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Email Marketing Terms to Know
Mar 18th
When researching email marketing software, it’s important to know what to look for in the products you are looking up. Here are a few things to remember when looking for email marketing software for your business.
When evaluating email marketing software, it is important to know some buzz words, key words, and things to consider so that you are properly informed. As a small business owner, you will greatly benefit from email marketing, as it helps you stay in contact with your current or potential clients. It is an important service that can greatly increase sales. Therefore, it is important to be informed before making a choice on the email marketing solution you are choosing.
The following is a glossary of email marketing buzz words that you might come across, and what they mean to you and your business.
Email Authentication: These are various bits of information that identify the sender to the Internet Service Providers (ISPs). It’s a kind of accountability for the messages that you are sending out.
The latest technologies in this field include Doman Keys, DKIM and SPF records. Any great email marketing software provider will take care of these technologies on your business’ behalf, so you don’t have to worry about it. If you speak to an email marketing account executive, make sure to ask if they’re taking care of email authentication for you, and inquire about which technologies they’re using.
Domain Keys (DK); Domain Keys Identified Mail (DKIM): Are signatures that are added to your emails to verify the sender (or domain) and the content within the message. This helps get your messages into your subscribers’ inbox, as it is information that spam bots/filters can identify. The best email marketing organizations have this in place, so that your emails have the best possible chances of landing in your subscribers inboxes.
Spam: Is the common term for unsolicited bulk-email. When an email is sent to an address that did not opt-in (or give direct permission) to receive the email, or is sent multiple times to the same address, it is considered Spam. The most respected email marketing companies will not take on customers who are planning to send Spam messages. In fact, the top companies will catch Spam messages before they go out, and prevent the sender from sending them.
Tracking – Once you send out a message, you can track opens, clicks, forwards, and bounces: The best email marketing companies will have a comprehensive tracking beacon allowing you to see which of your subscribers have opened clicked and forwarded your emails. You will also be able to take this information and use it for future campaigns.
It will provide you with a better understanding of your subscribers, and therefore allow you to develop a proper strategy to market to them accordingly. “Opens” relates to which of your subscribers have actually seen the content of your email, by clicking on it in their inbox.
”Clicks” are a list of subscribers that have pressed on one of the links in the email that you have set up. Look for an email marketing software that will give you information as to who, exactly who clicked on each link, and when they did it. “Forwards” lists the subscribers that have passed your message onto other interested parties.
”Bounces” are the emails that didn’t arrive to the intended reader, because either the subscriber’s mailbox was full, the address no longer exists, their server has timed out (meaning the end computer was not responding to the original computer’s message) or because the security features on the subscribers account are set extremely high.
Make sure that you know what you are looking for in an email marketing software, so that you campaign s will be as successful as can be. Look for the email marketing software companies that give you the best possible chances to get your email into the inbox of you subscribers.
Rudy Barell is a Senior Account Executive with Elite Email, the complete email marketing package used by small, medium and large businesses around the world. You can deploy comprehensive email marketing software for your business with a no risk free trial. Start harnessing the power of email marketing today!
Top 15 SEO Terms Explained
Mar 15th
what does SEO mean? Translated, SEO means Search Engine Optimisation. Everybody who has a site want’s a lot of traffic on it. And the best way to get good targeted traffic is from Search Engines like Google, yahoo or Msn. But For your site to get the great traffic that you’ve always dreamed it must rank well in search engines. And this is where SEO comes up. SEO means optimizing your site in any legitimate way to have high rankings in the most important search engines.
I will try to give you a top 10 list with the most important terms meet in the SEO business.
1. Anchor Text. The anchor text is very important in SEO. It means the specific text for a hyperlink. Try to use as anchor text your most targeted keywords.
2. Ethical SEO. You can think about Ethical SEO as the opposite to Unethical SEO. It is SEO made without using any illegal activities that might get your site banned in the most important search engines.
3. Inbound links are links that point to your site. This are some kind of votes in your sites favor, from the search engines point of view. The more of these the better, obviously for traffic reasons, but also because they help build link popularity.
4. Keyphrase is a group of keywords.
5. Keyword is a word that is very important for your site. You keywords and keyphrases are the search terms that you want to rank high for.
6. Keyword Analysis means to analyze all the keywords that are related to your site and see which of them have more searches on search engines. You should optimize your site for related keywords that have the highest search rates.
7. The Link popularity is one of the most important thighs when it comes to SEO. Link popularity means the amount of links that point to your site. The link popularity while raise your site in the eyes of the search engines depending on the quality and quantity of the links.
8. META tags are special tags included at the top of a HTML page. Their purpose is to provide extra information about the web page. The most influential tags for search engine ranking are the Keywords tag and the Description tag.
9. Natural Links. SEO can come from natural ways too. This means that a webmaster on the net finds your site likes it and decides that it’s quite useful for his visitors and links to it. This kind of links are called natural links and this are one of the most powerful links.
10. PageRank. It’s some kind of ranking system invented by Google. The only real problem with PageRank in SEO is that is given much more attention that it deserves. The PageRank can bee seen with the PageRank meter included in the Google toolbar. You can think of it as a tool that measures the popularity of a wesite but only in the eyes of Google. PageRank is important but there are many other factors that are more important in the SEO process for the ranking of a website.
11. BlackHat SEO - is generally referred to as search engine optimization that abuses and goes against the terms of servic set forth by each inidividual search engine’s policy.
12. Spider Also called a bot (or robot). Spiders are software programs that scan the web. They vary in purpose from indexing web pages for search engines to harvesting e-mail addresses for spammers.
13. Spam – In the SEO vernacular, this refers to manipulation techniques that violate search engines Terms of Service and are designed to achieve higher rankings for a web page. Obviously, spam could be grounds for banning. Alan Perkins has published an excellent white paper on Search Engine Spam that is highly recommended. Here are some definitions of spam from the search engines themselves:    * Google    * Yahoo    * MSN
14. Robots.txt – Robots.txt is a file which well behaved spiders read to determine which parts of a website they may visit.
15. Keyword Stuffing – Keyword stuffing refers to the practice of adding superfluous keywords to a web page. The words are added for the ‘benefit’ of search engines and not human visitors. The words may or may not be visible to human visitors. While not necessarily a violation of search engine Terms of Service, at least when the words are visible to humans, it detracts from the impact of a page (it looks like spam). It is also possible that search engines may discount the importance of large blocks of text that do not conform to grammatical structures (ie. lists of disconnected keywords). There is no valid reason for engaging in this practice.
AJ Square Incorporation a part of “The Lords” group is a well established global IT service provider delivering technology-driven business solutions that meets the strategic objectives of IT clients. AJ Square Incorporation was established in the year 2003 with its registered office at Delaware, United States and a development center at Madurai, India.
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