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Home Page > Advertising > PPC Advertising > Top 10 Things to Know About Adwords
Top 10 Things to Know About Adwords
Posted: Jun 25, 2008 |Comments: 0
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AdWords is an advertising tool that a rapidly growing number of businesses and marketing professionals are using to generate highly targeted online leads for their products and services. Adwords uses a Pay-Per-Click system, meaning that you pay Google every time someone clicks on your ad. It’s really not expensive considering that not many keywords are over $5.00 and a lot are under $1.00. Sounds like the ultimate advertising tool, right? It can be, if you (or your online marketing vendor) understands the numerous tricks to get your ads ranked higher and noticed by your best prospects. For those who want to boost sales by improving their online lead generation skills, here are the top 10 useful tips for Google AdWords.
There should be a viable online market for what you do before you start. You can go to google.com/trends and type in keywords that you believe encompass your business. If the trend is going downhill you may want to rethink your online business model.
Once you know that you have a target audience, you need to figure out what they are searching for (keywords). You can use the keyword tool in AdWords to see what keywords are most popular and which ones attract the most traffic. Another helpful site is www.askhowie.com/freewords. This site shows you what the top keywords are in that market.
Put someone in charge of your AdWords campaign. If there are too many people working on these campaigns, you won’t be able to see what trends are happening because they will be changed too often without notice. There is a lot to know about AdWords so it’s best to put someone in charge that will spend time researching and implementing a cohesive strategy.
Tip: The AdWords Learning Center is a huge help! You can study all there is to know about AdWords in either text or multi-media format, whichever works best for you. There are quizzes for each lesson to assure that you are absorbing the information. This is a great way to begin because it helps you learn the basics quickly so that you don’t make novice mistakes.
Quality scores matter! You should not have every campaign going to the same page on your Web site. Direct them where you want them to go. They aren’t going to sign up for your newsletter if they are landing on the contact page. If you test an ad for a month and it has received little or no clicks, either delete or pause it, because it is affecting your quality score. Don’t bid on keywords that people aren’t using. If there are no impressions, there will be no clicks.
Don’t assume you know everything there is to know about AdWords. It seems easy at first, but the more you learn about it the more complicated it gets. A great resource is AdWords for Dummies.
The goal is not who gets the most clicks! You want people to either buy a product, become a lead, or sign up for something. You must make sure that your landing pages are interesting and full of content. Web surfers are impatient. Make sure all your links and buttons are functioning properly.
Writing ads can be tricky. It’s hard to tell which ones are getting traffic because of what they say. The best way to “test” ads is to do different ad variations. Use the same content but change it around a little. See what works better, such as numbers or text. Just put yourself in your target audience’s shoes. Think about what you would look for and apply that to your ads. Google automatically rotates them and shows them when the search is most relevant for that ad. Then you can compare and see which one is getting more clicks. Take your time…Rome wasn’t built in a day.
Don’t think you can be tricky and use keywords that have absolutely nothing to do with your ad. Google has figured you out. Your ad will be considered irrelevant and moved to the end of the sponsored list, or Google will stop showing your ad all together. Make sure your keywords match your ad.
Make sure your ad is relevant to your Web site. For instance, you cannot claim that you are the best at something without having a third party confirm it on the landing page of your Web site. You also cannot offer Free downloads or 50% off of a product if that information is not available on the landing site. And of course, the trick of all tricks, having something like Paris Hilton Pics as your headline will not work. Not only will you get into trouble with Google, you will be paying for clicks and no one will be taking action on your Web site. These practices could have your ad placed at the end of the sponsored list or not shown at all.
Don’t put all your eggs in one basket. If your ad is doing well, it doesn’t mean that you should only do one campaign. If your ad is doing poorly, don’t give up. It takes a lot of time and patience to make an AdWords campaign work. The key is to switch things up until you hit the sweet spot. You’ll never know what really works until you try a little bit of everything.
