Guide to get best SEO results
Posts tagged Worst
Let’s Play Pokémon FireRed Omega – Part 1: Worst First Battle Ever
Mar 19th
Download link for morons who don’t know how to use a search engine: www.youtube.com And so begins a journey. How long it will last before I probably drop it, there’s no telling. But I’m tired of having nothing to upload. Now if only I had started this a couple months ago, maybe things would have been much better. But alas, I did not. At least I don’t have 666 videos anymore.
Google’s H.264 Move: The ‘Right Thing’ or the ‘Worst Thing’ for Web Standards?
Jan 20th
Google’s H.264 Move: The ‘Right Thing’ or the ‘Worst Thing’ for Web Standards?
As one of the titans of not just the computing world in general but the open source world as well, Google tends to make waves every time it makes a move. It’s not often, though, that its moves cause a virtual typhoon of controversy. That, however, is pretty much what followed the search giant’s announcement last week that it would soon drop support for the H.264 codec in its Chrome browser.
Read more on TechNewsWorld.com
Adwords Marketing – is Your Adwords Ad It’s Own Worst Enemy?
Sep 14th
Google penalizes Adwords ads with poor click through rates. If your ad is not generating clicks, it’s making it more expensive for you to advertise. Discover how to improve the click through rate of your ads.
Your Adwords ad is sales copy. You are attempting to persuade a potential consumer to make a decision based on your ad text. This is the art a science of sales copy. Sales copy can be defined as salesmanship in print.
The trick in Adwords is that you only have 95 characters to do it in (25 character headline + 2 lines of 35 character description). That is daunting task for any professional salesman.
1) Speak to the customer
A general rule of sales copy is that you want to appeal directly to the consumer. By using the word you, you address the consumer in a direct personal way, as if you were speaking to them. Use you in your sales copy instead of your product name or I.
2) People buy solutions, not products or services
Another general rule of sales copy is that a customer is looking to find a solution, not buy a product. A customer doesn’t want to buy a drill, instead they need a way to make a hole. You need to sell a solution. A perfect example of this are Billy Mays TV commercials for Hercules hooks, Oxyclean, OrangeClean or any of his products. Did you ever notice the commercial starts by describing or creating a problem? The commercial then proceeds to persuade you that they have the solution to the problem. The commercials are like that because the method works.
3) Feature versus Benefit
You may be tempted to list a prominent feature of your product. Don’t. Instead, make a list of every feature you can think of. Then write down the corresponding reason the customer would want that feature. You can often move from feature to benefit by using “what that means to you, Mr. Customer is”. That becomes a benefit. Then don’t describe a feature in your ad, but describe a benefit.
4) Use a Call to Action
A Call to Action is a sentence instructing the consumer to perform a task. The consumer will often be subconsciously persuaded to do it. A call to Action generally begins with a verb (the action). Here are some examples.
* Click here.
* Download your copy now.
* Call now.
* Get help.
5) Keyword or Phrase
Your ad will be more attractive to the customer if your ad text contains the keyword or phrase they searched on. Right away your customer will view your ad has highly relevant, because the keyword is right there. The headline is a particularly good place to have the keyword since your customer sees it first. this tactic is done automatically if you use the Adwords strategy from adwords-marketing-tool,com
4) Use Free if applicable
Using the word free is likely to increase your CTR. Make sure your landing page does freely give away what you promised.
5) Hype words
Hype words like amazing or incredible may help you attract attention. But be careful, overuse them and you sound like a snake oil salesman.
6) Sense of urgency
You can create a sense of urgency with a phrase like limited offer. This encourages a customer to make a purchase on the spot. If you have the space available, you can describe the consequences of failing to act.
7) No risk
Consumers are cautious of being taken advantage of. A money back guarantee or a no risk free trial helps persuade you consumers.
Test your ads
The only way you’ll know if your sales copy is working is to test it. Split testing is the accepted method of testing your ads. You run two ads simultaneously. After the proper amount of time, you compare CTR or ROI and declare a winner and remove the lesser ad.
