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4 Mistakes Marketers Make With Google Adwords And How To Fix Them

Feb 22nd

Posted by admin in SEO Tools

4 Mistakes Marketers Make With Google Adwords And How To Fix Them

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Home Page > Advertising > PPC Advertising > 4 Mistakes Marketers Make With Google Adwords And How To Fix Them

4 Mistakes Marketers Make With Google Adwords And How To Fix Them

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Posted: Jul 14, 2010 |Comments: 0
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When advertising on Google Adwords, alot of mistakes can occur. With the potential high cost that a particular keyword can bring, you may be forced into bidding on a keyword that is above your budget, all while the campaign itself is riddled with other problems. A double whammy.

To help you with this problem, I have listed 5 common mistakes that beginner and veteran advertisers make when creating and running their Adwords campaign. If you want to make your campaign as profitable as possible, then I suggest you pay attention and correct these mistakes now so that they don’t continue to hurt you in the future.

MISTAKE #1: Running ads on the display (content) network

Admittedly, there are some marketers who are having success with the display or content network. However for most advertisers, this is a recipe for disaster. Although the cheap costs to run ads on the display network may seem attractive, the bottom line is that you will get alot of hits – with little to no sales.

You also have to deal with common pay per click search engine issues such as poor traffic quality and click fraud. You will often hear from people online that they are making a “fortune” with the display network, but I suggest you don’t listen to them. This is similar to a person saying that they made $30,000 in their first month online, while you’re still trying to make $100 a month online – and them selling you on the idea that you can do it too.

Don’t listen to the advice. Period

MISTAKE #2: Not having a good landing page

Your landing page will make or break your campaign. Depending on what you sell and how much you sell it for, the strategy for your landing page will differ. If you sell a high-priced product, then you will want to generate leads and follow-up on them with future mailings. If you sell a low-priced product, you can still do the same, but leading your customer directly to your product page can be a good idea also – especially if what you sell relates directly towards the keywords you are bidding on.

But not only is a good landing page important for your initial income, but it is good for your quality score with Adwords. If Google considers your website is full of good and quality information for your visitor, you will receive a better quality score with Google – which will only increase your rankings in the pay per click search engine results.

Some people use this information to create something called a “pre-sell page”, where they have very informative articles and product reviews that includes links to a product they’re selling or an affiliate product. This works if done right, and this kind of helpful page can definitely boost your rankings. Here’s mistake number three.

MISTAKE #3: Having a high daily budget

The obvious reason not to do this is because you can simply forget that you set a high budget, and you may blow all of your funds quickly. With a non-profitable campaign, this is a no-go.

But not only that, even though this strategy may seem good initially, it can severely hinder the results you’re trying to achieve. When you set your daily budget above the recommended budget that Google suggests for you, Google will boost the amount of impressions on each campaign that you have that employs this technique.

The impression increase will occur on non-targeted “broad match” keywords which will only lead to a low click-through rate (CTR). With a high impression count and a low click-through rate, this leads to a low quality score. Because of it, your Adwords ads will be placed lower than they should be, and you won’t get as many visitors as you would like.

MISTAKE #4: Not having a high enough bid

When you bid too low, you don’t get as much clicks as you would want to. If you’re specifically testing an idea out by bidding too low, then this is fine. But if you’re specifically looking to earn money from your campaigns, then you can’t bid at a low price.

If you’re ads show up on the 3rd or 4th page of the Google search results, how do you expect to get traffic? You want to bid high enough where at the very least you can break even on your ads, and at best – make a profitable. And you do this by targeted your keywords correctly.

You will want to use Google’s free keyword tool to get as much targeted and low cost keywords that you can bid on as possible (https: //adwords.google.com/select/KeywordToolExternal). The low cost keywords you select shouldn’t be too competitive, so you can bid relatively high on them while still making a profit.

Be sure to avoid these 4 mistakes so that you don’t become another victim of poor advertising. Good luck on your Google Adwords campaigns.

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Adrian Hargray -
About the Author:

Adrian Hargray is the owner of the Instant-Downloadz.com website where he shows you google adwords tips you can use to increase your website revenue simply and easily. To learn more, visit the following website for more details: Google Adwords Strategies

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Article Tags:
google adwords tips, succeed with adwords, make money with google adwords, google adwords secrets, google adwords strategies

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Google Adwords – Getting Clicks and Converting Them Into Customers

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Google Adwords – Getting clicks as well as Customers

Google adwords is PPC (CPC) program provided by Google which is an excellent tool to attract traffic on a website. Newly launched websites do not have organic / natural rankings for months, may be even a year so the best way to attract quality traffic is to take help of Google adwords or similar PPC program.

Adwords give full control to you with various tools to optimize budget spend, maximize the clicks, and extract a good ROI. Following are few tips on how to use your Google adwords campaign effectively.

Aim for getting customers / Sale / Conversions rather than getting clicks:
Every single click through adwords comes with a price tag. Remember this and take actions accordingly. If you are getting clicks only and no conversions / sale / customer then your ROI (Return On Investment) is ZERO. You need to develop campaigns, which not only attracts clicks but also the customers, which exactly is your purpose of choosing a CPC program like Google adwords.

Track the traffic on the website:
Before you start and adwords campaign, you MUST place an independent tracking on your website to track the traffic which is coming on your website. This will give you an idea of what you are paying and what you are getting. In addition to this, you can track other traffic too which is landing on your website and the source of the traffic. Google analytics can also be utilized for this purpose. Other independent tools are WEB-STAT and Statcounter.com

Budget, Bid, And Position:
The basic information you can get from adwords help center. You need to know the importance of these parameters in order to get maximum out of your campaign. The position is based on the CPC (bid) and which in turn directly affects your click volume. You need to strike a balance for the three things to arrive at an optimal combination to match your budget.

CTR:
Click Through Ratio(CTR) is the figure, which gives you the ratio of number of clicks against the number of impressions. But this ratio is so not important as for primary keywords, you may get a high value and for secondary keywords this figure can be very small. This also signifies how good is your ad copy. Better the ad copy, more will be the value.

Keywords:
When you setup your campaign, start with few keywords. Then monitor the impressions, clicks, CPC everyday and then keep on increasing the set of campaigns, and keywords based on your observation. Keep refining the campaigns, remove non performing keywords, add more secondary keywords as they have less BID and your ad will rank higher thus increasing the chances of conversions a low acquisition cost.

Ad Copy:
Keep it simple and straightforward. The copy should match the services you offer. Irrelevant references to the services will yield in mere clicks, not the conversion / sale / customer and will dent your ROI (Return On Investment).

Ad Targeting:
You need to be specific in targeting geographical location. You cannot create a campaign selling electronic gadgets in Europe and targeting the US customers. This again is very important in getting quality clicks and affects ROI (Return On Investment).

Landing Page:
A good landing page is very critical in getting good conversion / acquisition rate. Remember, home page cannot be a landing page. Your landing page should provide comprehensive list of services and offers you have on your website. This is the page where customer will land when he / she clicks on the ad. The page should be action oriented, literally should force customer to take an action. If it fails to do so, you will only get a click not the sale / customer and this in turn will affect your ROI (Return On Investment). Be honest on landing page and the page content should justify the ad copy you are using to target the customers in adwords.

Himanshu Singh, Partner Himshilp- Internet Marketing Consultants have over 8 years of experience in Internet marketing services like SEO, SEM.

http://www.himshilp.com

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