I’ve seen so many AdWords Campaigns set-up incorrectly, I want share another one of my âUnPublished Secretsâ.
Budget â When most people establish their AdWords budget, they typically think about what they have available to spend or how much their willing to lose. The trick to establishing your budget is to think in a totally different way. I typically use $2,000 – $3,000 per campaign per day and usually budget $20,000 – $50,000 per day in total. This might seem like ridiculous amount of money for a small business owner like me to risk. Yet I do this, not because I have a spare $50k, but rather because I truly believe that my business is designed to help others. How else could I reach as many people as I do? By using the laws of attraction, I am positioning myself for the loads of customers that I plan to bring into my website. This âBe-Do-Haveâ approach nets me tons of daily traffic, and rarely, do I ever, even come close to my budget. Google likes the fact that Iâm putting all my chips into the game and rewards me generously. I simply monitor my campaigns, and if I see that I am attracting more business than I can handle, I simply pause my AdWords until later. I find that thereâs about a 30% lag from what Google says Iâve spent at that current time, until itâs all tallied at the end of the day. For example, if Google tells me that Iâve spent $100 on AdWords up until a certain point in the day, and I pause a campaign, I would expect to spend approximately $130 in total, when everything is said and done. Still, itâs the mindset of an entrepreneur that Google is looking for. If you are playing it safe with $50 or $100 budgets, I suggest that you play to win with $1,000 – $5,000 daily budgets and your results will demonstrate your commitment.
Delivery Method â There are two possible selections that Google gives you. The default selection is âStandard: Show ads evenly over timeâ. Again, I believe this default selection is playing the game safe. By taking your AdWords campaign to the next level and selecting âAccelerated: Show ads as quickly as possibleâ, you are now stepping up the plate. Fail fast and you will quickly learn what works. Then, make modifications to your campaigns and move onwards to success more rapidly.
Position Preference â To the surprise of many people, research tells us that the best position in Google AdWords is not #1. Eye studies confirm that the best positions to showcase your ads are really #4 through #6. If your ads are still languishing in positions beyond #10 or #12, I suggest that you change your ad, increase your bid or drop your campaign. Most people donât go beyond the first page and youâre just kidding yourself to think that a lot people will find you buried deep in the bowels of Google.
Ad Serving â Google gives us two options again. While the default option, âOptimize: Show better-performing ads more oftenâ may sound good, it does not follow important direct marketing principles or enable us to develop a statistically valid split-test. By selecting âRotate: Show ads more evenlyâ, you can accurately and effectively split-test two ads without skewing your results. After each ad has been clicked at least 30 times, youâll have a statistically valid âwinnerâ at a 95% confidence level. Drop the losing ad and keep trying to beat your control ad. This is the essence of direct marketing and a key to improving your AdWords results.
The principles outlined here provide you with a solid foundation to continuously bring “cash-in-hand prospects” to the front door of your website. By simply using Google AdWords and my other “tricks of the trade”, you can build effective pay-per-click advertising campaigns for your business today. Hereâs to your immediate success!
About the Author: With over 20 years of experience in direct marketing, database analysis and pay-per-click advertising, John Pfeiffer helps small business owners succeed with Google AdWords, Yahoo! Search Marketing, and Microsoft’s adCenter. As a Google AdWords Professional, he is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com
About the Author: With over 20 years of experience in direct marketing, database analysis and pay-per-click advertising, John Pfeiffer helps small business owners succeed with Google AdWords, Yahoo! Search Marketing, and Microsoft’s adCenter. As a Google AdWords Professional, he is also the author of numerous articles and books on PPC advertising and search engine marketing. John can be reached at http://www.PPCforSmallBiz.com
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