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10 Worst AdWords Campaign Management Mistakes
Aug 5th
10 Worst AdWords Campaign Management Mistakes
On today’s highly competitive Google AdWords pay per click (PPC) search engine, it is now more important than ever to ensure that your PPC campaigns are optimized to their utmost potential. You should be achieving maximum return on investment (ROI) for the keywords or phrases that are most relevant to your business and are most likely to provide you with targeted traffic to your website. With ever growing cost-per-click (CPC) prices throughout the various PPC search engines it is essential that you avoid certain mistakes that will undoubtedly result in poorly performing PPC campaigns.
The Mistakes to Avoid
• Long list of less than targeted keywords
• Not identifying unique aspects of your product or service
• Lack of keywords in your ad text
• Directing users solely to your home page
• Creation of single Ad Groups
• Utilizing single campaigns
• Using broad match only
• Failure to optimize Ad Serving for your ads
• Not tracking results
• Entering the content network without modifying bids
Long List of Less Than Targeted Keywords
When you first set out to create your AdWords campaign it is of utmost importance that you do not go “keyword crazy”, what this means is that you must not create long lists of irrelevant and generic keywords. For example if you were an automotive dealership then it would not be in your best interest to target the keyword “truck”. The reason being is that the cost per click (CPC) for such a generic keyword would be incredibly high when compared to a more descriptive relevant keyword such as “T-Z783 Extended Cab”. An example of an irrelevant keyword which would not produce conversions if you strictly conducted automotive sales would be “tail light covers” the phrase may bring visitors to your website but if they do not find what they are looking for when they get there they will be gone just as quickly as they arrived.
Not Identifying Unique Aspects of Your Product or Service
Before implementing your AdWords campaign you must first understand exactly what it is that makes you stand out from your competition. By identifying your unique products or services you will have a lot more clarity on how to rise above your competitors and zone in on the keywords or phrases that are unique to your business. I would recommend that you perform an analysis of your competition, have a look and see what they are doing and which phrases they are using. After conducting a competition analysis and after understanding what makes your products or services unique you will be able to come up with a strategy that will topple your competitors.
Lack of Keywords in Your Ad Text
When creating your descriptive ad copy it is imperative that you find a means to inject your keywords in to your title and description while maintaining the delicate balance of clarity and relevance. Your ad copy should be tailored in such a way that when read by a visitor they know exactly what they are getting in to when they click on your ad, which brings me to my next point.
Directing Users Solely to Your Home Page
Taking the time to decide on which destination URL should be designated to which ad instead of pointing all ads in a campaign to your homepage is an oversight that I come across far too often. When you finish with compiling your list of relevant keywords that describe unique products or services of your business, why on earth would you then send everyone to your homepage and let them navigate through your site in hopes of finding what it is that they are looking for. Instead why not send them straight to the page that contains exactly what was described to them within your ad copy. As an example if you were an automotive dealership and your ad contains the keyword “T-Z783 Extended Cab” instead of sending them to www.auto-motive-dealership.com send them to www.auto-motive-dealership.com/T-Z783ExtendedCab.html.
Creation of Single Ad Groups
By categorizing ads that are targeting related keywords into a common ad-group will create a much higher level of control that you have over your entire campaign. Let’s say that you were a sporting goods store, start by grouping all ads targeted towards hockey skates into a single Ad Group. You would then create another ad-group which would be targeting hockey sticks and another containing hockey gloves and so on. By organizing your ad-group structure in this manner gives you the ability to create in-depth reports on the performance of each ad-group.
Utilizing Single Campaigns
Once you have your Ad Groups sorted out into easy to identify categories you may then move on to the next step of creating relevant campaigns. From the example above you have created Ad Groups containing separate products of hockey skates, sticks, gloves etc. Now it is time to create a container for all of the Ad Groups into one campaign entitled “hockey equipment”. You would then repeat the process creating Ad Groups for tennis, one group for shoes one for racquets etc and then once again you drop them all into a single campaign entitle “tennis equipment”. Having highly organized campaigns is the key to determine which ads are creating the optimal conversions.
Using Broad Match Only
When you do not take advantage of the phrase matching options that are available to you chances are you are missing out on potential customers and creating a higher CPC. Broad matches are usually less targeted than exact and phrase matching. Broad matching is the default option your ads will appear for expanded matches such as plurals or relevant keyword variations. When utilizing phrase match your ad will appear for search terms in the order that you specify and sometimes for other terms. Exact matching is by far the most targeted option to use. You will appear for the exact keyword specified. Negative keyword is also a fantastic option to utilize in order to specify which keywords you do not want to appear for.