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Home Page > Internet > Web Design > 5 Things A Customer Seeks On Your Services Webpage
5 Things A Customer Seeks On Your Services Webpage
Posted: Jul 20, 2009 |Comments: 0
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One of the first reasons a potential client/customer visits a website is to legitimate the business. They want to know that the person they are potentially doing business with are really in business. Think about it, in most cases they learned about your business indirectly through advertisement of some sort whether it be mail, internet or word of mouth. Therefore, they must examine the legitimacy of your business more closely. Once the potential client visits your website and sees you are a business that really exists, there are several questions they will seek to answer on your Services webpage. They will look at:
1. Presentation – This page should talk about the different services you offer. However, this webpage is not meant for a hard sell. It is simply meant to offer an opportunity for the customer to familiarize themselves with your business and the benefits of the services you offer. You will present the features of your product/service in the catalog or on a separate page (the customer will click to demonstrating heightened interest).
2. Organization – It should be presented in an organized manner. For example, like services should be grouped together and categorized.
3. Categorization – Your services should be divided into categories that have clear and logical qualities that naturally group them together. Each category should include a description of the category that helps the customer understand the logical grouping of the items within the category.
4. Descriptions – each product/service will have a brief description that will include that will sell them on the benefits of that product. A link to the item in your catalog or to the item’s own webpage should be included here as well.
5. Catalog – The catalog is where you present all of the wonderful features of each product including any specifications or special variations of the services.
Your potential customer will seek ease of shopping. If your services are not presented in a clear and concise manner that can be easily navigated, the customer will more than likely shop or do business somewhere else. Present a professional and well-organized website. Keep in mind the higher the quality of your website, the higher the quality of the customer you will attract and retain. A high quality customer will not go to a low quality website and do business.
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About the Author:
Camille Dykes, MBA is Chief Consultant and Designer for Dykes’ Webshop. She has over ten years’ experience in web design and business development. Ms. Dykes seeks to give her clients quality websites that attract new customers. Make your website attract more customers with great web design!
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If you have ever shopped around for a web design company, you know it can be extremely difficult to narrow down the selection. There are so many design companies out there, and it can be difficult to understand what all the options are, or why some are better for you than others.
We have compiled a list of 10 things that we think make a web development company excel. In the interest of full disclosure, Amadeus Consulting does custom web development, and we do it pretty well. This is the process we take our customers through to ensure their needs are met. Nevertheless, we want people to know what they should look for in choosing a development company and a few simple things that you can look for that will nearly always ensure that you get what you want.
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Get References and Testimonials
When looking at a potential company, look at its portfolio. This can highlight some of its design skills and help you determine if it is the right kind of company for you. Has the company done something in your particular industry before?
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Take a peek at some of our client successes.
Communication
Without a degree in computer science, it can be hard to distinguish what the different acronyms mean and what they mean to you. It’s like talking to a car mechanic, where all you can do mimic the noises and hope the mechanic can tie that to an actual mechanical problem.
With a website, maybe all you can say is, “I want it to go ‘whoosh’ and ‘pooom,’” and that’s okay. A business development consultant and software developer should take the time to listen and understand what you want, and be able to translate your needs into a proposal and eventually into a final product.
Communication also means that they should be able to give you an update during each phase of the project, from conceptual design and wire framing to launching final site. You should know exactly what is happening and be able to provide feedback during each phase of the project.
We have extensive experience in the custom software development process, and communicate every step to our clients.
Software Skills
Many application developers tend to create a long list of skills (and skills that almost everyone offers) hoping that if their list is longer then they will be more appealing. However, most developers neglect to explain the actual benefits of each service, and they don’t always provide any evidence of actual proficiency – only capability.
Look for companies that can focus on the benefits of using certain technologies to solve your business problems. You will notice a difference as you talk to different companies as some will be focused only on what you want to create, whereas better developers will ask more questions about what the site is trying to accomplish. Focus on companies that are focused on using the right technology to solve your need, rather than one that just provides a list of potential services.
One of the benefits to hiring a design firm, rather than a small team or an individual, is that they will have experts in different areas of web design. Development teams are able to provide the best perspective on what you need because they are not biased by their own personal preferences or skill specialties.
Full Service
One of the benefits to full service shops is that they tend to naturally integrate each specialty into the overall design. Whereas some shops focus on one aspect of web design (usually the programming), larger design companies are able to divide the work into different specialties. For example, the interface designer will have more training on usability best practices, which leaves the programmers more time to focus on security and stability.
One of the most interesting things about working at Amadeus Consulting is it is a full service custom software development company. This means our specialties extend well outside of web development, which allows us to bring in people for special projects such as database integration or broader IT services.
Full service firms also are more likely use and integrate new technology. For example, many people can do Flash® development because it is an older technology, but few firms can develop in Silverlight™ which has distinct advantages over Flash in certain applications.
Search Engine Optimization (SEO)
Many development companies offer search engine optimization (SEO) as a service as well. This is almost always an optional service; however you should always look for a company that is well versed in SEO best practices.
Part of the challenge of the Internet is making yourself visible among the crowds and above your competitors. Search engine optimization works with search engines, such as Yahoo and Google, to help your site rank as best as it can for particular searches.
Even though optimization is an ongoing process, not a onetime event, it needs to be integrated from the very beginning in order to have the greatest possible success. Otherwise you will have a site that is not performing as you hoped which costs you money and lost opportunities.
In addition to SEO, many larger firms also have marketing experts that can help launch your site and draw people in. This can even include help with advertising, managing pay-per-click campaigns, or social media marketing. It may not be a service you need initially, but having a good relationship with a web-savvy company can benefit you down the road, especially if they are already familiar with your business.
Content and Writing
Most small development firms focus on what they are best at: programming, because each employee is a trained (or self-trained) programmer and they are legitimately good at what they do. However, you might also consider looking at a firm that can provide copy writing and content for your site.
Copy writing is a technical skill that can be difficult to get right, especially as it varies between industries and audiences – not too much like a sales pitch, but still interesting and compelling. Like having an expert in SEO, the benefits to having a skilled copy writer can be tremendous, since they assist with all the text on your site.
Copy writers can also help you quickly develop content for your sites. Whether you want to start a blog or just create some informational pages about your company or industry, copy writers can save you time and help enhance the content on your site before it launches.
Graphics and the User Experience
Most users don’t know and don’t care how a site was built (sorry programmers), they just want it to work and be easy to use. A sad part of programming is that the better you do, the less people will notice it.
When shopping around for a developer, make sure that they have graphic design and user interface skills. In some cases developers can bring in contract designers, however having the ability in-house helps them work together and integrate a lot of the efforts. Usability affects page design and the flow from one page to another and ultimately to the “action page” where you close a sale, or gain a lead. It is important that the developer and designer can work together to make the site as efficient as possible.
It’s okay to bring examples of other sites that you like, or even areas of your current site that you still like. Some sites are very flashy and are fun to look at, like MountainDew.com, and other sites like Amazon.com, are very simple but extremely easy to use.
The difference depends on the purpose of your website. An experienced web development company can help you design a site that fits your business.
Support
One of the difficulties in hiring a web designer is that you want to know if they will be able to help you a few months or years down the road.
If there is one thing that is certain on the Internet, it is that things are always changing. As web standards evolve, compatibility issues arise, and smart phones invade the web, how will your site survive? Finding a trusted development company can be important for your site’s long term success and will help you adapt as the Internet changes.
Gut Feeling
Even if you send out an RFP (Request for Proposal) which helps you judge developers on a set list of questions, you still have to go on your gut feeling.
Meet with each of your favorite companies at least once, and get to know them and their culture. Your top few choices are probably all capable of doing what you need. Website projects are more likely to succeed if you get along with the team members.
So there you have it – 10 points to keep in mind when shopping for a web design company. If you have any questions or comments, feel free to contact us.
As the Search Visibility Manager at Amadeus Consulting, Monica’s knowledge is extensive in search engine marketing and conversion optimization strategies. Monica is dedicated to helping both Amadeus Consulting and our clients succeed online and is passionate about all things search. The Search Visibility Insights blog offers knowledge and market-related information for readers interested in the ever-changing world of online marketing trends.
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Jun 24th
In most of the cases when working with SEO service providers, to be competitive they will offer very attractive service charges and to build up fast satisfaction from the clients every “kind” of internet marketing techniques are going to be used.
The results can be magnificent. The website will rank at the top of the SERPs within a short time and you, the client, might be in such belief that you have succeeded in optimizing your website and are expecting the flows of web traffic to come. There can be some increase in your web traffic, but most likely that it’s not the maximized one.
Why? Because you only did or got done the SEO for half of the purpose – just for the sake of fast high rankings and not for the very thing you want, targeted traffic. So to get both at the same time, what should be noted down?
Your descriptions and tags must look professional (as it should actually be). 80% based on the content of these parts the surfers will decide if they should click on the link or not.