Broad match
Default option:
• blue widget
Phrase match
Surround the keyword in quotes:
• “blue widget”
Exact match
Surround the keyword in square brackets:
• [blue widget]
Negative match
Place a negative character before the keyword:
• -blue widget
Failure To Optimize Ad Serving For Your Ads
When you take advantage of AdWords Ad Serving service basically what you will be doing is showing your most popular ads more often. The AdWords platform will give weight to ads with the highest click through rates (CTRs) and display them more often then keywords with lower (CTRs) within the same ad-group.
Not Tracking Results
In order to have any idea on your AdWords campaign performance you must be able to see the keywords that work as well as those that do not. Google AdWords supplies a vast array of very useful tracking tools. Google has also built in to the user interface Google Analytics which is a marvellous web analytics tool that provides you with in-depth reporting on all aspects of your campaign performance. I can not stress enough the importance of creating goals for your AdWords campaign to measure your success by.
Entering The Content Network Without Modifying Bids
Within the AdWords platform you have recently been given the ability to set different bids for the content network compared to that of the search network. If you do not set different bids on the content network for certain keywords, you will be paying more per click than you should be. After lowering the prices on certain keywords you will notice that the amount of click throughs that you will be attaining will remain the same as they were at the higher bid.
Conclusion
The purpose for this article was to create awareness for common mistakes and to eliminate frustrations that may emerge through Google AdWords campaign management. The points mentioned above are compiled from management mistakes that I have stumbled upon time and time again in hopes to assist you in creating a marketing campaign that will generate dramatic increases to the profits of your business.
Tyler Huston is the Director Of Operations at SearchStrategist.com. A website optimization firm that provides complete website marketing services for every unique online business need.
The Worst SEO Mistakes You Can Make
Mar 12th
Everyone wants their websites to be search engine optimized, or SEO-friendly. However, there are some common errors that people make when they’re doing SEO work on their site, and these errors can actually cost them that highly coveted top ten ranking that everyone wants. Here are some things to avoid when doing SEO work on your website.
Remember the ALT tags! Almost every image on your website (not including the background and any images that serve as buttons and the like) needs to have ALT text. This is the text that shows up if the image doesn’t load. More importantly, however, it’s the text that tells search engines what the image is since the programs can’t actually see the picture. A good ALT tag will include two or three of your keywords, and it’s a great place to stick in extra keywords that the viewer will (hopefully, unless your image is missing) never see.
Don’t use the same title tag on every page of your site. While it may be easy to simply write one title for your homepage and then leave it on every page, this is another place where you’re losing out on a place to stick keywords. Vary the title for each page so that search engines will notice the difference, and try to include different keywords for different pages.
Avoid scripts! While Flash and the like are becoming more compatible with search engines, it’s still difficult for more search engines to see inside Flash objects. This means you’re losing places to put meta tags, ALT tags, and more.
Don’t just write for robots. While writing articles with a high keyword density might get your page ranked higher by the search engine, it’s going to send actual human readers away. They don’t want to read anything redundant or clumsy. “Our furniture store in London provides great furniture for London residents looking for furniture designed specifically for London” is going to either annoy readers or make them laugh at the horrible writing. Be sure your SEO phrases and such can be integrated into the text seamlessly so they don’t stand out and don’t over-use them.
Also, actually write your website text yourself (or hire someone to write it). Don’t plagiarize – don’t copy and paste text off of one website and put it on yours without making it clear where the text came from. Too much duplicate text on your page will be flagged by search engines.
Likewise, avoid any bad SEO practices like hidden text or keyword stuffing. Hidden text refers to adding a ton of keywords at the bottom of a website and then making them the same color as the background, effectively hiding them from viewers. Search engines still see them, however. In the past, this was a technique that did actually make search engines rank sites higher, but today’s robots are smart enough to recognize this technique and ignore it. Likewise, keyword stuffing, or making a webpage that’s almost nothing but keywords, raises a number of flags in search engine robots and may actually get your pages ranked lower.
Finally, make certain all of your links describe where they’re going. No one likes to click links that aren’t clearly described by the surrounding text or give a good idea of their target. Plus, links are another factor a search engine uses to determine site relevancy, so not clearly marking them is detrimental in several ways.
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