Next, the landing pages or the website itself should reflect exactly what has been offered from the descriptions and the anchor links. You can get them to click through quite easily but can’t make them stay more than one glance if your web content is disappointing. The rich content and impressive designing are very much important in prolonging the visitors’ stay and get them to return again and again.
Now a lot of webmasters just run in the race of generating web traffic by launching as many landing pages as possible and ignore the very part of enriching the website content. It’s the fresh and professional content of the website that truly attracts traffic and helps increase the rate of conversion and therefore sales and profits.
One more thing regarding the fresh web content is that it might be quite more complicated to freshen the content of a website than that of a blog. That’s why almost internet marketers are now utilising blog marketing to generate web traffic as well.
You can imagine your website as your company and your blogs as representative offices. These offices are easy to set up and run and control its activities. And these office are also easy to rebuild and redecorate.
Blog marketing is now so common in internet marketing as its benefits are considerable compared to those of social bookmarking sites and social networking sites. Moreover, you can make your blogs as mini websites and/or the main websites if you’re not ready for a domain as well.
Those are a few of noticeable things involved in today’s internet marketing and its techniques. It might be that you have heard about them and are actually doing as well but be sure you keep it with equal importance to SEO and paid marketing.
Have a passion for business and adding value to other businesses. With useful information about the importance of getting targeted website traffic to increase your business and ultimately your profits was brought to you by Jefery Smiles. Try visiting this website for more information and read his clients testimonials : SEO Service Providers
Increase Link Popularity Things You Need to Know About Link Building
Jun 3rd
Link building is probably among the most popular SEO techniques used by website owners and marketers when increasing their site’s visibility across the web. Building links forms the mainframe of SEO operations, which in turn helps contribute quality traffic to one’s site. Thus, when you want your site to rise to the top of page ranks and at the same time bring forth more income to your business, then you should learn how to effectively build links.
Why do people use this technique in the first place?
When you own a website, among your main goals is to make your site famous across the niche you have chosen. By becoming famous you get to establish a reputation, and at the same time get more targeted subscribers to visit your site. Hence, any professional web developer would encourage you to reach out to other sites present in your chosen niche in order to increase link popularity. By doing this, you will be exposed to a wider target audience and incur more traffic.
You may enjoy the great benefits of link building when you know how to do it right. The first step then in building links is by creating a genuine, knowledge-based back links that can help clients address their issues. Make sure that your links are rich in adequate keywords to boost the traffic count of the site. Once your back links are done, you can start submitting articles to directories such as Ezine, Reddit and Digg, as these are the places most people go to.
Building links not only consists of the back links you spread, but as well as the inbound links. These are the links that enter your site. Incoming links are important as they speak about how well your site performed through the visits it garnered at a certain period of time. Incoming links can be tricky, depending on your statistical goals. You may need incoming targeted traffic, but when random traffic comes in, then it can lower your stats and make it more difficult for your to achieve your goals.
There are many ways in which you can increase link popularity. You can use URLs, text and dynamic links or image links (such as those in banner ads). Be reminded though that these links are usually crawled by web spiders from time to time.
As mentioned earlier, inbound links play a big role in building links, but they should be relevant both in terms of content and page ranking. This can be difficult to achieve especially when you are just starting out in the business, as most sites would want to venture link exchange with those who are already established in the online community. You can, however, surpass this hindrance by hiring an SEO expert who knows some tricks in link accumulation strategies.
Link building can be a complicated task for starters in the online business, but it actually brings about a significant improvement to your site once you start using this on your business. It is also a great way not just to increase link popularity but also to know the other important people in your niche through the inbound links they would provide, and through this you can build partnerships with them and eventually come up with bigger business ventures in the future.
Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com Cliff has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses and his continual research into further business improvements. This Blog is for discussion about web sites and web site traffic therefore your feedback is welcome.
What are some proven, specific things I can do to generate organic traffic for my Web site?
Apr 15th
What search engine do you use regularly? Do you feel that they are censoring things?
Apr 8th
I read an article this week and then heard mention of something on the news as well. One of the most popular search engines has been criticized for censoring and not giving people certain answers, particularly when it comes to political questions and things of that nature.
What search engine to you use more frequently?
Do you ever experiment and seek information using other search engines? Is so, what the the ones you use more regularly?
Note that I put this in politics and the accusations were with regard to political searches.
The More Things Change, the More They Stay the Same: Online Audiences and the Paradox of Web Traffic
Apr 6th
Dr Matthew Hindman, Assistant Professor of Political Science at Arizona State University Many areas of Internet scholarship make strong – and often erroneous – assumptions about patterns of Web traffic. Still, there has been little comprehensive research on how online audiences are distributed, and even less work on how site traffic changes over time. Using three years of daily Web traffic data, and new models adapted from financial mathematics, this talk examines large-scale variation in Web traffic. These data show that Web traffic is highly heteroskedastic, with smaller sites having orders of magnitude more variation in the relative number of visitors they receive. These consistent patterns allow us to provide reasonable estimates of how likely it is Google will still be the most visited US site a year from now, for example, or the odds that a new site currently ranked 50 overall will break into the top 10. Despite constant churn in online traffic, the audience distribution for both the overall Web and for subcategories of content is extremely stable, limiting the number of prominent outlets. These results challenge many accepted notions about online life. In particular, the talk will discuss what these traffic patterns mean for the openness the online public sphere. This public lecture is the opening event for a two-day workshop ‘Internet and Democracy: Lessons Learnt and Future Directions’. The lecture and workshop are co-organised by the OII, the Berkman Center and …
4 Things to Look for in a Link Building Service
Mar 30th
One of the best things a business or individual can do to
promote a web site is contact a link building service. Needless
to say, high-quality, relevant links are very valuable, and a
solid link building campaign has the potential to have a high
return on investment. Because of the importance of links in
today’s search algorithms, businesses and individuals should not
take choosing a link building service lightly. The following are
a few tips to help sort out the good link building firms from
the bad.
1. Webmasters seeking a link building service should look for
expertise first. The link builder should have a grasp of
advanced link building algorithms (such as VIPS and TrustRank).
Reading through the link building service’s web site with the
utmost care is a must. Quite simply, the link building service
should demonstrate knowledge and understanding of SEO,
marketing, search engine algorithms, and appropriate business
practices. Experts in the field of link building will
undoubtedly make their expertise known on their web site.
Additionally, it is advisable to look at the link building
service’s web site as a whole. Is the design professional and
user friendly? It may seem like a waste of time investigating
the web site design of the company, but it can be a very telling
representation of what type of link building service owns that
site. Experts in any field take the highest pride in their work.
An expert link building service would want to present itself in
the most positive light. Since the web site is indeed the portal
from the link building service to the customer, its design and
usability are quintessential. If a link building service is
haphazard with their web site design, they will certainly be
more likely to haphazardly build links.
2. When searching for a link building service, one should look
for examples of proven success. A solid link building service
will make past successes available for all to see. When coming
across the proven success statements on the web site, be sure to
follow up on the claims of the link building service. If the
service claims to be ranked number one in Google for “widgets,”
be sure to follow it up. Search “widgets” in Google and see if
the service is truly number one. If it is, then that link
building service might be a good choice.
3. The reputation of the link building service should be taken
into account. People in the SEO industry understand high quality
link building, versus low quality. A recommendation from peers
should be considered to be very valuable, because colleagues can
often be the best judges and offer the most objective opinions.
The SEO industry is relatively small, and most SEOs are familiar
with others’ work. A link building service that is well known in
the industry is certainly worth consideration.
4. Any link building service should be honest about how links
are obtained. There are straight foreword ways of building links
(observing search engine guidelines) and there are ways that are
considered to be “black Hat” (not observing search engine
guidelines). Depending on preference, one should consider how
the link builder would obtain links. If your web site has a
reputation to protect, then hiring a “black hat” SEO could be a
gamble. Additionally, search engine algorithms are always
improving in order to shield themselves from black hat SEO
tactics. That being said, a link obtained dishonestly could end
up hurting the web site rather than helping.
Essentially, the best link building service will proudly display
past successes and offer all pertinent information about its
link building service. A top-notch link builder will have
expertise on the subject, and wonderful presentation
(professional web site design). The link building service will
make past successes available, and inform the client about how
links will be obtained. The link building service should also
have a good reputation within the SEO industry. The best firms
will demonstrate knowledge, understanding, and initiative in
link building practices. Searching for a high-quality link
building service can be tedious, but if carried out correctly,
the rewards will far surpass the effort.
Scott Hawksworth is a link popularity campaign manager for Andy Hagans Link Building
Service.
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